Posts tagged goals
How I Made 3/4 of My Income Goal in The 2nd Half of 2017

How I Made 3/4 of My Income Goal in The 2nd Half of 2017


How I Made 3/4 of My Income Goal in The 2nd Half of 2017 | How to reach your income goal for the year | Brandmerry Coaching with Michelle Knight Branding and Business Coach

Last year, I had a goal to make $100,000 in my business. That number felt good to me, and the reason   I'm sharing this with you today is because I made 3/4ths of that in the second half of 2017. Which means that it's to too late for you if you feel behind in your own goal for the year right now. My biggest months last year were September and October which were both right around $14k and December which was closer to $18k. So it's not to late for you to reach your goals, you just have to take some steps in order to get there. 

Believed in My Goal

I believed so much in my goal. I was so grounded and rooted in hitting $100k - in hitting 6 figures. Be super clear and specific on your goal. I felt that number in my soul. I was invested and excited in that number. 

I visualized every step of the way, every month, every time I hit a goal. I was super clear on my visualization process. I was really inspired by this number. It was about how that would make me feel. I also had to do the inner work. I really started to bust through my old beliefs around money, and I also had to release my inner perfectionist.

I was always checking in on where I was at in my goals and where I might need to pick up slack. 

Planned for a Big Launch

I had planned for a big launch. Launches are a great way to bring in a big influx of money when you are trying to reach a big goal. I had been planning mine for 9 months and growing my list since January!

I did the prep work and knew this was a big part of the end of the year for reaching my goal, so I took time to prep for it and get those pieces in place. 

I really focused on building relationships and nurturing my audience. I started going live regularly. I started doing more workshops and webinars. Building trust with your community is massive. I really credit the relationship building I did to the success of this launch. 

I truly went all in on this launch! There was no holding back. Everyone knew I was launching. I put money in a mentor and Facebook Ads and the return on investment was huge. 

Focused on New Eyes and Ears on My Brand


I focused on growing my list daily and taking sales action, but also community action.

I used FB ads, Instagram and organic reach through groups to grow my list through webinars, workshops, live videos, freebies, challenges, etc (everything I do has some sort of opt in ;))

I created a welcome sequence so people really got to know me through my free offer, so when I rolled out a new offer, they were ready to invest. 

Strategically Stacked My Offers

I always had and still have a next step for my clients so they feel supported. If someone finishes a program, I have a next step for them. I planned out my launches and cart opens to lead clients from one into the other

With this in mind I heavily introduced my intensives as a welcome to coaching and focused on filling that from August - December, this led to my 1:1 clients at a higher ticket price. So you can bring people in at a lower cost level and then funnel them to the higher ticket prices. 

Separated From The How, BUT Took Action


I had my big goal in mind and things I was working towards daily, but I wasn’t obsessed with one thing working over the other.

I focused my time and energy on taking action and if something didn’t work I found something that did.

I was constantly showing up, taking action and investing back into my business to get it to work. Always take action. Don't just wait for the best idea to fall into your lap. It will come, but always take action. 

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 
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Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within on year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.







Tapping into Your Desires & Giving Yourself Permission


In today's blog post, I'm sharing a recent video I did on your desires as a women, mother and business owner.

In a year I watched all my desires come to reality, and then I struggled to admit my new desires out of a fear of appearing selfish. I'm sharing the questions you need to ask yourself to tap into your deepest desires and give yourself permission to experience pleasure over "just enough".

Last year when starting my business I created a list of desires, that although exciting, seemed a bit out of my reach - but that's the fun part of listing your desires. Over the past 1.5 years I've found myself living the life I desired in January 2016.

  • Leaving my 9 to 5
  • Spending my days with my son
  • Taking multiple trips throughout the year with my family
  • Working from anywhere I choose
  • Building a community of women with a strong purpose and mission
  • Spreading my message

As I've hit this new milestone in my business, I found myself having a hard time thinking about my NEW desires and fear crept in. What would my community think of me? What would my family and friends think of me?

Would me admitting that I wanted to fly first class, because it looks damn comfy, of having an in-home nanny make me seem selfish? In today's video I'm walking you through my own process, PLUS giving you questions to ask yourself in order to connect with and believe your deepest desires.

Key Takeaways From Today's Video:

  • It's not about "just enough", when we reach higher for our desires our needs are instantly met. Are you creating desires around "just enough" and holding yourself back from dreaming big?
  • You don't have to separate your desires between Need vs. Want - it's about giving yourself permission to experience pleasure every single day.
  • Are you holding yourself back because you are afraid of appearing selfish? The reality is it is your RIGHT to life your deepest desires and by doing so you are more capable of spreading good and doing good in the world.
  • Stepping into the energy of your pleasures is the first step in achieving your goals. We limit ourselves by saying we don't "need" something, when deep down it is one of our strongest desires.
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Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>


5 daily tasks that will allow you to get more done and reach your goals

5 Daily tasks that will allow you to get more done and reach your goals as an online entrepreneur.

Last week, I shared a video on my Facebook page about what my day to day schedule looks like (hint: there isn't much of a structure) and what I focus on every single day, yes it is the same, that allows me to hit my business and life goals!

If you want to check out the full video and subscribe to my YouTube channel, go here >>

But, I thought it would be super helpful to lay out the 5 daily tasks below so you can get inspired to create your Daily 5!

5 Daily Tasks That Allow Me to Get More Done and Constantly Move Towards Reaching My Goals

1) Personal Care

Every single day I do something for my mind and/or body so that I can be on my absolute A Game when it comes to growing and running my business. Most days I do a short 10-minute meditation to feel grounded in my energy, a workout (cause that sh*t is important), read my beliefs, visualize my goals and fuel my body. Often times we forget about taking care of ourselves while we are out building our empire, but this is a step that can't be skipped!

2) Grow My List/ Community

Whether I'm posting or engaging in another FB group, sharing a YouTube video, promoting my free offer, etc... I made sure not to miss a single day in growing my community. Your community is ESSENTIAL in running a business and, as you will see in task #3, where the trust between client and mentor begins to grow. Make it a goal to do something that gets the word out about your FB group, email list, newsletter, free offer, etc... so you can start building those deep relationships!

3) Nurture My List/ Community

This step is HUGE! I see time and time again that entrepreneurs spend so much time in energy in growing their list and zero time nurturing it. If you are sitting there not making the money you desire in your business, check yourself on how often you are engaging with the people who WANT to hear from you. Every single day I either email my list, go live, share in my community, post on social media or do individual outreach - whatever I feel called in that moment will remind my community I'm here to support them! Join my community here >> 

4) Make a Sale

Look, we have to make money! That's basically the bottom line and although no one wants to talk about selling or pitching or whatever it is you want to call it - IT IS IMPORTANT! You can only continue to do what you are doing and making your impact in the world, if you are financially supported. Every day I do something that will lead to a sale. Now don't get me wrong, I'm not selling every single day, but I'm coming up with a way to make money, whether that is a new program, a product, a special offer or reaching out to a past prospect. Make it your goal every day to grow your business, by making money!

5) Research

I freaking LOVE research! I can get lost in doing hours and hours of research on a particular topic, so when I was picking the Daily 5, I knew I needed to include it. I want to constantly be growing in my business and in order to do that I need to stay up-to-date on new offering, strategies, mindset routines, etc... I often drive my research topic by what my community and clients need most so I know I'm first and foremost serving them. 

Don't forget this list should be customizable to YOU, but I highly recommend choosing your Daily 5 and sticking to it. The best part, no matter how crazy life might get, you know if you complete your Daily 5 you will reach your goals!

Just a quick reminder you can watch the full video, where I shared a little more about my personal schedule here:

Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

Effectively Plan for 2017 (and how not to lose momentum)

I absolutely love this time of year. The time between Christmas and New Years when you just dream of the year ahead. I spend so much time during this week every year just reflecting on the past year and planning for the future.

Effectively plan out your 2017. my three step process to achieve your goals and keep your momentum going all year long.

Are you planning this week? It's such an amazing time of possibility! However, I've seen time and time again people who create goals and within 90, sometimes 30 days, stop making progress. I don't want that for you and I promise you there is another way. 

Last year I set out with a pretty big goal - launch my business, leave my 9 to 5 and make enough money on my own to support my family. It was scary, but it was a dream I couldn't ignore. I followed the exact process I'm laying out for you below to make it all my reality.

I truly believe anything you desire can become your reality. That is why I follow this approach when mapping out my year ahead. I've said time and time again it helps you keep momentum in your life throughout the whole year, but it also allows you to achieve your wildest dreams! If you start with the end goal in site, and don't worry about the how, you get into a place of anything is possible, and with that mindset it truly is.

learn how to effectively plan your goals for the year and actually achieve them

Here is the exact process I use to map out my year ahead. It totally worked for me in 2016 and I know it will work for you and I this coming year!

Three step process:

  1. Write out your goals for the year: Dream big baby! Don't hold back here, the main goal is to just write down every major goal you have for 2017. Don't worry about the how, just imagine yourself this time next year and imagine how different your life is. What were the major accomplishments that led to that moment?

  2. Break your goals down quarterly: Take those big goals and break them down into seasons. If your goal is to make $100K in your business then how much do you need to make every quarter? If you want to have 12 clients, how many feels good to take on each quarter? Again we aren't worrying about the how, just breaking it down into smaller, more manageable goals. 

  3. Step by step plan: This is my favorite part of the puzzle because this is where my creativity and strategy comes into play. Take your quarterly goals and write out exactly how you plan to get there. Again, we aren't really focusing on the how, although we are definietely implementing a little more strategy at this phase. The main focus is laying out the steps you need to take so you have a clear picture of the action steps needed to reach your desires. If you want to make $100K in your business and that comes out to $25K a quarter, then you know you need to take on 5 clients at $5k, or hold a group program with 50 people at $500 a piece. The strategies and techniques are endless, you just have to come up with the methods used to reach your end goal.

This technique seriously works for anything, it doesn't have to be money related! If you want to create a Facebook community, like my group Authentic Brand Builders, and you want X number of people in the group for Q1, then what strategies are you going to use to get there? If you want X number of people on your email list by Q2, how many people do you need a day and how are you going to get there?

By working backwards you really are setting yourself up for success from the very beginning - not to mention you have a step by step action plan that keeps you on track and keeps your momentum going for the whole year.

2017 is your year! It's the year that you launch your business, make your first $10K, $30K or $100K, it's the year you leave your 9 to 5 or the year you take that two week trip to Europe - it is your year! Don't hold back when it comes to planning your 2017 and for goodness sake don't get caught in the how from the very beginning, just picture and feel into the end result.

I promise you it is ALL possible, I set out with a goal at the beginning of 2016 to launch my business, leave my 9 to 5 and make more than enough money to support my family and life of freedom, and I'm doing just that. 

Make a plan.

Take action.

Live your life of freedom.


P.S. Ready to Get Sh*t Done in 2017? I'm hosting a goal setting challenge in Authentic Brand Builders, kicking off on Monday, January 2. Get all the details and sign up here: