Posts in Branding
3 Fundamentals of a Profitable and Successful Online Business
 

3 Fundamentals of a Profitable and Successful Online Business

9/20/18

 3 Fundamentals of a Profitable and Successful Online Business | Brandmerry Blog

I was recently in Paris for a week for a mastermind experience, so today I wanted to share some of my top takeaways from the experience. I want you all to be able to use these important pieces of information as well so you can scale your business and grow your influence.

I’ve made it super easy for you to consume these powerful three steps by either reading through them below or watching the live stream below (hint: I give away way more detail in the video #justsayin).

1. Importance of Forward-Thinking

It’s time to stop planning for just the day or week ahead and start focusing on the big picture. I know that sometimes it’s easy to get overwhelmed with the small steps or wonder if they are working. Trust me they are. Those small steps lead us to the big picture and it’s all part of the process.

To make the small steps easier, you need to make sure you’re really clear on what your big picture vision for your brand and business looks like. It’s important to test the waters and tweak what isn’t working, again focusing on the big picture.

With everyone doing the same thing, how can you think ahead?

How can you try something not many people are doing just yet and go outside the norm?

These are questions you need to be thinking about on a regular basis to keep moving your business forward and no longer playing small.

2. It’s About Creating More Than a Business

When coaches, mentors, consultants, etc… all sound the same it’s SO important to be different.

What is your IT factor?

What is your audience coming to you for advice on?

How are you going to stand out?

Decide if this is your end or your beginning? For many of you I hope this is your beginning, that you’re using this business to continue to grow into something BIGGER. If so, then start making strides forward and doing things that move you towards the end result; this includes having a strong personal brand to support the evolution and growth.

It’s important to create a brand around you, so it can grow and evolve as your business does, while also creating a complete experience for your audience. Your audience is human and so are you, it’s time to start focusing on all the layers that make up your brand, rather than just what you’re selling.

3. You Need Community

You can’t do it alone and you need other women to help you fill your cup. It’s important to be part of a group program or a mastermind if it’s available to you to inspire and collaborate together on ideas. I absolutely loved my mastermind group and all of the women completely inspired me to do bigger and better things this year.

My favorite thing about having a community of like-minded women is to candidly talk about life and business and be honest. Accountability is huge. You have it from a mentor yes, but having it from a colleague is HUGE.

And to top it off, having a community to lean on and going to events is just freaking FUN!!!! I had so much fun in Paris, but one thing it made me realize was how I always wanted to do this myself. I have always wanted to bring together a group of women to do this with, so that’s what I’m doing.

If having a community, accountability, FUN and mentorship from me sounds like something you would love, I encourage you to reach out.

If you’re not ready for a high level mastermind just yet, Roadmap to Freedom will be opening soon, and you can get on the waitlist now to be notified when that happens. Learn more >>

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/310512049504029/

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Easily Create Content that Sells for Your Brand
 

How to easily create content that sells for your brand

09/13/18

How to easily create content that sells for your brand.png

Creating content that leads to instant audience connection and more sales in your business can feel overwhelming, scary and hard. I get it lady. Before I implemented what I like to call “my secret weapon” for creating seamless content creation, I was also feeling completely burnt out when it came to creating content. Today I’m sharing with you 4 tips to ditching that overwhelm and creating content with ease.

1. Write when you feel inspired

I know for me, sudden bursts of inspiration come out of nowhere. When that happens, it’s so important you write it down or take a voice memo on your phone of the thoughts you are having. How many times have you had an idea, waited until you were ready to write a post and then completely forgot the amazingness that you came up with earlier? I don’t want that to happen to you, so when you feel inspired to write a post or have an idea for content, take a minute to get your thoughts out on paper or in a voice memo and then go back to what you’re doing. Then, each week have a time blocked out for creating content and go back through your notes and voice recordings so you can feel re-inspired and ready to write!

2. Create Brand Containers

I love brand containers! They have helped me tremendously when it comes to creating content for my brand. They’re basically a way to group and organize your content into the different facets of your brand.

If you want to identify and create your own brand containers with me, I’m hosting a free workshop where you’ll walk away with 5 brand containers you can start using right away to build momentum, reliability and buzz around your brand and business. I’ve hosted this virtual workshop before, and it’s always so fun to see everyone excited about creating content! Sign up here >>

3. Get Organized

Organize your content into an easy to use content calendar, so you know what your focus is depending on the week, month, quarter - even year. This allows you to plan your content around course launches, promotions, features and more!

4. Recycle, Repurpose and Reuse

You don’t have to take a one and done approach to content. Content can easily be recycled, repurposed and reused. This is super helpful because you don’t always have to be reinventing the wheel when it comes to your content. Plus, those pesky algorithms make it almost a requirement to recycle your content if you want the majority of your followers to actually see it!

Recycle

I love to use SmarterQueue* to recycle my blog posts, Youtube videos, Podcasts and more so that content is always going out and my Facebook Business Page basically runs on automate!

Repurpose

Go live on your Facebook page? Turn it into a blog post. Write a blog post? Break it down into smaller social media posts. There are so many ways you can repurpose content. One content piece can be showcased in different ways across multiple platforms to benefit as many people as possible.

Reuse

Look back at posts from awhile ago and reuse the posts that performed really well. No one is going to notice if you posted that same exact thing 8 months ago - and if they do, they must really like your stuff, so they won’t care to see it again!

Don’t forget to sign up for my free workshop
How to Create Seamless Content Creation That Leads to Instant Audience Connection and More Sales >>

And as always please share and comment on this blog post, I love connecting with you!

*Affiliate Link

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How To Use Masculine and Feminine Energy in Your Branding
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within on year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS TOOLS

MARKETING

VIDEO


TOP POSTS TO ENJOY!

 
 

How To Use Masculine and Feminine Energy in Your Branding

 How to use masculine and feminine energy in your business and branding 

When I started this entrepreneur journey I didn't even know what masculine and feminine energy was, and maybe you're in that same boat. So today I'm sharing how you can use it not only in your business but your brand as well. 

What is masculine and feminine energy?

Masculine energy is rooted in action taking, goal setting. They're big doers, competitive, direct and problem solvers. A lot of entrepreneurs lead with their masculine energy. 

Feminine energy is rooted in intuition, community, feelings, collaboration and creativity. What is really important when understanding masculine and feminine energy is you need both of these things to create a strong business. So you have to first identify where you are, what you lead with and what you need more of. 

I lead with my masculine side in both business and life. There became a point in my business where I recognized that, so I found a mentor that would help me tap into my feminine side. And it's really changed my business completely. 

Which do you feel like you lead more with? 

How Masculine and Feminine Energy Plays a Role in Running Your Own Business 

We lead with one over the other, but the other one is still there. So what we need to do is bring the other one out more.

If you're more masculine, how can you add more flow and creativity to your business. Something that I started to do to bring out my feminine energy was dancing and yoga to bring out that flow. Also, mindset work brings out that feminine energy as well. Allow your feelings to come through and surrender or detach yourself from the how. Also, vulnerability and playfulness are so, so important in feminine energy which is something that played a role in my personal life once I had my son.  

If you are more feminine, then you need to be really clear on your goals, time block, scheduling so you can balance that creativity with action taking. Where can you add in more structure and strategy? 

How it plays a role in your branding and content creation to attract your audience

I don't see people talk about this too much, but it comes up all the time. And if you can think about your audience, what they need and what pulls them in, it's really really powerful in branding. The person on the other end has these energies too, they are human, they have layers as well. So if you ever feel like your brand it attracting two different people, it's actually the two different energies which is good. 

If you can see which energy your audience leads with, tap into that and add in the energy they desire in your branding, you'll attract those people. Talk to people not only where they're at, but where they want to be. Create that experience and content that speaks to all pieces of your ideal client. 

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1772342736135388/

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry 

How to Use IGTV to Increase Brand Awareness

How to Use IGTV to Increase Brand Awareness

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IGTV is a new addition to Instagram. It's another way to show up on that platform, get super visible and increase brand awareness and it's all about video. Not only are we going to talk about how you can use IGTV to increase brand awareness, but also how you can use it if live video really scare you. 

What is IGTV and How to Start Using It

Essentially it is a longer, pre-recorded video platform on Instagram where you can share content and do more of a Youtube style video. This gives us a beautiful opportunity to get clear on our messaging. Smaller brands only have the ability to share 10 minutes of content per video, which will help us be really clear and concise in our messaging and the content we are sharing.

The other thing I love is the cross promotion within the platform which we will talk about a little later in the post as well, but Instagram is giving you the ability to link straight to your IGTV videos in stories. You can share as an in-feed post, etc. 

The next thing I want to talk about is hashtags. Hashtags are searchibility on Instagram and now we can use these in our IGTV videos. There's so much flexibility in one platform which I'm absolutely loving. If you know your audience is on Instagram, you can now focus on this one platform to start building massive brand awareness. 

Afraid of Video? IGTV is your answer

We know how important video is - it's where we, and every platform are going because it really takes your brand to a new level. It's all about taking your business and brand to the next level because when you do video, your ideal client will start to feel like they know you. So video is so, so important for increasing brand awareness and building a successful business. 

I know from talking to a lot of you that live video can be scary. You want to be using it, but it scares you and this is where IGTV comes in. IGTV kind of takes away the scariness of live video, but has the same feel of live video. This gives you the opportunity to practice, record yourself and still ask for engagement. It's an introduction to video that is really going to be so powerful for those of you who are just starting out in video. Not only are you increasing your brand awareness, but you're getting yourself comfortable with the camera. You also have the ability to share this on various platform, and what I love about IGTV, you can grab the URL and send people from your email to your IGTV. You can even cross-promote on other platforms as well like Facebook. 

If live video scares you: 

  1. Get comfortable with camera

  2. Play with asking for engagement

  3. Sharing on various platforms

How to use it in your biz for brand awareness

1. Focus on building one community - Instagram

The idea of being on all of these platforms can be super scary, so I always recommend to start with one and focus on it, get really good, and then add another. What I love about Instagram is it gives you so many touch points, so I think it's a great platform to start with. 

2. More personal and less polished than other video

IGTV gives you the opportunity to be more personal and less polished than Youtube or even live video. It's about showing up as who you are with an already established platform. 

3. Now have 3 points of contact on IG (posts, stories and IGTV)

This gives you the ability to show up for your audience in different ways on just one platform. It's so important for you at this stage in online entrepreneurship to have these multiple touch points. 

4. Sharing options (cross promotion - within stories, via email, accessible in feed)

I can now use the swipe up feature to my new IGTV episodes. I really think easy access is so important and Instagram allows you to make your videos super accessible. You can also pull the URL from your video and share it in an email or on Facebook. Extend the life of your content!

5. CONSISTENCY!

Be consistent with your postings. What time, what day and what type of content? Think of a TV show. This helps build trust and accountability within your community. 

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1729525050417157/

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry 

 
 Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
3 Things You Are Probably Doing Wrong With Your Brand and How to Fix Them

3 Things You Are Probably Doing Wrong With Your Brand and How to Fix Them

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I'm really excited about today's content because I freaking love branding. Whether you are in a place where you already created your brand or a place where you haven't even started yet - this is for you. And all of the things I'm talking about today I've done, and that's why I'm sharing them with you. I thought "if I'm having a hard time doing this, and I understand branding, I'm sure others are struggling as well." 

1. You Don't Believe It

You don't believe that your brand, your business, what you have to offer, is actually worth it. This is a big deal. If you're going to go through all the effort of building a brand and doing all the things, you have to believe in what you have to offer, and I mean really believe. If you don't see that what you have to offer is worth it, your "ideal" client isn't going to see it either. 

The first thing I want you to do is look at your brand or the brand you want to create and ask yourself "do I really believe it?" I like to say that branding is the heart of your business and the logo and aesthetic is just the cherry on top. This is why I focus a lot on niche work because it is through your niche work where you really discover what you have to offer and why what you have to offer is the best. It's about really loving everything your doing with your brand and being excited to share it. 

2. Believing if you build it they will come

Just because you build something does not mean people will begin pouring in. Just because you build a website does not mean you'll start getting clients. How do they even know about it? This is where visibility comes in. This is also why the website and the aesthetic stuff isn't the most important thing that you do or the first thing you should do. I like to say a website is the home base of your brand. If you don't know what you do and who you serve and your niche and all of those pieces then a website doesn't matter at all because you are going to have to redo it all once you have all that figured out. You need to be focused on visibility first and having all of those key pieces in place. 

I would even suggest that one of the first aesthetic pieces of your brand be branded photos. When I got a photoshoot, everything changed. The posts were now getting comments and likes and people saying "I love what you're doing!" 

3. You're boring 

You're not making people feel anything. It's like having a conversation with someone who is watching TV. There's no depth or feeling with your brand. Your brand should make people feel something. It's not enough to just look pretty or sound pretty. You want people to read your copy, look at your site, look at a photo and think "I get this. I need this." You need to have an emotional component with your brand and this starts with your story. What do you want your audience to feel and think and do? 

I want you to go look at your brand and ask yourself "what do I want people to feel? What do I want people to associate me with?" Make people feel something. 

Want to flip the switch and create a captivating and money making brand? Join me in Brand New Adventure. 

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/vl.671457719709362/1521842731185391/?type=1

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry 

 
 Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>