Posts tagged visibility
List building 101: What you need to start building a community
 

List building 101: What you need to start building a community

11/29/18

List building 101: What you need to start building a community, email marketing, how to create your first email sequence, how to build your list | Michelle Knight

List building is the #1 thing I see entrepreneurs missing out on. So today, I want to share with you exactly what you need to start building your lists and some of the mistakes I see entrepreneurs make when it comes to list building.

I’ve found that it doesn't really matter what stage you’re in, list building is key. I teach it in my membership site, my signature program Roadmap to Freedom and even my high-level mastermind.

If you are relying on a social media platform to build your community, you could be in trouble. You don’t own your social media platforms, but you do own your list.

Even if you’re product based, or you mostly do in person, you still need a list. It doesn’t matter what type of business you have, you need to have a list. What I’m talking about today is an evergreen webinar strategy. A strategy that keeps growing your list even when you’re not actively promoting.

What is Needed to Start Building Your List

1. You have to know your audience

You can’t create anything if you do not know your audience but it’s extra important when it comes to list building because you are tying to attract people that will ultimately buy from you.

2. A free offer

You need to create a free offer that will pull in your ideal audience. You need to have some sort of gift to get people on your list. They’re not going to sign up for no reason at all. This could be an e-book, a video series, a discount code, a checklist, etc.

3. A landing page

This is the place where they opt-in for your free offer. This is where you get the actual email address for your list. There are so many options for landing pages right now. I use Leadpages in my own business, but another option is built-in landing pages on your email marketing platform or custom landing pages on your own website. There are paid and free options, which mean there’s no excuse!

Related post: 4 Must-Haves for a High-Converting Landing Page

4. Email platform

You need an email marketing platform to actually send emails to your list. My favorite is ConvertKit. A free option is MailChimp, which again, there’s no excuse for not doing this!

5. Automation

This is the sequence, funnel or email series that will go out to your new leads. A really simple funnel to start with is:

  1. The Welcome Email - Introduce your business and give them the free gift they opted in to

  2. 24 hours later - Introduce yourself

  3. Share your super power - give them value, share tips about what you know

This funnel is warming up your leads, starting the relationship with them.

6. Promotion

Talk about your freebie all the time! Put the link everywhere you can. You don’t have to put ad money behind it, and I actually encourage you to test it organically for at least 2 weeks before even considering ads. I recommend promoting your freebie at least 3 times per week. Actively put it out into the world. You absolutely do not need ads, but you can if you want after you’ve tested your offer.

The #1 mistake entrepreneurs make is assuming that everyone is just going to give them their email address. We need to treat the promotions of our free offers the same as the promotions for our paid offers.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/268720923993543/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


The Importance of Consistency and My Top Tricks for Remaining Consistent in Sharing Your Message
 

The Importance of Consistency and My Top Tricks for Remaining Consistent in Sharing Your Message

10/4/18

The Importance of Consistency and My Top Tricks for Remaining Consistent in Sharing Your Message | Brandmerry Blog

Consistency is one of the most important parts of running a business. One of the things I’m super proud of about myself is my ability to be consistent. Since day one, I’ve always shown up, gave value and remained consistent. So I’m really excited to share 5 tips that will help you remain consistent in your own business and why it’s so important.

It takes 7 times for someone to take action on your offer, so if you are wanting to sell something in one week, how many times should you be showing up? Every FREAKING day. That’s why I can’t stress enough the importance of consistency.

I’ve outlined all 5 steps in this blog, but if you want to skip ahead and watch the in-depth training, just scroll down!

1. Stay Inspired

The key to motivation is constantly being excited about what you’re doing, and I think the same goes for inspiration - constantly being excited about what you’re working on. One of the ways I stay excited is because I’m taking the time to get inspired. I give myself time to write and reconnect with my inspiration. It’s so important to come from a place of inspiration rather than desperation.

One of the ways I have consistently been able to show up for my audience is because of my mindset, and I’m hosting a free challenge, kicking off October 8, all about Creating a Resilient Mindset for a Resilient Business. Sign up here: brandmerry.com/mindset

2. Ask, ask, ask!

Ask your community. Ask the online space. Seriously, if you’re at a loss, just ask your audience what they want! If you are unsure what to talk about when you show up - look around you and see what your audience is asking for!

Post in a group and ask them “What do you need right now?” “What are you currently working on"?” And if you don’t currently have a community of your own, look in other communities. What are people talking about? What are they excited about?

I promise you if you take 10 minutes to look around social media, you will find tons of content ideas to use in your business.

3. Know Your Story Matters

One of the things I hear the most from my clients is that they don’t believe what they have to share matters. They don’t think people will care about their story or what they have to say. They don’t feel worthy.

So you have to know and truly believe that your story matters. You have to be so clear about who your ideal client is and how much value you’re going to give them because that’s who you’re talking to. That’s who matters. I want you to create consistent content that converts, and one of the things that is going to help you is feeling really worthy of your story. You are worthy of people receiving that content from you.

4. Plan, Baby Plan

Please start planning. If consistency is a struggle for you, it’s probably because you’re flying by the seat of your pants. Start getting in the habit of planning out your content and planning out your launches. Planning is so important and it’s going to help you show up consistently because you won’t have to rush at the last minute to get something up and ultimately end up not posting.

My favorite way to plan is with Trello. I encourage my clients to map out launches and content at least 30 days in advance to make sure they are always ahead of the game.

5. Pre-Schudule/Bulk

I’m favorite trick in improving consistency is to bulk schedule my content. Giving yourself a specific time to focus on content and be in your creative zone and a specific time to focus on client work will allow you to remain in an inspired state. On the days you are taking the time to create your content, I also encourage you to take it a step further and schedule your content to post later that week on your social media platforms.

You should not be waking up every day and then deciding what to post that day, that only leads to overwhelm. Creating content the day of should be in addition to the pieces you already have planned so they come from a place of inspiration, rather than a place of “Oh sh*t, I need to post something!”

I promise you, scheduling will change the game when it comes to consistency.

Want more details about my tips around consistency? Watch the video training below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/247553189277991/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Host an Online Challenge to Grow Your Community With Ease {Video Inside}

How to Host an Online Challenge to Grow Your Community With Ease

How to Host an Online Challenge to Grow Your Community With Ease | Branding and Business Coach | Brandmerry by Michelle Knight

Today I'm talking about how to host and online challenge to grow your community with ease, and the reason I love challenges is because it allows you to give massive value to your community in a shorter time frame. They can follow your challenge and already see results in such a short time, which builds connection and trust. It's amazing strategy and tool to not only grow your community, but also nurture and develop your community. 

The first challenge I did was a 7 day video challenge. Everyday I would post a video and ask a question and from that I offered free calls. Now at the time I had about 10 people in my community and only half were participating in the challenge. However, some of those people booked calls and one of them turned into my very first coaching client. My latest challenge grew my list by 400 or 500 people in just a two week promo period. The reason it did so well is because I was talking about something that people really needed to hear. 

Sit Down and Write Down All of the things you are most excited about right now

This is the very first thing I do when I'm getting ready to host a free challenge. You need to come up with a topic that you're freaking excited to talk about. It doesn't matter if someone else just did a challenge on a similar topic or if you think you should be talking about something else. If you're not excited about it, the challenge isn't going to perform as well as it could. You need to be excited because you're going to be showing up regularly, so you need to be excited. I always recommend writing down the things that are relevant in your business right now. So maybe you just got your first client and you can teach strategies that will help people land their first client.

Once you have a list of possible topics, ask your audience with a poll which topic they would like the most. This will not only create buzz around your challenge, but help you finalize your topic. Then you can even go back to the people who voted and invite them to the challenge. Some of my very best challenges came from me asking myself "What am I excited about right now?" 

Be specific

The more specific you are the better. If I see a challenge, and I think they are going to cover way too much, I won't sign up. Same when it's a 40-50 day challenge. I'm a mom, I know I can't commit to a challenge that long so I just won't signup. One of my challenges is about honing in on your story. I'm not covering all of branding in the challenge, I'm only talking about your story, so free challenge to uncover your story gets people more excited than if I said free branding challenge. So when you're thinking of your topics, get really specific. 

The Planning Phase

This is the biggest piece of the puzzle. I go through the list below when I'm planning out my challenges. 

  1. Topic: What is your topic and why do they care? This will be your title. 
  2. Map out your challenge and break down your days. Is it 5 days? 3 days? I typically do 5 days because that makes the most sense to me. Once you decide how many days the challenge will be, write down what you're going to talk about each day. This is important because it helps you when you're promoting. It also sets your bullets up for your landing page which is so important because people want to know why they should sign up. Then fill in the gaps. What pieces do you need to fill in? Is there an emotional component? Do you need a guest speaker? 
  3. Create a landing page/opt-in page, so you can grow your list and also see if your current list is interested in your topic. You can create landing pages is MailerLite, ConvertKit, GetResponse, etc. 
  4. Create a Thank You Page. Typically for this I just invite them to the place the challenge is happening and keep it really simple. I don't normally do tripwires for challenges because I want it to be super valuable. I also use Manychat on my thank you page, so they can sign up for free reminders. 
  5. Welcome email. This can be really simple, but you just need to send them an email when they sign up to give them the logistics of the challenge. Another thing to include is how you will deliver the content, so people know where to show up for the challenge. 
  6. Promote your challenge. Give yourself about 2 weeks before the challenge starts to promote your challenge. People need time. You need time. This is so important. Give yourself at least two weeks - no less. 

Execution

This is easy. Show up and do it. I love live video, but you can also record video and post it. You can also do an email challenge. I love video, and I think it's the best because you can start building trust right away. You can do videos on your Facebook business page, in your Facebook group, on Instagram live, etc. You can also do a pop-up Facebook group which I'm doing for my newest challenge. Make sure your title is really strong, tell them what they're going to learn, and then show up. I typically leave my content for a couple days and then delete the content, so I can repurpose it. 

How to amp up your challenge 

If this is your first challenge, please don't try to incorporate all of this. But the more you can show up and remind them about your challenge, the better. 

  1. Host a pop-up group specifically for your challenge
  2. Run Facebook Ads
  3. Boost your videos
  4. Add Manychat Facebook Messenger Reminders
  5. Add a cool prize component (ex. If they comment everyday, they get a free coaching call at the end of the challenge)

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1624462124256784/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Create a Visibility Plan for Your Online Business

How to Create a Visibility Plan for Your Online Business

Creating a visibility plan that gets you seen, heard and paid is so incredibly important for your online business and today, I'm showing you how to do just that by harnessing the power of social media. This content was originally featured on my Facebook Page for Monday's with Michelle, so if you're not already following me over there, be sure to hit the "like" button, so you don't miss out on any of the valuable content I share. 

Step #1: Start with where you're showing up

How to Create a Visibility Plan for Your Online Business | Increase your visibility online | Bradning and Business Coach | Brandmerry by Michelle Knight 

To figure out the best places to show up, ask yourself "who do I want to attract to my brand?" If you don't know where your ideal client is showing up online, ask them. You want to show up on the platforms where your people are hanging out. For example, f you know your ideal client is a mom, Pinterest is probably a great place to start. 

Visibility doesn't mean we're showing up everywhere. It means we're showing up on specific platforms and providing value. If you're just starting out, focus on one platform, get really good on that one platform and then grow from there. Start with a platform you are comfortable with. 

Think outside the box; it doesn't just have to be social media. You can show up on podcasts, at networking events, on virtual summits or as a guest expert. 

Step #2: Plan your time by looking at the big picture

It's important to be efficient with your time and understand how what you're planning visibility wise fits in with the big picture. Don't just show up to show up. Think about what is going to get you the most bang for your buck and allow you to get the most out of your time. 

Think about launches, courses, announcement, events, etc. Plan your launch calendar 30-90 days out, so you know what you need to be talking about when you show up and how often you should be showing up at different times throughout the 90 days. Make sure the content you are showing up with matches your launch calendar. Having a 90 day plan allows you to be more efficient with your content timeline. 

Step #3: Writing Your Visibility Plan

Now we're getting to the good stuff - actually writing your visibility plan. To help you write your plan, follow these 4 steps:

1. Figure out where and when you are going to show up. Consistency is key. What does that look for you? Every day? Every other day? Your visibility plan should be unique to you, but it should also be a little out of your comfort zone.

2. Set your intention for the next 30 days. What is your goal in terms of visibility. Is it to grow your list? Fill your program? Nurture your community? Write your visibility goal at the top of your monthly plan. 

3. Come up with ideas. Write down every idea you can of what type of things you can talk about. Once you have a long list, you can plug them into your visibility plan. 

4. Determine how you will show up. Is it on video? Is it on audio? How are you going to show up? How are you going to make yourself visible? 

Now take these 4 steps, and actually put it together into your 30 day plan. Having a plan allows you to get inspired. It allows you to not feel stressed out. It allows you to actually show up. You can always add more to your visibility plan throughout the month, but having it written down allows you to show up with ease without the overwhelm. 

Don't make this complicated. I just put it all into a calendar and print one out, so it's super visual. You can also put it into Trello or Asana. Figure out what platform works best for you, try it for 30 days and go from there!

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Brandmerry by Michelle Knight

 
Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
Selling Your Programs: How to Sell Without Feeling Salesy

SELLING YOUR PROGRAMS: HOW TO SELL WITHOUT FEELING SALESY

Selling doesn't have to feel gross or salesy. You can show up and authentically build connections with your audience and as a result your offer is just an extension of that. In today's blog post I'm explaining two pieces that need to happen to make selling feel good again.

Let's talk about SELLING WITHOUT FEELING SALESY and the trick that I have learned over the past year and a half with my business to do it in a way that doesn't feel gross. Because one thing I hear from the women in my community, Authentic Brand Builders is,

"Michelle, I want to promote my services but I don't want to do it in a way that pisses people off."

"Michelle, I really need to promote my programs and my services and my offers but I feel like people are constantly bombarded with offers every single day."

And if you are hanging out basically anywhere in social media you know this to be 100% true.

There is a really simple method where you show up as your true self and you can make sales, it really is so easy and I'm sharing the simple steps below:

NUMBER ONE - Making connections

You need to be making connections all the time. You need to be building relationships all the time. If you have your own community, which I highly recommend by the way, you need to always be opening the door for them to message you and to ask questions. Show up and do a livestream where they can do Q and A. Make them feel like they are welcome to reach out to you because this right here, that's the trust factor that we all need to be building and all need to be working on as we go through 2018 and into the years to come. 

The reality is social media is changing so what you need to do leading into everything that you create online is about building trust, about building connections and about building authentic relationships. Don't think that messaging someone that you've never spoken to is going to make a sale. 

NUMBER TWO: SELLING ISN'T REALLY ABOUT SELLING

I love to tell my clients and my community it's about offering. It's about saying, hey look, I know this is what you're struggling with and you know this because you already started making a connection with them, and I know that this is what you really, really want in the year to come, and again you know this because you've already started to make a connection with them. I wanted to let you know about what I offer helps you get from here to here. If you're interested, [insert really amazing offer here}.

What changes with this is that you are coming from a genuine place. You're not saying, "Hey my offer is $97 and it'll help you do this, this and this and this. Schedule a call here." You're coming from a truly authentic place with your marketing and connecting with where they are, where they want to be and basically offering up your offer, your sale, your promotion, whatever it is, in a way that not only feels good to you but is received openly by your audience.

I can't tell you how many times I have had the privilege of making connections with my audience, reaching out to them through messenger or email and them coming onboard with one on one coaching or with a program - it's because they trust me! 

The one thing I want you to remember as you head into 2018 is one of my favorite quotes of all time. It says, "If people like you, they will listen to you. If they trust you, they will buy from you." Start building that trust the second someone joins your community or your email list. Keep building it and when the time comes that you need to make an offer, you need to make a sale, you can reach out and truly offer from an authentic place.

Here's the thing, selling isn't salesy unless you make it salesy. So don't make it salesy. Make it a natural extension of who you are. Make it a natural extension of conversation that you've had through your community and just look at it as offering up this beautiful package that will help your ideal client go from here to here.

If you want to watch the entire video with some bonus tips at the end you can do that below!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/bw4op3mP-Sw

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach

 
Branding and business coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>