Welcome back, friend, to another episode of the Authentic Brand Builders Podcast!
Today, we’re diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations.

While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling.

Let’s talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON YOUTUBE

Why Sales Conversations Are Making a Comeback

In the past, many entrepreneurs relied solely on sales pages, DMs, ads, and email funnels to close sales. But the online industry is shifting.

Consumers are becoming more cautious. They're craving trust, connection, and authenticity before making an investment.

That’s why we’re seeing a return to real human conversations, especially for high-ticket offers and personalized programs.

Here at Brandmerry, we’re embracing this shift by offering more opportunities for small Q&A conversations for our programs, including the Authentic Brand Builders Academy. And today’s guest on the podcast, Leah from Digital Trailblazer, is a true expert in building authentic sales conversations.

Meet Leah: From Nursing to High-Ticket Sales Coaching

Leah’s entrepreneurial journey started in an unexpected place, nursing.

After struggling to start a family and facing the challenges of solo parenting while her husband traveled for work, Leah and her husband Todd decided to find a way to bring him home.

Their path led them through network marketing (where they initially struggled), to affiliate marketing (where they thrived), and eventually to building a seven-figure business teaching others how to own and sell their expertise online.

Why Selling Your Expertise Is the Best Business Move

When you build a business based on your expertise, you tap into:

Higher profit margins and faster ROI
More aligned, sustainable work
Deeper connections with your ideal customers

Your story, your transformation, and your lived experiences are valuable.
Start there when building your brand and business. It’s the crucial step in branding many entrepreneurs skip, and the foundation of what we teach inside of You! Branded.

As Leah shared, some of the most successful businesses she’s seen came from people recognizing the everyday transformations they'd created for themselves, whether it was a fitness journey, a career change, or a marketing skill.

How to Approach Sales Conversations (Without Feeling “Salesy”)

Here’s the truth: if you're selling high-ticket offers, you need to have sales conversations.

Even if you dream of fully automated systems one day, talking to your ideal clients directly is essential early on. Why? Because:

You build real trust.
You gather market research to improve your messaging.
You filter for the right fit (important when working closely with clients).
You learn how your audience talks about their challenges.

And the good news? Sales conversations don’t have to be intimidating.

Here are Leah’s top tips for mastering authentic sales calls:

1. Lead the Conversation with Service, Not Pressure

Think of your role as a leader, not a closer.
Approach each call as an opportunity to help someone, not just make a sale.

Leah shared that she says a simple prayer before each call:
"Let this be fun. Let me serve them well. And if it’s the right fit, let’s move forward."

2. Practice “Hyperactive Listening”

Successful salespeople aren’t the best talkers, they’re the best listeners.

Pay attention not just to what your prospects say, but what they don't say—the hesitations, the body language, the energy shifts.

The better you listen, the better you can lead them to the right solution.

3. Don’t Fear Objections; Understand Them

If someone is hesitant, it’s not necessarily a bad thing.
Often, nerves are a sign that this decision matters to them.

Learn to spot the difference between natural hesitation and a true misalignment.
Tailor your responses to their decision-making style, whether they need more time, more details, or more emotional reassurance.

4. Start Simple and Build Over Time

You don’t need a complicated application process right away.
Start by simply getting on calls, listening, and learning.

Over time, you can add layers, like pre-call forms, prep videos, or nurture sequences, to make your sales process even stronger.

The Bottom Line: Authenticity Wins

We are in a new era of online business, where real connections and authentic conversations drive success more than ever before.

Whether you're selling one-on-one coaching, group programs, or digital offers, your ability to lead with service, listen deeply, and build trust will set you apart.

If you're nervous about sales calls, good.
That means you care. And with practice, authentic sales conversations will become one of your biggest business superpowers.

Connect with Leah and Digital Trailblazer

Want more support on sales, marketing, and entrepreneurship?
Check out Leah and Todd’s podcast, the Digital Trailblazer Podcast, where they dive deep into strategies for building a thriving business online.

You can also find all their resources at DigitalTrailblazer.com.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

FREE GIFTS FOR YOU

--

FREE GIFTS FOR YOU --