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4 Tools to Build Your Email List From Scratch
 

4 Tools to Build Your Email List From Scratch

June 13, 2019

If the thought of building a community and email list has been at the front of your mind, then you’re going to need to start with some key pieces - 4 to be exact. Building a community can get a bit overwhelming when you’re first starting out so I’m sharing 4 tools and must-haves to get started so you can stop guessing and start doing!

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK VIDEO!


If the idea of building an online community seems overwhelming this blog is for you.

The concept of a community and more importantly an email list is only getting more important.

Social media has become crowded so how do you give your true fans an opportunity to go a step further and say, “Yes, I need more of that in my life!”

It all lies in building a personal community and tribe and it’s totally possible if you’re starting from SCRATCH - ZERO. We all started there too!  

1. KNOW THY AUDIENCE

You need to of had conversations (i.e. market research) to pinpoint what your audience is struggling with and what you can create to meet an immediate need. You need to know where your audience is at, the number one thing they are struggling with and what they need in this moment.

This will allow you to create a free gift in exchange for, you guessed it, their email address.

Example: Research shows my audience struggles with creating content that consistently allows them to create brand awareness.

2. FREE GIFT

This can be delivered in various forms - pdf, video, webinar, masterclass, video series, challenge, audio. The main point here is WHAT you deliver needs to provide value. Please don't half ass this - it's your opportunity to do a few things - meet a need, show your expertise and build trust.

Again if I'm playing on my audience's struggle I could create a content calendar that helps them organize their content and my #1 strategy for coming up with consistent content.

I did this by the way, grab yours at brandmerry.com/contentcalendar.

3. EMAIL PLATFORM/ LEAD COLLECTION

My go to is Convertkit because it's an all in one platform for collecting leads and emailing them. Another option although a little more expensive is Kajabi.

Try both for free with the links above and if you want to see my entire opt in process in action by signing up for my free Content Calendar.

4. ADVERTISE YOUR FREE GIFT!!

You do not need to put money towards this in the beginning. I’m planning a future blog post about some of my favorite organic ways to grow your list so stay tuned, but here are a few to get you started.

Link your opt in page on Instagram and share in your feed, in Instastories and make an IGTV video that promotes your free gift.

It can be super overwhelming building your list in the beginning and it's going to take some time so the secret is in the consistency.

Want to grow your list by 100 people in a month, that's 3-4 new subscribers every day. How can you do that? Get creative? And show up every single day talking about your free gift!

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Identify Your Brand Story and 3 Things You Can’t Miss When Sharing Story
 

Identify Your Brand Story and 3 Things You Can’t Miss When Sharing Story

June 4, 2019

Want to stand out on social media? Lean in cause I've got a secret for you...  ...it's your story! Oh, you already knew that? Ok cool! But did you know that stories make your content 22x more memorable to your audience! Oh, now I have your attention. What if I told you there were 5 types of brand stories and the secret was identifying which one best showcases your unique story AND how to market that story in the online space in a way that has your audience needing more. YES, it can be that simple to get started. I have a fun quiz for you to take right now that will help you identify your brand story + give you the tools to market your story online.

Want to stand out on social media? Lean in cause I've got a secret for you...

...it's your story!

Oh, you already knew that? Ok cool! But did you know that stories make your content 22x more memorable to your audience!

Oh, now I have your attention. What if I told you there were 5 types of brand stories and the secret was identifying which one best showcases your unique story AND how to market that story in the online space in a way that has your audience needing more.

YES, it can be that simple to get started. I have a fun quiz for you to take right now that will help you identify your brand story + give you the tools to market your story online.

PLUS, I've included three of my top tips below if you want even more juicy information on YOUR BRAND STORY.

1. YOUR STORY MATTERS

The first thing we need to do is get in touch with YOUR personal story. It's super easy to think your brand story has to be centered around your business, but the key here is that YOU are your brand. If you don't know what makes you, well you then you're going to have a hard time creating a business around that.

Before I even begin to work with my clients on creating their brand, we focus on uncovering there own story and mapping out their past chapters. To start identify three transitions that have happened to you personally.

Think about what happened, how you were impacted, what changed for you and what lessons you learned. This is the first step in identifying the work you want to do in the world AND helps you reconnect with your personal story as a way to connect deeper with your audience.

2. YOUR BRAND IS NOTHING WITHOUT YOUR AUDIENCE

Ok, now I'm probably going to confuse you, but as much as your brand story is about YOU it's also nothing without your audience. If you think just sharing your story is going to lead to more clients and a bigger impact you're wrong. It relies heavily on your audience and their desire for more.

Aside from identifying your own story you must become clear on your audience as well. You need to  do market research here, but to get you started here are some questions you need clarity on in order to effortlessly tie your story and the story of your audience together.

  • What is their struggle at the moment?

  • What do they desire (aka what are they working towards)?

  • What is standing in their way (i.e. obstacles)?

  • What needs to happen to get them from struggle to desire?

This will help you begin to identify what parts of your story you can share with your audience for the maximum impact.

3. ESTABLISH YOUR BRAND STORY ARC

Your brand story arc is what so many people do first to map out their brand story, but then miss so much important information. And most brands are doing this wrong.

It sounds a little something like this, "I did this and then this and my business was born!"

BORING - I don't want to read that story to do? There needs to be some powerful emotion, connection and storytelling that goes into your brand story and story arc.

I teach the entire concept of Story Arc in my signature course Roadmap to Freedom, but ultimately you want to write a clear Beginning, Middle and End. Take your audience on a journey that pulls them in and keeps them engaged.

Your Brand Story Arc is just ONE type of story you can share with your audience, but it's one of the most important.

Use your Brand Story Arc to share your story on your About Me Page, on Instagram Stories, in promotional materials, on masterclasses and more.

Remember story is necessary if you want a brand that stands out and deeply connects with your audience.

Take the quiz below to find out which part of your story you can share for maximum impact and conversions.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


5 Easy Steps to Be More Confident on Video
 

5 Easy Steps to Be More Confident on Video

May 30, 2019

Video is necessary IF you are building an online brand and business.There are so many options now with Facebook Live, Youtube, IGTV, Instagram Live and Insta Stories just to name a few. Basically video is non negotiable when it comes to an online business, but what do you do if you don’t feel confident to add video to your business? I’m sharing 5 easy steps to be more confident on video.

Prefer to watch, instead of read? I’ve got you boo. Scroll down to watch a quick 6 minute video!


Video is necessary IF you are building an online brand and business. Nope, not an option don't even try to convince me otherwise.  

There are so many options now with Facebook Live, Youtube, IGTV, Instagram Live and Insta Stories just to name a few. Basically video is non negotiable when it comes to an online business.

The #1 question I get from my audience around video is How to Build Confidence.

So, today I’m sharing five easy steps to be more confident on video. I’ve used these techniques and have now shared them with my clients to support them in gaining confidence, feeling natural and totally rocking it on video (both live and pre-recorded).

But, before we dive into the steps I have a quick question to bring some reality to the whole video thing. Is every single person that is showing up on video confident from the start?

Absolutely NOT, sure some people are, but even myself with years on stage, having been on the news and television before, I still freaked out during my first live video.

Give yourself some grace and know from the get go it's going to suck at the beginning. Seriously, your first time isn't going to be smooth, so just know that going in and be confident in the fact that you will improve with time.

So aside from just going for it, what can you do. Here's a simple do this then that strategy to get you started.

1. SCHEDULE IT

This is going to be the easiest part for you, but it’s going to aid in the whole ripping off a bandaid and with step two coming up next. When you make the commitment and put it on the calendar it's a hell of a lot harder to skip it. I actually use this strategy anytime I’m doing something out of my comfort zone; I put it in writing and make the commitment to myself that it’s going to happen.

2. PRACTICE

Now that you've got it scheduled it's time to carve out at least 3 days to practice before hitting that live or record button. This will help work out any kinks or uncertainty and make you feel more confident with the content. You won't always have to do this, remember consistency is key, but in the beginning it's a great tool.

Another great tool is to practice on Instagram Stories - there short, don’t take a lot of time, and your less likely to overthink a 15 second video as opposed to a 5-minute video. Insta Stories are a great was to get you more comfortable with the camera.

3. MAP IT OUT

As you practice you're going to find your groove. Pay attention to what you enjoy talking about, where you get a little lost and which areas you want to emphasis (a pitch or call to action perhaps). Now map those out in a notebook or document so you have a clear outline for your video.

Bonus Tip: If recording a video record 1-2 sentences, stop, look at notes and start again. If going live be super transparent with your audience and just tell them that you have notes to help you out and might be looking at them from time to time.

4. TAP INTO YOUR AUTHENTICITY

Be inspired by those around you and bring out your special characteristics with confidence. So often we try to hide our quirks, but those can make your videos even better. Write down 5 quirks you are proud of that you want to bring out in your videos to play up your authenticity. For instance, I love to talk with my hands so I make sure I have the room to talk naturally and I'm not holding the camera (p.s. You’re going to notice this every time I make a video now)!

5. EXUDE CONFIDENCE

There are things that make you feel better no matter the situation. Is it a specific outfit, making sure you've got some lipstick on, being in a particular setting? If you feel confident going into it, as your most bold badass self you'll deliver better content.

I know how easy it can be to think that everything needs to be perfect, especially when it comes to video. If you identify yourself as a perfectionist watch this video here.

But please know that you'll only improve by doing. I hope these 5 tips were SUPER helpful. If you’re feeling confident and ready to do this thing, then you probably need some help organizing your content ideas.

Download my free content calendar and planner if you want If help organizing your content, social media strategy and when you'll post videos.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


3 Mistakes to Avoid When Starting Your Business
 

3 Mistakes to Avoid When Starting Your Business

May 16, 2019

Starting a business or find yourself spinning your wheels? You might be making one of these three mistakes. I’m sharing the worst three mistakes I made in the first eight months of having my business and how to avoid them if just starting out.

Prefer to watch, instead of read? I’ve got you boo. Scroll down to watch a quick 5 minute video!


I made a lot of mistakes, I mean I think it’s part of the game, but my goal - to help you avoid some of the worst.

In fact, today on the blog I’m sharing 3 mistakes that I’ve made so you can hopefully avoid them (or at the very least stop doing them now) in your own business.

I’ve been in business 3 years so one mistake a year right? WRONG! And if we’re being honest most of them happened the first 8 months of business.

So without further ado, let’s dive in.

1. BUILDING MY FIRST WEBSITE

It’s like the entrepreneur plague! You want to be official so you spend so much time building a website no one is going to find. Seriously, no one will know it exists and no one will just stumble on it in the beginning.

Unless you are trained in SEO and implementing on your new website the odds of people finding you via search is super slim.
Entrepreneurs spend all their time and money in the beginning building a business when they should be spending it on social media to build a community - which is FREE btw!

If I were starting over I’d spend 8 months building a following on social media (just one), talk to people, discover my voice and then build my website!

2. NOT NICHING DOWN

Major facepalm on this one. No joke I use to call myself a Freedom Coach - what does that even mean? I was trying to be too much in the beginning and struggled to effectively attract and communicate with anyone.

When I finally got specific in focusing on branding and even more specifically around storytelling everything became more clear.

If I were starting over I’d take time to REALLY think of what gap and market I wanted to fill in the online space. And I’d keep going deeper and deeper until I could clearly communicate what I do! This right here can be the difference between your first client and the struggle bus.

Want help with this? Grab my free niche guide here.

3. BRANDING DONE WRONG

In the beginning, I was so lost. I did it ass backward and dove right into researching other brands in my industry and deciding on the aesthetics. Do you know what happened?

I spent 8 months building and then scrapped it all! It in no way reflected my message or story and therefore freaking sucked.

If I were starting over I’d define my niche, learn more about my audience (social media), tap into my story, define my messaging AND THEN choose my visuals.

I did this btw - months later and as a result, I’ve not had to redo my brand in 3 years, just elevate it as I grow as a person! Now I teach other entrepreneurs how to do the same.

Want to learn more about my journey and sign up for my Netflix-style masterclass where I’m sharing a complete Roadmap of the steps I took? You can watch this video on your time here.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Overcome Your Fear of Failure as a Female Entrepreneur
 

How to Overcome Your Fear of Failure
as a Female Entrepreneur

April 18, 2019

How to Overcome Your Fear of Failure as a Female Entrepreneur in a simple 10-minute exercise + my #1 questions to ask yourself if you’re current feeling stuck due to a fear of failure.

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 10 minute video!


Fear of failure as an entrepreneur is a real freakin’ thing.

Maybe right now you are afraid of failing in the moment because you're doing something and all of those fears keep popping up for you that this might not work out.  

Maybe you're thinking of taking the leap, thinking of taking action and the fear of failure is playing over and over in your head.

Today I want to talk to you about the fear of failure and how it doesn't have to be your story and I'm going to give you the number one question to ask yourself if you are ready to face your fears.

I've been an entrepreneur for three years now and when I tell you that fear of failure is something that I have seriously struggled with, I am not lying

In the beginning, I was almost paralyzed by my fear of failure. I almost did not start this business because I was really scared of what it could ultimately mean for my family. What people would think about me? What would people think about my decision to leave a nine to five to pursue this dream when I had a brand new baby?Would just think I was absolutely insane if it didn't work out?

I put a lot of time and energy into this business and I'm so lucky that it did work out, but don't think for a second that those fears of failure, or any fears for that matter, are not constantly coming up.

You've probably heard of the saying new level new devil - It doesn't go away, but I've learned a couple of strategies that help me move through that fear faster and that's what I want to talk to you about today.

The fear of failure is ultimately keeping you stuck. It's keeping you stuck in this cycle, in this comfortable space. Think about it, fears pop up when we're questioning something.

When we're taking a leap of faith, when we're thinking about taking action towards our dreams, that's when fears come up.

And so I like to believe that fear is your heart's way of telling you that you are ready and it's up to you to listen to that fear and believe that fear.

You can then choose to stay comfortable or to face that fear and see what amazing, beautiful things that you can create in this one life that you have.

When you start looking at the fear of failure as your heart being like, “Whoa, let's do this dang thing,” It shifts everything for you.

Now, let’s talk about how to deal with fears that are coming up for you at this moment. You know all of those dark hole things that are playing over and over in your head and they're keeping you up at night.

TRY THIS EXERCISE

  1. Take a moment, get a piece of paper, get your phone out and I want you to write down all of those worst case scenarios. No, seriously do that like right now, like write out your worst case scenarios.

  2. Now I want you to look at that list you've just created and I want you to ask yourself, truly, is this really possible? Am I really going to let it get to this place?

We make up all these worst case scenarios in our head and we never actually look at them and bring attention to them, but the second that we do, sometimes were like, wow, that's a little ridiculous.

That's the power of the mind, man. It could take us into some dark, dark places, but now you have an opportunity, you have a choice. You've seen what is playing over in your mind and you have a choice to say, no, I'm not going to let that happen.

I'm not going to let these dark black hole thoughts keep me in my comfort zone and keep me safe because this place of safety of comfort is where so many entrepreneurs either plateau or never get enough momentum to get started and I don't want you to stay there now.

Ok, let’s get into the number one question to ask yourself if the fear of failure is something that is truly affecting you.

BEST QUESTIONS TO ASK YOURSELF

I want you to think of someone that you absolutely admire. Maybe it's somebody in the online space, maybe it's somebody in your personal life. I know for me, Oprah, she basically always comes to mind. I remember being that girl running home from school at 4:30 watching Oprah on TV.

Fill in the blank with your person & ask yourself the following:

  • Where would you be if Oprah or that person, let fear lead the way?

  • Where would you be if that person didn't take action?

  • Where would you be if that person allowed fear to keep them safe?

My guess is that you'd be in a completely different life or situation than you are now and that is exactly my point.

It has to be about more than just you running this business. Being an entrepreneur isn't really about you. At the end of the day, it's about the people who need to hear from you.

It's about the people who will be impacted by your work. They need you to show up. They need you to get your voice out there. They need you to take action.

So think about it. Who is that person who needs you? Even if one person is affected by you, you have made a difference and that creates a ripple effect that then affects somebody else and someone else and someone else.

If you start taking action, think about all of the people that will then be affected by that.

Anytime that fear comes up, I think about the people I'm able to impact. So where would you be if so and so didn't show up and who are you meant to impact?

It's a ripple effect and it starts with you right now at this moment.

I know that those fears that are coming up for me are not true, that I can rewrite my story and that so many people need to hear my message.

If you are ready to take action, then I want to invite you to my upcoming masterclass. I'm sharing with you exactly how to create a thriving online business that doesn't waste time and energy or have you feeling super overwhelmed.

If you're interested in joining us, you can go brandmerrry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!