THE THREE KEY PIECES TO A HIGH-CONVERTING SALES FUNNEL
So you feel like you have to have a passive income product to have a sales funnel? Or maybe you don't even have a high-priced offer and feel like you shouldn't waste your time on a free offer and funnel?
But, the thing is you are missing out on the golden opportunity to start building your community and list, so when you DO have those offers you have someone to sell them too - see how that works?
In a recent episode of Brandmerry Live, I talked about understanding the fundamentals of a sales funnel and more importantly The Three Key Pieces For a High-Converting Sales Funnel.
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in the video below, I'm sharing:
⇉ The piece that MUST be included in your funnel if you want your audience to start getting to know you and actually trusting you and what you have to offer.
⇉ The difference between a funnel to passive income and to a high-level coaching program and where you should start.
AND the three key pieces that need to be included in every funnel if you want to keep open and click rates high, and unsubscribes LOW.
NUMBER 1: Include Your Story
Start thinking of everyone who enters your list as a cold lead, what does that mean? They don't know anything about you, not even your face. So take this opportunity to introduce yourself, share some vulnerabilities and start to build the trust factor. This is a golden opportunity for people to start REALLY paying attention to you and what you have to say and connecting with you on a deep level. When people trust you they will buy from you!
NUMBER 2: Compelling Title
It's one thing to have a funnel, it's another to have someone read it - which is kind of the point isn't it? It doesn't matter what you say, if people don't open your email they will never know. Your audience is bombarded with emails on a regular basis and you need to grab their attention, so they don't miss the goodies. Ask yourself what would make me open this email? I gave bonus tips for writing compelling titles and shared a look inside my own funnel in the video below!
NUMBER 3: Give Value
Building on the trust you've already started to create with your leads comes from giving value. People want to know WHY they should listen to you, so tell them! Start giving tips about a topic that interests them, share advice or a life lesson and what it taught you or share an old blog post. Start to give them even more information about the topic related to your free offer, so they begin to make the connection that they should invest in you or your business.
WATCH THE FULL VIDEO BELOW ▼ ▼ ▼ ▼
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>