Posts tagged brand
How to Create Consistent Content for Your Brand (Especially as a Beginner)
 
 
How to Create Consistent Content for Your Brand (Especially as a Beginner)
 

Prefer to watch, instead of read? I’ve got you boo. Head over to YouTube to watch a quick 10 minute video!

So you know you want to create consistent content in your business, but you really struggle with the consistency part well in order to build a community of people who truly trust you and the work that you do kind gotta be showing up on a regular basis.

So in today's blog I'm going to share with you how you can improve your consistency when it comes to content creation.

If you read my recent blog where I shared my 4 Tools for Better Content Creation, then you’ll know I believe strong content is essential when growing a brand and business.

It’s ultimately how you build trust with your audience. And I made it a goal to do this from the very beginning. Over the course of 3 years, I’ve focused on creating content for my community that they want to see content that converts and consistently showing up for them, and as a result, I went from zero subscribers to over 5,000 people in my online community. So let's get into it. Let's talk about my top tips for you today to improve consistency.

#1 You Have to Have a Plan.

Now, if you read my most recent blog where I talked about focus as an entrepreneur, I talk about the idea of having a clear plan and getting all of those ideas out of your head into some sort of organization. The same goes for content creation.

If you're constantly flying by the seat of your pants, you won't be able to consistently show up online. This is why I'm a big fan of using a content planner and I know there's a lot of blah blah out there about should you use a planner, should you not use a planner?

If you're always planning, how can you be inspired? But here's my theory. If you could have a set plan for your content over the next 30, 60, or 90 days, then you will actually be able to be inspired because you're not constantly stressed out.

So my favorite tool that I encourage all my clients to use, is a content planner. That's why I created a free one and it is my top downloaded resource on my website to date.

If you want to go ahead and get your hands on this intense, content planner and extensive free resource, where I'm actually teaching you how to use it, how to organize your content every single month, how to come up with brand containers and how to keep track of where your content is in the creation process. Then you can go to brandmerry.com/contentcalendar.

The reality is you have to start planning. If you're new to the whole planning thing, just aim for a week of planning out content and there's another myth that I actually want to break right now. Content planning doesn't mean writing your posts for an entire 30 days.

Content planning means understanding what you're going to be sharing and how you want to deliver that. Then you can write the content in the moment if that feels best to you. One of the worst things that you can do when it comes to content creation is not plan because here's what happens and might be happening to you.

You know you need to post that day, but you get really stressed out because you don't know what to post about and then you whip up some content that ends up being mediocre. Content in isn't effective and doesn't convert, and if you keep doing that over and over again, then you're going to come to me to another mentor and say my contents not working, why not?

And sometimes it's as simple as having a clear plan.

#2 Create a Theme for Your Content.

In the beginning of my business, the idea of coming up with a new theme, a new topic every single day for my content was not going to happen. I had a baby, I was working a nine to five and I was building this business. So I had to come up with a different strategy, enter themes.

In the beginning of my business, every single week I would choose a theme based on my core brand messages. Now, core brand messages are a signature thing that I teach inside my program Roadmap to Freedom, but they are essentially linear messages that hold true for your brand as a whole. So let's say one of my core brand messages is around storytelling. So the theme that could be around story, every single post, piece of content, live video, email that I sent, blog posts that I wrote that week, would revolve around story and this seriously saved my butt.

Not only did it allow me to consistently show up online, but it allowed me to position myself as an expert because every single week I was talking about something that I knew a lot about. I was showcasing that.

And bonus tip if you want content that converts. Every single thing that I was talking about led back to my offer. The idea of weekly themes has evolved in my business and now I use a formula called brand containers. This is something that I teach in my free resource that I've talked to you about already; the content planner.

I'm giving you my top tips for coming up with your brand containers and how to organize your content in that way. So just another reminder to grab that free content planner at brandmerry.com/contentcalendar.

The idea of themes, whether it is theming out pillars for your brand or theming out your week based on what you offer is going to save you when it comes to coming up with content because you're not having to recreate the wheel every single day, which can be really exhausting.

#3 Repurpose Your Content.

If you want to know how I became the queen of content right out of the gate and have stayed that way for three years, it all comes back to repurposing. Here is the thing I don't know about you, but the idea of creating a piece of content that I love, putting it on social media and knowing that in 24 hours it's basically gone really pisses me off. So the idea of repurposing allows you to stretch the life of your content.

It means that you can post that piece of content on social media. You can email it to your list, you can post it on a blog post, you can do an Insta story about it and IGTV, video, a youtube video all around the same piece of content. And again, this is not only saving you time, it is not only saving your sanity, it is allowing you to consistently show up for your community, build trust, and really position yourself as the expert.

If you have this fear that you might be just saying the same thing over and over again to the same people, please remember the algorithm. This is the time when the algorithm is actually kind of working in your favor and they are making it so that you need to consistently be showing up. So if you post something on Facebook, the odds of someone seeing that on Instagram and in your email and maybe on your blog are super slim, so if you're not repurposing, you're actually doing yourself and your audience a disservice.

At the beginning of my business, I would really focus on just taking a piece of content, writing a piece of content for my email, breaking it down into smaller bite size pieces for Facebook or Instagram and repurposing that same content onto my blog. Now I'm more strategic with the way that I do it and have a clear posting schedule, but just to get you started, it can be as simple as copying and pasting seriously.

I know this tip was last, but one of my number one suggestions for you is to embrace re-purposing. It's going to save you so much time and energy in the long run and really simplify your content creation process.

There you have it - my top three tips to create consistent content in your business.

Don't forget to grab that content planner. This is really going to help you when it comes to not just planning out your content, but also coming up with ideas and understanding and kind of documenting where you're at in the content creation process. You can grab yours at brandmerry.com/contentcalendar.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Three Key Pieces to Sell Anything (yes, even a house)!
 

Three Key Pieces to Sell Anything
(yes, even a house)!

January 27, 2019

Using the Brand Foundations, just 3 key pieces, I believe you can sell anything. I’ve used this framework to sell services, help my clients sell products and just recently sold our home in 48 hours. I’m sharing these 3 steps and how we used them in today’s video.

Using the Brand Foundations, just 3 key pieces, I believe you can sell anything. I’ve used this framework to scale my own business to six-figures selling services and helping my clients sell services and products.

I really put my Brand Foundations to the test when selling our home and watched as our home was sold in just 48 hours! Crazy, I know!

I wanted to walk you through the exact process I used, while selling our house, to further explain the Brand Foundations and how you can use it in your own business.

Watch the full video below ↡ ↡

IMPORTANT TIME STAMPS

2:12 - Life update and back story on me and my journey
5:41 - Brand Foundation #1
9:14 - "We knew this was for a specific market and we marketed it that way, by doing that we separated ourselves from every other house in the industry."
10:30 - Brand Foundation #2
15:02 - Brand Foundation #3
16:15 - "It's basically saying our house is like every house on the market, you should definitely make it a priority to check it out - How many times have you done that with your content?"
19:20 - Struggle with specific messaging? Watch this!
21:37 - Spots open for 1:1 support for 30 days
25:30 - Bonus!

I love sharing tips and tools on Facebook and Instagram Live to help you create your profitable brand. I don’t want you to miss a thing…sign up for notifications here ↠

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach_Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Grow Your Brand Audience

How to Grow Your Brand Audience

How to grow your brand audience | grow your list | build your tribe | Branding and Business Coach Michelle Knight of Brandmerry 

Today, I'm sharing three simple steps to grow your brand audience, and you are going to walk away today with actual steps that you can use to not only start building your tribe, but also to start creating a community of future clients. I'm going to be sharing with you how to increase brand awareness, which is so, so important when you are running an online business.

But before I jump into those three simple steps, I want to go ahead and invite you to an upcoming training that I am doing. I'm going to be sharing five steps on creating an authentic brand that grows your loyal community and leads to more clients. You can join here: http://brandmerry.com/authenticbrand

Okay, let's dive in.

1. Creating a Freebie that Your Audience Needs

All right, so in the online space, it's really, really important that we're constantly giving value to our community. And we also know that growing a list, a community of individuals who are interested in what we have to offer is important. But what is often missed when it comes to expanding brand awareness, is offering a freebie or free offer that your audience needs to get their hands on, that they are ready to sign up in that moment. They need what you are offering. So, it's really important that you have an understanding of your audience before creating that freebie. Whether for you that means doing some ideal client work, maybe you have some market research calls lined up, or you can just go into a pre-existing community and ask questions as simple as, what is your current struggle? What are working towards in your business right now? This will really help you create a freebie that your audience needs to get their hands on.

In addition to that, this free offer needs to be packed with value. I cannot stress this enough. I have a couple bonus videos on freebies that you can get your hands on right here. But for today, let's focus on giving value. And let's focus on streamlining our offering. So, when you're creating a free offer, the idea is that your audience, who probably doesn't know anything about you, signs up for this freebie and get their hands on it. We want them to walk away able to take action, able to do something with what you've given them. This comes from simplifying your process, being really straightforward with what you're doing, and trying to solve one problem, not 20 problems. So not only creating a freebie that your audience needs, but getting them the resources and the value and the tools that so they can implement those things right away and see results. That is number one.

2. Utilize Facebook Live

Oh my gosh, I love live video. I also love YouTube, too. But live video is hands down my favorite way to spread brand awareness and grow your audience. Now the brand awareness component of this might be easy, right? You're getting online video, you're talking about a really important topic, you're showing up, people are getting to know you, you're building that trust. But what might not be as clear is how do I grow my audience with live video? Here is the key. You have that freebie that we talked about, step number one. Every time you go on live video, I want you to share that freebie, and I want you to talk about that freebie like it is the hottest thing that they have to get their hands on. And if you begin every live video sharing this freebie and saying, "Hey, take a hot second, click the link below, grab that freebie, right, and then come back here for those awesome tips," you're going to start growing your community with every single live video that you do.

Other cool ways to grow using live video, specifically Facebook Live, is growing your private community by telling them to join your private community. You can promote your offers, you can send them to a blog. There are tons of really cool ways. One thing I see missing a lot in Facebook Live, is we're not giving our audience a call to action. So, giving them something that they can do, so they can continue to hear more from you, so that they continue to be part of your community. If we don't tell our audience these awesome resources that we have, they're never going to know that they exist. So, do yourself and your audience a favor, and show up on that live video, talk about your freebies, talk about your community, talk about all the cool things that you have, give amazing value, build that trust, and watch your brand awareness freaking explode.

3. Content Upgrades

Now, content upgrades are a really cool way to grow your audience, and here is why. If you're spending time on your website, you've built this really cool website, you're spending time writing these blog posts, maybe for you it's weekly or biweekly. We want a way to capture the attention of our audience. And oftentimes we think, oh, the blog post, great. They're a blog reader. But we're not giving them next steps. That's what's really important when it comes to brand awareness and growing your tribe.

So, if someone lands on a blog or brandmerry.com, my blog, and the whole blog is about the importance of writing an "about me" page, wouldn't it be cool if at the end of that blog I offered them a free resource on how to write an "about me" page? Of course they're going to be interested, I sparked their interest with a blog topic, they've gotten amazing value of content, now they can go ahead and join my community and my list and get this amazing free resource. Content upgrades have been so amazing for my business, I encourage you to really start implementing them in your business, whether that is via a blog, maybe at the end of a YouTube video, or even on your main website. They're a great, great way to offer value to your community and also capture their information so you can continue to build that relationship and build trust with them, resulting in more ideal clients. That's what the key is.

I get it, growing your audience can be a little daunting. There's tons of information out there, and I trust that these three steps are such a great place to start. Honestly, if I could go back to square one, this is where I would focus my energy and attention on. So, really streamline your efforts, focusing on these three pieces which are, a freebie that your audience needs, not just something that you create and hope that they will want. Facebook Lives and using that not only as a way to spread brand awareness, but also as a way to grow your community. And number three, using content upgrades on your existing website.

Now I know, like I mentioned, there's a lot of information out there, which is why I really encourage you to join me for my upcoming live masterclass on five simple steps to creating an authentic brand that allows you to grow your community with ease and leads to more clients. I'm sharing tons of information that helped me reach six figures in my business in just one year. You can join here: http://brandmerry.com/authenticbran

IF YOU WANT TO WATCH THE ENTIRE VIDEO WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/qBQDBSEbA8c

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach

 
Branding and Business Coach Michelle Knight 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Write a Magnetic Brand Bio for Your Online Business

How to Write a Magnetic Brand Bio for Your Online Business

How to Write a Magnetic Brand Bio for Your Online Business | Branding, Brand Bio, Brand Strategy, Online Business Tips | Branding and Business Coach | Michelle Knight | Brandmerry

When you have an online business it is super important that people actually understand what it is you do and how YOU, yes you, do it better than anyone else.

Your brand bio is such an important piece of the branding puzzle because it builds trust instantly; if people can understand what it is you do from the very beginning they are more likely to keep following you and check out more of your offers.

And lucky for you I have a super simple formula that you can follow to craft a truly magnetic bio that not only introduces what you do to your audience but has them seeing how it will benefit them.

This is the key difference between a bio that converts and one that, well, doesn’t. If your audience is missing how what you do affects them, then they won’t see why they should take action.

Begin with a Little Intro

Then go into Your Hook

Finish up with Your Accomplishments

Let's dive into the step by step:

#1 Little Intro

You are more than just a business owner and honestly, it’s the little details that make you more relatable, which builds trust faster. This is a great way to begin with that human aspect and share some fun details about you.

Example: “Michelle is a mother, wife, world traveler and storyteller.”

#2 Your Hook

This is super simple, honestly you answer three questions and you are golden.

Question One: Who are you and your title?

Please don’t spend too much time on this, because what will matter most to your audience is what you do. So pick it and move on!

Questions Two: Who do you serve?

Think about the person you want to attract to your brand and business and plug that in here.

Question Three: What is your audience struggling with and what do they desire?

These two pieces are golden for your messaging and marketing in your business, and your brand bio is absolutely no exception. When you can connect with your audience exactly where they are and let them know you understand what they really want.

Now fill in the blanks. Watch the video below for a detailed explanation of crafting your hook!

I am ___________________(insert name & title) and I work with ____________________ (insert ideal client) who is struggling with ____________________________ (insert your audience’s struggle) by _____________________ (your superpower) so they can _____________________________ (insert desires).

#3 Your Accomplishments

It’s time to toot your own horn lady and share some of the amazing things you’ve done. No matter where you are at in your business I know you have accomplishments you are proud of. These can be your education, what you’ve done for others, the success of your business and more.

When I started my business I hadn’t made any money, but that didn’t stop me from sharing what I had done.

Phase 1: I started a new online business with a brand new baby

Phase 2: I left my 9 to 5 in just 9 months of starting my business, while raising a new baby

Phase 3: In just one year of launching my coaching business I created a 6-figure business

The video below goes into even more detail about identifying your accomplishments with some amazing questions from my community.

 

Now that you have this truly magnetic brand bio I want you to share it with the world. Some of my favorite places to share my brand bio are:

  • At the beginning of all my live streams

  • On the homepage of my website

  • At the bottom of all my blog articles

  • Shared for podcasts and interviews I’m featured on

  • On my social media channels (hello consistency)

 

Looking for even more support in the branding process? Join my private, super-engaged community of Authentic Brand Builders: Facebook.com/groups/authenticfemaleentrepreneurs

Branding and Business Coach | Michelle Knight | Brandmerry

 
Michelle Knight | Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 

 
4 Steps to Improve Your Brand Consistency Online

4 STEPS TO IMPROVE YOUR BRAND CONSISTENCY ONLINE

Brand consistency is super important - why? Because it is all about brand recognition and brand recognition my friends is crucial in the online world because it builds trust with your audience and ideal client.

Brand recognition is important because it build trust among your community and trust results in more business for you and your brand. Learn 4 steps you can take RIGHT NOW to improve your brand consistency online

When you are not consistent you are breaking trust with your community and when you are breaking trust your bank account with feel it - just sayin!

So what can you do about brand consistency. The first thing to do is check and see where your personal brand is showing up online. It's important to be aware of what social media accounts you've already created a do a little audit on how on brand they truly are. The second thing to do is to choose two platforms to focus your attention on. Don't try to stretch yourself too thin, instead build your brand and community quickly and then move to another platform.

Alrighty, now on to the 4 Simple Steps to Improve Your Brand Consistency Online

1) Your Images & Colors

Whether you are just starting out or not, it is important to have a database of branded photos to choose from. If you are in a place to hire a photographer then amazing, but if you are like me, when I was starting my biz, and the thought of getting photos taken makes your skin crawl then use my little trick. Go through old photos and collect images that have a similar look and feel. For example in the beginning of my business I went through old travel photos and put together a collection that had a similar look and feel and used them when posting online.

Tie your brand colors into your images for a super consistent flow. Color is important because it is what people see and ultimately what first grabs their attention (especially mid scroll on FB). Choosing colors that not only resonate with you, but also make your audience feel something is going to help you standout and build a following online.

Stock photos are another amazing resource and I've put together a fun blog of my favorite sites here: https://www.brandmerry.com/theblog1/my-top-free-stock-photo-resources-to-match-your-brand

2) Your Hook

Ah your hook is the single best way to tell people what it is you do and who you work with in a simple two sentence intro. Your hook is also a super easy way to make sure your title, etc.. is clear on all platforms. For instance, I share my hook before every live video, at the bottom of my blog posts, on my profiles, etc... And because I REALLY like you, here are the 6 questions needed to create your hook:

What is your name?

What is your title?

Who do you work with?

Where are they in their business/ what are they struggling with?

What is the #1 thing you do or are known for?

What is your ideal clients desire?

*See my hook below for a clear example*

3) Your Engagement

The reality is your audience needs guidance when it comes to engagement. You have to constantly ask your audience questions, give them a call to action or prompt them in some way to consistently engage with your brand. This is the first step, but the second piece of YOUR brand consistency is how you engage back with them. Showing up on a regular basis and commenting on your social media posts, blog posts, answering questions in a live stream, etc... is going to help build consistency and trust with your brand.

4) Your Topics

One thing I get asked a lot is how do I write something different for my email, social media, blog, live streams, etc... and the answer is "You don't!" There is absolutely no reason you need to come up with new content for every platform, every single day (you will burn out fast if you do). In fact, it will improve your brand and your overall voice if you are sharing the same topics and information on multiple platforms. Consistency in your messaging and copy allows you to become an expert in one area, rather than "ok" in a bunch! 

Interested in learning more about brand messages, brand colors, fonts and more? The cart is officially open for Your Brand New Adventure, but only until Saturday, September 2.

Brand and Business Coach

Brand and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>