how to Identify Your Brand Story and
3 Things You Can’t Miss
June 4, 2019
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Want to stand out on social media? Lean in cause I've got a secret for you...
...it's your story!
Oh, you already knew that? Ok cool! But did you know that stories make your content 22x more memorable to your audience!
Oh, now I have your attention. What if I told you there were 5 types of brand stories and the secret was identifying which one best showcases your unique story AND how to market that story in the online space in a way that has your audience needing more.
YES, it can be that simple to get started. I have a fun quiz for you to take right now that will help you identify your brand story + give you the tools to market your story online.
PLUS, I've included three of my top tips below if you want even more juicy information on YOUR BRAND STORY.
1. YOUR STORY MATTERS
The first thing we need to do is get in touch with YOUR personal story. It's super easy to think your brand story has to be centered around your business, but the key here is that YOU are your brand. If you don't know what makes you, well you then you're going to have a hard time creating a business around that.
Before I even begin to work with my clients on creating their brand, we focus on uncovering there own story and mapping out their past chapters. To start identify three transitions that have happened to you personally.
Think about what happened, how you were impacted, what changed for you and what lessons you learned. This is the first step in identifying the work you want to do in the world AND helps you reconnect with your personal story as a way to connect deeper with your audience.
2. YOUR BRAND IS NOTHING WITHOUT YOUR AUDIENCE
Ok, now I'm probably going to confuse you, but as much as your brand story is about YOU it's also nothing without your audience. If you think just sharing your story is going to lead to more clients and a bigger impact you're wrong. It relies heavily on your audience and their desire for more.
Aside from identifying your own story you must become clear on your audience as well. You need to do market research here, but to get you started here are some questions you need clarity on in order to effortlessly tie your story and the story of your audience together.
What is their struggle at the moment?
What do they desire (aka what are they working towards)?
What is standing in their way (i.e. obstacles)?
What needs to happen to get them from struggle to desire?
This will help you begin to identify what parts of your story you can share with your audience for the maximum impact.
3. ESTABLISH YOUR BRAND STORY ARC
Your brand story arc is what so many people do first to map out their brand story, but then miss so much important information. And most brands are doing this wrong.
It sounds a little something like this, "I did this and then this and my business was born!"
BORING - I don't want to read that story to do? There needs to be some powerful emotion, connection and storytelling that goes into your brand story and story arc.
I teach the entire concept of Story Arc in my signature course Roadmap to Freedom, but ultimately you want to write a clear Beginning, Middle and End. Take your audience on a journey that pulls them in and keeps them engaged.
Your Brand Story Arc is just ONE type of story you can share with your audience, but it's one of the most important.
Use your Brand Story Arc to share your story on your About Me Page, on Instagram Stories, in promotional materials, on masterclasses and more.
Remember story is necessary if you want a brand that stands out and deeply connects with your audience.
Take the quiz below to find out which part of your story you can share for maximum impact and conversions.
Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!
Hey there, I'm Michelle Knight
Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.
Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.
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