Posts in Personal Development
5 Things to Know About Your First Year as an Entrepreneur
 

5 Things to Know About Your First Year as an Entrepreneur

May 2, 2019

5 Things to Know About Your First Year as an Entrepreneur

Look, I’m going to go against the grain here and say starting a business and becoming an entrepreneur takes work.

Insert Rihana singing “work work work work work”

The reality is this is not for the faint of heart, which is ironic because what you need to make this thing work is a whole lot of heart.

In addition to having the belief, mindset and deep desire to make this thing work there are 5 things you need to know in your first year as an entrepreneur.

The first year of my business it took months, I’m talking 8 months for me to truly figure out what I was doing.

I took action, continuous action and was busy working on building this dream, but I had little to show for it.

So, I consider myself a freaking expert in helping women who struggle to get going because I’ve lived through it.

After 8 months of pushing uphill things started to shift for me and within three months I was making enough monthly income to replace my 9 to 5 and in a year I had made 6-figures cash in my business.

Do I think I could have hit those goals faster if I’d had known these things? YES

But, then I wouldn’t be able to share this with you today #lessons.

So here we go - 5 Things to Know About Your First Year as an Entrepreneur (what I wish I’d known).

1. YOUR WEBSITE

How do I say this in a way that doesn’t come across as a total butthead - no one is searching for your website.

Oh, I know you want it to be the case, but in the beginning, people don’t know you, yet so many entrepreneurs spend so much time on building their website right out of the gate when they should be focused on building brand awareness.

Your website is needed and will be one of the most valuable tools in your business, but spending months and months and sometimes thousands of dollars to build your website is a waste at the beginning.

Take the time to identify your niche, who you want to attract and your brand messages BEFORE building your website and be sure to have a marketing plan to actually drum up enough interest that has people visiting your website.

2. YOUR BRAND

Another one that takes so much time and so much money - yep, it’s branding.

I love branding, it is my jam, but so many entrepreneurs do it wrong the first year. They jump right into finding their colors, fonts and designing their logo BEFORE understanding their brand foundations. Yep, you guessed it - your niche, your audience and your brand messages.

PLUS, they overlook the power of emotional branding (more on that here) which at its core is WHY people buy. So rather than diving right into the visual branding what we should be focused on is what branding truly is - the deeper connection to your audience.

One of the best things you can do is create content for your audience to build brand awareness (yes, this is part of branding) and watch as your visuals fall into place.

3. POWER OF STORY

You’ve got one thing when you start and that’s your story! It’s also the one thing you have that will help you stand out from the crowd and competition.

You need to spend time uncovering your story and setting a strong foundation for story in your business.

Your audience is 22x more likely to remember story, which means it goes beyond just your brand story and also includes authentically tying story into every piece of content and marketing material you make.

4. SOCIAL MEDIA I CONFUSING

Yep, that’s right social media is a lot of information. It can be one of the coolest tools you use in the online space OR it can literally drive you crazy.

In the beginning, you want to be everywhere because that’s what you’re told right? Well, not really the best move when you’re just starting out.

Instead, I suggest you focus on one social media platform to start and get really good at that. In order to do this think of two things. #1 Where do you like to hang out and #2 Where is your audience spending time.

Boom - start there and stop overwhelming yourself trying to be everywhere!

5. MESSAGING IS MAGIC

If there is one thing I’ve learned as an entrepreneur and especially my first year in business is that messaging can make or break your success.

This goes back decades and is the foundation of successful advertising. You need to be crystal clear, do everything in your power to not confuse your audience and clearly communicate how it benefits your audience.

If there is one thing you set up at the start of your business it should be your brand messaging. What do you provide and how does it benefit your audience?

That’s the secret - making sure you’re clearly sharing how it benefits your audience.

If you’re always focused on this, it’s freaking magic.

I hope you take these five essential pieces and put them into action.

They can completely change the course of your business and your ability to reach profitability faster.

If you need support along the way, that’s where I come in. As an expert in making some mistakes and turning them into a thriving online brand and business, I support my clients in using the power of story to create an authentic and profitable brand and give them to marketing tools to amplify their voice.

Schedule a Discovery Call here: brandmerry.com/call

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Why perfectionism is bad for business (entrepreneur edition)
 

Why perfectionism is bad for business (entrepreneur edition)

April 25, 2019

Why perfectionism is bad for business

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 6 MINUTE VIDEO!

It's a trap. I'm talking about perfectionism, more specifically, perfectionism in business.

I know it's really easy when you dive into this whole entrepreneur thing that you want every single thing to be perfect.

So I have to know, do you struggle with perfectionism and more specifically, did you feel that heightened when you became an entrepreneur when you started diving into the world of entrepreneurism?

I know I did, and you and I are not alone. There are so many women who struggle with this. Today, I want to talk to you about what perfectionism means for your business and how you can start to escape it.

Real talk. I have struggled with perfectionism my entire life, and I'm not talking about that one time in college when that one paper had to be perfect.

I'm talking about perfectionism on an emotional, mental, and physical level really impacting me for years and years. And so when I tell you I get you, I am not freaking lying.

That feeling of almost being paralyzed to do anything in your business, redoing and redoing an email and a website, trying to get it absolutely perfect to the point that you feel exhausted and slightly overwhelmed and comparing yourself to other people in the online space because let's just admit it right now, comparisonitis plagues perfectionists so much.

I get it - all right. Maybe you're not that far gone, and to that, I say bless you, but perhaps you are, and you need to hear exactly what I'm telling you today.

Throughout my entrepreneur journey, I had to come face to face with my struggle around perfectionism. And today I have some harsh truths for you; perfectionism is keeping you stuck. I know, I get it.

When I first heard it, I was like, who do you think you are? But it's true and after three years of really making this a focus, to dive into how perfectionism was keeping me stuck, how it was keeping me in a safe space, I have come to learn that it is an excuse that so many entrepreneurs use, and it's probably an excuse that you're using today.

It's a belief that you have held onto for so long that it's ultimately keeping you stuck.

It is keeping you in a safe bubble where you are not taking risks and big, bold chances. And I have to tell you; it is those risks and big, bold chances that make you a better entrepreneur and more importantly, a better version of yourself.

And so with everything, I genuinely believe that you have a choice and you might be thinking to yourself, I know that and I believe that, and maybe you know that on a surface level, but have you actually thought about that today?

Have you thought about the fact that you can live with something forever and ever and you can wake up one day and have a choice to no longer let that be your truth?

You have a choice right now.

You can choose to stay safe in this perfectionist bubble, redoing things over and over again, not putting your voice out into the world, or you can choose to take action, and you can choose to get super uncomfortable, and I have to tell you, that's where growth comes from. It comes from doing uncomfortable things.

Also, side note, if the fear of failure is like going off in your head right now, watch my video from last week because we talked about the fear of failure and what it truly means.

But I have a question for you. Does everyone who struggles with perfectionism stay hidden? The answer is no. Obviously, because there are big important people in this world who are out there sharing their message that struggle with this same thing that you and I struggle with and I know that was a huge part for me.

When I realized that these people out there every single day are doing it even though they might be a little fearful that they might fail or that it won't be perfect. They're still doing it. I'm standing in front of you today to tell you that you have a choice.

You deserve to show up, and you deserve to be seen just as you are in this moment, even if it doesn't feel perfect, it's your job to decide not to let this label keep you from achieving greatness.

My first live stream was horrible. My first webinar blew up in my face, my first launch. It did not go as planned, and the only way that I grew was by putting it out there and continuing to take action over and over again.

So how can you ever perfect something if you're not willing to put it out into the world? If you are afraid of what people are going to say, I have to tell you there will always be people who love you and there will always be people who want to bring you down.

You have to focus on the people who love you, and you have to put your stuff out there and to be your true authentic self anyway.

So how are you going to show up and take action and take risks even though it is scary, even though you want it to be perfect and it's not there yet because I am telling you your business, your life of freedom, it all comes back to you and the choices that you will make today.

If for you, that action means finally getting started, your thriving online business. If that means for you saying yes to the dream that you've had forever playing over and over in your head, but you're afraid to do it because guess what? It's not perfect yet.

I want to invite you to my upcoming masterclass where you'll hear from someone who has been where you are struggling with perfectionism, and we're going to talk about exactly what you need to create a thriving online business that doesn't waste time, energy, or resources, and get you to profitability faster. You can go to brandmerry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!


Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Must-Read Personal and Professional Books for 2019 + 3 of My All Time Favorites
 

Must-Read personal and professional Books for 2019
+ 3 of My All Time Favorites

February 4, 2019

Must-Read Personal and Professional Books for 2019, plus I’m sharing three of my all-time favorite books that changed my life and business!

I remember a time when the only thing I would read was a Nicholas Sparks book - no joke.

Not to mention the only time I would even pick up said Nicholas Sparks book was on vacation.

I had convinced myself I didn’t have time to read or didn’t need to read (yes, I understand how ridiculous that sounds).

When I dove head first into entrepreneurship I became consumed with personal development, all my entrepreneurs know this feeling, and I became obsessed with learning as much as I could.

It wasn’t until I started seeing results from what I was reading that I realized this is an essential part of growing. Now I make it a priority to read weekly, both a mix of personal development and professional development books.

As we set out on our year-long (heck, maybe longer) journey of full-time travel I’m gearing up to load my Kindle with must reads.

Today, I’m sharing what’s on my reading list for 2019 + some of my personal favorites that I find myself re-reading or quoting on the regular.

MY PERSONAL FAVORITES

Anything Brene Brown, but seriously I’m not even kidding! Some of my personal favorites are Daring Greatly and Braving the Wilderness. If you struggle with perfectionism she is your girl!

The Universe Has Your Back by Gabby Bernstein. Struggle with trusting? I get that and this book changed so much for me in terms of leaning fully into my goals and trusting the process, even if I didn’t always understand it.

Girl Wash Your Face by Rachel Hollis. I’m really hoping you have heard of this book, I mean how could you not, it took the world by storm and for good reason. It’s an amazing book and so beautifully told, I highly recommend!

MUST-READS FOR 2019

Clockwork by Mike Michalowicz

I’m halfway through this book and it is blowing my mind. If you’re looking for strategic ways to grow your business without working more this is a must read.

The Power of Habit by Charles Duhigg

I’m obsessed with creating habits in 2019 and making sure that every single day I’m taking action to get me towards my goal and living a more intentional life. I’ve heard amazing things about this book.

High Performance Habits by Brendan Burchard

Speaking of habits, this book by Brendan Burchard has been a must-read for a while, but this year I’m truly diving into the idea of high performance and studying more of the psychology behind what makes people successful.

The Compound Effect by Darren Hardy

This book dives into what makes people truly successful! Did I mention it is a complete system? Sign this girl up.

Primal Branding by Patrick Hanlon

Branding is my jam, so I’m always excited to learn more not just about branding, but WHY people buy.

Becoming by Michelle Obama

Michelle Obama DUH!

I want to know what books are you loving right now or are currently sitting in your Amazing shopping cart? Head over to Instagram and let me know!

Branding and Business Coach_Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!