Posts in Self-Worth Love
5 Things to Know About Your First Year as an Entrepreneur
 

5 Things to Know About Your First Year as an Entrepreneur

May 2, 2019

5 Things to Know About Your First Year as an Entrepreneur

Look, I’m going to go against the grain here and say starting a business and becoming an entrepreneur takes work.

Insert Rihana singing “work work work work work”

The reality is this is not for the faint of heart, which is ironic because what you need to make this thing work is a whole lot of heart.

In addition to having the belief, mindset and deep desire to make this thing work there are 5 things you need to know in your first year as an entrepreneur.

The first year of my business it took months, I’m talking 8 months for me to truly figure out what I was doing.

I took action, continuous action and was busy working on building this dream, but I had little to show for it.

So, I consider myself a freaking expert in helping women who struggle to get going because I’ve lived through it.

After 8 months of pushing uphill things started to shift for me and within three months I was making enough monthly income to replace my 9 to 5 and in a year I had made 6-figures cash in my business.

Do I think I could have hit those goals faster if I’d had known these things? YES

But, then I wouldn’t be able to share this with you today #lessons.

So here we go - 5 Things to Know About Your First Year as an Entrepreneur (what I wish I’d known).

1. YOUR WEBSITE

How do I say this in a way that doesn’t come across as a total butthead - no one is searching for your website.

Oh, I know you want it to be the case, but in the beginning, people don’t know you, yet so many entrepreneurs spend so much time on building their website right out of the gate when they should be focused on building brand awareness.

Your website is needed and will be one of the most valuable tools in your business, but spending months and months and sometimes thousands of dollars to build your website is a waste at the beginning.

Take the time to identify your niche, who you want to attract and your brand messages BEFORE building your website and be sure to have a marketing plan to actually drum up enough interest that has people visiting your website.

2. YOUR BRAND

Another one that takes so much time and so much money - yep, it’s branding.

I love branding, it is my jam, but so many entrepreneurs do it wrong the first year. They jump right into finding their colors, fonts and designing their logo BEFORE understanding their brand foundations. Yep, you guessed it - your niche, your audience and your brand messages.

PLUS, they overlook the power of emotional branding (more on that here) which at its core is WHY people buy. So rather than diving right into the visual branding what we should be focused on is what branding truly is - the deeper connection to your audience.

One of the best things you can do is create content for your audience to build brand awareness (yes, this is part of branding) and watch as your visuals fall into place.

3. POWER OF STORY

You’ve got one thing when you start and that’s your story! It’s also the one thing you have that will help you stand out from the crowd and competition.

You need to spend time uncovering your story and setting a strong foundation for story in your business.

Your audience is 22x more likely to remember story, which means it goes beyond just your brand story and also includes authentically tying story into every piece of content and marketing material you make.

4. SOCIAL MEDIA I CONFUSING

Yep, that’s right social media is a lot of information. It can be one of the coolest tools you use in the online space OR it can literally drive you crazy.

In the beginning, you want to be everywhere because that’s what you’re told right? Well, not really the best move when you’re just starting out.

Instead, I suggest you focus on one social media platform to start and get really good at that. In order to do this think of two things. #1 Where do you like to hang out and #2 Where is your audience spending time.

Boom - start there and stop overwhelming yourself trying to be everywhere!

5. MESSAGING IS MAGIC

If there is one thing I’ve learned as an entrepreneur and especially my first year in business is that messaging can make or break your success.

This goes back decades and is the foundation of successful advertising. You need to be crystal clear, do everything in your power to not confuse your audience and clearly communicate how it benefits your audience.

If there is one thing you set up at the start of your business it should be your brand messaging. What do you provide and how does it benefit your audience?

That’s the secret - making sure you’re clearly sharing how it benefits your audience.

If you’re always focused on this, it’s freaking magic.

I hope you take these five essential pieces and put them into action.

They can completely change the course of your business and your ability to reach profitability faster.

If you need support along the way, that’s where I come in. As an expert in making some mistakes and turning them into a thriving online brand and business, I support my clients in using the power of story to create an authentic and profitable brand and give them to marketing tools to amplify their voice.

Schedule a Discovery Call here: brandmerry.com/call

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Why perfectionism is bad for business (entrepreneur edition)
 

Why perfectionism is bad for business (entrepreneur edition)

April 25, 2019

Why perfectionism is bad for business

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 6 MINUTE VIDEO!

It's a trap. I'm talking about perfectionism, more specifically, perfectionism in business.

I know it's really easy when you dive into this whole entrepreneur thing that you want every single thing to be perfect.

So I have to know, do you struggle with perfectionism and more specifically, did you feel that heightened when you became an entrepreneur when you started diving into the world of entrepreneurism?

I know I did, and you and I are not alone. There are so many women who struggle with this. Today, I want to talk to you about what perfectionism means for your business and how you can start to escape it.

Real talk. I have struggled with perfectionism my entire life, and I'm not talking about that one time in college when that one paper had to be perfect.

I'm talking about perfectionism on an emotional, mental, and physical level really impacting me for years and years. And so when I tell you I get you, I am not freaking lying.

That feeling of almost being paralyzed to do anything in your business, redoing and redoing an email and a website, trying to get it absolutely perfect to the point that you feel exhausted and slightly overwhelmed and comparing yourself to other people in the online space because let's just admit it right now, comparisonitis plagues perfectionists so much.

I get it - all right. Maybe you're not that far gone, and to that, I say bless you, but perhaps you are, and you need to hear exactly what I'm telling you today.

Throughout my entrepreneur journey, I had to come face to face with my struggle around perfectionism. And today I have some harsh truths for you; perfectionism is keeping you stuck. I know, I get it.

When I first heard it, I was like, who do you think you are? But it's true and after three years of really making this a focus, to dive into how perfectionism was keeping me stuck, how it was keeping me in a safe space, I have come to learn that it is an excuse that so many entrepreneurs use, and it's probably an excuse that you're using today.

It's a belief that you have held onto for so long that it's ultimately keeping you stuck.

It is keeping you in a safe bubble where you are not taking risks and big, bold chances. And I have to tell you; it is those risks and big, bold chances that make you a better entrepreneur and more importantly, a better version of yourself.

And so with everything, I genuinely believe that you have a choice and you might be thinking to yourself, I know that and I believe that, and maybe you know that on a surface level, but have you actually thought about that today?

Have you thought about the fact that you can live with something forever and ever and you can wake up one day and have a choice to no longer let that be your truth?

You have a choice right now.

You can choose to stay safe in this perfectionist bubble, redoing things over and over again, not putting your voice out into the world, or you can choose to take action, and you can choose to get super uncomfortable, and I have to tell you, that's where growth comes from. It comes from doing uncomfortable things.

Also, side note, if the fear of failure is like going off in your head right now, watch my video from last week because we talked about the fear of failure and what it truly means.

But I have a question for you. Does everyone who struggles with perfectionism stay hidden? The answer is no. Obviously, because there are big important people in this world who are out there sharing their message that struggle with this same thing that you and I struggle with and I know that was a huge part for me.

When I realized that these people out there every single day are doing it even though they might be a little fearful that they might fail or that it won't be perfect. They're still doing it. I'm standing in front of you today to tell you that you have a choice.

You deserve to show up, and you deserve to be seen just as you are in this moment, even if it doesn't feel perfect, it's your job to decide not to let this label keep you from achieving greatness.

My first live stream was horrible. My first webinar blew up in my face, my first launch. It did not go as planned, and the only way that I grew was by putting it out there and continuing to take action over and over again.

So how can you ever perfect something if you're not willing to put it out into the world? If you are afraid of what people are going to say, I have to tell you there will always be people who love you and there will always be people who want to bring you down.

You have to focus on the people who love you, and you have to put your stuff out there and to be your true authentic self anyway.

So how are you going to show up and take action and take risks even though it is scary, even though you want it to be perfect and it's not there yet because I am telling you your business, your life of freedom, it all comes back to you and the choices that you will make today.

If for you, that action means finally getting started, your thriving online business. If that means for you saying yes to the dream that you've had forever playing over and over in your head, but you're afraid to do it because guess what? It's not perfect yet.

I want to invite you to my upcoming masterclass where you'll hear from someone who has been where you are struggling with perfectionism, and we're going to talk about exactly what you need to create a thriving online business that doesn't waste time, energy, or resources, and get you to profitability faster. You can go to brandmerry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!


Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Home Office Essentials to Keep You in a Great Headspace
 

Home Office Essentials to Keep You in a Great Headspace

October 18, 2018

Whether you are a service based entrepreneur or anyone that deals with a customer or client, it’s important to protect your energy. We give so much to our community and clients, that if we don’t have things in place to re-align ourselves, we take the risk of feeling depleted.   These tips and resources are easy additions to your home office and will make a big difference in your day to day when implemented.

I’m a big fan of batch scheduling and with that love comes my desire to basically schedule ALL my coaching calls on the same day. Since the beginning of my business, I’ve been coaching on Wednesday and Friday, which allows me to spend the rest of my time in my creative headspace (this is how I always come up with great content) and spending time with my family.

As my business has grown and I’ve taken on more clients, it’s REALLY important (stressing the really here) that I surrounded myself with things that keep me grounded.

Whether you are a service based entrepreneur or anyone that deals with a customer or client, it’s important to protect your energy. We give so much to our community and clients, that if we don’t have things in place to re-align ourselves, we take the risk of feeling depleted.

These tips and resources are easy additions to your home office and will make a big difference in your day to day when implemented.

Disclaimer: Some of this stuff is on the woo-woo side ;) what can I say I love it. Keep an open mind and take what you need from this blog post and leave the rest behind. Oh and some of the links are affiliates, if you buy it I might get a few bucks.

TOP HOME OFFICE ESSENTIALS

1. Diffuser and Oils:

I’m a big fan of essential oils when it comes to my family and nothing makes me feel more aligned than a nice lavender or sandalwood scent.

I have diffusers throughout my entire house, but love to use my office diffuser for long work days. The one I currently have is from DoTerra, but another favorite of mine is from Amazon.

2. Palo Santo (or Sage):

Home Office Essentials to Keep You Grounded and in a Great Headspace

The benefits of Palo Santo are amazing, but for our office decor purposes I love Palo Santo to clear the energy. Nothing is more important before and after a call with my clients than to clear my own energy and the energy of the office. This allows me to head into my calls without carrying over something from a previous client.

3. Candle:

I’m a sucker for a good candle, can anyone say Pumpkin Spice?! Right now, that is my candle of choice, but honestly, any candle will do. I love lighting my candle to set the tone for the day. I love having the visual of a candle because it gives me a calm feeling, which is important for busy work days. Candles are supportive of a meditative state, decreasing stress and increasing self-awareness.

4. Crystals:

Yes, I’m a big fan of crystals, and although I’m not an expert there are three crystals I love to include on my desk during long work days. These crystals are easily accessible so you should have no trouble finding them locally or online.

A tip for choosing crystals is to position yourself in front of your options and pay attention to which one is pulling you in.

Bonus tip, because why the heck not, it’s important to cleanse/clean your crystals when you buy them; you can do this by smudging sage, putting them under a full moon or bathing them in a salt bath.

My favorite office crystals are:

  • Rose Quartz: This stone is great for self-love, removing anger and tension. It also opens your Heart Chakra making you more open to compassion.

  • Amethyst: Not only is amethyst one of my favorite stones to look at, it supports you in tapping into your intuition and brings tranquility and peace into your space. It’s great for opening your Crown Chakra.

  • Clear Quartz: When you think of a crystal this is probably the one that comes to mind. These basic white stones come in all shapes and sizes (I even carry one in the diaper bag). Quartz is great for removing negative feelings and welcoming in positive energy.

Home Office Essentials to Keep you Grounded and in a Great Headspace

I also wear Citrine on a regular basis to protect my Solar Plexus which is connected to achieving goals, self-confidence and more importantly, for me anyway, to release my inner perfectionist.

5. Light:

I mean I feel like this is a no-brainer, but in no way do I want my office to resemble that of a cubicle. I welcome light into my space by facing my desk towards a big window and if working into the night I have a desk lamp for extra lighting. Natural light is your best friend here, so if you have the ability to face a window not only will your photos look better, but a better moot to boot.

6. Hydration:

Dehydration is no joke as an entrepreneur. It can lead to fogginess, decreased concentration, depressed mood and fatigue; none of which you want when working all day, especially with clients. One of the top tips I have for every entrepreneur is to drink more water, it’s so easy to forget but can make all the difference in feeling energized to take on all your projects. I’m a big fan of an old-fashioned mason jar, which is totally on brand by the way!

It’s really about creating the space around you that not only inspires you to show up and do your best work, but keeps you a positive headspace so you can show up as your best self and impact more lives.

Let me know in the comments your favorite tip above and if you have some essentials you love - I’m always looking to enhance my space.

I’m constantly sharing behind the scenes of my life and business over on IG Stories (my favorite place to hang out) are we connected on Instagram?

Head over to Instagram.com/brandmerrycoaching to follow me and DM your questions and favorite tips from this post. I personally respond to every single one!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


EPISODE 01 | Married to an Entrepreneur with Ben Knight
 

Married to an Entrepreneur with Ben Knight

Free to Be Podcast | Episode 01

Ep. 1 Married to an Entrepreneur with Ben Knight | The Free to Be Podcast with Michelle Knight of Brandmerry

Welcome to the Free to Be Podcast. I'm so excited to bring you a really personal and exciting first episode with my husband, Ben Knight. With questions submitted by my community Authentic Brand Builders and followers on Instagram, Ben and I are having a candid conversation about our relationship, how we find harmony in our relationship, his role in the business and how we handle those money conversations.

It's a beautiful episode in which you can get a glimpse into our life together, hopefully, learn a little more about how he has supported me as I have grown and continue to grow my business.

Things we talk about in this episode:

→ Our story, how we met and fell in love (seriously, it could be a movie)

→ How we find harmony in our relationship while running a business

→ What Ben really thinks about the time I spend on my business

→ How Ben supports me as I grow my business and his tips for you and your spouse

Important links mentioned in this episode:

Airbnb: Get $40 off your first rental

On the Road by Jack Kerouac

CONNECT WITH ME

Web: brandmerry.com
Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders

LOVE THE FREE TO BE PODCAST?

I kinda secretly hoped you'd say yes! I love you right back lady and I'm so honored you tune in every week for massive inspiration. I've got a favor to ask. Would you be so kind as to leave a review of the podcast on iTunes (if you haven't already)? It means so much to me to read your reviews + it allows more people to get their hands on the amazing interviews and content. Let's spread the love, shall we? REVIEW ON ITUNES

Branding and Business Coach

Listen to More

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


5 Tips to Improve Your Productivity Throughout the Day
 

5 Tips to Improve Your Productivity Throughout the Day

August 23, 2018

Whether you're working from home, juggling a 9 to 5 or both, it can be really hard to get things done. It's all about productivity lady and in this week's blog post I'm sharing my top 5 tips to increase your productivity throughout the day. These tips have allowed me to build my business while working a 9 to 5, then scaling to 6-figures with a toddler by my side.

Oh working from home life, heck every-day life, it can get a little complicated from time to time. We’ve got things to do, people to see and the list keeps getting longer.

Hey girl, there is some light at the end of the tunnel and trust me it comes from doing more efficiently, rather than throwing in the towel. I know, I know throwing your hands up in the air might seem like the best option, but it’s not going to get you anywhere now is it?

If you find yourself seriously struggling with productivity throughout the day, whether that’s in your online business, at your 9 to 5 or both (I see you, girl, because I was you just 2 years ago), I’ve got 5 tips to kick that productivity into overload so you can get more sh*t done.

I’m super passionate about maximizing my time so I can stay focused and productive, yes even with a toddler. My intention is that these 5 tips will allow you to move closer and closer to your life of freedom without the overwhelm.

Top 5 TIPS to Improve Your Productivity

1) Take the time in the morning

Seriously, just do this step. I fought it for so long because I wasn’t a “morning person” but you don’t have to be a morning person to give yourself some love and attention in the morning. This can be 10 minutes or 2 hours (what I aim for these days). Read my recent post about The Morning Routine of a 6-Figure Business Owner for some ideas.

I highly recommend focusing on some sort of meditation or writing, a little movement and a nourishing smoothie or juice. Give your body, mind and spirit the love it deserves and it will support you throughout the entire day, yes even if your toddler throws a curveball in your original plans.

2) Focus on the Big 3

This is something I’ve been doing since I became an entrepreneur, women in my community will remember most of my first live streams were about this very topic. Your list is going to be long, there’s no denying that, but what you need to do is start focusing on what is going to have the biggest impact - enter the BIG 3.

Every single day take time to identify your big 3 for the day and put your energy and attention on those first. That way if something happens and your plans change you’ve accomplished the 3 most important pieces. For all my female entrepreneurs one of these pieces should be a daily sales action; meaning you’re reaching out to someone, posting or following up about your offer.

3) Time blocking for the win

Are you currently blocking out time in your schedule for important things? I see this happening a lot where women say they don’t have enough time in the day to do x,y and z. What if you made it a non-negotiable? Seriously hear me out here. What if every single week on Tuesday night you had time blocked out in your calendar for your business? What if every single Wednesday you blocked out time for yoga?

Treat it as a top priority and whatever comes up you’ll know that time is not available because it isn’t. I actually color block all important appointments, bulk writing sessions and more, like my morning routine, so nothing gets scheduled and takes my energy away from what I need to do.

4) Prepare for the next day

Rather than waking up in the morning wondering what is on the agenda, just to find out you have something every 15 freaking minutes, how would it feel to know before your head hit the bed?

P.S. It feels freaking amazing. Every night before bed set aside just 5 minutes to look at your planner, calendar, post-it notes of ideas and wrap your head around what’s on the schedule, what needs to be done and what can wait. Being in control of your to-do list is half of the battle, seriously, so do yourself a favor and do a little planning. The most productive people don’t fly by the seat of their pants!

5) Organize in Trello

I’m a lover of all things **Trello (see what I tried to do there?) Trello had allowed me to organize my content, workflows and weekly schedule. It makes planning and executing super easy. If you’re not currently using a system for organizing your day to day I HIGHLY recommend. You can get a free Trello account and dive right in.

Other amazing options include Asana and Monday or simply utilizing your Google Calendar or physical planner. I don’t care what platform, seriously I don’t, I just want you to have something that allows you to have a birds-eye view of your life and biz while prioritizing what matters most.

I'd love to know in the comments which tip resonates with you most and what you're most excited about implementing!

*Affiliate link to Trello because I love it and highly recommend. If you choose to use it for your organization, I will receive a little bonus from them.

Branding and Business Coach | Michelle Knight of Brandmerry 
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!