The 4 Brand Bios Every Business Should Have

Business Tips and ToolsMarketing Tips

Oct 11

Written By brandmerry

BY MICHELLE KNIGHT

How you introduce yourself is a big deal when it comes to running a successful online business.

Did you know that there are four brand bios that we recommend that you have?

I am super jazzed to talk to you today about your different brand bios.

How you introduce yourself is so important and there are different platforms and different moments in time that are going to require a different usage of your bio.

Sometimes you're going to need just a two-liner.
Sometimes you're going to need a full brand story to share with your audience.

I really want to break down each of these with you and how they build on top of each other and give you some insider tips for writing your different brand bios.

BRAND BIO #1: HOOK

Let's start with the first brand bio that I always recommend my clients write inside of my programs like Roadmap to Freedom, because it is so important, and that is your hook.

I talked about your hook last week in my weekly video training all about brand messaging, which you can catch right here.

Your hook is designed to replace the elevator pitch in 2021 and beyond.

It is designed to stand on your website to hook your audience in 10 seconds or less, to use on your social media platforms, to use in the sidebar of your blog, to work into your content, to use it to introduce yourself on a video.

Your hook is a great way to share who you are, who you serve, the problem that you solve for your ideal customer, and how solving that problem gives them the desired outcome that they want.

Your hook is typically two sentences long and can be used everywhere.

You always want to write your hook pretty early on in your business because you're going to use it in your marketing and your messaging moving forward.

Again, you can watch the video that I did last week on brand messaging to get a little bit more insider knowledge on crafting your hook.

BRAND BIO #2: BIO BLURB

The second bio that, I don't know, might be one of my favorites, is called your bio blurb.

This builds on top of your hook to offer more authority and expertise for your audience. You'll typically find your bio blurb on the homepage of your website.

I talk about the four-part framework for the homepage of your website in this video right here, so you can check that out after you conclude this one today.

But your bio blurb is where you're continuing to expand on your hook.
You're offering a little bit more of your story.
You're sharing your mission.
You're talking more specifically to your ideal customer and ultimately teasing your entire brand story, which they can read on the about me page of your website.

You also might find that your bio blurb can be used as an introduction to a podcast, speaking on stage, or even inside a freebie PDF file that you create for your audience.

Your bio blurb is where you start to add in a little bit more of the emotional element and connection with your ideal customer.

BRAND BIO #3: PROFESSIONAL BIO

The third bio that you want to create is a professional bio.

Now, I'm not recommending that you have this right out of the gate for your business. As I mentioned, your bio blurb, number two, can help you when you're getting featured as a guest speaker or on podcasts when they're typically asking for a professional bio.

But once you start to get some of those accolades, you've had success in your business, you've been recognized for an outstanding award, or anything in that category, you want to create a more professional bio as a way to introduce yourself to the media.

You'll typically find your professional bio could actually live on your about me page.

I always recommend that underneath your entire about me, you have a little section with your headshot that says professional bio, and have your professional bio there.

If you're doing an interview or something, you can send them to that page to grab your bio. It's readily available on your website. You can also use it in your PR collateral as well.

But your professional bio is where you really showcase your expertise and your authority. You talk about the amazing things that you've done. It's a great opportunity to brag about yourself and your awesomeness.

Here’s an example of mine:

Michelle Knight is a mother, wife, world traveler and storyteller. She is the founder and CEO of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact.

Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.

Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of launching her business.

Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine.

BRAND BIO #4: ABOUT ME PAGE

Finally, we have your about me page. You can probably see how each of these is going to build onto the other one.

Once you understand your hook, who you are, who you serve, and how you're supporting them, you can then present your bio blurb, why you're doing what you're doing, your mission statement, and how you ultimately want to support your clients in getting their end results.

From there, you can continue to expand on that with your professional bio and your about me page is the big kahuna. This is where you're sharing your entire story on how you created the business that you have today.

I have a podcast episode on the Brandmerry podcast on how to write an about me page that sells that you can listen to for all of the details on this process.

What I want you to note is that your about me page can sell for you, because the reality of it is most people are interested in the person behind the brand. We know that your about me page is the second most visited page on your website, and that's because we know that emotion and connection, and trust is what ultimately leads to a sale.

When you're creating your about me page, don't forget to really share the story. This is where you get to expand and talk more in-depth, to paint a very vivid picture, something you might not get to do in your hook or your bio blurb.

The idea is that your hook will hook them, your bio blurb will start to build that know, like, and trust factor, and your about me page is really where you sweeten the deal.

This is where you get to share who you are, your authenticity, the moments that have led you to create the business, the product, the service that you sell today, and showcase the person behind the brand.

It's a beautiful opportunity to connect with your ideal customer, always keeping in the back of your mind as you're writing it who your ideal customer is and what they ultimately are looking for from you, how you can support them.

Again, I have a podcast episode that breaks down your about me page, how to write it, and the importance of it. You can check that out here.

CONCLUSION

Sometimes we forget that there are so many different ways that we can introduce ourselves and share our brand story with the world and that if you're going to take all this time to write an about me page, you need to also understand your hook, your bio blurb, and your professional bio as well.

If you are ready to share your brand with the world, make sure you join the waitlist for my signature program Roadmap to Freedom.

This 90-day live group program is designed to help new and aspiring entrepreneurs make money on their terms. We cover it all inside of this strategic program, giving you the tools to build your strong brand foundation, attract your ideal customer and community, market your business with ease and learn to sell consistently and authentically.

To learn more head to brandmerry.com/freedom.

P.S. Have you tuned in to The Brandmerry podcast? I release new episodes every Thursday on topics around branding and marketing! Check out past episodes and be sure to subscribe at brandmerry.com/podcast