Grow Your List Using FACEBOOK Lives + YOUR Free Offer
GROW YOUR LIST USING FACEBOOK LIVES + YOUR FREE OFFER
Facebook Lives (well any live video really) have transformed my business and since we are all about visibility here at Brandmerry I want to give you the tools you need to feel confident in sharing your freebie via live videos.
FB lives are two-fold: an excellent way to grow your online visibility and build trust with your audience PLUS grow your list of community.
Today, I'm sharing with you 4 simple ways to start using your Facebook lives to their full advantage to grow your list!
1. CREATE A FREEBIE SPECIFIC VIDEO
An amazing tool to grow your visibility and get the message out about your free offer. Create a FB live where you introduce yourself and then talk up your free offer. Be sure to share the title, some super descriptive bullets or talking about about the benefits of the free offer (exactly what they will learn), why you created and how they can access it.
Once your video is created share it out like crazy, pin the post in your private community and your business page AND if you have a little extra cash you can boost your video so more people see it (be sure to create a custom audience and don't just throw money at it).
2. INTRODUCE YOUR FREE OFFER
You are already going live, and if you aren't you should be, so why not share your free offer with EVERY SINGLE video. I always encourage my clients to pitch with every video, and this doesn't have to be just paid offers it also includes your free workbooks, trainings, challenges and more. There are two places to share your free offer:
Beginning: After your introduction at the beginning of your video share your free offer and how they can get there hands on it (i.e. give them a specific link).
End: Once your video ends remind them of the free offer, talk a little more about the benefits of your offer and how they can get their hands on it.
3. UPDATE THE DESCRIPTION
If you are not doing this you are missing out on a golden opportunity! The #1 thing I recommend ALL my clients do is go back to update the description of their live video to give tons of value and information that entices your audience to watch the video. Remember, your video doesn't matter if no one is watching it.
After your video is complete be sure to give the title of your free offer, your descriptive bullets and the link to access it. Accessibility is super important so make it easy for people to click, give their information and go.
4. BONUS TIP: PIN YOUR LINK IN THE COMMENTS
Another great FB live addition is the option to pin a specific comment or link to the top of your video. With most videos, unless changed, you will see the comments in realtime, so when you pin the comment you guarantee that no matter when someone starts or stops watching the replay they will have access to the link.
Want a little more information on creating free offers (aka lead magnets)? Check out my blog on Four Steps to Create Your Next Free Offer here ↠
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>