Posts in Life of Freedom
How to Find Time to Build Your Business as a Mom
 

How to Find Time to Build Your Business as a Mom

May 23, 2019

When you are trying to build a business as a mom it never feels like you have enough time, but the truth is we all have the same 24 hours in a day it’s just about how you use them. Learn my top 4 tricks on the blog.

Prefer to watch, instead of read? I’ve got you boo. scroll down to watch a quick 6 minute video!


Where are my mompreneurs at?

It is so true that being an entrepreneur is hard freaking work, but you add kids to the mix and that’s a whole new level.

And it’s something so many entrepreneurs don’t understand. That’s why I love supporting women in building, launching and scaling their brands because I get it!

I built my business from zero to 6-figures a the same time I was raising my son - in fact my business is as old as my son because nothing says “It’s time to start a business” like just giving birth.

So when I tell you I get that it’s hard to find the time to bring your dream business to life I want you to know that I understand it is hard, but it’s not impossible.

Today on the blog I’m sharing my top tips for making it happen.

1. GO ALL IN

I know what a touchy subject to start, but the truth is if you’re half in and half out of creating this business it’s not going to work.

You’ll always find a reason WHY you can’t work on your business, it’s too easy to get distracted, do you’ve got to make the commitment right here, right now.

The cool thing is I’m not asking you to choose, because you don’t have to. You can be both an amazing mother and entrepreneur, it’s not an “or” situation, it’s an “and” situation.

There are women out there doing this every single day, there is no reason why you can’t too.

2. BATCH YOUR TIME

I talk about batch scheduling in my blog all about content creation here, but if you plan to build a business with a kid and you’re not doing this it’s going to be so hard.

It’s time to pull in the forces girl, your partner, your friends, family, babysitter, call your best friend from high school who also has kids and swap services if you have to, but get yourself at least 3 hours a week uninterrupted.

Trust me you’ll get more done in those 3 hours than you will in 10 with a little one at your feet and productivity is key if you want to grow your business.

3. CREATE TIME

Yes it’s possible! You have a choice on where you spend your time. So where’s your time going right now?

  • Are you binging on some Netflix?

  • Do you drive a bunch, but not using that time efficiently?

  • Are you a social scroller?

I see you - no judgement.

But, the reality is you’ve got 24 hours in a day, how are you using it?

There’s a super easy way to figure this out and something I have all my clients do and it’s a time evaluation. Take 3 days to track your time and see exactly where it’s going. Then prioritize (business and family) and leave the rest behind, at least for now anyways.

Oh and speaking of wasting time in the car. I use to commute 2 hours to work and I’d listen to podcasts for inspiration on the way to work and voice record my social media posts and emails for the week on the way home.

IF you want it you’ll do it.

4. TRELLO

I feel like I talk about Trello as least once a week, because I love it so much. Recently I did wrote a blog on productivity and focus where I shared how I use Trello in my life and business.

You can’t organize all the things you need to do blindly and why should you there are free tools at your freaking fingertips. One of them is Trello!

I use Trello to organize my weekly schedule and give myself the flexibility to move things around as needed. It’s great for measuring my productivity, allowing me to see what needs to be done every morning and gives me the flexibility to reschedule if needed. My main goal - get it done by the end of the week!

Look, if I didn’t believe you could do it I wouldn’t write this blog or make this video, so please remember that you are worthy of having a successful business and a thriving family.

If you want to learn more about my journey + the complete Roadmap I followed to build a business that sustains my family, gives me the freedom to be with my son AND create a business I freaking love? You can watch this Netflix-style masterclass here.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


5 Things to Know About Your First Year as an Entrepreneur
 

5 Things to Know About Your First Year as an Entrepreneur

May 2, 2019

5 Things to Know About Your First Year as an Entrepreneur

Look, I’m going to go against the grain here and say starting a business and becoming an entrepreneur takes work.

Insert Rihana singing “work work work work work”

The reality is this is not for the faint of heart, which is ironic because what you need to make this thing work is a whole lot of heart.

In addition to having the belief, mindset and deep desire to make this thing work there are 5 things you need to know in your first year as an entrepreneur.

The first year of my business it took months, I’m talking 8 months for me to truly figure out what I was doing.

I took action, continuous action and was busy working on building this dream, but I had little to show for it.

So, I consider myself a freaking expert in helping women who struggle to get going because I’ve lived through it.

After 8 months of pushing uphill things started to shift for me and within three months I was making enough monthly income to replace my 9 to 5 and in a year I had made 6-figures cash in my business.

Do I think I could have hit those goals faster if I’d had known these things? YES

But, then I wouldn’t be able to share this with you today #lessons.

So here we go - 5 Things to Know About Your First Year as an Entrepreneur (what I wish I’d known).

1. YOUR WEBSITE

How do I say this in a way that doesn’t come across as a total butthead - no one is searching for your website.

Oh, I know you want it to be the case, but in the beginning, people don’t know you, yet so many entrepreneurs spend so much time on building their website right out of the gate when they should be focused on building brand awareness.

Your website is needed and will be one of the most valuable tools in your business, but spending months and months and sometimes thousands of dollars to build your website is a waste at the beginning.

Take the time to identify your niche, who you want to attract and your brand messages BEFORE building your website and be sure to have a marketing plan to actually drum up enough interest that has people visiting your website.

2. YOUR BRAND

Another one that takes so much time and so much money - yep, it’s branding.

I love branding, it is my jam, but so many entrepreneurs do it wrong the first year. They jump right into finding their colors, fonts and designing their logo BEFORE understanding their brand foundations. Yep, you guessed it - your niche, your audience and your brand messages.

PLUS, they overlook the power of emotional branding (more on that here) which at its core is WHY people buy. So rather than diving right into the visual branding what we should be focused on is what branding truly is - the deeper connection to your audience.

One of the best things you can do is create content for your audience to build brand awareness (yes, this is part of branding) and watch as your visuals fall into place.

3. POWER OF STORY

You’ve got one thing when you start and that’s your story! It’s also the one thing you have that will help you stand out from the crowd and competition.

You need to spend time uncovering your story and setting a strong foundation for story in your business.

Your audience is 22x more likely to remember story, which means it goes beyond just your brand story and also includes authentically tying story into every piece of content and marketing material you make.

4. SOCIAL MEDIA I CONFUSING

Yep, that’s right social media is a lot of information. It can be one of the coolest tools you use in the online space OR it can literally drive you crazy.

In the beginning, you want to be everywhere because that’s what you’re told right? Well, not really the best move when you’re just starting out.

Instead, I suggest you focus on one social media platform to start and get really good at that. In order to do this think of two things. #1 Where do you like to hang out and #2 Where is your audience spending time.

Boom - start there and stop overwhelming yourself trying to be everywhere!

5. MESSAGING IS MAGIC

If there is one thing I’ve learned as an entrepreneur and especially my first year in business is that messaging can make or break your success.

This goes back decades and is the foundation of successful advertising. You need to be crystal clear, do everything in your power to not confuse your audience and clearly communicate how it benefits your audience.

If there is one thing you set up at the start of your business it should be your brand messaging. What do you provide and how does it benefit your audience?

That’s the secret - making sure you’re clearly sharing how it benefits your audience.

If you’re always focused on this, it’s freaking magic.

I hope you take these five essential pieces and put them into action.

They can completely change the course of your business and your ability to reach profitability faster.

If you need support along the way, that’s where I come in. As an expert in making some mistakes and turning them into a thriving online brand and business, I support my clients in using the power of story to create an authentic and profitable brand and give them to marketing tools to amplify their voice.

Schedule a Discovery Call here: brandmerry.com/call

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Why perfectionism is bad for business (entrepreneur edition)
 

Why perfectionism is bad for business (entrepreneur edition)

April 25, 2019

Why perfectionism is bad for business

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 6 MINUTE VIDEO!

It's a trap. I'm talking about perfectionism, more specifically, perfectionism in business.

I know it's really easy when you dive into this whole entrepreneur thing that you want every single thing to be perfect.

So I have to know, do you struggle with perfectionism and more specifically, did you feel that heightened when you became an entrepreneur when you started diving into the world of entrepreneurism?

I know I did, and you and I are not alone. There are so many women who struggle with this. Today, I want to talk to you about what perfectionism means for your business and how you can start to escape it.

Real talk. I have struggled with perfectionism my entire life, and I'm not talking about that one time in college when that one paper had to be perfect.

I'm talking about perfectionism on an emotional, mental, and physical level really impacting me for years and years. And so when I tell you I get you, I am not freaking lying.

That feeling of almost being paralyzed to do anything in your business, redoing and redoing an email and a website, trying to get it absolutely perfect to the point that you feel exhausted and slightly overwhelmed and comparing yourself to other people in the online space because let's just admit it right now, comparisonitis plagues perfectionists so much.

I get it - all right. Maybe you're not that far gone, and to that, I say bless you, but perhaps you are, and you need to hear exactly what I'm telling you today.

Throughout my entrepreneur journey, I had to come face to face with my struggle around perfectionism. And today I have some harsh truths for you; perfectionism is keeping you stuck. I know, I get it.

When I first heard it, I was like, who do you think you are? But it's true and after three years of really making this a focus, to dive into how perfectionism was keeping me stuck, how it was keeping me in a safe space, I have come to learn that it is an excuse that so many entrepreneurs use, and it's probably an excuse that you're using today.

It's a belief that you have held onto for so long that it's ultimately keeping you stuck.

It is keeping you in a safe bubble where you are not taking risks and big, bold chances. And I have to tell you; it is those risks and big, bold chances that make you a better entrepreneur and more importantly, a better version of yourself.

And so with everything, I genuinely believe that you have a choice and you might be thinking to yourself, I know that and I believe that, and maybe you know that on a surface level, but have you actually thought about that today?

Have you thought about the fact that you can live with something forever and ever and you can wake up one day and have a choice to no longer let that be your truth?

You have a choice right now.

You can choose to stay safe in this perfectionist bubble, redoing things over and over again, not putting your voice out into the world, or you can choose to take action, and you can choose to get super uncomfortable, and I have to tell you, that's where growth comes from. It comes from doing uncomfortable things.

Also, side note, if the fear of failure is like going off in your head right now, watch my video from last week because we talked about the fear of failure and what it truly means.

But I have a question for you. Does everyone who struggles with perfectionism stay hidden? The answer is no. Obviously, because there are big important people in this world who are out there sharing their message that struggle with this same thing that you and I struggle with and I know that was a huge part for me.

When I realized that these people out there every single day are doing it even though they might be a little fearful that they might fail or that it won't be perfect. They're still doing it. I'm standing in front of you today to tell you that you have a choice.

You deserve to show up, and you deserve to be seen just as you are in this moment, even if it doesn't feel perfect, it's your job to decide not to let this label keep you from achieving greatness.

My first live stream was horrible. My first webinar blew up in my face, my first launch. It did not go as planned, and the only way that I grew was by putting it out there and continuing to take action over and over again.

So how can you ever perfect something if you're not willing to put it out into the world? If you are afraid of what people are going to say, I have to tell you there will always be people who love you and there will always be people who want to bring you down.

You have to focus on the people who love you, and you have to put your stuff out there and to be your true authentic self anyway.

So how are you going to show up and take action and take risks even though it is scary, even though you want it to be perfect and it's not there yet because I am telling you your business, your life of freedom, it all comes back to you and the choices that you will make today.

If for you, that action means finally getting started, your thriving online business. If that means for you saying yes to the dream that you've had forever playing over and over in your head, but you're afraid to do it because guess what? It's not perfect yet.

I want to invite you to my upcoming masterclass where you'll hear from someone who has been where you are struggling with perfectionism, and we're going to talk about exactly what you need to create a thriving online business that doesn't waste time, energy, or resources, and get you to profitability faster. You can go to brandmerry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!


Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Tapping into Your Desires & Giving Yourself Permission

TAPPING INTO YOUR DESIRES & GIVING YOURSELF PERMISSION

In today's blog post, I'm sharing a recent video I did on your desires as a women, mother and business owner.

In a year I watched all my desires come to reality, and then I struggled to admit my new desires out of a fear of appearing selfish. I'm sharing the questions you need to ask yourself to tap into your deepest desires and give yourself permission to experience pleasure over "just enough".

Last year when starting my business I created a list of desires, that although exciting, seemed a bit out of my reach - but that's the fun part of listing your desires. Over the past 1.5 years I've found myself living the life I desired in January 2016.

  • Leaving my 9 to 5
  • Spending my days with my son
  • Taking multiple trips throughout the year with my family
  • Working from anywhere I choose
  • Building a community of women with a strong purpose and mission
  • Spreading my message

As I've hit this new milestone in my business, I found myself having a hard time thinking about my NEW desires and fear crept in. What would my community think of me? What would my family and friends think of me?

Would me admitting that I wanted to fly first class, because it looks damn comfy, of having an in-home nanny make me seem selfish? In today's video I'm walking you through my own process, PLUS giving you questions to ask yourself in order to connect with and believe your deepest desires.

Key Takeaways From Today's Video:

  • It's not about "just enough", when we reach higher for our desires our needs are instantly met. Are you creating desires around "just enough" and holding yourself back from dreaming big?
  • You don't have to separate your desires between Need vs. Want - it's about giving yourself permission to experience pleasure every single day.
  • Are you holding yourself back because you are afraid of appearing selfish? The reality is it is your RIGHT to life your deepest desires and by doing so you are more capable of spreading good and doing good in the world.
  • Stepping into the energy of your pleasures is the first step in achieving your goals. We limit ourselves by saying we don't "need" something, when deep down it is one of our strongest desires.
  • YOU ARE WORTHY OF ALL THE THINGS YOU DESIRES!
BE MERRY! (6).png

Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

Facing Your Fears {Surface-level Shit}

Whether you have a fear of heights, water, public speaking (which if this is you you definitely need to watch my free webinar replay) or something else - it is time to start facing those surface level fears and stop letting them dictate your power.

I personally have always had a fear of heights.

You would never find me standing near a ledge, jumping off rocks or really even going in elevators at a young age. My husband on the other hand, most definitely does not have a fear of heights. It’s not uncommon to see him scaling rocks with absolutely no equipment or jumping off of 40-foot waterfall in Costa Rica; yeah I almost had a heart attack with that one.

When we started dating he was constantly pushing me and pushing me and pushing me to face my fear of heights, but I was not budging. I remember a time in Yosemite when we were there with his whole family and they were all jumping off this rock into the water. I was so scared, but I eventually climbed up the rock, already hard enough on its own, and waited to jump. Needless to say I ended up in tears, climbed down a little bit and jumped off a lower rock. It’s hard to explain, but the feeling I get when I am on the edge of something is an all-encompassing feeling in my whole entire body that the worst is about to happen.

So why am I telling you this? I’m telling you this because I know you can relate. I bet there is a surface level fear you are dealing with that is holding you back in your everyday life.

That rock in Yosemite made me realize that I was sitting back on a lot of fun adventures because I was letting my fear consume me. From then on I made it a point to try one thing that scared me every year when we took our annual anniversary vacation. Since Yosemite in 2012 I’ve walked across a rope bridge in Ireland, stood at the edge of Cliffs of Moher in Ireland, zip lined in Oregon, stood in the glass case at the Sears Tower, hiked to the top of a waterfall in Costa Rica and just recently went indoor rock climbing with my husband. Each one of these experiences has made me get out of my comfort zone and pushed me past my limits - and each of these experiences has carried over into my everyday life.

I’m becoming more adventurous in my decisions, in taking chances and yes, in climbing to the top!

Facing Your Fears:

  • Helps you grow as an individual and business owner

  • Makes you feel as if you can accomplish anything (especially if it is a fear you've held on to for years)

  • Teaches you that YOU have the power

  • Gives you a new perspective on life and what you've been holding back from

That’s the trick with facing your fears at the surface level, it opens up the opportunity for new possibilities you might normally ignore out of fear. I want you to remember that every small step you take every chance that you have to face these fears is really a chance for a new beginning.

By facing our fears a little bit at a time we are slowly breaking away the layers that are holding us back.

Be Merry!

If you are ready to stop living your life in fear and reach to make drastic changes in you life and business, then now is the time to book a discovery call with me. let's chat for 30 minutes about where you are, where you want to be and how you are going to get there >>