Posts tagged email marketing
How to use quizzes to grow your list and online community

How to use quizzes to grow your list and online community

How to use quizzes to grow your list and online community, grow your list, online marketing, list building, grow your email list, how to create a quiz, online quizzes | Branding and business coach | Brandmerry

Seriously, how much fun is taking an online quiz? I mean think back to the quizzes we use to take in magazines with our girlfriends, I was obsessed!

Now imagine how excited I was when I discovered Interact and their ability to allow me to create quizzes for my biz. YES! What an amazing opportunity to provide your audience with something fun and engaging, while also helping you grow your business (hello lead generation).

Today I want to show you how freaking easy it is to create a quiz for your brand and business in just a few simple steps.

The Prework

Decide on a topic. This is an awesome opportunity for you to create a quiz that is in alignment with your brand mission, voice and ultimately leads your audience to a program you offer. Think of something that will give your audience a sample of what it would be like to work with.

Choose your results. You know I’m all about that reverse engineering and it’s super helpful when creating a quiz. Think of the different results you will have available for your quiz. Once you’ve gained clarity on them you can easily add them to your quiz platform.

Decide on your questions. I went old school with this one and wrote out all my questions and answers in a notebook. This helped me narrow it down to just 7 questions (the recommended number by Interact). You’ll want to map out the questions and answers and connect them to a specific result.

The Setup

I chose to work with the Interact platform to create my quiz, and so glad I did, it was so easy. I loved how simple it was to create, all the flexibility and integrations and the awesome help articles. Here’s a look at how I created my quiz in 7 easy steps.

Step 1: Your Brand Style

Any opportunity I have to create on brand content is right up my alley. During this phase, I added my brand fonts and colors so it seamlessly connected to my other content online.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 2: Your Cover Page and Photo

You have the flexibility to add a quiz title and description. I created my cover photo in Canva to match my brand.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 3: Your Results

The next step is to add in your results. You’ve already written these out so it should be super easy to just add them to the platform. You have the option to here to redirect your users to a landing page or keep them on the platform. I’ve shown you both below.

First, you’ll set up the name of your response and add in the cover photo and description below.

Try Interact | Grow your community | Brandmerry branding and business coach

I wanted to host my results on my website, so all I had to do is create a new page on my Squarespace website and redirect the URL for each.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 4: Write Your Questions

Again, you’ll be really glad you did the pre-work here because it makes this process so easy. At this stage, you’ll enter in your questions for the quiz. You have the option to do text only answers or use images (I suggest a combination of both). You’ll repeat this step until all your questions have been entered.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 5: Link Your Responses

Once the questions have been entered you will go back and connect each answer to a result. This was so much fun because it makes this cool little spider web!

For each question, you go to “Edit Result Correlations” on the top right-hand corner.

Then select the circle next to your answer and the corresponding result.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 6: Integrate for List Building

This might be the best part about Interact; they integrate with all major email marketing platforms include my personal favorite Convertkit. The integration process was super easy.

1) Set up your opt-in form. Remember we are using this to build your list so this is super important.

Try Interact | Grow your community | Brandmerry branding and business coach

2) Integrate your email marketing platform. I use Convertkit and absolutely love them.

3) Add in tags and forms based on the various results. I wanted to send an email recap of the user's results so I created one single form in Convertkit for “Brand Story Quiz” and separate sequences for each result.

Try Interact | Grow your community | Brandmerry branding and business coach

Step 7: Test and Share

Now onto the final step, I told you this was easy!

The Interact platform has a bunch of options for sharing your quiz with the world and start growing your list with targeted leads. For my quiz, I opted to Embed on my landing page and add an announcement bar to my website.

Try Interact | Grow your community | Brandmerry branding and business coach

To embed on a Squarespace website all you have to do is grab the embed code from Interact, create a new page in Squarespace and add the embed block.

Try Interact | Grow your community | Brandmerry branding and business coach

Voila, you’ve got yourself a quiz lady!

I’m telling you with an easy platform like Interact you’ll be seeing more quizzed from me very soon. If you’re interested in exploring your options with Interact, just click here.

Remember quizzes do so much more than help you build your list, they also give your ideal client a better understanding of your brand and the work that you do while also providing value to your audience - which is what it’s really all about.

Discover Your Brand Story by testing out my Interact quiz: brandmerry.com/quiz

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Improve Your Conversions With Facebook Ads

How to Improve Your Conversions With Facebook Ads 

What You NEED to Know in Order to Attract Your People, Improve Your Conversions and Ultimately Grow Your Audience Without Going Broke by using Facebook Ads | Brandmerry

When I first started my business, I knew nothing about Facebook ads. It took me about 10 months to use Facebook ads after I had started my business, and the reason I started was so I could grow my list and community without having to show up in Facebook groups every day.

However, I didn't have the budget to put towards hiring somebody AND paying for the ads. But, at the same time I was throwing away money on these ads because I didn't know what I was doing. So I had two options: pay someone or teach myself everything there is to know about running Facebook ads in this industry. 

To this day, I am the only one that has ever run and set up my Facebook ads. Now, in the beginning when I was basically throwing hundreds of dollars away and now I'm spending anywhere between $1,500 to $2,000 on advertising a month depending on what's happening and my ads are converting under industry standards which is under $2 (I even have ads converting under .90)

I've learned the things that I needed to learn in order to make this a profitable part of my business. I have some really cool pieces hooked up on the back end of my Facebook ads so that my ad costs are covered (i.e. Tripwires).

And then the women who are joining my community and my list, who I am nurturing through time, are heading into Roadmap to Freedom or going into one-on-one or buying Brand New Adventure. So it's a really, really great return on my investment.

But, you need to be really strategic with the setup process, who you're targeting and paying attention to your numbers so that you don't do what I did in the very beginning (i.e. throwing away money).

So let's chat about some of those key pieces!

1. Audience 

When you're creating a Facebook ad, or any sort of paid advertising, they ask you who do you want to target? And if you're not specific with who you want to target, they will basically take your money and just put it out there in the hopes that people will respond. 

When you do ideal client work with me, I ask you age, I ask you gender, etc... It's because then when you go to create a Facebook ad, you already know that stuff. When you go to create a Pinterest ad, you already know that stuff. When someone asks you who's your target market? Does this fit within your audience? You know these details.

One of the things advertising asks you when you're setting up your audience is how old are they? What is the age range you want to target? And think about that - there are tons of people on Facebook, so you don't want to just open this up to everyone. The more narrow you are, the better your conversions will be and you'll be getting those ideal clients on your list.

These are the details that are so important, not only with the branding process but also with the marketing & advertising process. So number one is really who are they, right? How old are they, what's their age range, what's the gender, where do they live?

The next thing you want to think about when it comes to audience is who are they following online? This is the stuff that I teach my clients and in the beginning they're like, "Why am I doing this? This doesn't matter."

It does matter; and here is why. When you are running a Facebook ad, you can target specific pages. So for instance, I know that a lot of the women that I want to attract to my brand and my business follow Marie Forleo, so I know that by targeting her, I'm narrowing my audience to people who are more likely to convert which ultimately lowers my ad cost. 

2. Conversions

I always run my ads for conversions. The point of running an ad is to get people to convert. So, ideally you would run an ad to a free offer and then once they put in their email you would count everyone that lands on the thank you page as a conversion.

In order to increase your conversions, so that you don't waste your money, you need these 3 things: 

  1. A killer offer. You have to know that the audience that you're targeting really wants what you are offering them. 
  2. Ad image. Your image with your ad needs to be something that your audience responds to. You always do a lot of testing with ads and this is something we cover in, Roadmap to Freedom where you test an image with text on it, one without text on it, stock photos, photos of you, etc...until you find the ad that is performing best.
  3. Copy and messaging. Your messaging better be spot on if you want to keep your cost down. The single most important piece of messaging is how your audience benefits from whatever it is you are offering. Think about what will they get from what you are offering. Can they already identify that in a title? And if they can't identify that in your title, then you better give them some amazing bullets.

I know with all things marketing, we always want to talk about how do you do that? What's the sexy part about it?

But there are so many pieces that go in before all of that in order for it to work. The more attention you give to the foundation and set up the better your impact on your audience and the lower your ad costs. I know that if I start an ad, it's going to convert, because I know my audience, I know who I'm targeting.

I know all the key pieces and now I'm just testing to see how low I can get my conversions.

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
What to do When You Fell Stuck and Don't Know What to Email Your List

What to do When You Fell Stuck and Don't Know What to Email Your List {Video Inside} 

What to do When You Feel Stuck and Don't Know What to Email Your List | Content Creation Tips, Email Marketing tips |  Branding  and  business  coach | Michelle Knight of Brandmerry

Before we dive in, I want to invite you to my upcoming masterclass: 5 Steps to Create an Authentic Brand. This is going to be way different than any webinar you've been to before because, let's be honest, I hate webinars. So I'm changing the game and bringing you this masterclass that is packed full of valuable information and giving you 5 actionable steps to create your own authentic brand. Join me here: Brandmerry.com/authenticbrand

Okay, now back to what to do when you feel stuck and don't know what to email your list or post on social media. How many times have you gone to email your list and sat in front of that blank email, unsure of what to share with your community? How many times have you done it for a Facebook post? An Instagram caption? Am I starting to see a theme? 

In November of 2017, it felt like I had lost every idea in my mind. I was really struggling to come up with content. I was struggling to email my list and post in Authentic Brand Builders. So I came up with a process to get unstuck, and that's what I'm sharing with you today. Life happens, I get it. So even if you're not feeling this way now, this information may be good to keep in the back of your mind, so when something does come up, you can still show up for your community and overcome the slump. If you've ever felt this way before, comment below and share your story! I love to read your comments. 

Why are you feeling stuck

We really want to pinpoint why you're feeling this way. It's not because you ran out of ideas. We always have ideas. Something else is blocking you and keeping you stuck. For myself, I was feeling a severe lack of confidence in November. Had I gone and posted to or emailed my community, it probably wouldn't even resonate with my audience because I wasn't inspired, and I wasn't confident. Ask yourself why? What is blocking you and why? 

Make sure you know your audience

Check in with yourself and make sure you know your audience well. If you know your audience, it's much easier to come up with ideas and often times when we feel stuck it's because we don't know who we are talking to. We feel like we're talking to everyone. When we are trying to talk to too many people, we talk to no one. When you go to write that email or that social media post, it's really, really important you know who you're talking to. 

Follow these 3 steps to get unstuck

1. Write an email about that very moment (your why to being stuck from number 1). 

Write about your current situation and what you're going through right now (or at that moment of feeling stuck). Make sure it gives value to your audience. This will help you build trust with your audience, it will help you relate with your audience and it will give you something to talk about. 

2. Have a brain dump

Be open to receiving the ideas and write everything that you can possibly think of down. If you haven't corrected the barrier of ideas flowing out, you won't be able to have the ideas flow in. You have to be open to receiving the ideas otherwise they won't come. But as soon as they do come, they won't stop. Sit down with a notebook and write down all of the ideas. 

3. Pull from the archives

The archives are your story. Anything that has happened in the past. We can pull from the archives and share those stories in a way that give value to your community. You can give tips to your audience who may be going through the same thing. This is so, so powerful. This is why I believe storytelling is the basis for every successful entrepreneur. Storytelling is about you being comfortable sharing your truth in a way that resonates with your audience and gives value.

BONUS TIP: If fear is blocking you...

Think about the person you want to attract to your brand. The person you want to respond to your message. Write to them. Write to that person. Break through the noise, speak your truth, get over the fear and just do it. 

You can watch the video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ facebook.com/brandmerrycoaching

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
3 questions to ask if you're feeling OVERLOOKED in the online space

3 QUESTIONS TO ASK IF YOU'RE FEELING OVERLOOKED IN THE ONLINE SPACE

Let me paint you a little picture.

9 times out of 10 it isn't your copy it is your messaging. The messaging of your brand needs to be clear and specific before you can expect people to react, engage and buy from your social media posts. I'm giving you 3 questions to ask yourself today!

Client: "No one is responding to my posts or emails and I'm not selling anything, I think my messaging is off."
Me: "Well let's have a look, send me your message."
Client: **sends over a FB social media post**
Me: "This is copy, not your messaging. Fixing this isn't going to fix the problem."

Let's all look at copy as the surface level and your messaging the core. Your copy matters obviously, I mean I did an entire challenge on this, but if you are REALLY struggling most likely it isn't what you are saying, it's WHY you are saying it.

Your messaging, just like your brand, is the core of your business. When we rush into writing newsletters, social postings, FB ads, etc... without having a clear idea of our core brand messages, we end up flailing around just hoping someone will engage with us.
Sound familiar?

I'm not pointing fingers, I've done it too - in fact that is basically ALL I did this time last year. Sure I was visible and I was "marketing", but nothing was happening. I spent three months going live, hosting trainings, showing up in multiple groups, etc.. and not one single potential client was paying me ANY attention. Why? Because I wasn't clear on EXACTLY what it is my brand and business was built around.

Think of a mind map. Your core message is in a circle in the center and from there you have countless stems that point to your programs, social media posts, live streams, courses, etc...

When you create a brand around these messages everything flows seamlessly to them and you avoid confusing the shit out of your potential clients.

If you are struggling with your messaging, ask yourself these questions:
⇉ What do I teach/ give my clients?
⇉ Why do I offer these services?
⇉ How do they grow from them?

When you have these fundamental pieces in place your copy becomes more clear, your intention becomes more clear, you attract the people who you want to work with and so much more.

Messaging is a HUGE piece of the puzzle when it comes to launching and running a successful business, again you gotta trust me on this because I've lived it. When I took the time to really focus on my messaging I started consistently signing clients into my 1:1 program, growing my community, selling my courses via funnels, etc. I'm living proof that your messaging DOES matter, especially in the online world.

So, if your social media posts aren't performing how you would like them too, get to the root of the issue, before dealing with the surface level shit!

BE MERRY! (6).png

P.S. That's why in Roadmap to Freedom we spend a lot of time on building the core brand messages for your business before we dive into writing any copy, creating a brand, creating programs and more.

In fact here is a little piece of what we focus on in Roadmap to Freedom:

FIND YOUR MESSAGING MAGIC & START BUILDING YOUR RECOGNIZABLE VOICE ONLINE

🔶 Create messaging that speaks directly to your audience, showcases your personal story (you know that thing that makes you different) so your dream clients are instantly magnetized to your brand and business.

🔶 Create your core brand messages, by tapping into your story and purpose, that allow you to seamlessly carry your personal brand into every single aspect of your business, making selling about connection and not being pushy,

🔶 Learn more about the main social media platforms, so you can decide which areas to focus on first, so your message becomes consistent and has a larger impact and influence.

LEARN MORE ABOUT ROADMAP TO FREEDOM >>


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Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

Top Tools For Bootstrapping Your Business

TOP TOOLS FOR BOOTSTRAPPING YOUR BUSINESS

This past week I did a live stream on my Facebook Business Page on My Top Tools For Bootstrapping Your Biz, I shared a ton of tools I used and still use to run my business. To support you 100% in creating a business that doesn't leave you with more cash going out then coming in, I'm sharing all the links with you today.

It's really easy to get shiny-object syndrome when starting an online business, and end up spending more money than you are making on tools to run your business. I'm sharing the top tools I used for the first 6 months of my business at a time when I needed to bootstrap. These tools are free or almost-free to use and will save you time and money in your business.

Before I dive into my top tools I want to make something super clear. One of the reasons I chose to bootstrap for the first six months of my online coaching biz, is because I recognized the benefits of investing at a high level in personal support. Since day one I have invested in my own coach, either in the form of a group program or 1:1 support, in fact I haven't gone a single day without the guidance, accountability and support of someone who has accomplished what I am setting out to do.

So, when I started my biz and made this decision (which is one of the best ones I've made in my biz to date) I knew I'd have to use free or basically-free resources to ensure I had money in my account. The following resources are what I used to avoid hiring a VA and to automate my business so I could spend more time making sales, creating content and spending time with my son.

**Please note because I've used these tools myself I have become an affiliate for some of these programs. Affiliate links are marked with (**) and I may receive a small compensation if you choose to sign up.

Website - Squarespace

Early on I chose to host my site through Squarespace. Yes, I know there are free version out there, but I wanted something that could grow with me as my business did and allow me to sell products, create a membership site and more. Additional platforms that offer a free option are Weebly and Wix.

Membership Site - Sentry Login

Looking for a cost effective way to host a membership site? Sentry Login allows you to password protect your Squarespace pages (and more) so your customers can have their own individual logins. 

Social Media Scheduling - Buffer

Buffer was my go to for the first year of my business, allowing me to post on my personal page, in my group Authentic Brand Builders, on my business page and more. For just $10 a month it saved me the cost of hiring a VA to handle my social media. Buffer does offer a free option as well.

Instagram Scheduling - Later

I've always loved the simplicity of Later for scheduling Instagram posts. Although you can't post directly to Instagram (with any app at the moment) it allows you to schedule posts from your desktop, search hashtags to repost and more. 

Email Marketing & Landing Pages - Convertkit**

Yes, I know Mailchimp is free and I did use it for the first three months of my business, but as I started offering more live trainings, challenges and free offers I needed a way to collect those leads without paying additional for a service like Leadpages (which I totally use now). That's why I love Convertkit, it allows me to not only email my list, complete with tagging and automation, but allowed me to build landing pages right in my CRM system. Convertkit has been worth every penny for my biz!

Scheduling - Acuity Scheduling**

Before I knew about the power of Acuity I used Calendly (free & $10 option as well), but when I wanted an easier way to reschedule, bulk schedule and accept payments for my intensives I made the switch to Acuity. The Emerging Entrepreneur plan, which I highly recommend, is only $10 a month, BUT if you are using Squarespace it is FREE!

Graphic Design/ Branding - Canva for Work

I've been using Canva since day one through their free version. As my brand started to take off and I wanted an easy way to use my brand colors, personal fonts, logos, and templates I upgraded to Canva for Work. At just $12.95 it makes it super easy for me to create branded images for my blog, Pinterest, webinar slides, course workbooks and more, allowing me to save money on a graphic designer.

Tripwire/ Course Sales - Payhip

This was one of my favorite discoveries because it allowed me to sell my Tripwires (you know those low priced offers on the thank you page of a freebie you just opted into) without having to pay upfront. With Payhip you pay a small percentage per order placed, and they take care of the sales page and delivery of your product to your new customer without the need for a 3rd party tool like Zapier.

Management System - 17hats** or Dubsado**

THIS IS essential if you want to run your business, basically on automate, without hiring outside help. I've used 17hats for my business since day one! It allows me to create lead capture forms to embed on my website, weekly questionnaires for my clients, invoices, contracts and more. The best part is I can save them as templates so it's as easy as pressing a single button when I need to send it. I've heard great things about Dubsado as well, although I love the automatic bookkeeping that comes with 17hats. 

Email - GSuite (Gmail for Work)**

We aren't talking about the CRM here, just you business email. It's important to have a branded email for your business that is part of your domain. Zoho Mail does offer a free option, but I live using Gmail for Work as a way to also keep my client folders organized with Drive. Gmail for work is free with certain Squarespace packages for the first year and then just $5 after that. Grab a 14 day free trial and save 20% off your first year by clicking here: https://goo.gl/8yQ65H and using code GAN96DXFKWM76FL

**NOTE: most CRM systems will require a domain specific email**

Payment Systems - Paypal and Stripe

Using Paypal and Stripe to collect payments is really quite easy and I've used both to sell high-ticket packages, set up recurring payment plans, sell courses, etc.. Using Paypal buttons you can create individual price points for your different offers and simply link them to the buttons on your website (the trick with recurring payments is to choose the Subscription Button to avoid added fees). Stripe works well to integrate with systems to accept payment like 17hats, Moonclerk, Payhip and so much more.

Business Banking Accounts - Capital One Spark Business

There are many options to choose from for business banking, but I love the simple and free offer from Capital One. 

Calls & WEBINARS - ZOOM**

I love using Zoom to hold my client calls (really easy to record these) and webinars. Zoom does have a few paid options, including a Webinar option, but for the first 6 months of my business I just used the standard free Zoom option to host my live trainings. Keep in mind you are limited to recording 45 minutes on the free version.

Email Countdown Timer - MotionMailApp

Urgency when launching a program or selling a course is important! Those little countdown timers do make a difference. Motion Mail is a great free option to use to easily add countdown timers to your emails during a launch.

I understand that when choosing to invest in a coach or program for your biz, you often have to bootstrap in other areas. That's why in my group program Roadmap to Freedom I work with my clients to decide on services and programs that meet their needs. I get it - trust me! You are 100% supported here. Learn more about Roadmap to Freedom (cart closes on October 13) ↠ ↠

Branding and Business Coach
Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>