How to Create a Visibility Plan for Your Online Business

How to Create a Visibility Plan for Your Online Business

Creating a visibility plan that gets you seen, heard and paid is so incredibly important for your online business and today, I'm showing you how to do just that by harnessing the power of social media. This content was originally featured on my Facebook Page for Monday's with Michelle, so if you're not already following me over there, be sure to hit the "like" button, so you don't miss out on any of the valuable content I share. 

Step #1: Start with where you're showing up

How to Create a Visibility Plan for Your Online Business | Increase your visibility online | Bradning and Business Coach | Brandmerry by Michelle Knight 

To figure out the best places to show up, ask yourself "who do I want to attract to my brand?" If you don't know where your ideal client is showing up online, ask them. You want to show up on the platforms where your people are hanging out. For example, f you know your ideal client is a mom, Pinterest is probably a great place to start. 

Visibility doesn't mean we're showing up everywhere. It means we're showing up on specific platforms and providing value. If you're just starting out, focus on one platform, get really good on that one platform and then grow from there. Start with a platform you are comfortable with. 

Think outside the box; it doesn't just have to be social media. You can show up on podcasts, at networking events, on virtual summits or as a guest expert. 

Step #2: Plan your time by looking at the big picture

It's important to be efficient with your time and understand how what you're planning visibility wise fits in with the big picture. Don't just show up to show up. Think about what is going to get you the most bang for your buck and allow you to get the most out of your time. 

Think about launches, courses, announcement, events, etc. Plan your launch calendar 30-90 days out, so you know what you need to be talking about when you show up and how often you should be showing up at different times throughout the 90 days. Make sure the content you are showing up with matches your launch calendar. Having a 90 day plan allows you to be more efficient with your content timeline. 

Step #3: Writing Your Visibility Plan

Now we're getting to the good stuff - actually writing your visibility plan. To help you write your plan, follow these 4 steps:

1. Figure out where and when you are going to show up. Consistency is key. What does that look for you? Every day? Every other day? Your visibility plan should be unique to you, but it should also be a little out of your comfort zone.

2. Set your intention for the next 30 days. What is your goal in terms of visibility. Is it to grow your list? Fill your program? Nurture your community? Write your visibility goal at the top of your monthly plan. 

3. Come up with ideas. Write down every idea you can of what type of things you can talk about. Once you have a long list, you can plug them into your visibility plan. 

4. Determine how you will show up. Is it on video? Is it on audio? How are you going to show up? How are you going to make yourself visible? 

Now take these 4 steps, and actually put it together into your 30 day plan. Having a plan allows you to get inspired. It allows you to not feel stressed out. It allows you to actually show up. You can always add more to your visibility plan throughout the month, but having it written down allows you to show up with ease without the overwhelm. 

Don't make this complicated. I just put it all into a calendar and print one out, so it's super visual. You can also put it into Trello or Asana. Figure out what platform works best for you, try it for 30 days and go from there!

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Brandmerry by Michelle Knight

Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>