Posts tagged marketing
PART TWO: 6 Marketing Trends For Your Brand in 2019
 

PART TWO: 6 Marketing Trends For Your Brand in 2019

January 17, 2019

6 Marketing Trends for Your Brand in 2019 {Part Two}. It’s an exciting year to be an entrepreneur, educator and course creator and in today’s blog we are taking a peak at part one of must-haves for your brand. We’re diving into the final 3 of the 6 tips with tangible steps of how you can incorporate it into your business right away.

Welcome back lady for Part Two of 6 Marketing Trends For Your Brand in 2019. Today we are diving right into the final three marketing trends we are seeing for brands in 2019. If you missed Part One you can check it out here.

To recap we chatted about the importance of Story, Video and Consistency in marketing your brand online. The focus in 2019 us all about building trust and making that the main focus for your brand in the New Year.

Now, we’re going a step further with an emphasis on that exact community. How can you show up in 2019, market your business and build a mission-driven brand?

Check out the final three marketing trends below.

#4 Giving Back

This one is HUGE!! A movement has been happening over the past couple of years with online businesses and now entrepreneurs adding in a community-giving component. One of my predictions for 2019 is that this is going to only be heightened, as more and more brand collaborations become popular, your audience is going to want to see how you are giving back.

Again, it all comes back to building trust with your audience and they want to see more of what you’re doing with the success of your business and the impact you’re making. With a focus on mission-driven work and businesses, you’ll only be able to engage your audience on a deeper level. We’re continuing our partnership with CJ’s Journey to raise money for childhood-cancer research.

WHAT YOU CAN DO: Start finding nonprofits you want to collaborate with and build a relationship with them. Invite your audience in and share why you’ve chosen this particular organization and movement. Aside from donating profits from your business at the end of the year, consider donating a portion of sales of a particular program to the mission as well.

TIP: Don’t be shy about talking about the work and impact you are doing. Remember this is a marketing trend, after all, if you don’t share that you do this kind of work then your audience won’t know.

#5 Community

I’m most excited about this because I’ve seen how powerful creating a community has been for my own profitable brand. The focus in 2019 is all about community and building not only a community of “right-now” buyers but also potential buyers. One of the best things brands can do this year is focusing on the bigger picture and mission of their brand and how they can use that to create a community.

This exact community, through trust, nurturing and consistency, is the community that will engage and buy from you. Building community is not just about the place in which you connect, but HOW you connect, which is why story and vulnerability are important.

WHAT YOU CAN DO: Focus on building community through your social media profiles and lead generation. You should always have the next step for your audience on social media (think Instagram, Facebook and Youtube) for people who are interested in being part of your inner circle. Creating Facebook Groups, consistently emailing your list and opening your DM’s are just a few of my favorite ways.

TIP: Community is about YOU showing up, just as much as it is about the size. In fact, I’m going to argue that I’d rather you have an engaged community rather than a BIG community. Focus on showing up for the people you have and building trust there without obsessing over the vanity metrics.

#6 Collaborate

For too long online entrepreneurs have been living in their own little bubble, and I’m 100% guilty of this as anyone else. So often when we get started we are afraid of the “competition,” you know those women online that do what feels like EXACTLY what you do? Well, we’ve entered an exciting time where collaborations are going to move our business forward.

It’s not just about the community you create around your brand, but also the community you create with collaborators. Focusing more on supporting one another in 2019 is where it’s at and once again, you probably see a theme here, it’s all about building trust.

WHAT YOU CAN DO: Start looking for friends! Seriously, stop living in your own little bubble and start reaching out to other entrepreneurs and brands you love and look for opportunities to collaborate. If someone you admire is launching a program, think of how you can come in as a guest expert. If someone you admire is amazing at an area of business you don’t feel 100% confident in or isn’t your niche, reach out to see if they will provide a guest training. The possibilities are endless here.

TIP: We’re going a step further at Brandmerry and just simply shouting out women we love. Every Friday I’m sharing women I truly admire on Insta Stories as a way to build deeper relationships and introduce my audience to some really cool women. Think of ways you can create collaborations and community without getting anything in return.

As you can see with Part One and Part Two, there’s a clear underlying theme around building trust online. Your brand is a beautiful way for you to do just that, but it has to be focused on the brand and mission and not just the business.

What do I mean by this? Focusing on the mission and message of your brand is different than the programs and services/products you offer. When you build a brand over just a business, you get to the heart of your audience and therefore build a deeper connection.

Did you love these tips? Head over to Instagram and let me know if you loved this post and which of these tips you’re most interested in integrating.

Find me on Instagram at @brandmerrycoaching.

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


PART ONE: 6 Marketing Trends For Your Brand in 2019
 

PART ONE: 6 Marketing Trends For Your Brand in 2019

January 10, 2019

6 Marketing Trends for Your Brand in 2019 {Part One}. It’s an exciting year to be an entrepreneur, educator and course creator and in today’s blog we are taking a peak at part one of must-haves for your brand. We’re diving into 3 of the 6 tips with tangible steps of how you can incorporate it into your business right away.

I’m sorry where the heck did 2018 go?! Seriously, can’t believe we are already strong into 2019 with so many exciting things in store for the year ahead. I’m a big nerd and love staying on top of marketing trends and research and thought, what better way to kick of 2019 than with some marketing/ entrepreneur predictions.

I’ve been in business for almost three years now (2.5 of which where I was actually making money) and I’ve got to say I’m so excited for what’s on the horizon in 2019. We’re seeing a massive shift in terms of transparency, relationships and possibilities and it’s one of the coolest times to be an online entrepreneur, educator and course creator.

So to kick off blog #1 of 2019, I’m sharing Part One of 6 Marketing Trends For Your Brand in 2019 with three non-negotiables for brands this year.

#1 StORY

Well, we all know this one is hands down my favorite! Story has always been there, engrained at the core of so many successful brands, but now in 2019, it’s more important than ever. Audiences are looking for deeper audience connection and nothing does that better than personal story. Story builds trust and as Zig Ziglar said, “If people like you they’ll listen and if they trust you they’ll do business with you!”

We’re seeing this increase mostly on platforms like Instagram, where audiences are looking for more storytelling type posts in real time than too much pre-scheduled and generic content.

WHAT YOU CAN DO: Start right now in getting clear on what parts of your story will engage your audience. Hint: You’ve really got to know your audience so it doesn’t feel like you’re just writing in your diary. Get clear on what parts of your story resonate most with your audience and start sharing them piece by piece and repeat. You can never share a story too many times, seriously, you should always be on a mission to attract new people and if someone hears it more than once it just drives the message home.

TIP: Include at least one sentence of story in each post, but do your best to work in 2 pieces of a long-form story every single week. An example is while this blog post isn’t focused heavily on story I do mention a few lines in the beginning, then I can use that to expand further on social media to connect with my audience and drive them to this post.

#2 Video

My absolute favorite way to share my message with my audience, hey that’s you, is through video. If you’re not already using video for your business NOW IS THE TIME! Seriously, brands not using video for their business are going to quickly get surpassed by those that are. The shift that we are seeing in 2019 is that it’s not as much about live video, although still super helpful to have in your marketing plan, but more about evergreen options like Youtube, pre-recorded video on Facebook and IGTV.

Audiences are looking for content they can consume on their own time and stuff that doesn’t require an hour to watch!

WHAT YOU CAN DO: Start working video into your content creation strategy with at least one video a month, more if you can. Some of my favorite ways to do it are through Insta Stories, especially if you are just starting out, as a way to invite your audience in and work your way up to a longer video. Utilize Instagram Highlights to keep you important messages there for your audience to rewatch after they expire.

TIP: Shorter videos are performing better, hint why Insta Stories are being watched by over 400 million people and growing. If recording content for Youtube and IGTV videos under 15 minutes tend to perform better.

#3 Consistency

If your goal in 2019 is to create a profitable brand then consistency needs to be your word! Remember that trust quote from above? Well, consistency is needed to stay at the front of mind for your audience and nothing breaks trust like freaking disappearing on your audience.

We’re seeing an increase in themes of the week and consistency in posting so your audience knows when your content will be live. We’ve always released blogs on Thursdays and podcast episodes on Tuesday, but we are taking it a step further in 2019 with Youtube videos, specific days of the week for Facebook content and even themed Insta Stories so my audience knows when to watch (hint it’s Monday and Thursday ;))

WHAT YOU CAN DO: Content calendars are a must in business, but there is no one size fits all approach for everyone. Some of my favorite ways to plan content are through Trello, Google Spreadsheets, and a physical planner. What you want to look for here is a clear schedule of when you will be posting your content (remember consistent days is important) and what you’ll be sharing so you can plan.

TIP: I like to plan my content on paper first and then move it to a digital planner to share with my team. I’m also trying something new this year where I have a specific journal for content ideas, since they're always coming to me, and I can go back and pull from that when needed.

See what I mean an exciting year ahead! Next week I’m sharing Part Two and the final three Marketing Trends For Your Brand in 2019 and trust me you don’t want to miss it. This is what I’m most excited about with the year ahead and can’t wait for you to start doing them too.

Head over to Instagram and let me know if you loved this post and which of the top three you’re most interested in integrating.

Find me on Instagram at @brandmerrycoaching.

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


5 Pieces of Tech You Need as an Online Entrepreneur
 

5 Pieces of Tech You Need as an Online Entrepreneur

11/08/18

5 Pieces of Tech You Need as an Online Entrepreneur, Business Tools, Marketing Tools, Entrepreneur tools, Online Marketing Tools | Brandmerry Blog

There are so many different sources of information floating around online regarding what it takes to actually start a business. Now, I’m a lucky one and so are my clients because they have created service-based businesses, meaning aside from the business registration and a couple programs there isn’t a large investment to get the business up and running.

But what do you do after you decide on a business name, buy the domain and register your business? That’s the mystery, isn’t it?

And rather than making a long list of all the things you DON’T need I wanted to make you an even shorter list of what you do because after building my own business from scratch and helping so many women do the same, I know that all the bells and whistles aren’t needed.

Today I’m sharing five pieces of tech you need to share your business with the world and start making sales.

*Please note affiliate links are included in this post because I love sharing products I have tested and love.

1. Email Marketing System

One of the most important pieces in running an online business is the power of your own list. Every single entrepreneur should be focused on growing their own list and community and nothing makes that easier than an email marketing system that automates your new subscriber onboarding and makes it easy to stay in contact with your community.

My personal favorite platform is Convertkit (try a free trial) and many of my beginner entrepreneurs use Mailchimp because of their amazing free features.

2. Landing Page Software

Now, note I didn’t say website or website platform - that’s because you don’t need one from the start of your business to share your services and make money.

The reality is building a website takes time and at the start of your business time is serious money. All you need to get started is a simple landing page, sharing your name, email, brand mission. If you have a free offer and opt-in ready to go or a sales page it can be used for that as well.

There are landing page specific platforms like Leadpages, but you can also build a simple Cover Page in Squarespace or a platform like Kajabi (try free for 30 days) which can later become the home of your beautifully crafted and branded webpage.

3. Contracts and Legal Documents

Ok, it’s time to get serious for a minute. I see too many entrepreneurs waiting to get their legal ducks in a row and the reality is they are putting themselves at serious risk.

If you plan on selling a course, signing 1:1 clients, selling packages and more you need a contract in place. I also recommend a Privacy Policy, Terms and Conditions and Disclaimer. My friend and attorney Christy Westerfeld, who is the guest legal expert for my group program Roadmap to Freedom, has amazing bundles and templates available on her site. Learn more at https://christywesterfeld.com.

4. Social Media Scheduler

Your ability to consistently show up for your audience, yes even in the very beginning, is going to help you increase your visibility, ultimately leading you to build a strong community and sign clients.

Entrepreneurs make the mistake at the beginning of just posting when they remember rather than utilizing one of the many tools available to help you streamline your social media content. My personal favorite is SmarterQueue (free 30-day trial) which allows you to post on multiple platforms and within groups, as well recycle your evergreen content for repeat posting.

Additional free options I recommend to my clients include Buffer and Later. The key is finding a platform that lets you do all of your posts at once, making it more time efficient for you and increasing the likelihood you will keep putting your story, brand and services out into the world.

5. Invoicing and Client Portal

Look, if you want to make sales in your business you’ve got to have a way to collect payment am I right? A CRM system that allows you to house your client information, send contracts, invoices (including repeat payments) and more is essential if you want to scale your business and I don’t know, sign a freaking client.

I’m a huge fan of Dubsado, which is always improving and adding new features for its users. It’s a one-stop shop CRM for all the backend you don’t want to do, but you kind of need to.

And that’s it my friends. In terms of tech, this will get you started right away with gaining visibility and signing clients - hello profitability.

However, there are still some business foundations that need to happen to ensure that:

• Your voice is actually heard.

• That the content you create gets engagement.

• That the marketing strategies you test out give you results

• AND SO MUCH MORE

That’s why Tuesday, November 13 I’m hosting a brand new FREE masterclass on Bringing Your Brand Story to Life: 4 Essential Steps to Follow for a Thriving Brand and Business.

Get signed up: brandmerry.com/novembermasterclass

During this free masterclass you will learn:

  • The 3 mistakes entrepreneurs make when building their business and how to correct it.

  • The #1 thing your doing that is wasting you dollars and hours.

  • My 4 step framework to build a business without overwhelm and endless guessing (fast-tracking your way to profitability)

Save your spot for the masterclass

See you there!

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Why I Created a Membership Site
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within on year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS TOOLS

MARKETING

VIDEO


TOP POSTS TO ENJOY!

 
 

Why I Created a Membership Site

July 26, 2018

why I created a.png

Membership style services have my heart. I'm a big fan of Netflix, which has taken over the subscription service game, I mean where would I be without Stranger Things? Or HBO Now, I mean come on Game of Thrones?!

I've even fully embraced the subscription style when it comes to family dinner. I've become a big fan of Sun Basket a weekly meal delivery service that gives me the motivation I need to step away from the computer and into the kitchen.
**If you want to try Sun Basket for yourself here's a special link to grab $40 off your first order.

But, I digress.

The point is I'm obsessed with the subscription model and so is everyone else, so it only seemed fitting I embrace the same model in my business.

To be honest it's always been a mission of mine to help as many women as possible. Sure I absolutely LOVE my private clients and ladies in my high-level group program Roadmap to Freedom, but there was still a large group of my community needing support and I was missing the mark.

When my private community Authentic Brand Builders was born I wanted it to be a safe space for women to come and share their story and ask questions, but over the past year, I've wanted more. I've wanted to support women in customizing their business to their personality and life. I wanted to back up my core belief that there is not a one-size-fits-all approach to running a business and in order to do that I need to step into the role of mentor and coach.

Sure, I could offer another course, but that's only going to support them with one simple thing and leave them hanging, I wanted something more meaningful and impactful that would support them at every level of their business.

Enter my membership community - Free To Be U.

Free To Be U is my mission to support as many women pursue what seriously lights them up and create a business that allows them to be fully free. It's so much more than just a membership site, it's a chance for women to get the support needed to have time, financial and location freedom.

It's the constant reminder that you're free to be anyone, anywhere, anytime, with a community of women desiring the same thing.

I truly believe that in my soul, but unfortunately I've watched so many women put their business on the back burner or throw in the towel because it gets to be too overwhelming. Free To Be U is the answer to the overwhelm with a simple and straightforward strategy that is super approachable.

When I started my business I wanted this very thing, but I couldn't find it. 

Sure there have always been membership sites for entrepreneurs, but I wanted something that was focused on community first (it's lonely out there) and gave me more in-depth explanations on what I should focus on and when. I wasn't just looking for a workbook, that could pass as a freebie. 

In the beginning, I spent months searching for answers online rather than implementing because I didn't have this level of consistent support and I know so many women can relate.

I've spent the last 2 years researching and designing this concept to bring the most high-touch and on-demand community to life.

It is my goal to support women in moving the needle forward in their business, that's why Free To Be U provides monthly mini-courses, an active FB community, monthly live Q&A, quarterly workshops and gives members the opportunity to vote on the following month's content (I'm most excited about this).

It's been a dedicated work of love to get to this place and I'm so excited we are finally here. Just 2 years after launching my coaching business to the world I'm ready for this next step and to support as many women as possible in Free To Be U.

Branding and Business Coach | Michelle Knight of Brandmerry 

P.S. Enrollment is currently open, but closing soon. If you're ready for this level of support without the price tag and to save yourself the headache that comes from guessing in your biz, then join us as a Founding Member for just $47 ↠


Selling Your Programs: How to Sell Without Feeling Salesy

SELLING YOUR PROGRAMS: HOW TO SELL WITHOUT FEELING SALESY

Selling doesn't have to feel gross or salesy. You can show up and authentically build connections with your audience and as a result your offer is just an extension of that. In today's blog post I'm explaining two pieces that need to happen to make selling feel good again.

Let's talk about SELLING WITHOUT FEELING SALESY and the trick that I have learned over the past year and a half with my business to do it in a way that doesn't feel gross. Because one thing I hear from the women in my community, Authentic Brand Builders is,

"Michelle, I want to promote my services but I don't want to do it in a way that pisses people off."

"Michelle, I really need to promote my programs and my services and my offers but I feel like people are constantly bombarded with offers every single day."

And if you are hanging out basically anywhere in social media you know this to be 100% true.

There is a really simple method where you show up as your true self and you can make sales, it really is so easy and I'm sharing the simple steps below:

NUMBER ONE - Making connections

You need to be making connections all the time. You need to be building relationships all the time. If you have your own community, which I highly recommend by the way, you need to always be opening the door for them to message you and to ask questions. Show up and do a livestream where they can do Q and A. Make them feel like they are welcome to reach out to you because this right here, that's the trust factor that we all need to be building and all need to be working on as we go through 2018 and into the years to come. 

The reality is social media is changing so what you need to do leading into everything that you create online is about building trust, about building connections and about building authentic relationships. Don't think that messaging someone that you've never spoken to is going to make a sale. 

NUMBER TWO: SELLING ISN'T REALLY ABOUT SELLING

I love to tell my clients and my community it's about offering. It's about saying, hey look, I know this is what you're struggling with and you know this because you already started making a connection with them, and I know that this is what you really, really want in the year to come, and again you know this because you've already started to make a connection with them. I wanted to let you know about what I offer helps you get from here to here. If you're interested, [insert really amazing offer here}.

What changes with this is that you are coming from a genuine place. You're not saying, "Hey my offer is $97 and it'll help you do this, this and this and this. Schedule a call here." You're coming from a truly authentic place with your marketing and connecting with where they are, where they want to be and basically offering up your offer, your sale, your promotion, whatever it is, in a way that not only feels good to you but is received openly by your audience.

I can't tell you how many times I have had the privilege of making connections with my audience, reaching out to them through messenger or email and them coming onboard with one on one coaching or with a program - it's because they trust me! 

The one thing I want you to remember as you head into 2018 is one of my favorite quotes of all time. It says, "If people like you, they will listen to you. If they trust you, they will buy from you." Start building that trust the second someone joins your community or your email list. Keep building it and when the time comes that you need to make an offer, you need to make a sale, you can reach out and truly offer from an authentic place.

Here's the thing, selling isn't salesy unless you make it salesy. So don't make it salesy. Make it a natural extension of who you are. Make it a natural extension of conversation that you've had through your community and just look at it as offering up this beautiful package that will help your ideal client go from here to here.

If you want to watch the entire video with some bonus tips at the end you can do that below!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/bw4op3mP-Sw

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach

 
Branding and business coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>