Posts tagged visibility
5 Tips to Improve Your Website Conversions
 

5 Tips to Improve Your Website Conversions

July 16, 2019

Looking to improve your website conversions? Then this blog post is for you! It’s not enough to just attract people to your website we want to keep them engaged. Learn my top tips for improving website conversions and exactly what you need to make sure you don’t lose warm, engaged leads.

Want to watch the full video where I shared the 5 tips and so much more? Scroll down to watch instead of read.


Your website can either work for you or against you.

And, I go against the grain a bit in the industry by saying you absolutely do need a website, I mean why wouldn’t you have one? It can work for you in your sleep!

We often talk about funnels working for us on automate, but what about your website.

Today, we are getting the majority of our website traffic from Google, which means free, and therefore are growing my list for free as well.

However, not everyone is focused on this, so today I want to share 5 quick fixes you can use to improve conversions on your website.


1. GRAB ATTENTION RIGHT AWAY

You have 15 seconds to keep someone’s attention on your website. The majority of the people who land on your website will be cold audiences, meaning they don’t know you, so why should they stick around? You’ve got to capture their attention with bold visuals and strong copy right away. Choose photos or videos that speak to how your audience wants to feel and showcases your service, lifestyle or product easily.

2. CLEAR BRAND STATEMENT

This needs to be the first thing people see on your homepage. I like to refer to this as finding your Superpower, and is something I teach in my course You! Branded. What do you want to be known for in your industry and what does it provide your ideal client? For instance, when you land on my home page you see a header that says, “Create a Profitable Brand Through the Power of Story.” My superpower is Story and the benefit is a Profitable Brand.

Profitable Brand.png

3. CRYSTAL CLEAR NEXT STEP (WHAT DO YOU WANT THEM TO DO?)

This one can evolve based on what you’re promoting or the action you want your audience to take, but you’ve got to give them a next step. Aside from grabbing attention, we also need to chat about keeping it. If you have a clear next step for your audience, they are more likely to take it. This could be a free offer, a link to your blog, a product or service. If people stay on your website longer, it tells Google people like it and increases your odds of converting them into a warm lead.

4. STORY, STORY, STORY

Since this is my Superpower, I couldn’t write a post without including it, could I? The trust is story makes your content 22x more memorable and builds trust quicker that if you don’t include it. Therefore, story elements need to be present in every part of your website. In addition, your ‘About Me’ Page is the second most viewed page on your website. And despite what many people teach I believe this is your opportunity to talk about you. I don’t go to someone’s ‘About Me’ Page to learn about me, I want to hear their story!

One of the most important pieces of writing a strong story is understanding your personal story and how it ties into your brand story. I teach this inside You! Branded. Click to learn more.

5. COHESIVE BRAND MESSAGING

When you start to create your website you’re probably listing out all the pages and then writing each one individually, but this can lead to a break in consistency and therefore a break in trust. We want to create clear brand messaging for your brand as a whole to make sure no matter where people land on your website it matches your brand. I call this Core Brand Messages and it’s one of the modules inside You! Branded.

When you create messaging for your brand as a whole, it allows you to string together your website pages, leading to higher percentage of people staying on your website longer. It’s almost like a journey you’re taking your ideal client on. Think homepage, to story, to blog, to work with me. Having consistent messaging is key.

If you’re ready to take your brand to the next level and create a bold, captivating and money-making brand, I’d love to support you inside You! Branded. When you join by midnight on Thursday, July 18, you’ll receive a fast-action bonus to help you carry your brand into your web design. 

You’ll get Websites Made Simple: 4-Page Website Cheatsheet completely free. This bonus includes a website checklist, what pages to include and what you need on each one to increase conversions, plus my Sales Page template.

Join You! Branded now to claim this special bonus.

Want more details about the information above? Watch the video below.

Don’t forget to join us in You! Branded to receive your special limited-time bonus! Learn more and get signed up at youbrandedcourse.com

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Where and When to Share Your Brand Story
 

Where and When to Share Your Brand Story

June 27, 2019

How often should you share your Brand Story? This is one of the top questions I receive as a Branding Mentor, followed by, “but won’t my audience get annoyed?” In today’s blog, I’m excited to bust this myth + provide you with a bonus audio recording where I’m addressing the underlying issue and fear of annoying your audience.

How often should you share your Brand Story?

This is one of the top questions I receive as a Branding Mentor, followed by, “but won’t my audience get annoyed?”

In today’s blog, I’m excited to bust this myth + provide you with a bonus audio recording where I’m addressing the underlying issue and fear of annoying your audience.

Before we dive into today’s post it’s important that you’ve done some work around your Brand Story. You can take my free quiz below where you’ll identify your brand story + how to market it to attract your tribe.

You can also check out this post on How to Identify Your Brand Story and 3 Things You Can’t Miss.

AND, just because I love giving away free gifts - I also have a must-see masterclass where I’m sharing my 3 Steps to Build a Better Brand.

Alright, let’s get into it, starting with some stats!

Did you know that it takes your audience 7 touch points before they are ready to invest in your product or service? 

It’s called the Rule of 7 in marketing and it’s one of the most important “rules” you need as an online entrepreneur.

What does this tell us? Just talking about a product or sharing a story one time isn’t enough.

The good news? With the power of social media and the freaking explosion in online marketing, we have like a million avenues to share these stories so they don’t become boring.

And while I could close this blog post right here, because I’m hoping you’re sold on the effectiveness in repetition in marketing, I made a brand new recording just for you so you can finally overcome this fear.

After listening to the audio, be sure to scroll down for a break down on exactly where I would share my Brand Story to get started (hint: it includes 10 different placements)!

The recording you’re about to listen to is part of my brand new show, The Authentic Brand Builders Show. It’s an exclusive weekly show for my private community Authentic Female Entrepreneurs.

EP 01: Getting Over the Fear of Repetitive Storytelling will give you a more thorough explanation of the Rule of 7 and the mindset shifts necessary to show up for your community fully.

Be sure to join Authentic Female Entrepreneurs to catch all the weekly episodes!

10 WAYS TO SHARE YOUR BRAND STORY

Now, you’re ready! You know the power of sharing your story with the world, you’ve identified your story and now it’s time to share it.

Below, I’ve included 10 DIFFERENT places to share your Brand Story as a way to build brand awareness and community. I’ve marked the ones that can be repeated ever 30 days with an *.

  1. On the homepage of your blog (include a small excerpt similar to a social post)

  2. On your About Me/ My Story page (want my tips on this? Click here)

  3. The sidebar or footer of your blog

  4. Social Media post (includes Facebook and Instagram) *

  5. IGTV video 

  6. Insta Stories *

  7. As a highlight on your Instagram

  8. Introduction in a Facebook Group *

  9. Youtube video (tied in with your favorite tip within your niche)

  10. Live video (Facebook) *

That’s one freaking story, imagine what you could do if you repeated this over and over again for your most important stories - the ones that share your expertise, relate to your audience and build trust.

Pretty cool stuff, right?

Go forth and share your story and don’t forget to my new masterclass where I’m sharing How to Build a Better Brand!

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


List building 101: What you need to start building a community
 

List building 101: What you need to start building a community

11/29/18

List building 101: What you need to start building a community, email marketing, how to create your first email sequence, how to build your list | Michelle Knight

List building is the #1 thing I see entrepreneurs missing out on. So today, I want to share with you exactly what you need to start building your lists and some of the mistakes I see entrepreneurs make when it comes to list building.

I’ve found that it doesn't really matter what stage you’re in, list building is key. I teach it in my membership site, my signature program Roadmap to Freedom and even my high-level mastermind.

If you are relying on a social media platform to build your community, you could be in trouble. You don’t own your social media platforms, but you do own your list.

Even if you’re product based, or you mostly do in person, you still need a list. It doesn’t matter what type of business you have, you need to have a list. What I’m talking about today is an evergreen webinar strategy. A strategy that keeps growing your list even when you’re not actively promoting.

What is Needed to Start Building Your List

1. You have to know your audience

You can’t create anything if you do not know your audience but it’s extra important when it comes to list building because you are tying to attract people that will ultimately buy from you.

2. A free offer

You need to create a free offer that will pull in your ideal audience. You need to have some sort of gift to get people on your list. They’re not going to sign up for no reason at all. This could be an e-book, a video series, a discount code, a checklist, etc.

3. A landing page

This is the place where they opt-in for your free offer. This is where you get the actual email address for your list. There are so many options for landing pages right now. I use Leadpages in my own business, but another option is built-in landing pages on your email marketing platform or custom landing pages on your own website. There are paid and free options, which mean there’s no excuse!

Related post: 4 Must-Haves for a High-Converting Landing Page

4. Email platform

You need an email marketing platform to actually send emails to your list. My favorite is ConvertKit. A free option is MailChimp, which again, there’s no excuse for not doing this!

5. Automation

This is the sequence, funnel or email series that will go out to your new leads. A really simple funnel to start with is:

  1. The Welcome Email - Introduce your business and give them the free gift they opted in to

  2. 24 hours later - Introduce yourself

  3. Share your super power - give them value, share tips about what you know

This funnel is warming up your leads, starting the relationship with them.

6. Promotion

Talk about your freebie all the time! Put the link everywhere you can. You don’t have to put ad money behind it, and I actually encourage you to test it organically for at least 2 weeks before even considering ads. I recommend promoting your freebie at least 3 times per week. Actively put it out into the world. You absolutely do not need ads, but you can if you want after you’ve tested your offer.

The #1 mistake entrepreneurs make is assuming that everyone is just going to give them their email address. We need to treat the promotions of our free offers the same as the promotions for our paid offers.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/268720923993543/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


The Importance of Consistency and My Top Tricks for Remaining Consistent in Sharing Your Message
 

The Importance of Consistency and My Top Tricks for Remaining Consistent in Sharing Your Message

10/4/18

The Importance of Consistency and My Top Tricks for Remaining Consistent in Sharing Your Message | Brandmerry Blog

Consistency is one of the most important parts of running a business. One of the things I’m super proud of about myself is my ability to be consistent. Since day one, I’ve always shown up, gave value and remained consistent. So I’m really excited to share 5 tips that will help you remain consistent in your own business and why it’s so important.

It takes 7 times for someone to take action on your offer, so if you are wanting to sell something in one week, how many times should you be showing up? Every FREAKING day. That’s why I can’t stress enough the importance of consistency.

I’ve outlined all 5 steps in this blog, but if you want to skip ahead and watch the in-depth training, just scroll down!

1. Stay Inspired

The key to motivation is constantly being excited about what you’re doing, and I think the same goes for inspiration - constantly being excited about what you’re working on. One of the ways I stay excited is because I’m taking the time to get inspired. I give myself time to write and reconnect with my inspiration. It’s so important to come from a place of inspiration rather than desperation.

One of the ways I have consistently been able to show up for my audience is because of my mindset, and I’m hosting a free challenge, kicking off October 8, all about Creating a Resilient Mindset for a Resilient Business. Sign up here: brandmerry.com/mindset

2. Ask, ask, ask!

Ask your community. Ask the online space. Seriously, if you’re at a loss, just ask your audience what they want! If you are unsure what to talk about when you show up - look around you and see what your audience is asking for!

Post in a group and ask them “What do you need right now?” “What are you currently working on"?” And if you don’t currently have a community of your own, look in other communities. What are people talking about? What are they excited about?

I promise you if you take 10 minutes to look around social media, you will find tons of content ideas to use in your business.

3. Know Your Story Matters

One of the things I hear the most from my clients is that they don’t believe what they have to share matters. They don’t think people will care about their story or what they have to say. They don’t feel worthy.

So you have to know and truly believe that your story matters. You have to be so clear about who your ideal client is and how much value you’re going to give them because that’s who you’re talking to. That’s who matters. I want you to create consistent content that converts, and one of the things that is going to help you is feeling really worthy of your story. You are worthy of people receiving that content from you.

4. Plan, Baby Plan

Please start planning. If consistency is a struggle for you, it’s probably because you’re flying by the seat of your pants. Start getting in the habit of planning out your content and planning out your launches. Planning is so important and it’s going to help you show up consistently because you won’t have to rush at the last minute to get something up and ultimately end up not posting.

My favorite way to plan is with Trello. I encourage my clients to map out launches and content at least 30 days in advance to make sure they are always ahead of the game.

5. Pre-Schudule/Bulk

I’m favorite trick in improving consistency is to bulk schedule my content. Giving yourself a specific time to focus on content and be in your creative zone and a specific time to focus on client work will allow you to remain in an inspired state. On the days you are taking the time to create your content, I also encourage you to take it a step further and schedule your content to post later that week on your social media platforms.

You should not be waking up every day and then deciding what to post that day, that only leads to overwhelm. Creating content the day of should be in addition to the pieces you already have planned so they come from a place of inspiration, rather than a place of “Oh sh*t, I need to post something!”

I promise you, scheduling will change the game when it comes to consistency.

Want more details about my tips around consistency? Watch the video training below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/247553189277991/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Host an Online Challenge to Grow Your Community With Ease {Video Inside}

How to Host an Online Challenge to Grow Your Community With Ease

How to Host an Online Challenge to Grow Your Community With Ease | Branding and Business Coach | Brandmerry by Michelle Knight

Today I'm talking about how to host and online challenge to grow your community with ease, and the reason I love challenges is because it allows you to give massive value to your community in a shorter time frame. They can follow your challenge and already see results in such a short time, which builds connection and trust. It's amazing strategy and tool to not only grow your community, but also nurture and develop your community. 

The first challenge I did was a 7 day video challenge. Everyday I would post a video and ask a question and from that I offered free calls. Now at the time I had about 10 people in my community and only half were participating in the challenge. However, some of those people booked calls and one of them turned into my very first coaching client. My latest challenge grew my list by 400 or 500 people in just a two week promo period. The reason it did so well is because I was talking about something that people really needed to hear. 

Sit Down and Write Down All of the things you are most excited about right now

This is the very first thing I do when I'm getting ready to host a free challenge. You need to come up with a topic that you're freaking excited to talk about. It doesn't matter if someone else just did a challenge on a similar topic or if you think you should be talking about something else. If you're not excited about it, the challenge isn't going to perform as well as it could. You need to be excited because you're going to be showing up regularly, so you need to be excited. I always recommend writing down the things that are relevant in your business right now. So maybe you just got your first client and you can teach strategies that will help people land their first client.

Once you have a list of possible topics, ask your audience with a poll which topic they would like the most. This will not only create buzz around your challenge, but help you finalize your topic. Then you can even go back to the people who voted and invite them to the challenge. Some of my very best challenges came from me asking myself "What am I excited about right now?" 

Be specific

The more specific you are the better. If I see a challenge, and I think they are going to cover way too much, I won't sign up. Same when it's a 40-50 day challenge. I'm a mom, I know I can't commit to a challenge that long so I just won't signup. One of my challenges is about honing in on your story. I'm not covering all of branding in the challenge, I'm only talking about your story, so free challenge to uncover your story gets people more excited than if I said free branding challenge. So when you're thinking of your topics, get really specific. 

The Planning Phase

This is the biggest piece of the puzzle. I go through the list below when I'm planning out my challenges. 

  1. Topic: What is your topic and why do they care? This will be your title. 
  2. Map out your challenge and break down your days. Is it 5 days? 3 days? I typically do 5 days because that makes the most sense to me. Once you decide how many days the challenge will be, write down what you're going to talk about each day. This is important because it helps you when you're promoting. It also sets your bullets up for your landing page which is so important because people want to know why they should sign up. Then fill in the gaps. What pieces do you need to fill in? Is there an emotional component? Do you need a guest speaker? 
  3. Create a landing page/opt-in page, so you can grow your list and also see if your current list is interested in your topic. You can create landing pages is MailerLite, ConvertKit, GetResponse, etc. 
  4. Create a Thank You Page. Typically for this I just invite them to the place the challenge is happening and keep it really simple. I don't normally do tripwires for challenges because I want it to be super valuable. I also use Manychat on my thank you page, so they can sign up for free reminders. 
  5. Welcome email. This can be really simple, but you just need to send them an email when they sign up to give them the logistics of the challenge. Another thing to include is how you will deliver the content, so people know where to show up for the challenge. 
  6. Promote your challenge. Give yourself about 2 weeks before the challenge starts to promote your challenge. People need time. You need time. This is so important. Give yourself at least two weeks - no less. 

Execution

This is easy. Show up and do it. I love live video, but you can also record video and post it. You can also do an email challenge. I love video, and I think it's the best because you can start building trust right away. You can do videos on your Facebook business page, in your Facebook group, on Instagram live, etc. You can also do a pop-up Facebook group which I'm doing for my newest challenge. Make sure your title is really strong, tell them what they're going to learn, and then show up. I typically leave my content for a couple days and then delete the content, so I can repurpose it. 

How to amp up your challenge 

If this is your first challenge, please don't try to incorporate all of this. But the more you can show up and remind them about your challenge, the better. 

  1. Host a pop-up group specifically for your challenge
  2. Run Facebook Ads
  3. Boost your videos
  4. Add Manychat Facebook Messenger Reminders
  5. Add a cool prize component (ex. If they comment everyday, they get a free coaching call at the end of the challenge)

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1624462124256784/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>