Posts tagged ideal client
How You Can Sign 3 Clients in the Next 30 Days
 

How You Can Sign 3 Clients in the Next 30 Days

11/22/17

Improving Your Confidence in Sales | How to sign 3 clients in 30 days | via Brandmerry Blog

The doors to Roadmap to Freedom are open, and the biggest objection I receive is that women tell me it’s not the right time because they can’t find clients.

So today, I want to help you move your business forward so you can sign 3 clients in the next 30 days. Before we dive in, I want you to know that you’re not alone; it’s scary to invest, I’ve been there and so many of my clients have been there too.

To support you in feeling amazing about your next investment (because investments are necessary in your business) you need to stop downplaying your business.

Stop downplaying the services you offer.

The second you dive fully into what you do and take your business seriously it will take off.

Now, let’s get into these tips.

1. What you're currently doing that isn't working:

Inconsistent promotion

Your very inconsistent with what you’re offering and how you’re sharing that offer with your audience. If you want to sell, you have to be consistent with your promotion. Your audience needs to hear it 7x on average to take action.

Not clear on offer

It’s not that you don’t know what you offer, but you’re not clear on why your offer supports your ideal client - why they need that offer right now. I want you to know your offer so well that you could sell it to your mom or someone who’s definitely not your ideal client.

Don't fully know your audience

When it comes to selling, you have to know your ideal client like they are your best friend of 25 years. You have to know what they’re struggling with, present your offer in a way that fixes that struggle and gives them the desire to buy.

No urgency

If someone thinks they can sign up later, why would they sign up right now? There has to be that urgency. This can look like special pricing, special bonuses, cart closing, etc.

2. It's not working because…

  • Your audience thinks they can just take action later.

  • Your audience isn't hearing about your offer enough. I want you to put your offer our there at least 7 times. Research shows people need at least 7 touchpoint before they join.

  • Your audience can't see the benefit. Everything you create needs to be benefit driven.

3. What you need to do:

  • Become clear on your offer and how it supports your audience AND you need to write down the RESULTS they will receive if they follow what you’re offering them.

  • Create a plan to consistently promote your offer. How are you going to show up and consistently promote that offer? How many times per week? Where are you going to show up? How are you going to present your offer? You need to be talking about your offer at least 3 times a week. At least.

  • Add urgency to your offer. You’ve got 30 days to sign 3 clients. That means your offer ends in 30 days period :)

4. 3 Actionable Tips

1) Offer an assessment for your business

Assessments work because your audience is coming to you, and you get to show them what it’s like to work with you.

2) Use video to promote and encourage DM's

Live vide is an excellent way to connect with your audience and talk about your offer, give guidance and encourage people to message you.

3) Create a free offer direct to your paid offer

This is for the action takers. By this stage, you should know your paid offer so well, so now you can create a free offer that leads them to the paid offer.

You have all these big desires for your life and right now it feels like you are being pulled to something more than your current story; your current situation. This is just the beginning for you. We go over all this and way more in so much more depth in my program Roadmap to Freedom.

Just like you I had a desire to...
 Leave the 9 to 5 life for good (goodbye to a life of shoulds)
• Travel the world and not have to ask for permission to make it happen
• Work from a laptop, wherever and whenever I damn well pleased (yes, vacation, but more importantly next to my son while he plays)
• Exceed my 9 to 5 income without having to sacrifice the life I had created + live a life greater than I had ever imagined before

BUT MOST IMPORTANTLY I WANTED TO DO IT ALL WITHOUT HAVING TO SACRIFICE THE VERY REASON I STARTED MY BUSINESS IN THE FIRST PLACE...my desire for freedom.

Roadmap to Freedom

Roadmap to Freedom is a 6-month group coaching program for the new female entrepreneur who is ready to launch an online business that allows her to make money on her own terms.

I HAVE TO ASK...

↠ What would it feel like to have all those missing pieces laid out for you? 

↠ To be able to pick and choose the ones that work best for you, your life and your business? 

↠ To have the support to ask questions & brainstorm having someone who has been exactly where you are now helping you dig deeper than you could ever do on your own? 

↠ How would it feel to create a life that allowed you to work with location independence; to travel, to take off when needed and not ask permission? 

↠ How would it feel to have the time to do the things you truly enjoy; to go to yoga, to spend time with your child to go on dates with your husband? 

↠ How would it feel to have financial freedom to be able to pay off debt, to be able to live a life that doesn’t revolve around paycheck to paycheck?

All of this is possible for you, and I’ve got the roadmap to support you in making it into a reality.

If you are feeling that pull for more, for something different, I encourage you to learn more about the program or join here: https://www.brandmerry.com/freedom

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/964729903735847/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


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#1 Strategy to Inspire Your Audience to Take Action

#1 STRATEGY TO INSPIRE YOUR AUDIENCE TO TAKE ACTION

#1 Strategy to inspire your audience to take action | 3 step method of "be a mirror" | Brandmerry Branding and Business Coach  

Today we are talking about being the mirror. Let's think about a mirror for a second. We look in a mirror, we see what's happening right back at us. This is what needs to happen with your audience and your ideal clients. Because here's what happens a lot. We find ourselves on a hamster wheel. We find ourselves in this cycle. It's a routine. It's what's been expected of us, what society says we should be doing over and over and over again.

I don't know about you, but it's really hard to step off of that hamster wheel when it's what you've been doing your entire life. I struggled with this so much when I was working basically every 9 to 5 I've ever worked where I knew that there was something else that I was supposed to be doing, but I didn't really know what that was. And what I was doing was safe. What I was doing felt like it's what I should be doing. It was what society told me I should do. It wasn't miserable. I was never miserable in my 9 to 5. That's not always the case, right?

It just didn't feel 100% amazing. But, I was stuck. I was stuck on this cycle. I made money. I wasn't completely miserable. I didn't have a horrible life. It took a moment, the birth of my son, to pull me off that hamster wheel and basically shake me and say, "Okay, now's the time to do something different. You're actually not 100% happy. Let's change things up a bit." Not everyone has those moments.

Not everyone has a life-shaking moment in their life. It is your job to say to your clients, "You're not 100% happy. You'll tell me that. But then it's easy to go back to the same pattern over and over again."

So what do you we do about it? We show up and we talk to our client as the mirror. We really talk to them and walk them through, "Hey, you're feeling like this. You don't want to feel like this anymore, right?" And you can do this in such amazing ways, through live streams, through trainings, through video series, through webinars, through blogs, through YouTube videos, that you really want to talk to your ideal client and in a very loving way, shake them out of their reality                                               

This doesn't work for everyone. I'm not going to sit here and lie to you and say that every single person that you present this to in a livestream or every single piece of content that comes out, people are going to see. But the women, or the men that you desire to work with, that are your true ideal clients will resonate with this.

So there's a couple things that I do to make sure that I really set up being the best mirror as possible.

#1 ASK YOUR AUDIENCE

I'm a big freaking believer in market research. I love market research. I love it because it gives me so much freaking content, it's insane.                                              

I love to ask my audience, "What's going on right now? What's your number one struggle with branding? What's really bothering you about working your 9 to 5, right now? If you can change one thing, what would it be?" These are just three examples of questions that you can put out there.

#2 PRESENT TOPICS ABOUT THE STRUGGLE

Start using those things as topics for your content and your livestream, so that way you're really pulling your audience in with the things they said they're struggling with. You're holding up a mirror and saying, "You really don't have to do this any longer." And the really cool thing about being the mirror in the entrepreneur world, is you're not only holding up the mirror and saying, "You're struggling with this. It doesn't have to be this way." You're also showing them what is possible, which leads us to number 3. 

#3 SHOW WHAT IS POSSIBLE 

When I was stuck on the hamster wheel, and when many of my ideal clients are stuck on the hamster wheel, it's hard to see what's possible. We can dream, a lot of us dream big. Entrepreneurs are really good at dreaming. But sometimes it's really hard to put ourselves into those dreams. We can say, "Oh, I really want to leave my 9 to 5." But if I were to ask that woman, "Oh, when are you going to leave your 9 to 5?" "Well, I don't know. I don't know if it'll ever happen."

It is our job as experts in our industry, it is our job as entrepreneurs, to make them see that it is possible for them. The same goes if you're in wellness. If you are a health and wellness coach and your ideal client is someone who's really struggling to lose weight and they need to lose weight because of their health, but they can't get rid of the old patterns that they've grown up with. The way that they've eaten their whole entire life. The way that they've looked at fitness their whole entire life. It is your job to say, "There is another way. I can guide you. This is what's possible for you. Here are some really cool, small changes that you can make." And have them start stepping off the hamster wheel.

The last thing I'm going to share with you about being the mirror is that this works really well for pricing. I hear a lot from my community that they get people on the phone that are super excited that say, "I can't afford it. I can't afford that right now."

If you make your audience understand that the way that they are living, the way that they are doing things, is not going to continue to work for them, that they are going to continue to keep feeling the way that they are feeling, that there is another way, and they can choose to make that decision, it's amazing how easy it is for people to suddenly find the money if they want it bad enough.

So again, continuing off of video one, as you can probably see, it's still about connection. It's still about showing up for your audience, speaking directly to them. Being the mirror in their current situation, showing them what is possible and presenting your beautiful offer or package to them as a way to change it. I know that's what first coach did to me. I know that's what I've been fortunate to do to so many women. As you go into everything that you're creating, think about being the mirror, being the reflection to your ideal client and your audience.

IF YOU WANT TO WATCH THE ENTIRE VIDEO WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://www.youtube.com/watch?v=8F1892KwjQg

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach 

 
Branding and Business Coach | Brandmerry | Michelle Knight Branding Coach 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Attract Your Dream Clients Through Emotional Branding

HOW TO ATTRACT YOUR DREAM CLIENTS THROUGH EMOTIONAL BRANDING

Today I'm going to talk to you about the single thing that has to be present in your branding in order to attract those amazing dream clients and to make money in your business. I'm talking about emotion. Why is emotion so important? Because we want to build trust with our community.

At the end of the day the reason people will buy from you is because they trust you. And this study, shows that people buy based on an emotional connection, just as much as they think about the logical side of their purchase.

So how do you attract your dream client through emotional branding? With these steps of course!

LEAD WITH EMOTION

Learn how to attract your dream clients through emotional branding. Emotions are the reason we buy and are the difference between a scroll past your brand and a life-time client. Something as simple as the emotion of your brand can change everything. Learn why it’s so important AND how to choose your brand emotions here!

In a recent Youtube video, I shared how to sell in your business being salesy and how an important key to sales was based on trust and connections with your community. One of the top ways to do that is to always lead with emotion.

We are emotional beings, okay? Think about the last time you cried, you were happy, you were sad. We are drawn to emotions. So we want to play on this and pull people to our brand by making them feel something.

Now maybe you're like, "Okay, how's my brand suppose to make people feel something?" I get that question a lot. But it's really easy. And what's really fun is that most of the time it comes from the aesthetics.

Your aesthetics are like the sprinkles on top of a solid foundation (aka the branding cake)! This is what instantly pulls your audience to you, stops them mid-scroll and hooks them in a sea of information.

You have 15 seconds to do just this and that’s why emotional branding is so important.

IDENTIFY THE EMOTIONS

I love to pull emotion through the aesthetics.. It's probably my number one place; through the type of font that you choose, through your colors, through the type of messaging that you have on your website, through the type of videos that you create.

There's all kinds of different ways that you can really get this emotion across in your branding. But before you can get there, you have to first identify what those emotions are. 

Start with your storyYou always have to look inward when you're creating your brand.

After you've really looked inward at your story, start to think about your audience.

How do you want to connect your story to your audience?
What do you want to make your audience feel when they see or hear your brand?

This is really important. How do you want to make them feel?

Choose at least five words that can be used as your brand emotions. These brand emotions can help you again create your entire brand, all of the aesthetics, the colors, even the fonts.

When you start focusing on what your audience fells, everything inside your business changes!

WHY THIS IS SO IMPORTANT

Everyday we're scrolling and scrolling and scrolling online. The average time someone spends on a website is 15 seconds. So imagine, if you don't grab their attention within 15 seconds, they're gone.

Potential clients, money, right? Gone in what could be 15 seconds. Probably even faster, if we're scrolling through our phones, so you really want to capture them by making them feel something. Great photos capture them, but copy is what converts!

So I love to carry those emotional feelings over into my copy. When I write a piece of copy, I want my audience to say, "Oh, man. That made me really think."

Or, "Oh, that really inspires me."

Or, "I want that too."

Start identifying how you want your audience to feel. Not necessarily just the action you want them to take, although important, but getting down to the root of how you want them to feel.

Something we're all really good at is saying, "Hey, buy this program. This is doing this. Sign up here. Join me here." But what we miss out on is why your audience should care, why your audience should join you. How will that make them feel? Why your audience should tap to learn more? What will they learn? How will that better them? How will that make them feel?

Start really thinking of your people as people and start carrying that over into your branding. I promise you, when you start incorporating the emotional aspect to your branding you are going to start seeing the consistent clients coming in.

You become irresistible to your audience. I like to say bold and captivating. A bold, captivating and money making brand sounds really good to me. And it all starts with the emotional side of your business.

Don’t forget to learn more about YOUR personal story with my free Brand Story Quiz. This quick 10-minute quiz will give you insight into your personal story and tips on how to market it online. Take the quiz: brandmerry.com/quiz

If you prefer to watch this content, you can do so below!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://www.youtube.com/watch?v=TWMjKZzWymU&t=52s

And as always please share and comment on this blog post, I love connecting with you!

Michelle Knight, Branding and Business Coach

 
Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 

 
How to Connect Your Brand to Your Audience
 
 

HOW TO CONNECT YOUR BRAND TO YOUR AUDIENCE

Something I'm really good at is identifying the brand story in female entrepreneurs, and what I've been hearing a lot from my community is, "Okay, well, once I identify that brand story, how do I then connect my brand to my audience?" So today I wanted to talk to you about two simple steps that need to happen in order to do that. I love simple, so let's break this down, shall we.

Your brand means nothing if it doesn't clearly communicate with your audience. You can have the most amazing brand that shares your personal story, but if you audience doesn't feel a connection then they won't be inspired to take action. In today's blog I'm sharing how to tap into your brand story to connect with your audience in a way that leads to brand visibility and consistent sales.

#1 FEEL ROOTED IN YOUR STORY

Number one, is you've really gotta feel rooted and grounded in your story, and I love to actually give my brand story kind of a persona, and for a lot of us, it's us. We are our brand. But if for someone reason you don't have a personal brand, then go ahead and give your brand a personality.

I encourage you to identify the purpose, mission and value of your brand. For example, my brand values freedom, authenticity, honesty and transparency. Those are some of the core values of myself and of my brand, and I love to get that through in everything that I do in my business.

Now, the purpose of my brand is to really empower women to share their story through authentic branding, to show up as they are, and share their voice, their message with those that need to hear it most. Then we could say that my mission is really, again, to not only empower women to uncover their story but also own their story so that we can create a ripple effect of women just owning their shit and getting shit done.

So, that's really my brand, and you can see that when you give those pieces, the values, the purpose, the mission; then your brand becomes so much more. That's what I really want you to take away from anything I talk about in regards to branding. Your brand should be so much more than just what we typically think about when we think about branding, right, logo, color, font.

So, number one is to really identify the values, your purpose, the mission, any other key pieces that you want to throw in there as well, so you feel really solid in who your brand is. Not just what, but who your brand is.

#2 Know Your Audience

Now, the second piece of the puzzle, because we're talking about how do we connect our brand to our audience, is knowing your audience. You can't begin to connect with your audience if you don't actually know what your audience values, what your audience is struggling with, what your audience is really looking for and what inspires your audience. These are all really important pieces, and honestly allow you to not only connect your brand, but to come up with amazing content effortlessly, as well.

So, you want to start thinking about your audience at this point and time. Once you feel rooted in your brand and you've looked inward, then it's time to kind of look outward and do the market research. But after you've done that, it's about really identifying what your audience needs in this moment.

So, what are they struggling with?

What pieces of your story will connect with your audience?

And it's not always everything in that moment. When I started my business, I shared very little about the birth of my son. I talked a lot about struggling with my 9:00 to 5:00. I talked about my son being present, but I didn't necessarily go into all the details of the vulnerability and the mindset and all that stuff because it just didn't resonate with my audience at the time. As my audience has grown and my mission has grown, now I openly talk about vulnerability and dealing with perfectionism, and how that resulted in an 80-hour labor. Yes, an 80 hour labor.

So, you can see that this is going to change. It's not saying that you can't share every piece of your story, but it's identifying which pieces to share in that moment, how best to connect with your audience, how best to inspire them to take action, because no matter what it is that you have a business around, whether it's health and wellness, life coaching, business coaching, branding, maybe you're an accountant, maybe you're into marketing, you're a virtual assistant, it doesn't matter. You really want to be able to connect with your audience, and ultimately you want your audience to take action.

Don't be afraid to ask. You will be surprised how much amazing content you can get from your audience, which will only allow you to better connect your brand to what they really need most, and as a result, they will take action.

If you want to watch the entire video WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://www.youtube.com/watch?v=1iFcZX2BqDY&t=3s

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach

 
Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
Four Steps to Create Your Next Free Offer (and Grow Your List)

FOUR STEPS TO CREATE YOUR NEXT FREE OFFER (AND GROW YOUR LIST)

Four Steps to Create Your Next Free Offer (and Grow Your List) | www.brandmerry.com/blog

This is a topic near and dear to my heart because I've been on the journey of free offers from the beginning. I've offered quite a few different options and while each one grew my list by a little none of them really converted well.

Finally, I took a step back and realized I was missing four key steps when creating my free offer that would convert like crazy.

Now I have free offers delivered daily into hundreds of email inboxes, FB ads converting at $2.00 a piece to a cold audience and funnels converting into $4k clients. 

Every time I create a free offer I use these four steps and it makes the creation process so much easier. Today on the blog I'm sharing

The Four Steps to Create Your Next Free Offer (and Grow Your List)

branding and business coach

Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>