Posts tagged email marketing
5 Ways to Organically Grow Your Email List
 

5 Ways to Organically Grow Your Email List

August 15, 2019

You absolutely need an email list if you are an online business owner, marketer and/or course creator. However, the question always comes up on HOW to actually grow your email list. Sure, you can invest in paid advertisement strategies, but if you don’t have the funds coming in or are just starting out, or like me, and love the combination of both paid and free - then organic is your answer. Learn my top 5 favorite strategies to grow your list for free.

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You absolutely need an email list if you are an online business owner, marketer and/or course creator. 

However, the question always comes up on HOW to actually grow your email list. If you have no idea what I’m talking about, be sure to check out this blog post where I talk more about the list building process.

Let’s break down our options for list building.

Option #1 - Paid traffic. This looks like paid Facebook, Pinterest, Youtube, LinkedIn and Instagram ads. You can also through in Google Advertising if you’re feeling ambitious.

Option #2 - Purely Organic. Relying on social media (primarily) to drive free traffic to your email list.

Option #3 - A combination of both!

Personally, I love using paid ads to grow my list, but not all the time. In fact, 6 months out of the year I turn off my ads and test organic (free) strategies. Organic list building STILL WORKS and if you’re just starting out it might be your only option.

I’m sharing 5 of my favorite ways to organically grow your list (+ 2 additional tips in the video below). Skip straight to the video to watch all seven right now!

1. USING INSTAGRAM STORIES TO GROW YOUR EMAIL LIST

500 million people a day are hanging out on IG Stories. I get it if you don’t love Instagram, I also have a love/hate relationship with the platform, but you can’t deny that it is an effective marketing tool for almost every single audience. The key is finding the right way to use Instagram and for me it’s all about Stories.

Make sure your consistently showing up for your community and work your freebie promotion into your content at least 2-3 times a week. I create specific images in Canva that I can post or sometimes I’ll make a video talking about the free give. To expand your reach outside of your existing community be sure to use hashtags and tagging specific locations. This allows your content to be seen by people not in your network.

P.S. Don’t allow the lack of the swipe up feature to keep you stuck. I don’t have the swipe up feature and my promotion still works like a charm. Just be super clear that you want them to grab their freebie with the link in your bio. 

2. USING YOUR WEBSITE TO GROW YOUR EMAIL LIST

Using your website and more specifically a pop up on your website is an amazing strategy. As your social media game expands and you harness resources like SEO and Pinterest you’re going to notice your traffic is increasing - the last thing you want to do is lose those possible leads. A pop is an immediate way to give a free gift to your community and in return get their name and email address to add to your list.

You can play with both a pop up that triggers when someone lands on your website (blog) or an exit-intent pop up which will trigger as they are about to leave. See which performs best for your audience and watch the subscribers come in.

3. CONTENT UPGRADES AND SEO TO GROW YOUR EMAIL LIST

Yes, I know we just chatted about websites, but we’re not done yet. I’m a big fan of using SEO, we started using it in the beginning of my business and as a result Google is our number one traffic provider to my website today. You’ll want to embrace blogging for this one and really focus on titles that are specific to your audience and what they are searching for. This will help drive more traffic to your website organically.

Then obviously, you followed step 2 above and have a pop up, but now we can increase your conversions with content upgrades. Content upgrades can be existing free offers or specific “next steps” you make for that blog post. I like to share my content upgrades as a banner, footer or even within the blog itself..

Example: If I’m writing a blog post on The Three Fundamentals of Creating a Strong Brand, within the blog I might have a call to action for them to watch my free masterclass where I’m sharing three must-know branding secrets.

4. USING GUEST FEATURES TO GROW YOUR EMAIL LIST

Getting featured on someone else’s platform is one of the coolest things you can do for your business because ultimately you’re increasing brand awareness. Let’s say I’m going on my friend Suzy’s podcast, well Suzy’s audience already trusts her and they will trust me by default. 

Now how do you use it to grow your email list? Always have a link to your freebie ready to rock and roll. Often times they will ask you what you want to promote and rather than promote a paid service, to people who kind of know you, I suggest offering your freebie. The goal is to build a relationship with them and your email list is a great place to do just that.

5. COLLABORATIONS TO GROW YOUR EMAIL LIST

In the beginning, I did this all the time and it worked like a charm. You can either choose to be part of someone else’s collaboration or get a group of friends together to start your own. These can look like Summits, Interview Series, Bundled Giveaways, etc…

What happens with collaborations is that everyone participating shares the opportunity with their community, so it expands your reach a lot quicker than just relying on social media. You can either share all email addresses as a group, or have each member give a freebie that requires an opt in and it works the same way!

Ready for 2 more tips? I’m sharing the bonus tips in the video below. Just skip to minute 8:10 in the video!

Don’t forget to sign up for my branding masterclass where I’m sharing The Build a Better Brand Method. Get signed up at brandmerry.com/brandmasterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


My Favorite Course Creation Platform
 

My Favorite Course Creation Platform

July 30, 2019

The online business model is growing every single day and more and more entrepreneurs are looking for ways to share their expertise with more individuals. Creating courses and membership sites are an excellent way to do just that, but where do you start. My favorite platform is Kajabi for its simplicity and ability to do so much more than just host a course.

The online business model is growing every single day and more and more entrepreneurs are looking for ways to share their expertise with more individuals. Creating courses and membership sites are an excellent way to do just that, but where do you start. My favorite platform is Kajabi for its simplicity and ability to do so much more than just host a course.

Who kajabi is for

Kajabi is truly for everyone and it you’re just starting out I couldn’t recommend it more. I really wish I had known about Kajabi in the beginning of my business because of everything that is included. Not only are you able to host your courses directly on the platform, but it also includes email marketing, payment processing, sales pages, blogging, landing pages and more.

If you’re ready to get into course creation now, Kajabi is an excellent choice because of its ease of use. Within about an hour you can have the backend of your course set up and ready to go. If you’re not tech savvy it’s an amazing alternative to hiring help and if you love tech, like me, there are tons of features to customize as needed.

And for all my new business owners, I can’t recommend this platform enough. As I mentioned, if I knew of Kajabi in the beginning I would have created my website, email and everything else on the platform for simplicity purposes. While it might seem like an investment during the early stages it’s one of the best investments you’ll make.

My favorite ways to use kajabi as a course creator

Kajabi is the one stop shop to successfully launch and scale an online business. Here is just a small list of what features they offer for your online business:

  • Website builder

  • Online Course builder

  • Membership site builder

  • Landing page builder

  • Funnel Builder

  • Automations (when, then, if sequencing)

  • CRM functionality

  • Email Marketing

  • Webinars

  • Quizzes & Surveys

  • Payment processing

  • Affiliate management 

Personally, I love having everything I need to build, launch and scale a course in one spot. It allows me to better communicate with my clients and keep track of progress as well. 

With their added features around video watch time, we’re also able to keep track of when people are falling of videos so we can better structure our content.

How kajabi can save you money

When we start our businesses we’re trying our freaking best to bootstrap our businesses. Even three years in, I’m super conscious of how much of my profits are paying for tools to run my business. When starting you definitely need an email platform, landing pages, website and payment processor. This doesn’t even include running courses and housing your content. 

Overall I’ve found that Kajabi saves so many of my clients money because they can cancel all their individual subscriptions and just focus on one platform.

With all-in-one tools you can create a landing page to grow your email list, build an introduction email funnel to nurture your list, send weekly broadcasts before your and during your launch, create the sales page for your course, collect payment and house all materials (audio, video and workbooks) for your course. It makes it easier than ever to not just sell your course, but market it as well.

You can join Kajabi today and get a FREE 30-day trial only available through this link.

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. If you join with the link above you’ll also receive my complete Kajabi Course Creation training. Instructions for how to claim it are on the following page!

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


4 Tools to Build Your Email List From Scratch
 

4 Tools to Build Your Email List From Scratch

June 13, 2019

If the thought of building a community and email list has been at the front of your mind, then you’re going to need to start with some key pieces - 4 to be exact. Building a community can get a bit overwhelming when you’re first starting out so I’m sharing 4 tools and must-haves to get started so you can stop guessing and start doing!

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK VIDEO!


If the idea of building an online community seems overwhelming this blog is for you.

The concept of a community and more importantly an email list is only getting more important.

Social media has become crowded so how do you give your true fans an opportunity to go a step further and say, “Yes, I need more of that in my life!”

It all lies in building a personal community and tribe and it’s totally possible if you’re starting from SCRATCH - ZERO. We all started there too!  

1. KNOW THY AUDIENCE

You need to of had conversations (i.e. market research) to pinpoint what your audience is struggling with and what you can create to meet an immediate need. You need to know where your audience is at, the number one thing they are struggling with and what they need in this moment.

This will allow you to create a free gift in exchange for, you guessed it, their email address.

Example: Research shows my audience struggles with creating content that consistently allows them to create brand awareness.

2. FREE GIFT

This can be delivered in various forms - pdf, video, webinar, masterclass, video series, challenge, audio. The main point here is WHAT you deliver needs to provide value. Please don't half ass this - it's your opportunity to do a few things - meet a need, show your expertise and build trust.

Again if I'm playing on my audience's struggle I could create a content calendar that helps them organize their content and my #1 strategy for coming up with consistent content.

I did this by the way, grab yours at brandmerry.com/contentcalendar.

3. EMAIL PLATFORM/ LEAD COLLECTION

My go to is Convertkit because it's an all in one platform for collecting leads and emailing them. Another option although a little more expensive is Kajabi.

Try both for free with the links above and if you want to see my entire opt in process in action by signing up for my free Content Calendar.

4. ADVERTISE YOUR FREE GIFT!!

You do not need to put money towards this in the beginning. I’m planning a future blog post about some of my favorite organic ways to grow your list so stay tuned, but here are a few to get you started.

Link your opt in page on Instagram and share in your feed, in Instastories and make an IGTV video that promotes your free gift.

It can be super overwhelming building your list in the beginning and it's going to take some time so the secret is in the consistency.

Want to grow your list by 100 people in a month, that's 3-4 new subscribers every day. How can you do that? Get creative? And show up every single day talking about your free gift!

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to use quizzes to grow your list and online community

How to use quizzes to grow your list and online community

How to use quizzes to grow your list and online community, grow your list, online marketing, list building, grow your email list, how to create a quiz, online quizzes | Branding and business coach | Brandmerry

Seriously, how much fun is taking an online quiz? I mean think back to the quizzes we use to take in magazines with our girlfriends, I was obsessed!

Now imagine how excited I was when I discovered Interact and their ability to allow me to create quizzes for my biz. YES! What an amazing opportunity to provide your audience with something fun and engaging, while also helping you grow your business (hello lead generation).

Today I want to show you how freaking easy it is to create a quiz for your brand and business in just a few simple steps.

The Prework

Decide on a topic. This is an awesome opportunity for you to create a quiz that is in alignment with your brand mission, voice and ultimately leads your audience to a program you offer. Think of something that will give your audience a sample of what it would be like to work with.

Choose your results. You know I’m all about that reverse engineering and it’s super helpful when creating a quiz. Think of the different results you will have available for your quiz. Once you’ve gained clarity on them you can easily add them to your quiz platform.

Decide on your questions. I went old school with this one and wrote out all my questions and answers in a notebook. This helped me narrow it down to just 7 questions (the recommended number by Interact). You’ll want to map out the questions and answers and connect them to a specific result.

The Setup

I chose to work with the Interact platform to create my quiz, and so glad I did, it was so easy. I loved how simple it was to create, all the flexibility and integrations and the awesome help articles. Here’s a look at how I created my quiz in 7 easy steps.

Step 1: Your Brand Style

Any opportunity I have to create on brand content is right up my alley. During this phase, I added my brand fonts and colors so it seamlessly connected to my other content online.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 2: Your Cover Page and Photo

You have the flexibility to add a quiz title and description. I created my cover photo in Canva to match my brand.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 3: Your Results

The next step is to add in your results. You’ve already written these out so it should be super easy to just add them to the platform. You have the option to here to redirect your users to a landing page or keep them on the platform. I’ve shown you both below.

First, you’ll set up the name of your response and add in the cover photo and description below.

Try Interact | Grow your community | Brandmerry branding and business coach

I wanted to host my results on my website, so all I had to do is create a new page on my Squarespace website and redirect the URL for each.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 4: Write Your Questions

Again, you’ll be really glad you did the pre-work here because it makes this process so easy. At this stage, you’ll enter in your questions for the quiz. You have the option to do text only answers or use images (I suggest a combination of both). You’ll repeat this step until all your questions have been entered.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 5: Link Your Responses

Once the questions have been entered you will go back and connect each answer to a result. This was so much fun because it makes this cool little spider web!

For each question, you go to “Edit Result Correlations” on the top right-hand corner.

Then select the circle next to your answer and the corresponding result.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 6: Integrate for List Building

This might be the best part about Interact; they integrate with all major email marketing platforms include my personal favorite Convertkit. The integration process was super easy.

1) Set up your opt-in form. Remember we are using this to build your list so this is super important.

Try Interact | Grow your community | Brandmerry branding and business coach

2) Integrate your email marketing platform. I use Convertkit and absolutely love them.

3) Add in tags and forms based on the various results. I wanted to send an email recap of the user's results so I created one single form in Convertkit for “Brand Story Quiz” and separate sequences for each result.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 7: Test and Share

Now onto the final step, I told you this was easy!

The Interact platform has a bunch of options for sharing your quiz with the world and start growing your list with targeted leads. For my quiz, I opted to Embed on my landing page and add an announcement bar to my website.

Try Interact | Grow your community | Brandmerry branding and business coach

To embed on a Squarespace website all you have to do is grab the embed code from Interact, create a new page in Squarespace and add the embed block.

Try Interact | Grow your community | Brandmerry branding and business coach

Voila, you’ve got yourself a quiz lady!

I’m telling you with an easy platform like Interact you’ll be seeing more quizzed from me very soon. If you’re interested in exploring your options with Interact, just click here.

Remember quizzes do so much more than help you build your list, they also give your ideal client a better understanding of your brand and the work that you do while also providing value to your audience - which is what it’s really all about.

Discover Your Brand Story by testing out my Interact quiz: brandmerry.com/quiz

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Improve Your Conversions With Facebook Ads

How to Improve Your Conversions With Facebook Ads 

What You NEED to Know in Order to Attract Your People, Improve Your Conversions and Ultimately Grow Your Audience Without Going Broke by using Facebook Ads | Brandmerry

When I first started my business, I knew nothing about Facebook ads. It took me about 10 months to use Facebook ads after I had started my business, and the reason I started was so I could grow my list and community without having to show up in Facebook groups every day.

However, I didn't have the budget to put towards hiring somebody AND paying for the ads. But, at the same time I was throwing away money on these ads because I didn't know what I was doing. So I had two options: pay someone or teach myself everything there is to know about running Facebook ads in this industry. 

To this day, I am the only one that has ever run and set up my Facebook ads. Now, in the beginning when I was basically throwing hundreds of dollars away and now I'm spending anywhere between $1,500 to $2,000 on advertising a month depending on what's happening and my ads are converting under industry standards which is under $2 (I even have ads converting under .90)

I've learned the things that I needed to learn in order to make this a profitable part of my business. I have some really cool pieces hooked up on the back end of my Facebook ads so that my ad costs are covered (i.e. Tripwires).

And then the women who are joining my community and my list, who I am nurturing through time, are heading into Roadmap to Freedom or going into one-on-one or buying Brand New Adventure. So it's a really, really great return on my investment.

But, you need to be really strategic with the setup process, who you're targeting and paying attention to your numbers so that you don't do what I did in the very beginning (i.e. throwing away money).

So let's chat about some of those key pieces!

1. Audience 

When you're creating a Facebook ad, or any sort of paid advertising, they ask you who do you want to target? And if you're not specific with who you want to target, they will basically take your money and just put it out there in the hopes that people will respond. 

When you do ideal client work with me, I ask you age, I ask you gender, etc... It's because then when you go to create a Facebook ad, you already know that stuff. When you go to create a Pinterest ad, you already know that stuff. When someone asks you who's your target market? Does this fit within your audience? You know these details.

One of the things advertising asks you when you're setting up your audience is how old are they? What is the age range you want to target? And think about that - there are tons of people on Facebook, so you don't want to just open this up to everyone. The more narrow you are, the better your conversions will be and you'll be getting those ideal clients on your list.

These are the details that are so important, not only with the branding process but also with the marketing & advertising process. So number one is really who are they, right? How old are they, what's their age range, what's the gender, where do they live?

The next thing you want to think about when it comes to audience is who are they following online? This is the stuff that I teach my clients and in the beginning they're like, "Why am I doing this? This doesn't matter."

It does matter; and here is why. When you are running a Facebook ad, you can target specific pages. So for instance, I know that a lot of the women that I want to attract to my brand and my business follow Marie Forleo, so I know that by targeting her, I'm narrowing my audience to people who are more likely to convert which ultimately lowers my ad cost. 

2. Conversions

I always run my ads for conversions. The point of running an ad is to get people to convert. So, ideally you would run an ad to a free offer and then once they put in their email you would count everyone that lands on the thank you page as a conversion.

In order to increase your conversions, so that you don't waste your money, you need these 3 things: 

  1. A killer offer. You have to know that the audience that you're targeting really wants what you are offering them. 
  2. Ad image. Your image with your ad needs to be something that your audience responds to. You always do a lot of testing with ads and this is something we cover in, Roadmap to Freedom where you test an image with text on it, one without text on it, stock photos, photos of you, etc...until you find the ad that is performing best.
  3. Copy and messaging. Your messaging better be spot on if you want to keep your cost down. The single most important piece of messaging is how your audience benefits from whatever it is you are offering. Think about what will they get from what you are offering. Can they already identify that in a title? And if they can't identify that in your title, then you better give them some amazing bullets.

I know with all things marketing, we always want to talk about how do you do that? What's the sexy part about it?

But there are so many pieces that go in before all of that in order for it to work. The more attention you give to the foundation and set up the better your impact on your audience and the lower your ad costs. I know that if I start an ad, it's going to convert, because I know my audience, I know who I'm targeting.

I know all the key pieces and now I'm just testing to see how low I can get my conversions.

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>