Posts in Branding
How to Create Consistent Content for Your Brand (Especially as a Beginner)
 

How to Create Consistent Content for Your Brand (Especially as a Beginner)

March 29, 2019

How to Create Consistent Content for Your Brand (Especially as a Beginner)

Prefer to watch, instead of read? I’ve got you boo. Head over to YouTube to watch a quick 10 minute video!

So you know you want to create consistent content in your business, but you really struggle with the consistency part well in order to build a community of people who truly trust you and the work that you do kind gotta be showing up on a regular basis.

So in today's blog I'm going to share with you how you can improve your consistency when it comes to content creation.

If you read my recent blog where I shared my 4 Tools for Better Content Creation, then you’ll know I believe strong content is essential when growing a brand and business.

It’s ultimately how you build trust with your audience. And I made it a goal to do this from the very beginning. Over the course of 3 years, I’ve focused on creating content for my community that they want to see content that converts and consistently showing up for them, and as a result, I went from zero subscribers to over 5,000 people in my online community. So let's get into it. Let's talk about my top tips for you today to improve consistency.

#1 You Have to Have a Plan.

Now, if you read my most recent blog where I talked about focus as an entrepreneur, I talk about the idea of having a clear plan and getting all of those ideas out of your head into some sort of organization. The same goes for content creation.

If you're constantly flying by the seat of your pants, you won't be able to consistently show up online. This is why I'm a big fan of using a content planner and I know there's a lot of blah blah out there about should you use a planner, should you not use a planner?

If you're always planning, how can you be inspired? But here's my theory. If you could have a set plan for your content over the next 30, 60, or 90 days, then you will actually be able to be inspired because you're not constantly stressed out.

So my favorite tool that I encourage all my clients to use, is a content planner. That's why I created a free one and it is my top downloaded resource on my website to date.

If you want to go ahead and get your hands on this intense, content planner and extensive free resource, where I'm actually teaching you how to use it, how to organize your content every single month, how to come up with brand containers and how to keep track of where your content is in the creation process. Then you can go to brandmerry.com/contentcalendar.

The reality is you have to start planning. If you're new to the whole planning thing, just aim for a week of planning out content and there's another myth that I actually want to break right now. Content planning doesn't mean writing your posts for an entire 30 days.

Content planning means understanding what you're going to be sharing and how you want to deliver that. Then you can write the content in the moment if that feels best to you. One of the worst things that you can do when it comes to content creation is not plan because here's what happens and might be happening to you.

You know you need to post that day, but you get really stressed out because you don't know what to post about and then you whip up some content that ends up being mediocre. Content in isn't effective and doesn't convert, and if you keep doing that over and over again, then you're going to come to me to another mentor and say my contents not working, why not?

And sometimes it's as simple as having a clear plan.

#2 Create a Theme for Your Content.

In the beginning of my business, the idea of coming up with a new theme, a new topic every single day for my content was not going to happen. I had a baby, I was working a nine to five and I was building this business. So I had to come up with a different strategy, enter themes.

In the beginning of my business, every single week I would choose a theme based on my core brand messages. Now, core brand messages are a signature thing that I teach inside my program Roadmap to Freedom, but they are essentially linear messages that hold true for your brand as a whole. So let's say one of my core brand messages is around storytelling. So the theme that could be around story, every single post, piece of content, live video, email that I sent, blog posts that I wrote that week, would revolve around story and this seriously saved my butt.

Not only did it allow me to consistently show up online, but it allowed me to position myself as an expert because every single week I was talking about something that I knew a lot about. I was showcasing that.

And bonus tip if you want content that converts. Every single thing that I was talking about led back to my offer. The idea of weekly themes has evolved in my business and now I use a formula called brand containers. This is something that I teach in my free resource that I've talked to you about already; the content planner.

I'm giving you my top tips for coming up with your brand containers and how to organize your content in that way. So just another reminder to grab that free content planner at brandmerry.com/contentcalendar.

The idea of themes, whether it is theming out pillars for your brand or theming out your week based on what you offer is going to save you when it comes to coming up with content because you're not having to recreate the wheel every single day, which can be really exhausting.

#3 Repurpose Your Content.

If you want to know how I became the queen of content right out of the gate and have stayed that way for three years, it all comes back to repurposing. Here is the thing I don't know about you, but the idea of creating a piece of content that I love, putting it on social media and knowing that in 24 hours it's basically gone really pisses me off. So the idea of repurposing allows you to stretch the life of your content.

It means that you can post that piece of content on social media. You can email it to your list, you can post it on a blog post, you can do an Insta story about it and IGTV, video, a youtube video all around the same piece of content. And again, this is not only saving you time, it is not only saving your sanity, it is allowing you to consistently show up for your community, build trust, and really position yourself as the expert.

If you have this fear that you might be just saying the same thing over and over again to the same people, please remember the algorithm. This is the time when the algorithm is actually kind of working in your favor and they are making it so that you need to consistently be showing up. So if you post something on Facebook, the odds of someone seeing that on Instagram and in your email and maybe on your blog are super slim, so if you're not repurposing, you're actually doing yourself and your audience a disservice.

At the beginning of my business, I would really focus on just taking a piece of content, writing a piece of content for my email, breaking it down into smaller bite size pieces for Facebook or Instagram and repurposing that same content onto my blog. Now I'm more strategic with the way that I do it and have a clear posting schedule, but just to get you started, it can be as simple as copying and pasting seriously.

I know this tip was last, but one of my number one suggestions for you is to embrace re-purposing. It's going to save you so much time and energy in the long run and really simplify your content creation process.

There you have it - my top three tips to create consistent content in your business.

Don't forget to grab that content planner. This is really going to help you when it comes to not just planning out your content, but also coming up with ideas and understanding and kind of documenting where you're at in the content creation process. You can grab yours at brandmerry.com/contentcalendar.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How To Improve Your Content Creation
 

HOW TO IMPROVE YOUR CONTENT CREATION

March 14, 2019

Learn four of my favorite tools and tips to improve your content creation.

Prefer to watch, instead of read? I’ve got you boo. Head over to Youtube to watch a quick 11 minute video!


It is no freaking secret that if you want to create a strong personal brand, you need to be showing up consistently online.

There's a lot of information out there on what type of content to create, but we very rarely talk about how you can show up consistently for your audience and I can't stress enough how important this is.

If you currently have no content strategy and you're showing up periodically, if at all, then this blog is going to support you with my four tools that I use to create consistent content.

I absolutely love content creation and I really don't think that you can have a strong social media presence without it. I don't think that you can create a strong bond with your community if you aren’t consistently showing up for them.

Not to mention when you are showing up and delivering amazing content, you are positioning yourself as the expert that you are.

Therefore they know what you offer, why you will be great for them and they want to take advantage of the product or the service that you're laying out for them on the table.

If you aren't showing up for them regularly, how do they know who you are and therefore they probably don't trust you? A really strong content strategy is needed to build trust with your audience.

One of my favorite quotes, you'll probably hear me say it in about a hundred different times, is from Zig Ziglar and he says, “If they like you, they will listen to you. If they trust you, they will do business with you.”

Consistent content is one of the key pieces that you need to build trust with your audience.

If you want more content on content creation, just let me know in the comments below by typing “content please”.

Today we are going to talk about four tools that will help you create consistent content in your business.

#1 ORGANIZATION

All right, I'm a Virgo. I get it. We're not all amazing and organization and planning and strategizing and all of that, but I'm telling you, if you are flying by the seat of your pants when it comes to content creation, you're going to keep struggling uphill and not in a good way.

Creating content on the fly is always going to feel like you can't come up with content ideas and you're going to be stressed out in the moment and writing emails. It's going to take like an hour as opposed to eight minutes because you do not have a clear plan in place.

Now I have a big fan of using a content planner and there's a lot of word on the street that planning out your content isn't great because you cannot be inspired. And I say, no, I do not believe that.

When you have a clear plan of when you are showing up for your audience, where you are showing up for your audience, and if you already know the topic, fantastic pencil that in there too, then guess what?

You're less stressed, you're less overwhelmed and it allows for inspiration to come more easily. Here's the beautiful thing about a content calendar.

You are in control of your content calendar so you can move things around as inspiration strikes, but there's not going to be any room for inspiration if you're constantly stressed out about what you're going to say to your community and how you're going to show up.

When creating a content calendar, having that clear organization really is key to a strong content strategy and therefore a strong personal brand.

One of my favorite ways to organize content is using my signature brand containers. Now you might be like, was that Michelle? So I made you a free gift. I have a free downloadable content planner for you, which includes a training video on the core brand container strategy that I use. It shows you how to use that to create content, how to organize content, and I've created, let me just say a very, very cool content planner for you.

You can get your hands on that with the link below or by going to brandmerry.com/contentcalendar.

So the first thing you have to do again is organize your content, have a very clear idea of what you want to say to your audience when you're going to say it, and where you're going to be showing up to relieve that stress and that constant overwhelm of, “oh my gosh, what am I doing today?”

#2 GET A SCHEDULER

The second tool that you need to have as an online entrepreneur is some sort of scheduler. This is where you would input to your content and it would push it out onto your social media platforms.

Now I also understand there's a lot of, “oh my gosh, do schedulers work?. Do they not work? Oh my gosh, does it not give me the biggest reach?”

But here's the thing, if you're currently not showing up at all or you're showing up so sporadically that your audience has no idea who you are, then your reach is kinda sucks anyways.

So you need to be using a scheduler, especially in the beginning to get yourself into that routine to regularly show up for your audience and build trust.

Later on if you notice your reach isn't as great or whatever, you can stop using the scheduler if you want.

If you are starting out in your business, and even today I still use schedulers in my business and my reach pretty good. It saves my but time and time again.

My favorite schedule that for this is actually SmarterQueue. We're going to go ahead and link it in the comments below. I love SmarterQueue for a few reasons.

  • It allows me to post content on multiple platforms.

  • I particularly use it for my Facebook page and my various Facebook groups, my free one and my one to actually evergreen content.

  • I can create monthly posts that recycle in each of these groups.

So while there are a ton of schedulers out there, I personally love SmarterQueue because of the evergreen option. And so if I have a really great piece of content, I love to extend the life of it. So why not have a scheduler that does that for me and SmarterQueue is my top pick at the end of the day.

You just need to choose one. There are a ton of options out there. Play with them a little bit. It started with one and start scheduling your content. So you're showing up consistently for your audience.

#3 Canva

Can we, can we get an amen for Canva? Can we just for a second think about what it was like before Canva and how hard it was? I love Canva. I remember one of the very first blog post I wrote was all about Canva cause it was like all the only thing I knew how to do it in my business at the time.

I love Canva for several purposes. Here's the thing. Creating content needs to have a visual component to it. It's just going to make it stand out even better than if you were just to post something blab that just like everyone wants to scroll through. So having some sort of visual component that grabs the attention of your audience and then keeps them really engaged with the actual content, it’s key.

Canva is going to be your best friend there as well. The free option and a paid option. So you can take your pick. I use the paid option because it allows me to seamlessly create branded content, which is so important for me in my business. But y'all, most of my clients use the free version.

Here's why Canva’s so cool. You can create templates for all your different pieces and I'm such a big fan of bulk scheduling, which is why we just talked about the scheduler as tip number two.

But bulk scheduling allows you to sit down for a chunk of time, get in your zone of genius, right out your content, create your graphics and schedule so the rest of the week you can focus on building relationships and nurturing that audience, not coming up with the content, scheduling it and trying to do all of that while running a business.

So I love Canva because as I'm creating my content can go into Canva, find my favorite templates because they have them all laid out for you, customize them and add them to my scheduler. It is so very cool.

If you are not using Canva now, I highly, highly recommend that you check them out. I’m not even affiliated, just obsessed.

#4. BULK SCHEDULING

If you struggle with creativity, if you struggle with getting your head in that space, into that zone where you can write and create that beautiful copy that resonates with your audience, you need to embrace bulk scheduling.

Bulk scheduling was a game changer for me at the beginning of my business because I had no other choice while working a nine to five having a new baby and trying to build this business from scratch, I didn't have a ton of time to actually create content, but I knew how important it was.

So along with a scheduler and the use of Canva and obviously the organization told that I made for you for free below, I use bulk scheduling to my advantage.

Back in the old days, I used to book schedule on Sundays. I would carve out three hours of time on a Sunday. I would sit down, I would write out all my content, design it and schedule it, and now I actually do that on Mondays.

Get into the habit of blocking out time in your schedule. You can do this. Whether you work a nine to five have children or full time entrepreneur. It does not matter if you can make it the same time every week even better because it will get your brain kind of in that routine of, “Ooh, tomorrow's content day. I've gotta be on my a game to write amazing content for my community.“

These four tools are so basic, they're so easy to start implementing in your business. I highly recommend you start tomorrow. Creating content is a non-negotiable.

If you want to create a strong personal brand and therefore a profitable brand through your content.

Don't forget to grab your lifesaver tool, the free content planner and my training video on brand containers. You can get that at brandmerry.com/contentcalendar.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


4 Steps to a Strong Personal Brand
 

4 Steps to a Strong Personal Brand

March 7, 2019

4 Steps to a Strong Personal Brand.png

Prefer to watch, instead of read? I’ve got you boo. Head over to YouTube to watch a quick 7 minute video!



Personal Branding is all about you, right? Or is it? That tends to be the really big question. How much do we share? What do we share? What actually makes up a personal brand?

Personal branding is super hot right now and with good reason, but people struggle all the time with what does a personal brand actually mean? How much do we share? And I really want to lay it out for you in today's blog post.

Through showing up as my true self, I have been able to create a six-figure business in the online space and work with women every single day to lay a strong foundation, tap into their authenticity so that they can show up and make money doing what they truly love to do.

So today I want to break it down for you into some really actionable steps you can walk away, implement and start seeing your personal brand take form. There are four parts to a strong, captivating personal brand and I want to kick it off with a number one, my personal favorite.

#1 Your Story

The first thing you really need to do as a personal brand is to actually identify your story. You need to identify the reason behind your brand. You need to identify the mission behind your brand and tap into the different ways that your story, your personality brings that to life.

One of the things that separate a personal brand from a regular brand is the personality behind it and so you want to be able to input you into everything that you do in the online space and there's no better way to do that and set yourself apart from other people than by tapping into your story.

I highly recommend looking at your business, looking at the brand that you want to create, and then look back at your story.

There are various chapters to see which ones connect to where you are now. This is going to help you get started and actually sharing your story in the online space and start to build that trust, like and know factor with your audience.

#2 Your Superpower

Now I'm a big fan of the idea of a superpower because this is your little bitty specific niche that sets you apart from everyone else that makes you so irresistible. So for me, my superpower is my ability to support women and help them tap into their story.

Storytelling and branding is what I love to do. Every program, every video, every everything that I talk about always talks about story.

And so you want to find your superpower and you want to play this up through your personal brand. Make this a core element of your brand so you become that person, that go to person in the industry where people are referring you. “Girl, you want to know a story about branding? Go talk to Michelle”. That's ultimately what you want.

#3 Know your audience

The third thing that you need to know is who the hell you're talking to. You cannot create a personal brand or you cannot show up in the online space if you don't know who you want to attract to that personal brand. Yes, a big part of branding is you, yourself. That's the big part of the personal brand, but if you cannot effectively communicate to your audience because you don't know who your audience is, then your personal brand will continue to just be you. There will be no community or fans around your personal brand.

So you really need to get in touch with who your audience is. Now, I'm a crazy person for market research. I love it, till the day that I die, it will be my best friend and I encourage you to do the same. But market research does not have to be scary. It can be as simple as having some conversations with people, creating a poll, emailing your list. If you have a list, just even five people and asking them some questions that are gonna help you get in touch with who they are, what they're struggling with, what they desire, and what's keeping them from the life that they dream of.

#4 Messaging

And the fourth piece of defining a personal brand comes down to the communication or messaging. Now this is the last piece because you literally can not have this piece until you have one, two, and three.

So just a reminder, number one is your story. Number two is your superpower. Number three is who you're talking to. And now it's about how do you communicate who you are to your audience. In a way that has them wanting to take action.

A lot of people refer to this as the communication or the messaging. At the end of the day it's you showing up talking about what you do in a way that is appealing to your audience.

So I get this question a lot. “How much do I share?” “What parts of my story do I share?” And this is the communication component.

If you have a piece of your story that you think is really amazing, but you cannot connect that to your audience, it's not the right time to share that.

So some of the key things that I love to ask myself are, is this valuable to my audience?And what kind of value do they get?

This allows me to make sure everything that I'm creating with my personal brand, every way that I'm communicating it through my marketing, my email and my social media is always going to resonate with my audience. This is the key.

Make sure your messaging is clearly communicating the benefit of working with you, of your service, of your product, with your audience so they can really see themselves in the outcome of your product.

Now you understand what is needed to create a strong personal brand. It really comes down to these four pieces and I encourage you to take the time to dive into those pieces.

I love talking about storytelling. I love talking about marketing. If you want some more marketing tips that apply to you actually showing up and sharing your personal story that I encourage you to take my free quiz on my website. It's a brand story quiz where you are going to identify which brand story you fall into and how to actually market that on the online space in a way that has your audience wanting to take action.

If you want to get your hands on that, head to brandmerry.com/quiz.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Three Key Pieces to Sell Anything (yes, even a house)!
 

Three Key Pieces to Sell Anything
(yes, even a house)!

January 27, 2019

Using the Brand Foundations, just 3 key pieces, I believe you can sell anything. I’ve used this framework to sell services, help my clients sell products and just recently sold our home in 48 hours. I’m sharing these 3 steps and how we used them in today’s video.

Using the Brand Foundations, just 3 key pieces, I believe you can sell anything. I’ve used this framework to scale my own business to six-figures selling services and helping my clients sell services and products.

I really put my Brand Foundations to the test when selling our home and watched as our home was sold in just 48 hours! Crazy, I know!

I wanted to walk you through the exact process I used, while selling our house, to further explain the Brand Foundations and how you can use it in your own business.

Watch the full video below ↡ ↡

IMPORTANT TIME STAMPS

2:12 - Life update and back story on me and my journey
5:41 - Brand Foundation #1
9:14 - "We knew this was for a specific market and we marketed it that way, by doing that we separated ourselves from every other house in the industry."
10:30 - Brand Foundation #2
15:02 - Brand Foundation #3
16:15 - "It's basically saying our house is like every house on the market, you should definitely make it a priority to check it out - How many times have you done that with your content?"
19:20 - Struggle with specific messaging? Watch this!
21:37 - Spots open for 1:1 support for 30 days
25:30 - Bonus!

I love sharing tips and tools on Facebook and Instagram Live to help you create your profitable brand. I don’t want you to miss a thing…sign up for notifications here ↠

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach_Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


PART TWO: 6 Marketing Trends For Your Brand in 2019
 

PART TWO: 6 Marketing Trends For Your Brand in 2019

January 17, 2019

6 Marketing Trends for Your Brand in 2019 {Part Two}. It’s an exciting year to be an entrepreneur, educator and course creator and in today’s blog we are taking a peak at part one of must-haves for your brand. We’re diving into the final 3 of the 6 tips with tangible steps of how you can incorporate it into your business right away.

Welcome back lady for Part Two of 6 Marketing Trends For Your Brand in 2019. Today we are diving right into the final three marketing trends we are seeing for brands in 2019. If you missed Part One you can check it out here.

To recap we chatted about the importance of Story, Video and Consistency in marketing your brand online. The focus in 2019 us all about building trust and making that the main focus for your brand in the New Year.

Now, we’re going a step further with an emphasis on that exact community. How can you show up in 2019, market your business and build a mission-driven brand?

Check out the final three marketing trends below.

#4 Giving Back

This one is HUGE!! A movement has been happening over the past couple of years with online businesses and now entrepreneurs adding in a community-giving component. One of my predictions for 2019 is that this is going to only be heightened, as more and more brand collaborations become popular, your audience is going to want to see how you are giving back.

Again, it all comes back to building trust with your audience and they want to see more of what you’re doing with the success of your business and the impact you’re making. With a focus on mission-driven work and businesses, you’ll only be able to engage your audience on a deeper level. We’re continuing our partnership with CJ’s Journey to raise money for childhood-cancer research.

WHAT YOU CAN DO: Start finding nonprofits you want to collaborate with and build a relationship with them. Invite your audience in and share why you’ve chosen this particular organization and movement. Aside from donating profits from your business at the end of the year, consider donating a portion of sales of a particular program to the mission as well.

TIP: Don’t be shy about talking about the work and impact you are doing. Remember this is a marketing trend, after all, if you don’t share that you do this kind of work then your audience won’t know.

#5 Community

I’m most excited about this because I’ve seen how powerful creating a community has been for my own profitable brand. The focus in 2019 is all about community and building not only a community of “right-now” buyers but also potential buyers. One of the best things brands can do this year is focusing on the bigger picture and mission of their brand and how they can use that to create a community.

This exact community, through trust, nurturing and consistency, is the community that will engage and buy from you. Building community is not just about the place in which you connect, but HOW you connect, which is why story and vulnerability are important.

WHAT YOU CAN DO: Focus on building community through your social media profiles and lead generation. You should always have the next step for your audience on social media (think Instagram, Facebook and Youtube) for people who are interested in being part of your inner circle. Creating Facebook Groups, consistently emailing your list and opening your DM’s are just a few of my favorite ways.

TIP: Community is about YOU showing up, just as much as it is about the size. In fact, I’m going to argue that I’d rather you have an engaged community rather than a BIG community. Focus on showing up for the people you have and building trust there without obsessing over the vanity metrics.

#6 Collaborate

For too long online entrepreneurs have been living in their own little bubble, and I’m 100% guilty of this as anyone else. So often when we get started we are afraid of the “competition,” you know those women online that do what feels like EXACTLY what you do? Well, we’ve entered an exciting time where collaborations are going to move our business forward.

It’s not just about the community you create around your brand, but also the community you create with collaborators. Focusing more on supporting one another in 2019 is where it’s at and once again, you probably see a theme here, it’s all about building trust.

WHAT YOU CAN DO: Start looking for friends! Seriously, stop living in your own little bubble and start reaching out to other entrepreneurs and brands you love and look for opportunities to collaborate. If someone you admire is launching a program, think of how you can come in as a guest expert. If someone you admire is amazing at an area of business you don’t feel 100% confident in or isn’t your niche, reach out to see if they will provide a guest training. The possibilities are endless here.

TIP: We’re going a step further at Brandmerry and just simply shouting out women we love. Every Friday I’m sharing women I truly admire on Insta Stories as a way to build deeper relationships and introduce my audience to some really cool women. Think of ways you can create collaborations and community without getting anything in return.

As you can see with Part One and Part Two, there’s a clear underlying theme around building trust online. Your brand is a beautiful way for you to do just that, but it has to be focused on the brand and mission and not just the business.

What do I mean by this? Focusing on the mission and message of your brand is different than the programs and services/products you offer. When you build a brand over just a business, you get to the heart of your audience and therefore build a deeper connection.

Did you love these tips? Head over to Instagram and let me know if you loved this post and which of these tips you’re most interested in integrating.

Find me on Instagram at @brandmerrycoaching.

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
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Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

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