3 Ways to Drive Traffic to Your Website

Business Tips and ToolsMarketing TipsWebsite

Jun 4

Written By brandmerry

3 Ways to Drive Traffic to Your Website

BY MICHELLE KNIGHT

You have a website, but right now it’s a trickle of people coming in if any at all! It’s time to not only drive traffic to your website but more importantly consistent traffic. Read the blog to learn 3 ways to improve website traffic. Read more here…

So you have a website, but little to no traffic. The struggle is real, and something so many entrepreneurs, including myself have experienced.

It took me monthly to build my website and an additional year before I realized that my website meant nothing if I wasn’t getting people to actually view it. Now, just a few years later, I’m getting thousands of organic website visitors every month using the strategies I’m sharing today.

So if you have a website, one you probably spent a lot of time and maybe even money on, and no one seems to see it, today’s blog on 3 Ways to Drive Traffic to Your Website is for you.

WHY YOU NEED A WEBSITE

There are a lot of online educators and course creators saying that you don’t need a website and I disagree. If you’re running an online business you NEED a website, for one main reason...people are searching for your services online and if you don’t have a website, well they won’t find you.

In addition to showing up in search results, websites serve as a valuable resource for your business.

CENTRAL LOCATION: People want to find what they need and having a central location with the information for your business and services is a great way to do that. Someone doesn’t want to search through your Instagram profile or your Facebook page to learn more about you, they want a one-stop-shop, this is where your website comes into play.

FIND WHAT THEY WANT RIGHT NOW: In addition to having your information in one central location, people also want what they want right away. So if someone is looking for a particular service or resource you want to give it to them, that’s where your website and a collection of resources come in.

A PLACE TO REFER PEOPLE: I don’t know about you, but I love having a place to send people that I know is going to support them at the highest level. This is my website. My website is a resource for anyone interested in learning more about my brand, business and services. Having the information available and in one space makes it easier for me in growing my business.

METHOD #1

HOW TO DRIVE TRAFFIC TO YOUR WEBSITE FOR FREE

One of the most effective and simple ways to drive traffic to your website for free is by using our friend Google.

Think about it, when you have a question or a problem you turn to Google. So every single day your ideal customer is doing the same, looking for your product or service and a solution to their problem that you solve.

If you’re not taking the time to set up Site-Wide SEO (not specifically talking about blogs here) you’re missing out on free traffic.

Today, we’re getting hundreds of organic traffic from Google thanks to landing on page one for multiple keywords.

The best part about Site-Wide SEO is it’s something you can set up for your business on the backend, or hire someone to do it for you, and you don’t need to touch it every single week like you do content.

Today, I blog every week which helps rank for multiple keywords, but in the beginning, I only had optimized my main page SEO and still landed on page one.

If you want to learn more about SEO (Search Engine Optimization) check out this blog.

METHOD #2

MY FAVORITE WAY TO DRIVE CONSISTENT TRAFFIC TO MY WEBSITE

I’m in love and I don’t care who knows it. If you’re not already aware of how Pinterest can improve your online marketing, you’re in for a treat!

Pinterest is how I’m consistently driving traffic to the content on my website.

While the main purpose of my Site-Wide SEO was to rank my home page for specific keywords my audience is searching for, think Personal Branding Consultant, Branding Coach, etc...I’m using Pinterest to drive traffic to my blog.

Pinterest, like Google, is a search engine, so while many people think Pinterest is a social media platform like Facebook and Instagram they are wrong. Pinterest was designed to get people off the platform, not to stick around and socialize.

Because of this, it’s great for every online business, as it’s experienced experimental growth over the past few years.

The key to Pinterest is content, which I create in the form of my blog posts. Every blog post gets pushed out to Pinterest and using our Pinterest Strategy from inside Brandmerry Academy (http://brandmerryacademy.com) we’re consistently driving traffic to my website (even blogs from 2017 still get consistent traffic today).

So you can see why Pinterest is such a valuable tool in driving traffic to your website and the best part, it’s free (although there is an option to promote pins on Pinterest as well).

**Did I mention Pinterest also helps you rank on Google? Well, it does! When Google sees that you’re getting traffic to your content they love it and it tells them it’s valuable so they’re more likely to move it up.

METHOD #3

HOW TO DRIVE TARGETED TRAFFIC TO YOUR WEBSITE

You’ve probably already guessed I’m going to talk about blogging, but we’re going to get a little bit more specific here. It’s not enough to just blog random topics and to just post content without doing a little research.

In fact, taking just a few minutes to map out your blog content ahead of time and think strategically about what content you want your ideal customer to have their hands on will help with website traffic drastically.

So Method #3 is Do The Research. One of the best ways to improve traffic to your website is to create quality content your audience is searching for. This is why I love Ubersuggest and use it in my own business.

Ubersuggest allows you to do thorough keyword research, as well as see what people in your industry are creating content around.

Taking this time before you start writing your content will help. I suggest mapping out 90-days worth of blog topics with keyword research and repeat every 90 days.

SEO, Pinterest and blogging doesn’t have to be overwhelming, we show you how to do it step-by-step inside Brandmerry Academy.

CONCLUSION

Driving traffic to your website should be a top priority. Let’s face it relying on social media to build your business is inconsistent and unreliable, but optimizing your website and using tools like Pinterest can not only bring in the consistent traffic, but also save you time as well.

Inside Brandmerry Academy, we teach marketing strategies that don’t rely on social media. It gives you VIP access to monthly marketing courses on Email Marketing, SEO, Pinterest, Blogging, Video, Podcasting and more.

Learn more about Brandmerry Academy at brandmerryacademy.com.