Posts tagged online marketing
5 Pieces of Tech You Need as an Online Entrepreneur
 

5 Pieces of Tech You Need as an Online Entrepreneur

11/08/18

5 Pieces of Tech You Need as an Online Entrepreneur, Business Tools, Marketing Tools, Entrepreneur tools, Online Marketing Tools | Brandmerry Blog

There are so many different sources of information floating around online regarding what it takes to actually start a business. Now, I’m a lucky one and so are my clients because they have created service-based businesses, meaning aside from the business registration and a couple programs there isn’t a large investment to get the business up and running.

But what do you do after you decide on a business name, buy the domain and register your business? That’s the mystery, isn’t it?

And rather than making a long list of all the things you DON’T need I wanted to make you an even shorter list of what you do because after building my own business from scratch and helping so many women do the same, I know that all the bells and whistles aren’t needed.

Today I’m sharing five pieces of tech you need to share your business with the world and start making sales.

*Please note affiliate links are included in this post because I love sharing products I have tested and love.

1. Email Marketing System

One of the most important pieces in running an online business is the power of your own list. Every single entrepreneur should be focused on growing their own list and community and nothing makes that easier than an email marketing system that automates your new subscriber onboarding and makes it easy to stay in contact with your community.

My personal favorite platform is Convertkit (try a free trial) and many of my beginner entrepreneurs use Mailchimp because of their amazing free features.

2. Landing Page Software

Now, note I didn’t say website or website platform - that’s because you don’t need one from the start of your business to share your services and make money.

The reality is building a website takes time and at the start of your business time is serious money. All you need to get started is a simple landing page, sharing your name, email, brand mission. If you have a free offer and opt-in ready to go or a sales page it can be used for that as well.

There are landing page specific platforms like Leadpages, but you can also build a simple Cover Page in Squarespace or a platform like Kajabi (try free for 30 days) which can later become the home of your beautifully crafted and branded webpage.

3. Contracts and Legal Documents

Ok, it’s time to get serious for a minute. I see too many entrepreneurs waiting to get their legal ducks in a row and the reality is they are putting themselves at serious risk.

If you plan on selling a course, signing 1:1 clients, selling packages and more you need a contract in place. I also recommend a Privacy Policy, Terms and Conditions and Disclaimer. My friend and attorney Christy Westerfeld, who is the guest legal expert for my group program Roadmap to Freedom, has amazing bundles and templates available on her site. Learn more at https://christywesterfeld.com.

4. Social Media Scheduler

Your ability to consistently show up for your audience, yes even in the very beginning, is going to help you increase your visibility, ultimately leading you to build a strong community and sign clients.

Entrepreneurs make the mistake at the beginning of just posting when they remember rather than utilizing one of the many tools available to help you streamline your social media content. My personal favorite is SmarterQueue (free 30-day trial) which allows you to post on multiple platforms and within groups, as well recycle your evergreen content for repeat posting.

Additional free options I recommend to my clients include Buffer and Later. The key is finding a platform that lets you do all of your posts at once, making it more time efficient for you and increasing the likelihood you will keep putting your story, brand and services out into the world.

5. Invoicing and Client Portal

Look, if you want to make sales in your business you’ve got to have a way to collect payment am I right? A CRM system that allows you to house your client information, send contracts, invoices (including repeat payments) and more is essential if you want to scale your business and I don’t know, sign a freaking client.

I’m a huge fan of Dubsado, which is always improving and adding new features for its users. It’s a one-stop shop CRM for all the backend you don’t want to do, but you kind of need to.

And that’s it my friends. In terms of tech, this will get you started right away with gaining visibility and signing clients - hello profitability.

However, there are still some business foundations that need to happen to ensure that:

• Your voice is actually heard.

• That the content you create gets engagement.

• That the marketing strategies you test out give you results

• AND SO MUCH MORE

That’s why Tuesday, November 13 I’m hosting a brand new FREE masterclass on Bringing Your Brand Story to Life: 4 Essential Steps to Follow for a Thriving Brand and Business.

Get signed up: brandmerry.com/novembermasterclass

During this free masterclass you will learn:

  • The 3 mistakes entrepreneurs make when building their business and how to correct it.

  • The #1 thing your doing that is wasting you dollars and hours.

  • My 4 step framework to build a business without overwhelm and endless guessing (fast-tracking your way to profitability)

Save your spot for the masterclass

See you there!

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


4 Must-Haves for a High-Converting Landing Page
 

4 Must-Haves for a High-Converting Landing Page

11/1/18

4 Must-Haves for a High-Converting Landing Page | How to create a landing page | online marketing landing pages, landing page design | Brandmerry.com

Freebie.

Free Offer.

Lead Magnet.

It doesn’t matter what you call it, there is ONE thing they all have...a landing page where you collect their information. The reality is a well-structured landing page can make or break your free offer. After all, we can’t see all the amazingness of your gift if we don’t opt in.

Typically you want to try and have a landing page convert at 32%, although I frequently work with my clients to convert in the 50-70% range. There are four key pieces that are going to increase your conversions and taking the time to map out your landing page and getting as specific as possible with the content you’re presenting is key in doing just that.

To support you here are the four key pieces!

#1 BUILD TRUST

When someone lands on your landing page it is from an outside promotion and nothing hurts conversions more than breaking trust. Whether you are organically promoting your free offer on Facebook, Instagram or Pinterest or running ads it’s important to keep the following pieces the same:

  • Photo

  • General esthetics

  • Title of your free offer

Keeping these key pieces consistent will help in the overall conversions and increase the likelihood that someone will follow through with signing up.

#2 SPECIFIC TITLE

The first thing someone will see when landing on your page will be your title. I highly suggest keeping it at the top of your page, followed by an option to opt-in, gives all those people ready to take action an opportunity to do just that.

Don’t be afraid of a long title, sometimes those are the best because they really tell your audience what they are going to get with your free offer. That’s the key with a title that converts, spelling it out for your clients so there is no guessing.

#3 BULLETS WITH BENEFIT

Following your title, your bullets are the second most important piece of your landing page. If someone doesn’t opt in from the very beginning what else do they need to know in order to say YES? Exactly what they will be learning.

Don’t deny the power of a simple, “With this training, you will learn:” It’s one of the easiest ways to draw attention to what your audience is looking for. Create bullets that are very descriptive and outline the benefit for your audience.

#4 CLEAR CALL TO ACTION

You should have ONE, I repeat one, call to action on your landing page. Do not include a link to book a call, join your Facebook group or follow you on Instagram; all of that comes later. We want your audience to come to the page and complete the one action we brought them there for.

Be sure your buttons are clear, contrasting in color so they stand out and have a clear call to action; including “Sign up here!” “Grab your free gift!” “Yes, I want in!”

BONUS TIP: Have at least two calls to actions on your landing page to give people an opportunity at the top and bottom to opt in.

Want to see a high-converting landing page in action? And hey while you’re there sign up for my upcoming FREE challenge Uncover and Own Your Story for a Bold, Captivating and Money-Making Brand. Sign up here: brandmerry.com/storychallenge

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Host an Online Challenge to Grow Your Community With Ease {Video Inside}

How to Host an Online Challenge to Grow Your Community With Ease

How to Host an Online Challenge to Grow Your Community With Ease | Branding and Business Coach | Brandmerry by Michelle Knight

Today I'm talking about how to host and online challenge to grow your community with ease, and the reason I love challenges is because it allows you to give massive value to your community in a shorter time frame. They can follow your challenge and already see results in such a short time, which builds connection and trust. It's amazing strategy and tool to not only grow your community, but also nurture and develop your community. 

The first challenge I did was a 7 day video challenge. Everyday I would post a video and ask a question and from that I offered free calls. Now at the time I had about 10 people in my community and only half were participating in the challenge. However, some of those people booked calls and one of them turned into my very first coaching client. My latest challenge grew my list by 400 or 500 people in just a two week promo period. The reason it did so well is because I was talking about something that people really needed to hear. 

Sit Down and Write Down All of the things you are most excited about right now

This is the very first thing I do when I'm getting ready to host a free challenge. You need to come up with a topic that you're freaking excited to talk about. It doesn't matter if someone else just did a challenge on a similar topic or if you think you should be talking about something else. If you're not excited about it, the challenge isn't going to perform as well as it could. You need to be excited because you're going to be showing up regularly, so you need to be excited. I always recommend writing down the things that are relevant in your business right now. So maybe you just got your first client and you can teach strategies that will help people land their first client.

Once you have a list of possible topics, ask your audience with a poll which topic they would like the most. This will not only create buzz around your challenge, but help you finalize your topic. Then you can even go back to the people who voted and invite them to the challenge. Some of my very best challenges came from me asking myself "What am I excited about right now?" 

Be specific

The more specific you are the better. If I see a challenge, and I think they are going to cover way too much, I won't sign up. Same when it's a 40-50 day challenge. I'm a mom, I know I can't commit to a challenge that long so I just won't signup. One of my challenges is about honing in on your story. I'm not covering all of branding in the challenge, I'm only talking about your story, so free challenge to uncover your story gets people more excited than if I said free branding challenge. So when you're thinking of your topics, get really specific. 

The Planning Phase

This is the biggest piece of the puzzle. I go through the list below when I'm planning out my challenges. 

  1. Topic: What is your topic and why do they care? This will be your title. 
  2. Map out your challenge and break down your days. Is it 5 days? 3 days? I typically do 5 days because that makes the most sense to me. Once you decide how many days the challenge will be, write down what you're going to talk about each day. This is important because it helps you when you're promoting. It also sets your bullets up for your landing page which is so important because people want to know why they should sign up. Then fill in the gaps. What pieces do you need to fill in? Is there an emotional component? Do you need a guest speaker? 
  3. Create a landing page/opt-in page, so you can grow your list and also see if your current list is interested in your topic. You can create landing pages is MailerLite, ConvertKit, GetResponse, etc. 
  4. Create a Thank You Page. Typically for this I just invite them to the place the challenge is happening and keep it really simple. I don't normally do tripwires for challenges because I want it to be super valuable. I also use Manychat on my thank you page, so they can sign up for free reminders. 
  5. Welcome email. This can be really simple, but you just need to send them an email when they sign up to give them the logistics of the challenge. Another thing to include is how you will deliver the content, so people know where to show up for the challenge. 
  6. Promote your challenge. Give yourself about 2 weeks before the challenge starts to promote your challenge. People need time. You need time. This is so important. Give yourself at least two weeks - no less. 

Execution

This is easy. Show up and do it. I love live video, but you can also record video and post it. You can also do an email challenge. I love video, and I think it's the best because you can start building trust right away. You can do videos on your Facebook business page, in your Facebook group, on Instagram live, etc. You can also do a pop-up Facebook group which I'm doing for my newest challenge. Make sure your title is really strong, tell them what they're going to learn, and then show up. I typically leave my content for a couple days and then delete the content, so I can repurpose it. 

How to amp up your challenge 

If this is your first challenge, please don't try to incorporate all of this. But the more you can show up and remind them about your challenge, the better. 

  1. Host a pop-up group specifically for your challenge
  2. Run Facebook Ads
  3. Boost your videos
  4. Add Manychat Facebook Messenger Reminders
  5. Add a cool prize component (ex. If they comment everyday, they get a free coaching call at the end of the challenge)

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1624462124256784/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Use Facebook Messenger Bots For Your Brand {Video Inside}

How to Use Facebook Messenger Bots For Your Brand

How to use Facebook Messenger Bots for your Brand | Facebook Marketing Tips | Boost Engagement | Business and Branding Coach | Michelle Knight of Brandmerry

In today's video I'm going to be sharing with you three simple ways to use Facebook Messenger bots, specifically mini chat, to not only grow your audience, but also increase brand awareness, and more importantly, engagement. But before I dive into those three simple steps, I want to share with you an upcoming masterclass that I'm hosting on how to create an authentic brand that allows you to grow your community with ease and leads to more clients. You can find an upcoming time and all the information in the link below.

But before I jump into those three simple steps, I want to go ahead and invite you to an upcoming training that I am doing. I'm going to be sharing five steps on creating an authentic brand that grows your loyal community and leads to more clients. You can join here: https://brandmerry.com/authenticbrand 

1. Using Messenger Bots for Live Video Notification

This has been so much fun for me in my brand and business, and I'm so excited to share it with you, because it has really not only increased live viewers, but also increased engagement, which is so important with the social media algorithm. We want people not only showing up to watch, liking and hearting your content, sharing and commenting. All of those pieces are really, really important.

So the more people that you can get on the actual live video, as opposed to watching it on replay, is going to help you stand out online. So how do you do this with mini chat? So there's so many different ways to use Messenger bots, but I absolutely love creating a really simple form in Manychat for an upcoming live video that you are hosting. Maybe for you it's a live video, a live training, a challenge, or a weekly or biweekly segment, like Mondays with Michelle, which I do biweekly on my Facebook business page.

Creating a really simple opt in form using Manychat, putting a cool little title telling them if they sign up they'll get a notification right in their Messenger box, so they don't miss a single thing. Then, when they sign up, you can schedule a broadcast to all of the amazing women and men who have signed up to get the notification, and send them a really cool notification that says "Oh my gosh, we're live." They can click the button and join you live right there and then.

It's also a really cool idea to follow up with any posts afterwards asking if they have any takeaways or questions, or reminding them about a special offer that you mentioned on the live video, which they will hopefully be live on, with that really awesome reminder.

It takes the guess work out for people wondering "When is that person going to go live? Do I have to set a reminder?" And what if they forget, because life gets in the way. We are all by our phones most of the time, so it's really cool to have just a little Facebook Messenger pop up and say "Oh yeah, I'll watch right here on my phone."

2. Using Messenger Bots for Pre-Enrollment to a Launch

So maybe you're rolling out a new course, or a new program, and this is a strategy that I absolutely loved doing for my signature course, Your Brand New Adventure. And it worked really, really well. So what I did is I created a wait list on my website, by embedding a Manychat form onto my website, so that they could go to my website, to the sales page, and click to get a messenger reminder when the cart opened.

Then about a week before the cart opens, I sent a Facebook message to them, just letting them know that they had signed up to join the wait list, and the offer was now available. It was so powerful, I had 50% women buy on the very first day, and the other 50%, yes 100% conversion on a wait list, signed up before the cart closed.

And all I needed to do, because they were an engaged audience, is send them a reminder message mid way through, just letting them know that that special pre-enrollment offer was ending, and then again on the final day, saying "Hey, now if you're interested, here's the information to learn more."

It saved me a ton of time when it came to pre-enrollment for my launch, I didn't have to send out a ton of emails. It was just three simple Manychat messages, and I was done. So it's a really cool tool to use in your arsenal.

One thing to keep in mind is that Manychat and other messenger bots do not allow sole promotion. So you want to make sure that the people who sign up for your wait list are engaged before you actually promote a free order. In order to do that you can add a couple of questions like "Are you still interested in the Brand New Adventure that you signed up for. Click yes or no." And once they respond, they will be considered an engaged audience.

3. Using Messenger bots to Announce a YouTube Video or a Blog Post that just went live

This is really important, especially when it comes to YouTube, because Google wants to see that people are responding to the video shortly after it's published. And the same goes for your blog post.

So the more eyes that you can get on that content right away, the better. So using Messenger bots to send reminders to your audience when a blog post is published, or a YouTube video is live, is really, really powerful. You can create a simple signup using something like Manychat, where they can just sign up for notifications, and then every week, or biweekly, or whenever your schedule is for your blog, or your YouTube channel, you can send a little reminder to their inbox saying "Hey, here's today's topic. I'd love for you to head over to the website, or YouTube. Hit like, write a comment, and let me know your feedback."

It's a great way to get instant feedback, and instant eyes on the content you're creating. Messenger bots are seriously exploding, and I'll share with you my personal favorite, which is Manychat. It's free to use, it's a really, really great tool to add to your online business. But it's really important because it improves engagement, and engagement is so important with the way Facebook, Instagram, Pinterest, basically every single algorithm, is functioning today.

So the more people that you can get onto your live videos, or into your programs, on to your blog posts or your YouTube video right away, the better it is going to be for you and your brand. But here's the thing, I shared with you three simple steps today on how you can incorporate Messenger bots, but if you don't have a clear voice for your brand and your business, none of that stuff, that fancy stuff, makes any sense.

Which is why I'm really going to encourage you one more time to join me for my upcoming masterclass on five simple steps to create an authentic brand that allows you to grow your community with ease, and leads to more clients. You can click the link right here https://brandmerry.com/authenticbrand to sign up at the time that works best for you.

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to YouTube and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://youtu.be/zc19LlZCIu0

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Create a Visibility Plan for Your Online Business

How to Create a Visibility Plan for Your Online Business

Creating a visibility plan that gets you seen, heard and paid is so incredibly important for your online business and today, I'm showing you how to do just that by harnessing the power of social media. This content was originally featured on my Facebook Page for Monday's with Michelle, so if you're not already following me over there, be sure to hit the "like" button, so you don't miss out on any of the valuable content I share. 

Step #1: Start with where you're showing up

How to Create a Visibility Plan for Your Online Business | Increase your visibility online | Bradning and Business Coach | Brandmerry by Michelle Knight 

To figure out the best places to show up, ask yourself "who do I want to attract to my brand?" If you don't know where your ideal client is showing up online, ask them. You want to show up on the platforms where your people are hanging out. For example, f you know your ideal client is a mom, Pinterest is probably a great place to start. 

Visibility doesn't mean we're showing up everywhere. It means we're showing up on specific platforms and providing value. If you're just starting out, focus on one platform, get really good on that one platform and then grow from there. Start with a platform you are comfortable with. 

Think outside the box; it doesn't just have to be social media. You can show up on podcasts, at networking events, on virtual summits or as a guest expert. 

Step #2: Plan your time by looking at the big picture

It's important to be efficient with your time and understand how what you're planning visibility wise fits in with the big picture. Don't just show up to show up. Think about what is going to get you the most bang for your buck and allow you to get the most out of your time. 

Think about launches, courses, announcement, events, etc. Plan your launch calendar 30-90 days out, so you know what you need to be talking about when you show up and how often you should be showing up at different times throughout the 90 days. Make sure the content you are showing up with matches your launch calendar. Having a 90 day plan allows you to be more efficient with your content timeline. 

Step #3: Writing Your Visibility Plan

Now we're getting to the good stuff - actually writing your visibility plan. To help you write your plan, follow these 4 steps:

1. Figure out where and when you are going to show up. Consistency is key. What does that look for you? Every day? Every other day? Your visibility plan should be unique to you, but it should also be a little out of your comfort zone.

2. Set your intention for the next 30 days. What is your goal in terms of visibility. Is it to grow your list? Fill your program? Nurture your community? Write your visibility goal at the top of your monthly plan. 

3. Come up with ideas. Write down every idea you can of what type of things you can talk about. Once you have a long list, you can plug them into your visibility plan. 

4. Determine how you will show up. Is it on video? Is it on audio? How are you going to show up? How are you going to make yourself visible? 

Now take these 4 steps, and actually put it together into your 30 day plan. Having a plan allows you to get inspired. It allows you to not feel stressed out. It allows you to actually show up. You can always add more to your visibility plan throughout the month, but having it written down allows you to show up with ease without the overwhelm. 

Don't make this complicated. I just put it all into a calendar and print one out, so it's super visual. You can also put it into Trello or Asana. Figure out what platform works best for you, try it for 30 days and go from there!

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Brandmerry by Michelle Knight

 
Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>