Brandmerry Blog Archives
How to Attract Your Dream Clients Through Emotional Branding
Learn how to attract your dream clients through emotional branding. Emotions are the reason we buy and are the difference between a scroll past your brand and a life-time client. Something as simple as the emotion of your brand can change everything. Learn why it’s so important AND how to choose your brand emotions here!
Today I'm going to teach you the single thing that has to be present in your branding in order to attract those amazing dream clients and to make money in your business.
I'm talking about emotion.
WHY IS EMOTIONAL BRANDING SO IMPORTANT?
People buy based on emotion. In fact, a Harvard study reported that, “Emotion is what really drives the purchasing behaviors, and also, decision making in general.”
Emotion is the #1 decision-maker when it comes to making a purchase decision, so if you’re solely focused on the logistics of your offer and aren’t going a level deeper to connect with your audience you’ll miss out every single time.
If your social media posts are falling flat, look at emotion.
If your offers aren’t selling, look at emotion.
If your sales calls aren’t ending in a sale, look at emotion.
It plays a role in everything you create so the first thing you need to do is identify which emotions you want to portray through your brand.
Because by having a strong emotional component to your marketing and selling efforts (i.e. your brand overall) you’ll be able to attract the right people and repel the wrong ones - leading to better conversions and brand loyalty overall.
So how do you attract your dream client through emotional branding?
With these steps of course!
LEAD WITH EMOTION
In a recent Youtube video (which you can watch below), I shared how to sell in your business without being salesy and how an important key to sales was based on trust and connections with your community. One of the top ways to do that is to always lead with emotion.
Think about the last time you cried, you were happy, you were sad. We are drawn to emotions. So we want to play on this and pull people to our brand by making them feel something.
Now maybe you're like, "Okay, how's my brand suppose to make people feel something?" I get that question a lot. But it's really easy. And what's really fun is that most of the time it comes from the aesthetics.
Your aesthetics are like the sprinkles on top of a solid foundation (aka the branding cake)! This is what instantly pulls your audience to you, stops them mid-scroll and hooks them in a sea of information.
You have 15 seconds to do just this and that’s why emotional branding is so important.
**If you want some help setting a strong brand foundation, you need to watch my free on-demand training where I’ll teach you my signature Build a Better Brand Method! I’m sharing the exact steps needed to build a strong foundation for your revenue-generating business.
IDENTIFY THE EMOTIONS
I love to pull emotion through the aesthetics.. It's probably my number one place; through the type of font that you choose, through your colors, through the type of messaging that you have on your website, through the type of videos that you create.
There are all kinds of different ways that you can really get this emotion across in your branding. But before you can get there, you have to first identify what those emotions are.
Start with your story. You always have to look inward when you're creating your brand.
After you've really looked inward at your story, start to think about your audience.
How do you want to connect your story to your audience?
What do you want to make your audience feel when they see or hear your brand?
This is really important. How do you want to make them feel?
ACTION STEP: Choose at least five words that can be used as your brand emotions. These brand emotions can help you again create your entire brand, all of the aesthetics, the colors, even the fonts.
When you start focusing on what your audience fells, everything inside your business changes!
WHY THIS IS SO IMPORTANT
Every day we're scrolling and scrolling and scrolling online. The average time someone spends on a website is 15 seconds. So imagine, if you don't grab their attention within 15 seconds, they're gone.
Potential clients, money, right? Gone in what could be 15 seconds. Probably even faster, if we're scrolling through our phones, so you really want to capture them by making them feel something. Great photos capture them, but copy is what converts!
So I love to carry those emotional feelings over into my copy. When I write a piece of copy, I want my audience to say, "Oh, man. That made me really think."
Or, "Oh, that really inspires me."
Or, "I want that too."
Start identifying how you want your audience to feel. Not necessarily just the action you want them to take, although important, but getting down to the root of how you want them to feel.
Something we're all really good at is saying, "Hey, buy this program. This is doing this. Sign up here. Join me here." But what we miss out on is why your audience should care, why your audience should join you. How will that make them feel? Why your audience should tap to learn more? What will they learn? How will that better them? How will that make them feel?
Start really thinking of your people as people and start carrying that over into your branding. I promise you when you start incorporating the emotional aspect to your branding you are going to start seeing consistent clients coming in.
You become irresistible to your audience. I like to say bold and captivating.
A bold, captivating and money-making brand sounds really good to me.
And it all starts with the emotional side of your business.
NEXT STEPS
Another layer of Emotional Branding is the use of story in every single piece of your business. From your brand mission to brand aesthetics to the content you create and the programs you offer, story is the key.
Story allows you to continuously connect with your audience, making them feel seen, heard and understood - which is so important.
And to top it all off, posts with story are 22x more memorable than ones without.
If you’re ready to take the next steps in building a brand that stands out on social media, creates high-value content for your audience and build a community that leads to a revenue-generating business…
…I’ve got a free class just for you!
Inside this free class you’ll learn The Build a Better Brand Method.
P.S. Have you tuned into The Brandmerry Podcast? Every week, I’m releasing new episodes with my top tips for branding and marketing your business. You can find it now on Apple Podcasts and Spotify.
If you prefer to watch this content, you can do so below!
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MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Connect Your Brand to Your Audience
HOW TO CONNECT YOUR BRAND TO YOUR AUDIENCE
Something I'm really good at is identifying the brand story in female entrepreneurs, and what I've been hearing a lot from my community is, "Okay, well, once I identify that brand story, how do I then connect my brand to my audience?" So today I wanted to talk to you about two simple steps that need to happen in order to do that. I love simple, so let's break this down, shall we.
#1 FEEL ROOTED IN YOUR STORY
Number one, is you've really gotta feel rooted and grounded in your story, and I love to actually give my brand story kind of a persona, and for a lot of us, it's us. We are our brand. But if for someone reason you don't have a personal brand, then go ahead and give your brand a personality.
I encourage you to identify the purpose, mission and value of your brand. For example, my brand values freedom, authenticity, honesty and transparency. Those are some of the core values of myself and of my brand, and I love to get that through in everything that I do in my business.
Now, the purpose of my brand is to really empower women to share their story through authentic branding, to show up as they are, and share their voice, their message with those that need to hear it most. Then we could say that my mission is really, again, to not only empower women to uncover their story but also own their story so that we can create a ripple effect of women just owning their shit and getting shit done.
So, that's really my brand, and you can see that when you give those pieces, the values, the purpose, the mission; then your brand becomes so much more. That's what I really want you to take away from anything I talk about in regards to branding. Your brand should be so much more than just what we typically think about when we think about branding, right, logo, color, font.
So, number one is to really identify the values, your purpose, the mission, any other key pieces that you want to throw in there as well, so you feel really solid in who your brand is. Not just what, but who your brand is.
#2 Know Your Audience
Now, the second piece of the puzzle, because we're talking about how do we connect our brand to our audience, is knowing your audience. You can't begin to connect with your audience if you don't actually know what your audience values, what your audience is struggling with, what your audience is really looking for and what inspires your audience. These are all really important pieces, and honestly allow you to not only connect your brand, but to come up with amazing content effortlessly, as well.
So, you want to start thinking about your audience at this point and time. Once you feel rooted in your brand and you've looked inward, then it's time to kind of look outward and do the market research. But after you've done that, it's about really identifying what your audience needs in this moment.
So, what are they struggling with?
What pieces of your story will connect with your audience?
And it's not always everything in that moment. When I started my business, I shared very little about the birth of my son. I talked a lot about struggling with my 9:00 to 5:00. I talked about my son being present, but I didn't necessarily go into all the details of the vulnerability and the mindset and all that stuff because it just didn't resonate with my audience at the time. As my audience has grown and my mission has grown, now I openly talk about vulnerability and dealing with perfectionism, and how that resulted in an 80-hour labor. Yes, an 80 hour labor.
So, you can see that this is going to change. It's not saying that you can't share every piece of your story, but it's identifying which pieces to share in that moment, how best to connect with your audience, how best to inspire them to take action, because no matter what it is that you have a business around, whether it's health and wellness, life coaching, business coaching, branding, maybe you're an accountant, maybe you're into marketing, you're a virtual assistant, it doesn't matter. You really want to be able to connect with your audience, and ultimately you want your audience to take action.
Don't be afraid to ask. You will be surprised how much amazing content you can get from your audience, which will only allow you to better connect your brand to what they really need most, and as a result, they will take action.
If you want to watch the entire video WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!
Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://www.youtube.com/watch?v=1iFcZX2BqDY&t=3s
And as always please share and comment on this blog post, I love connecting with you!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Brandmerry Blog: The Best of 2017
BRANDMERRY BLOG: THE BEST OF 2017
It has been such an exciting year at Brandmerry! I love this time of year because of the chance to reflect on growth, changes, failures (yes those too) and prepare our minds for the year ahead.
As I prepare for 2018, I know you are also gearing up for what is going to be a complete game-changing year for you as well. This blog post is full of my top video, blogs and amazing community love over the past year.
Top Videos
Working Full Time New Mom to 6-figure Business Owner in Under 2 Years!
Oh my heart - everything that has happened within the 2 years of my business all wrapped up into one single video. I shared it all in this one, the struggles, the triumphs, successes and failures and so much fun reminiscing on the early days of my business. This was definietely my most impactful video of 2017, as I received multiple comments and messages from women who were touched by my transparency and inspiration to keep going. Watch the full video in Authentic Brand Builders.
TAPPING INTO YOUR DESIRES
Still one of my favorite videos to date because of the openness and vulnerability of my own story. I shared my own journey with allowing myself to TRULY believe that I was worthy of everything I desired and to finally grant myself permission to want more. It's one of my favorite #realtalk videos that you need to see before 2018.
RECONNECT WITH YOUR STORY {Day 1 of 5 Day Challenge}
I freaking loved this challenge so much, in fact I'm bringing it back in the New Year so don't forget to sign up. This was the first time I felt truly in my zone of genius while hosting a challenge. So many business, brands and lives were transformed during this 5-day challenge where female entrepreneurs learned to tap into their story to create a truly authentic brand.
Top Blog Posts
What To Include in the About Me Section of Your Website
Writing your About Me section for your website doesn't have to be overly complicated, it's just storytelling right? I'm sharing with you the three key pieces to uncovering your story and six ways to make your About Me section become a top converting page.
7 Tips for a well-branded photoshoot
Having a well-branded photoshoot is so important to have a cohesive representation of your business across all platforms. It's all about consistency when you create an online brand and your photos are an excellent way to make that happen - not to mention photos are the single best way to convey emotion!
4 Steps to Improve Your Brand Consistency Online
Brand recognition is important because it build trust among your community and trust results in more business for you and your brand. Learn 4 steps you can take RIGHT NOW to improve your brand consistency online.
How to Get Your Ideal Clients to Stay on Your website
It's so freaking important to give people a REASON to stay on your website and to explore more about you and what you have to offer. Click to watch the video where I share tips on how to get your ideal client to stay on your website!
How To Uncover Your Story for an Authentic Brand
One of my very first Youtube videos in 2017 still remains the top visited blog on the Brandmerry Blog and most viewed on my Youtube channel. This video outlines everything I believe to be true about branding and how to make sure you are set up for a money-making brand from the very beginning.
Amazing Community Love
I'm constantly in awe of the amazing connections I've been privileged to make through my business and the Brandmerry community. I set out to create a business that not only felt good inside and out, but made a lasting impact in the lives of others; to empower more women to step into their worth and own their story. 2017 was a transformational year. This year I've made amazing friends, worked with amazing clients and have grown my community full of women who are truly going to make a difference. Thanks for being part of this journey!
a final note...
As I look ahead it's crazy to think that just last January I was still struggling to sign consistent clients. I was making money in my biz, but in order to hit my goals for 2017 I knew something had to change.
Turns out I needed to step it up.
Take major risks in investments.
Follow my gut when new opportunities arose.
Test to see what worked and didn't.
I LEARNED TO...
Embrace help from others.
Embrace slowing down.
Embrace deep emotional work.
Embrace that I no longer needed the label of perfectionism.
Embrace sleeping till 8:30 and morning snuggles.
Embrace time to listen
IN 2017 I CELEBRATED...
Multiple $25k sale months,
Consistent $10k cash months for 3/4 of 2017.
Traveling for work and masterminding with incredible women.
Serving thousands of women through my group, programs, courses and my blog.
At the beginning of 2017 I set out to create a 6-figure business that not only made an impact, but didn't cause my to lose my sh*t in the process; and in 2017 I surpassed my cash goal by making over $100k in my business.
It was the year I took some of the biggest risks of my life and I'm excited to see what unfolds in 2018 ❤️
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Rock Your Facebook Lives for Maximum Exposure
HOW TO ROCK YOUR FACEBOOK LIVES FOR MAXIMUM EXPOSURE
I swear live video is the best thing to happen to online marketing! I embraced live video early on in my entrepreneur journey and I've seen it convert clients effortlessly every single time.
When I started live streaming I would stress so much about what I was wearing and what my background looked like, it stressed me out so much I often forgot what I was even doing a live video for in the first place.
I quickly embraced my beautiful life of zero makeup, a baby on my back or in my lap and focusing on the main reason live video works in the first place - BUILDING TRUST AND GIVING MASSIVE VALUE.
Today's blog and video is all about How to Rock Your Live Streams Again and Again for Massive Exposure.
I'm be dissecting my own live stream to share with you:
1) The structure to follow for your live streams to leave your audience complete and full of actionable knowledge (aka no overwhelm).
2) How to increase engagement on your live streams to beat the algorithm.
3) How I lowered my ad costs by over 50% by using live video!
Want more live videos like this from me popping up in your newsfeed every week?I go live every Monday for Mondays With Michelle over on my Facebook Business Page.
FOLLOW Brandmerry Coaching HERE ↠ http://facebook.com/brandmerrycoaching
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
4 Steps to Improve Your Brand Consistency Online
4 STEPS TO IMPROVE YOUR BRAND CONSISTENCY ONLINE
Brand consistency is super important - why? Because it is all about brand recognition and brand recognition my friends is crucial in the online world because it builds trust with your audience and ideal client.
When you are not consistent you are breaking trust with your community and when you are breaking trust your bank account with feel it - just sayin!
So what can you do about brand consistency. The first thing to do is check and see where your personal brand is showing up online. It's important to be aware of what social media accounts you've already created a do a little audit on how on brand they truly are. The second thing to do is to choose two platforms to focus your attention on. Don't try to stretch yourself too thin, instead build your brand and community quickly and then move to another platform.
Alrighty, now on to the 4 Simple Steps to Improve Your Brand Consistency Online
1) Your Images & Colors
Whether you are just starting out or not, it is important to have a database of branded photos to choose from. If you are in a place to hire a photographer then amazing, but if you are like me, when I was starting my biz, and the thought of getting photos taken makes your skin crawl then use my little trick. Go through old photos and collect images that have a similar look and feel. For example in the beginning of my business I went through old travel photos and put together a collection that had a similar look and feel and used them when posting online.
Tie your brand colors into your images for a super consistent flow. Color is important because it is what people see and ultimately what first grabs their attention (especially mid scroll on FB). Choosing colors that not only resonate with you, but also make your audience feel something is going to help you standout and build a following online.
Stock photos are another amazing resource and I've put together a fun blog of my favorite sites here: https://www.brandmerry.com/theblog1/my-top-free-stock-photo-resources-to-match-your-brand
2) Your Hook
Ah your hook is the single best way to tell people what it is you do and who you work with in a simple two sentence intro. Your hook is also a super easy way to make sure your title, etc.. is clear on all platforms. For instance, I share my hook before every live video, at the bottom of my blog posts, on my profiles, etc... And because I REALLY like you, here are the 6 questions needed to create your hook:
What is your name?
What is your title?
Who do you work with?
Where are they in their business/ what are they struggling with?
What is the #1 thing you do or are known for?
What is your ideal clients desire?
*See my hook below for a clear example*
3) Your Engagement
The reality is your audience needs guidance when it comes to engagement. You have to constantly ask your audience questions, give them a call to action or prompt them in some way to consistently engage with your brand. This is the first step, but the second piece of YOUR brand consistency is how you engage back with them. Showing up on a regular basis and commenting on your social media posts, blog posts, answering questions in a live stream, etc... is going to help build consistency and trust with your brand.
4) Your Topics
One thing I get asked a lot is how do I write something different for my email, social media, blog, live streams, etc... and the answer is "You don't!" There is absolutely no reason you need to come up with new content for every platform, every single day (you will burn out fast if you do). In fact, it will improve your brand and your overall voice if you are sharing the same topics and information on multiple platforms. Consistency in your messaging and copy allows you to become an expert in one area, rather than "ok" in a bunch!
Interested in learning more about brand messages, brand colors, fonts and more? The cart is officially open for Your Brand New Adventure, but only until Saturday, September 2.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>