HEY THERE, I'M MICHELLE
I believe there's power in sharing your story with others.
Storytelling is a universal language; one we can all understand and deeply experience together. Although our stories may look different, they contain the same experiences: ups and downs, heartache, loss, love, beauty, and resilience.
This is what I love about storytelling, and why I've built a business that helps entrepreneurs tell their story in a way that creates impact and provides the freedom they've always dreamed of.
The more you accept your story and choose to share it with the world, the stronger your brand, business, and impact will be.
I believe everyone has a story to share.
Here's mine…
Meet Michelle Knight
Brand Storyteller, Founder of Brandmerry
At 21 years old, I lost my brother to cancer. He was only 19.
That moment changed everything. I began to live life in a completely different way. I no longer wanted to watch it pass me by. I wanted to become the author of my own story, make intentional decisions, and truly live.
Although I felt this deep desire, it would take me eight years to take the first
life-altering step.
In 2012, I married my brother's best friend (yes, that's a story for another time), and on the Winter Solstice in 2015, our son was born. From that moment, I was changed.
I experienced my rebirth just as my son was entering this world. As I navigated postpartum, I came face-to-face with who I wanted and had always intended to become. The deep desire to have more out of life became so loud and so fierce that I could no longer ignore it.
I realized I didn't want to juggle a 9-to-5 and raising my son. I didn't want to feel drained when I got home from work, without energy to enjoy my family. I didn't want to have to ask permission to travel, something that makes my heart feel most aligned and something we wanted to share with our son.
I realized that I wanted it all: true freedom in all areas of my life. Time, finances, and location. And for the first time, I permitted myself to have it.
I convinced myself (and my amazing husband) that starting a business was the fastest way to get there.
Luckily, I was right.
When I’m Not Building Brands
You'll find me homeschooling my 10-year-old son, probably discussing Greek mythology or building something outside.
My mornings start slow, usually in the garden or reading a great fantasy with dragons and witches.
I'm a Virgo Sun, Taurus Moon, and Gemini Rising, which explains why I'm so protective of my energy and time.
We've traveled to 15+ countries as a family. Creating space for adventure isn't optional for us; it's essential.
You’re in the right place.
I've spent the past decade helping entrepreneurs build magnetic brands through strategic storytelling. My approach isn't about chasing trends or sacrificing who you are for visibility. It's about building something sustainable, authentic, and unforgettable.
ONE
You feel the pull to do something bigger with your business and know your story is the key.
TWO
You want to stand out online and attract your ideal customers without compromising who you are.
THREE
You're ready to build a brand that creates the time, financial, and location freedom you desire.
FOUR
You value authenticity and refuse to sacrifice your values for visibility.
FIVE
You're committed to building a sustainable business that honors your life, not diminishes it.
THE JOURNEY
The Launch
In January 2016, just one month after my son was born, I set out to start my business and leave my 9-to-5 by the end of the year. I entered the world of entrepreneurship blindly. I didn't even know what I wanted to do or offer; I just knew I wanted it.
Like you, I explored ways to make money online. That's when I discovered online coaching. I had enough experience and credentials already. How hard could it be to take what I was doing at my job and turn it into a business?
Turns out, incredibly hard.
I spent sleepless nights nursing a baby and building a website, brand, and materials to spread my message. I took courses and joined programs to pull it all together. Then, in May 2016, I finally announced Brandmerry.
And despite what everyone told me, nothing changed. There wasn't miraculous traffic to my website. I didn't get a ton of followers. No one seemed to care. I began to question every decision I had made, even my self-worth.
The Turning Point
But I was determined, so I kept going. I showed up online. Built an email list. Went live weekly. Created a Facebook group. Posted daily. I did all the things.
Then in August 2016, I had an ah-ha moment: What if everything I'd built wasn't right? What if there was a crucial piece missing? What if it was me?
I put my head down for two weeks and discovered what a brand truly was. I "re-launched" to my small but mighty audience, changing nothing about my strategy, only my messaging.
I signed my first client. That's all I needed to know I was onto something. I went all in. I left my 9-to-5 and devoted my energy to building Brandmerry and sharing the power of brand storytelling with anyone who would listen.
I hosted monthly webinars for one person. I went live weekly while my son napped. I coached clients while nursing.
Within one year of signing my first client, I built a six-figure business with a baby on my back, lap, or crawling at my feet. I couldn't believe I had done it.
The Evolution
After a year, I was exhausted. The strategies weren't working for the time freedom I desired. I knew I didn't just want to repeat this year after year; I wanted to grow. But more importantly, I wanted my business to be sustainable for my family and me.
Above everything, I wanted my business to contribute to my desired lifestyle, not diminish it. So I evolved.
I developed marketing strategies that worked for my lifestyle and generated over $2 million in revenue.
And it was because of the work I had done at the branding level, diving deep into my story, that has allowed me to evolve and grow for ten years. Every action I've taken since that moment has been centered around a deeper desire to live freely and to become a fierce protector of my time.
When I thought about throwing in the towel because nothing was working, branding saved my business. It allowed me to reground myself and create a more aligned business that speaks to my ideal customer. It allowed me to identify how I wanted to show up through my marketing.
It changed everything.
The Life I've Built
That decision I made in January 2016 changed the trajectory of my life and my family's life. Because of that decision, my family and I have traveled the world, spending two years as digital nomads in our RV, three months in Greece, and visiting 15+ countries with our son.
I've been fortunate to help thousands of women through my work and teachings. To speak on podcasts and stages about my approach to branding and brand storytelling. To build a business that has generated over $2 million in revenue without burning out.
The process of brand storytelling saved my life in so many ways. I discovered who I was through it. And to this day, I show up online with integrity, remaining true to myself.
This integrity speaks volumes when building an online brand and community. Through it all, I've remained true to myself, my values, and my priorities, and I've built a successful business around it all.
My journey has taught me that authenticity isn't just the secret to happiness; it's the foundation of sustainable business growth. It's my mission to help entrepreneurs uncover their story and authentic voice through the power of branding, and then use that brand to build a profitable business around their mission.
What I Believe
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It's not just your history, it's the bridge between where you are now and the business you're building. It's how you stand out, build trust, and create community.
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The brands that last aren't the loudest, they're the truest. When you show up as yourself, you attract the right people and build something sustainable.
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I'm a fierce protector of my time, and I teach my clients to be the same. Your business should give you freedom, not take it away.
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Strategic storytelling isn't about manipulation, it's about connection. When you tell your story well, you build a loyal community that wants to invest in your work. This is brand building!
A Decade of Qualifications
✓ 10 years building and scaling Brandmerry
✓ Over $2 million in revenue generated
✓ Thousands of entrepreneurs supported through brand building
✓ Featured expert on brand storytelling across podcasts and media
✓ Traveled to 15+ countries while building this business
✓ Creator of the Authentic Brand Builders Academy and signature storytelling frameworks
Ready to Write Your Next Chapter?
I've experienced tremendous growth through entrepreneurship. The life it has provided my family has been the greatest gift of all.
I imagine it's something you're desiring as well.
To build a business that not only impacts the lives of others but also elevates yours as well. To show up online in the most authentic and aligned way possible. To know that as you build and scale, you're doing so from a place of integrity.
My world has completely changed since losing my brother in 2009, and while the journey hasn't been easy, it has led me to this moment, to meeting you here, and being able to play a role in helping you share your story, mission, and purpose with others.
When you're ready, I'm here to support you.