Brandmerry Blog Archives
Your Voice Matters: How to Impact Your Audience by Showing Up Online as a Business Owner
In today’s online world, authenticity has become a buzzword, especially as it relates to branding and online marketing. Last week, on the podcast, we dove deep into the importance of showing up authentically online, and today, we’re continuing the conversation by shifting our focus to another crucial aspect: "Being Seen Online."
Showing up online brings up the topic of vulnerability – a word that, rightfully so, can strike fear into the hearts of many when it comes to their online presence. It's a challenge that even the most seasoned entrepreneurs face.
But it's a challenge that, when embraced, can lead to building trust with your audience. For those of you who resonate with this struggle, you're not alone. If you’re looking for resources, Brené Brown's work on vulnerability has been a guiding light for me on my journey.
In this episode, you’ll discover:
Why showing up online, and embracing your vulnerability no matter how uncomfortable it can be can be life-changing for you and your audience.
What vulnerability and being seen really entails - hint it’s not about sharing everything online.
My top tips for sharing your story online via your content, and how this practice alone can lead to a more consistent presence for your business online.
For the full content, and all the insider tips, listen to Episode 94 now.
Shifting Your Mindset Around Being Seen
One of the most beautiful aspects of having an online business is the opportunity to make an impact, even if it's just on one person.
Remember, your purpose is not solely about reaching millions or achieving high sales numbers. It's about touching someone's life with your unique experiences and insights.
Knowing that even one person is positively impacted by your content can be a powerful motivator to keep showing up. This of course leads to more consistency which is a cornerstone of a successful online presence. Over time, this consistency builds trust with your audience and community, leading to growth and sales.
Get Crystal Clear on Your Ideal Customer
Ideal customer work may seem time-consuming, but it's essential. It truly plays a role in everything you will create via your marketing moving forward.
By defining your ideal customer, you can better empathize with their needs and tailor your content to resonate with them. It also helps you understand what types of stories can be shared online to make the greatest impact. This approach makes it easier to show up authentically and provide value.
Balancing Vulnerability and Privacy in Brand Storytelling
Brand storytelling is an amazing tool for building connections with your audience. However, the challenge often lies in finding the right balance between vulnerability and privacy. It's essential to determine what feels right for you, aligns with your brand, and respects your boundaries.
You absolutely do not need to share everything about your personal life online. If you don’t feel comfortable, it’s ok to keep some things sacred. I’ve found from my experience, that you’re able to provide the best experience for your audience when you’re on the other side and can provide value.
Value and Benefit: The Two Pillars to Great Brand Storytelling
Before sharing any piece of content, ask yourself, "What value and benefit does this offer my audience?"
If you can't articulate this clearly, reconsider sharing it at this moment. It doesn’t mean it’s not a great story or piece of content, but it might be better to share it at a later date. Providing value is the foundation of trust and connection, ultimately leading to business success, so we always need to keep this in mind when choosing our stories.
Intentionality in Your Content
Instead of aiming for viral fame or massive likes, focus on creating intentional content that serves your ideal customer.
Being deliberate in what you share ensures that you attract the right audience and, more importantly, the right customers.
CONCLUSION
In conclusion, remember that there's someone, somewhere who needs to hear your message.
By embracing authenticity, consistency, and value-driven content, you're not just doing your business a great service; you're making a difference in the world.
Your story has the potential to inspire, educate, and motivate others. Don't hide behind your brand; let your voice be heard. Embrace vulnerability, find your balance, and share your unique journey.
Your impact may be more significant than you can imagine, but you’ll never know if you don’t put yourself out there (even if small steps at first).
Remember, your story is worth sharing.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
![How to Repurpose Your Content Online Authentically and Without Making Your Audience Mad [Repurposing Tips for Entrepreneurs]](https://images.squarespace-cdn.com/content/v1/56d62d400442629982c4892b/1710976534686-8EY9DEQDNAXJ7VFK1F4A/image-asset.jpeg)
Must-Reads on the Blog
Summer Content Hacks Every Entrepreneur Needs
The urge to get outside and away from the computer comes with the summer weather. So, how do you juggle enjoying your summer and content creation for your business?
Does the idea of being cooped up inside, glued to your laptop, crafting content, dampen your enthusiasm for the season?
Wouldn't it be amazing if you could bask in the summer sunshine, breathe in the fresh air, and still create compelling content that captivates your audience? Or better yet learn how to use what you already have?
In the latest episode of the Brandmerry Podcast, I reveal the top content hacks that will empower you to create irresistible content while enjoying your summer!
As a fellow lover of the great outdoors, I understand the longing to make the most of this beautiful season. Let my podcast episode be your guide to unlocking the secrets of creating compelling content while enjoying everything summer has to offer.
Tune in now to hear:
How to take a break from creating content in your business without sacrificing lead generation, brand growth, and sales.
How summer is the perfect time to try something new keeping your content fresh and exciting for your audience.
How to determine your summer content strategy based on your summer goals, and the characteristics and schedule of your ideal customer.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Harnessing the Power of Video Marketing as a Small Business Owner: Strategies for Brand Awareness, Community Building, and Sales Success
What if I told you there's a single tool that can skyrocket your online business, create a devoted community of fans, and boost your sales?
It's not magic, but it's pretty close. My friend, it is the incredible possibility of video content.
Video marketing has transformed the online space over the past few years and it's not slowing down. With short-form video content, live videos, and of course, my good friend SEO pre-recorded content (think Google), there are so many possibilities for you to incorporate videos into your content strategy.
And in this recent podcast episode, I reveal the different types of videos you can make in order to gain brand awareness, brand attraction, and brand connection.
Because it's not enough to just focus on viral or trendy content, we have to keep in mind how our videos lead our ideal customer to the sale.
You know you have something amazing to offer, but how do you capture the attention of your target audience and stand out from the crowd? That's where video marketing comes in.
And, you know we love video marketing for its amazing brand storytelling possibilities.
Video marketing is not just a trend, it's a necessity for online entrepreneurs and this episode will help you approach video marketing in a strategic and sustainable way.
Tune in now to hear:
How videos can captivate your audience, tell your brand's story, and help you build an engaged community that expands your online business.
The four types of video every business owner should be using online to lead their ideal customer through the buying journey with ease.
My favorite tool for repurposing video content to multiple platforms, ultimately expanding your reach with one single video.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Time Management Entrepreneur Marketing Hacks to Maximize Efficiency and Save You Time
Are you struggling to juggle the demands of marketing your business while trying to wear multiple hats as an entrepreneur? I understand the challenges and frustrations that come with marketing your business and the amount of time your currently dedicating to all the things.
Do any of these sound familiar?
Feeling like there aren't enough hours in the day to effectively promote your brand and connect with your target audience?
Overwhelmed by the ever-growing list of marketing tasks, leaving you stretched thin and lacking focus?
Longing for practical strategies to boost your productivity, so you can focus on what truly matters for your business?
In today's episode, on the Brandmerry Podcast, I'm sharing my top time management and efficiency hacks for your marketing efforts. My goal is to help you streamline your marketing efforts because as a business owner, it's necessary.
These five tips have the possibility to transform the way you approach your marketing efforts and empower you with effective time management strategies that will not only save you time but also increase your overall efficiency.
Let's dive in!
Tune in now to hear:
My tried and true approach to creating and sharing my content to increase brand awareness and sales without losing my precious time.
How I schedule my day to make sure I'm not burnout out and working in the most efficient way possible.
One skill I learned and adapted in my first year of business that still serves me today!
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
The Power of SEO for Entrepreneurs: How to Drive Free Organic Traffic to Your Website
Are you an entrepreneur looking to boost your online visibility and drive more traffic to your website?
Have you ever wondered why some websites show up on the first page of Google, while others are buried deep in the search results?
Well, the answer lies in SEO or Search Engine Optimization. In this episode, of the Brandmerry Podcast, we'll dive into what SEO is, why it's essential, and why entrepreneurs should be taking the extra, simple steps to optimize their brand.
And, if you're currently feeling the pressure to show up on social media this episode is going to be extra important to you! Social media can be a great tool for marketing and building brand awareness, but here's the thing: social media platforms own your audience, and their algorithms can change at any time, impacting your reach.
I'm sure you've felt it which is why relying solely on social media to build your business may not be the best strategy.
This is why I love SEO. By optimizing your website and content for search engines like Google, you can generate free organic traffic that you own. And, bonus points that this traffic is bringing prospects to your website where they can get everything they need from your website!
If you're an entrepreneur looking to take your online presence to the next level, or just looking for ways to stop relying on social media then this episode is for you.
Tune in now to hear:
How SEO works and why it's an essential tool for entrepreneurs in every industry.
3 ways to improve your SEO and where I recommend all my clients start.
How to improve your SEO in just a few hours and set your business up for qualified leads for years to come (hint: it doesn't involve blogging).
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.