Brandmerry Blog Archives
Brandmerry Blog: The Best of 2017
BRANDMERRY BLOG: THE BEST OF 2017
It has been such an exciting year at Brandmerry! I love this time of year because of the chance to reflect on growth, changes, failures (yes those too) and prepare our minds for the year ahead.
As I prepare for 2018, I know you are also gearing up for what is going to be a complete game-changing year for you as well. This blog post is full of my top video, blogs and amazing community love over the past year.
Top Videos
Working Full Time New Mom to 6-figure Business Owner in Under 2 Years!
Oh my heart - everything that has happened within the 2 years of my business all wrapped up into one single video. I shared it all in this one, the struggles, the triumphs, successes and failures and so much fun reminiscing on the early days of my business. This was definietely my most impactful video of 2017, as I received multiple comments and messages from women who were touched by my transparency and inspiration to keep going. Watch the full video in Authentic Brand Builders.
TAPPING INTO YOUR DESIRES
Still one of my favorite videos to date because of the openness and vulnerability of my own story. I shared my own journey with allowing myself to TRULY believe that I was worthy of everything I desired and to finally grant myself permission to want more. It's one of my favorite #realtalk videos that you need to see before 2018.
RECONNECT WITH YOUR STORY {Day 1 of 5 Day Challenge}
I freaking loved this challenge so much, in fact I'm bringing it back in the New Year so don't forget to sign up. This was the first time I felt truly in my zone of genius while hosting a challenge. So many business, brands and lives were transformed during this 5-day challenge where female entrepreneurs learned to tap into their story to create a truly authentic brand.
Top Blog Posts
What To Include in the About Me Section of Your Website
Writing your About Me section for your website doesn't have to be overly complicated, it's just storytelling right? I'm sharing with you the three key pieces to uncovering your story and six ways to make your About Me section become a top converting page.
7 Tips for a well-branded photoshoot
Having a well-branded photoshoot is so important to have a cohesive representation of your business across all platforms. It's all about consistency when you create an online brand and your photos are an excellent way to make that happen - not to mention photos are the single best way to convey emotion!
4 Steps to Improve Your Brand Consistency Online
Brand recognition is important because it build trust among your community and trust results in more business for you and your brand. Learn 4 steps you can take RIGHT NOW to improve your brand consistency online.
How to Get Your Ideal Clients to Stay on Your website
It's so freaking important to give people a REASON to stay on your website and to explore more about you and what you have to offer. Click to watch the video where I share tips on how to get your ideal client to stay on your website!
How To Uncover Your Story for an Authentic Brand
One of my very first Youtube videos in 2017 still remains the top visited blog on the Brandmerry Blog and most viewed on my Youtube channel. This video outlines everything I believe to be true about branding and how to make sure you are set up for a money-making brand from the very beginning.
Amazing Community Love
I'm constantly in awe of the amazing connections I've been privileged to make through my business and the Brandmerry community. I set out to create a business that not only felt good inside and out, but made a lasting impact in the lives of others; to empower more women to step into their worth and own their story. 2017 was a transformational year. This year I've made amazing friends, worked with amazing clients and have grown my community full of women who are truly going to make a difference. Thanks for being part of this journey!
a final note...
As I look ahead it's crazy to think that just last January I was still struggling to sign consistent clients. I was making money in my biz, but in order to hit my goals for 2017 I knew something had to change.
Turns out I needed to step it up.
Take major risks in investments.
Follow my gut when new opportunities arose.
Test to see what worked and didn't.
I LEARNED TO...
Embrace help from others.
Embrace slowing down.
Embrace deep emotional work.
Embrace that I no longer needed the label of perfectionism.
Embrace sleeping till 8:30 and morning snuggles.
Embrace time to listen
IN 2017 I CELEBRATED...
Multiple $25k sale months,
Consistent $10k cash months for 3/4 of 2017.
Traveling for work and masterminding with incredible women.
Serving thousands of women through my group, programs, courses and my blog.
At the beginning of 2017 I set out to create a 6-figure business that not only made an impact, but didn't cause my to lose my sh*t in the process; and in 2017 I surpassed my cash goal by making over $100k in my business.
It was the year I took some of the biggest risks of my life and I'm excited to see what unfolds in 2018 ❤️
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Why I made the switch from Buffer to SmarterQueue
WHY I MADE THE SWITCH FROM BUFFER TO SMARTERQUEUE
I've been called a content machine by multiple people and it is something I'm damn proud of, but I have to be honest I have a secret weapon that helps me get everything I create out into the world and not just one single time.
I mean if you are going to take the time to create a blog post, record a Youtube video or write a super amazing post for social media, that does REALLY well, doesn't it make sense to keep that content visible to your audience?
I was spending time writing blogs for my website and after posting them on multiple platforms on Friday, the post would go and die unless by chance my SEO at the time kicked in and someone saw it (this was before my eyes were opened to the power of Pinterest btw).
Now I let my content run on automate thanks to SmarterQueue who makes it easier than ever and for a fraction of the price of Meet Edgar.
Below I'm sharing the top features I love about SmarterQueue and how you can use them for your biz.
**Disclaimer: The links in this post are affiliate links meaning I will receive a little bonus if you decide to sign up for the service. As a thank you by clicking the link you will receive an extended 30 day trial to test it out for yourself!
#1 Categories are my JAM!
I love the category feature in SmarterQueue. It allows you to create a calendar which features categories (this is drag and drop by the way - my fav) so you can have different types of content recycling on your page at any given time. Here's a video from SmarterQueue where they explain this time-saving feature.
#2 Add images, video and gifs to your posts
This was huge for me because I love to add personality to everything I'm posting online, especially when it comes to Facebook where an image can grab the attention of your audience. SmarterQueue makes it super easy to add an image, search of gifs or even add a video to your prescheduled post.
#3 Recycle your content
This is hands down my favorite feature of SmarterQueue because it allows me to increase the lifespan of my content. With SmarterQueue you can create a category like videos or blog posts and then add an RSS feed to that category. For instance, the Brandmerry Blog category includes all my blog posts which are then recycled in the queue based on my schedule and are shown month after month to my growing audience.
How I use SmarterQueue in my business:
- Schedule my blog posts and recurring posts to my Facebook business page
- Schedule recurring prompts to my private community Authentic Brand Builders
- Scheduling one time posts to my Fb business page, private community and Instagram
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Rock Your Facebook Lives for Maximum Exposure
HOW TO ROCK YOUR FACEBOOK LIVES FOR MAXIMUM EXPOSURE
I swear live video is the best thing to happen to online marketing! I embraced live video early on in my entrepreneur journey and I've seen it convert clients effortlessly every single time.
When I started live streaming I would stress so much about what I was wearing and what my background looked like, it stressed me out so much I often forgot what I was even doing a live video for in the first place.
I quickly embraced my beautiful life of zero makeup, a baby on my back or in my lap and focusing on the main reason live video works in the first place - BUILDING TRUST AND GIVING MASSIVE VALUE.
Today's blog and video is all about How to Rock Your Live Streams Again and Again for Massive Exposure.
I'm be dissecting my own live stream to share with you:
1) The structure to follow for your live streams to leave your audience complete and full of actionable knowledge (aka no overwhelm).
2) How to increase engagement on your live streams to beat the algorithm.
3) How I lowered my ad costs by over 50% by using live video!
Want more live videos like this from me popping up in your newsfeed every week?I go live every Monday for Mondays With Michelle over on my Facebook Business Page.
FOLLOW Brandmerry Coaching HERE ↠ http://facebook.com/brandmerrycoaching
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Tapping into Your Desires & Giving Yourself Permission
TAPPING INTO YOUR DESIRES & GIVING YOURSELF PERMISSION
In today's blog post, I'm sharing a recent video I did on your desires as a women, mother and business owner.
Last year when starting my business I created a list of desires, that although exciting, seemed a bit out of my reach - but that's the fun part of listing your desires. Over the past 1.5 years I've found myself living the life I desired in January 2016.
- Leaving my 9 to 5
- Spending my days with my son
- Taking multiple trips throughout the year with my family
- Working from anywhere I choose
- Building a community of women with a strong purpose and mission
- Spreading my message
As I've hit this new milestone in my business, I found myself having a hard time thinking about my NEW desires and fear crept in. What would my community think of me? What would my family and friends think of me?
Would me admitting that I wanted to fly first class, because it looks damn comfy, of having an in-home nanny make me seem selfish? In today's video I'm walking you through my own process, PLUS giving you questions to ask yourself in order to connect with and believe your deepest desires.
Key Takeaways From Today's Video:
- It's not about "just enough", when we reach higher for our desires our needs are instantly met. Are you creating desires around "just enough" and holding yourself back from dreaming big?
- You don't have to separate your desires between Need vs. Want - it's about giving yourself permission to experience pleasure every single day.
- Are you holding yourself back because you are afraid of appearing selfish? The reality is it is your RIGHT to life your deepest desires and by doing so you are more capable of spreading good and doing good in the world.
- Stepping into the energy of your pleasures is the first step in achieving your goals. We limit ourselves by saying we don't "need" something, when deep down it is one of our strongest desires.
- YOU ARE WORTHY OF ALL THE THINGS YOU DESIRES!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Grow Your List Using FACEBOOK Lives + YOUR Free Offer
GROW YOUR LIST USING FACEBOOK LIVES + YOUR FREE OFFER
Facebook Lives (well any live video really) have transformed my business and since we are all about visibility here at Brandmerry I want to give you the tools you need to feel confident in sharing your freebie via live videos.
FB lives are two-fold: an excellent way to grow your online visibility and build trust with your audience PLUS grow your list of community.
Today, I'm sharing with you 4 simple ways to start using your Facebook lives to their full advantage to grow your list!
1. CREATE A FREEBIE SPECIFIC VIDEO
An amazing tool to grow your visibility and get the message out about your free offer. Create a FB live where you introduce yourself and then talk up your free offer. Be sure to share the title, some super descriptive bullets or talking about about the benefits of the free offer (exactly what they will learn), why you created and how they can access it.
Once your video is created share it out like crazy, pin the post in your private community and your business page AND if you have a little extra cash you can boost your video so more people see it (be sure to create a custom audience and don't just throw money at it).
2. INTRODUCE YOUR FREE OFFER
You are already going live, and if you aren't you should be, so why not share your free offer with EVERY SINGLE video. I always encourage my clients to pitch with every video, and this doesn't have to be just paid offers it also includes your free workbooks, trainings, challenges and more. There are two places to share your free offer:
Beginning: After your introduction at the beginning of your video share your free offer and how they can get there hands on it (i.e. give them a specific link).
End: Once your video ends remind them of the free offer, talk a little more about the benefits of your offer and how they can get their hands on it.
3. UPDATE THE DESCRIPTION
If you are not doing this you are missing out on a golden opportunity! The #1 thing I recommend ALL my clients do is go back to update the description of their live video to give tons of value and information that entices your audience to watch the video. Remember, your video doesn't matter if no one is watching it.
After your video is complete be sure to give the title of your free offer, your descriptive bullets and the link to access it. Accessibility is super important so make it easy for people to click, give their information and go.
4. BONUS TIP: PIN YOUR LINK IN THE COMMENTS
Another great FB live addition is the option to pin a specific comment or link to the top of your video. With most videos, unless changed, you will see the comments in realtime, so when you pin the comment you guarantee that no matter when someone starts or stops watching the replay they will have access to the link.
Want a little more information on creating free offers (aka lead magnets)? Check out my blog on Four Steps to Create Your Next Free Offer here ↠
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>