Posts tagged freedom
Episode 08 | Defining Your Own Freedom with Kate Killoran

Defining Your Own Freedom

Free to Be Podcast | Episode 08

Episode 08 | Defining Your Own Freedom with Kate Killoran, business automation, free to be podcast, how to automate your business | Michelle Knight Branding and Business Coach

In today’s episode, I’m chatting with Kate Killoran about all things freedom. We’re getting deep into her own journey into entrepreneurship, one I think so many can relate to and her key takeaways in creating her own freedom.

Kate’s sharing a behind the scenes look at her own journey and sharing some of her favorite tips around automating her business. Not to mention you guys, her Golden Nugget on SEO is amazing, especially if you don’t have a current audience. It’s SO GOOD!

I’ve never heard this tip before and know it is going to be super valuable to all my entrepreneurs.

This week on the podcast I’m also sharing an exciting FREE training happening Tuesday, November 13 on Bringing Your Brand Story to Life: 4 Essential Steps to Follow for a Thriving Brand and Business.

Learn more and get signed up:

Things we talk about in this episode:

• Kate’s super relatable journey from corporate life to creating her own business and the steps she took to get there.

• What it’s really like when you need a change every couple months and how to start saying YES to those small steps that will lead you to a bigger purpose.

• The reality around feeling guilty for pursuing your dreams and how Kate’s tried to get away from people pleasing in life and business.

• Why everyone’s story to entrepreneurship looks different and why that’s ok.

• How to handle when people don’t agree with your decisions.

• Kate’s favorite tips for automating her business and her clients.

We talk about a lot on this episode and there are so many little nuggets I can't wait for you to walk away with.

Kate Killoran

Kate Killoran is a growth strategist for female entrepreneurs and small business owners. She takes business' stories, visions, and energy, and creates unique growth strategies, utilizing SEO, Google Ads, and Pinterest Ads, to cater to your audience with today's authenticity-driven world in mind. When you find yourself overwhelmed, and need that one-stop resource to grow your brand - Kate's it.

Kate is also the founder of the Build Your VA Resume Course, a 4-week online skill and confidence building course created to better serve the entrepreneur community. This how-to DIY course is available beginning on December 1st of this year. Registration doors open + early bird pricing officially begins on November 15.

Grab Kate’s Top 3 SEO Tips Freebie:



Instagram: .instagram.comkate.killoran




Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders


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Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.





Time mangement

Self-worth love


Confession: I have a control problem



Hello! We are back from our 10-day expedition to Europe and survived traveling to three countries with a 10-month old!! I've had a lot of time to really think about what I want to share with you and something very powerful came up for me - I have a control problem.

I've always been the type of person who wants to do it themselves. I often feel like it is easier to just take care of it by myself, because I know it will get done quickly and will be done right. Do you ever feel this way?

As a new mother, I'm realizing more and more that it is just not possible for me to take care of everything. To be honest, I thought that by becoming a full-time entrepreneur and leaving my 9 to 5 I would suddenly have a ton of time. Now, I do have more time in the day, but the ideas for my business just keep coming and coming and I'm spending my time making each one of the possible.

This all came up for me before we left for our trip to Europe. In the past I’ve really been on top of my sh*t and had our trips planned out weeks in advance. However, just three days before we were set to leave I realized I hadn't booked the train tickets, I still needed to go to the store, laundry wasn't done and I had not even started compiling a list of things we might want to see and do, oh and I didn't even notice they changed our departure time!!

In that moment I seriously felt like I had dropped the ball. Why did I let this happen?

Oh yeah because I felt like I needed to do it all myself. My husband is so supportive, but let's be honest he can't read my mind, I mean no one can that would just be scary. I have to ask for help and I definitely didn't.

My business has grown so fast and continues to grow, we were leaving on a major European adventure and oh yeah I still have to take care of the day-to-day tasks, no wonder I lost it. I needed help and after a small cry fest with my husband he reminded me that asking for help and releasing control is not a weakness.

I repeat, releasing control, reducing the pressure, asking for help, taking the time, is not a sign of weakness! It is so important to get the help and support you need. Let it go and trust that it will all work out, controlling every single situation is not beneficial to you or your life of freedom.

If you are struggling with this or feel like you have to do it all alone, you don't. Reach out and get help from someone who supports you and genuinely cares about you and your happiness!

That Mindset Woo Woo Stuff

It's time to get real with you - I'm pretty woo woo. Yes, I love to burn incense, I thrive off a deep yoga class and meditation, I believe that if I dream it I will manifest it and yes, I've burned my fair share of sage when things seem a little off-kilter. I could go on and on, but I think you get the picture.

yoga and meditation are great mindset practices

This woo woo stuff, that so many people make fun of or don't find value in has seriously CHANGED my life. Not only has mindset work opened up my soul to endless possibilities, but it also reaffirmed deep down that I am capable of anything. Feeling centered in myself and connected with the energy of the universe has helped me realize that I am destined for so much more than what I thought was "expected" of me.

You know that aching feeling in your soul that you were destined for so much more? That feeling you get when you realize you are just coasting through life? It hurts, right? When you have these feelings, it seems as though someone has placed a heavy weight on your chest, you have trouble catching your breath and there is no way you will ever be upright again. I know those feelings cause I've been there.

I wouldn't be writing this post to you today, building my new website or developing my new 90-day coaching program, if I had not decided enough was enough.

Enough of just coasting - Enough of feeling drained - Enough of feeling unfulfilled - Enough!

When I finally admitted to myself that I was destined for so much more, shifts immediately started taking place. I started to feel lighter, to feel capable of anything and started to feel FREE.

Your mindset practice is so important to not only the success of your business, but also to your life - in case you forgot, you only get one so you better stop wasting it.

There are endless ways you can shift your mindset:

  • Journaling
  • Meditation
  • Exercise
  • Long walks
  • Connecting with nature
  • Through music
  • Fueling your body with great foods
  • Creating
  • Reading

And I encourage you to do whatever lifts that heavy weight off of your chest and opens your soul, but my favorite by far is creating a vision board. There is something so, dare I say, magical about seeing what is possible. For me a vision board helps me truly put myself in that life I so deeply know I deserve.

Do the mindset work

In case you still don't believe me that mindset work is the real deal, let me paint you a picture.

In December, I faced another major shift in my life and recognized this deep desire that a change was needed. I had just given birth to my son and quickly found myself not just wanting, but needing, more. I could recognize this shift because I had welcomed yoga and meditation into my life a year earlier and knew deep down this was not a calling I could just overlook.

I began listening to mindset books, podcasts, webinars, guided meditations, anything I could to become clearer on what this calling was. Over the last six months I have completely transformed my life, feel clearer than clear on what my calling is and am living my life of freedom.

In June I decided it was high time we put up a vision board in our home. I had printed out some visuals, but they just sat on my dining room table. Finally, at the end of June I took the five minutes I needed to place them on the board. Over the next week I looked at them daily and with everything I had, I envisioned my life of freedom. 

The board contained many images, but two that I deeply focused on were working with a high-level coach and finalizing our trip to Europe. I posted pictures of Belgium, Amsterdam and Iceland and had decided on a coach I knew I was meant to work with. Within a week both items were final. On July 1, I received a notification that airfare to Europe had dropped to just $700 per person and I booked it instantly. The next day I had a clarity call with my now coach which just reaffirmed I was meant to follow her lead and within a week I had paid in full for her program!

mindset work to make dreams a reality

I'm not lying to you when I say it is worth it. So whatever you want to call it - woo woo, mindset, intention, whatever you need to call it to make it appeal to you, just do it. Seriously, stop wasting your life feeling desensitized, you deserve so much more from this beautiful life.

Be Merry!