Posts tagged branding
PART TWO: 6 Marketing Trends For Your Brand in 2019
 

PART TWO: 6 Marketing Trends For Your Brand in 2019

January 17, 2019

6 Marketing Trends for Your Brand in 2019 {Part Two}. It’s an exciting year to be an entrepreneur, educator and course creator and in today’s blog we are taking a peak at part one of must-haves for your brand. We’re diving into the final 3 of the 6 tips with tangible steps of how you can incorporate it into your business right away.

Welcome back lady for Part Two of 6 Marketing Trends For Your Brand in 2019. Today we are diving right into the final three marketing trends we are seeing for brands in 2019. If you missed Part One you can check it out here.

To recap we chatted about the importance of Story, Video and Consistency in marketing your brand online. The focus in 2019 us all about building trust and making that the main focus for your brand in the New Year.

Now, we’re going a step further with an emphasis on that exact community. How can you show up in 2019, market your business and build a mission-driven brand?

Check out the final three marketing trends below.

#4 Giving Back

This one is HUGE!! A movement has been happening over the past couple of years with online businesses and now entrepreneurs adding in a community-giving component. One of my predictions for 2019 is that this is going to only be heightened, as more and more brand collaborations become popular, your audience is going to want to see how you are giving back.

Again, it all comes back to building trust with your audience and they want to see more of what you’re doing with the success of your business and the impact you’re making. With a focus on mission-driven work and businesses, you’ll only be able to engage your audience on a deeper level. We’re continuing our partnership with CJ’s Journey to raise money for childhood-cancer research.

WHAT YOU CAN DO: Start finding nonprofits you want to collaborate with and build a relationship with them. Invite your audience in and share why you’ve chosen this particular organization and movement. Aside from donating profits from your business at the end of the year, consider donating a portion of sales of a particular program to the mission as well.

TIP: Don’t be shy about talking about the work and impact you are doing. Remember this is a marketing trend, after all, if you don’t share that you do this kind of work then your audience won’t know.

#5 Community

I’m most excited about this because I’ve seen how powerful creating a community has been for my own profitable brand. The focus in 2019 is all about community and building not only a community of “right-now” buyers but also potential buyers. One of the best things brands can do this year is focusing on the bigger picture and mission of their brand and how they can use that to create a community.

This exact community, through trust, nurturing and consistency, is the community that will engage and buy from you. Building community is not just about the place in which you connect, but HOW you connect, which is why story and vulnerability are important.

WHAT YOU CAN DO: Focus on building community through your social media profiles and lead generation. You should always have the next step for your audience on social media (think Instagram, Facebook and Youtube) for people who are interested in being part of your inner circle. Creating Facebook Groups, consistently emailing your list and opening your DM’s are just a few of my favorite ways.

TIP: Community is about YOU showing up, just as much as it is about the size. In fact, I’m going to argue that I’d rather you have an engaged community rather than a BIG community. Focus on showing up for the people you have and building trust there without obsessing over the vanity metrics.

#6 Collaborate

For too long online entrepreneurs have been living in their own little bubble, and I’m 100% guilty of this as anyone else. So often when we get started we are afraid of the “competition,” you know those women online that do what feels like EXACTLY what you do? Well, we’ve entered an exciting time where collaborations are going to move our business forward.

It’s not just about the community you create around your brand, but also the community you create with collaborators. Focusing more on supporting one another in 2019 is where it’s at and once again, you probably see a theme here, it’s all about building trust.

WHAT YOU CAN DO: Start looking for friends! Seriously, stop living in your own little bubble and start reaching out to other entrepreneurs and brands you love and look for opportunities to collaborate. If someone you admire is launching a program, think of how you can come in as a guest expert. If someone you admire is amazing at an area of business you don’t feel 100% confident in or isn’t your niche, reach out to see if they will provide a guest training. The possibilities are endless here.

TIP: We’re going a step further at Brandmerry and just simply shouting out women we love. Every Friday I’m sharing women I truly admire on Insta Stories as a way to build deeper relationships and introduce my audience to some really cool women. Think of ways you can create collaborations and community without getting anything in return.

As you can see with Part One and Part Two, there’s a clear underlying theme around building trust online. Your brand is a beautiful way for you to do just that, but it has to be focused on the brand and mission and not just the business.

What do I mean by this? Focusing on the mission and message of your brand is different than the programs and services/products you offer. When you build a brand over just a business, you get to the heart of your audience and therefore build a deeper connection.

Did you love these tips? Head over to Instagram and let me know if you loved this post and which of these tips you’re most interested in integrating.

Find me on Instagram at @brandmerrycoaching.

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


PART ONE: 6 Marketing Trends For Your Brand in 2019
 

PART ONE: 6 Marketing Trends For Your Brand in 2019

January 10, 2019

6 Marketing Trends for Your Brand in 2019 {Part One}. It’s an exciting year to be an entrepreneur, educator and course creator and in today’s blog we are taking a peak at part one of must-haves for your brand. We’re diving into 3 of the 6 tips with tangible steps of how you can incorporate it into your business right away.

I’m sorry where the heck did 2018 go?! Seriously, can’t believe we are already strong into 2019 with so many exciting things in store for the year ahead. I’m a big nerd and love staying on top of marketing trends and research and thought, what better way to kick of 2019 than with some marketing/ entrepreneur predictions.

I’ve been in business for almost three years now (2.5 of which where I was actually making money) and I’ve got to say I’m so excited for what’s on the horizon in 2019. We’re seeing a massive shift in terms of transparency, relationships and possibilities and it’s one of the coolest times to be an online entrepreneur, educator and course creator.

So to kick off blog #1 of 2019, I’m sharing Part One of 6 Marketing Trends For Your Brand in 2019 with three non-negotiables for brands this year.

#1 StORY

Well, we all know this one is hands down my favorite! Story has always been there, engrained at the core of so many successful brands, but now in 2019, it’s more important than ever. Audiences are looking for deeper audience connection and nothing does that better than personal story. Story builds trust and as Zig Ziglar said, “If people like you they’ll listen and if they trust you they’ll do business with you!”

We’re seeing this increase mostly on platforms like Instagram, where audiences are looking for more storytelling type posts in real time than too much pre-scheduled and generic content.

WHAT YOU CAN DO: Start right now in getting clear on what parts of your story will engage your audience. Hint: You’ve really got to know your audience so it doesn’t feel like you’re just writing in your diary. Get clear on what parts of your story resonate most with your audience and start sharing them piece by piece and repeat. You can never share a story too many times, seriously, you should always be on a mission to attract new people and if someone hears it more than once it just drives the message home.

TIP: Include at least one sentence of story in each post, but do your best to work in 2 pieces of a long-form story every single week. An example is while this blog post isn’t focused heavily on story I do mention a few lines in the beginning, then I can use that to expand further on social media to connect with my audience and drive them to this post.

#2 Video

My absolute favorite way to share my message with my audience, hey that’s you, is through video. If you’re not already using video for your business NOW IS THE TIME! Seriously, brands not using video for their business are going to quickly get surpassed by those that are. The shift that we are seeing in 2019 is that it’s not as much about live video, although still super helpful to have in your marketing plan, but more about evergreen options like Youtube, pre-recorded video on Facebook and IGTV.

Audiences are looking for content they can consume on their own time and stuff that doesn’t require an hour to watch!

WHAT YOU CAN DO: Start working video into your content creation strategy with at least one video a month, more if you can. Some of my favorite ways to do it are through Insta Stories, especially if you are just starting out, as a way to invite your audience in and work your way up to a longer video. Utilize Instagram Highlights to keep you important messages there for your audience to rewatch after they expire.

TIP: Shorter videos are performing better, hint why Insta Stories are being watched by over 400 million people and growing. If recording content for Youtube and IGTV videos under 15 minutes tend to perform better.

#3 Consistency

If your goal in 2019 is to create a profitable brand then consistency needs to be your word! Remember that trust quote from above? Well, consistency is needed to stay at the front of mind for your audience and nothing breaks trust like freaking disappearing on your audience.

We’re seeing an increase in themes of the week and consistency in posting so your audience knows when your content will be live. We’ve always released blogs on Thursdays and podcast episodes on Tuesday, but we are taking it a step further in 2019 with Youtube videos, specific days of the week for Facebook content and even themed Insta Stories so my audience knows when to watch (hint it’s Monday and Thursday ;))

WHAT YOU CAN DO: Content calendars are a must in business, but there is no one size fits all approach for everyone. Some of my favorite ways to plan content are through Trello, Google Spreadsheets, and a physical planner. What you want to look for here is a clear schedule of when you will be posting your content (remember consistent days is important) and what you’ll be sharing so you can plan.

TIP: I like to plan my content on paper first and then move it to a digital planner to share with my team. I’m also trying something new this year where I have a specific journal for content ideas, since they're always coming to me, and I can go back and pull from that when needed.

See what I mean an exciting year ahead! Next week I’m sharing Part Two and the final three Marketing Trends For Your Brand in 2019 and trust me you don’t want to miss it. This is what I’m most excited about with the year ahead and can’t wait for you to start doing them too.

Head over to Instagram and let me know if you loved this post and which of the top three you’re most interested in integrating.

Find me on Instagram at @brandmerrycoaching.

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


3 Things You Are Probably Doing Wrong With Your Brand and How to Fix Them

3 Things You Are Probably Doing Wrong With Your Brand and How to Fix Them

3 things you're probably doing.png

I'm really excited about today's content because I freaking love branding. Whether you are in a place where you already created your brand or a place where you haven't even started yet - this is for you. And all of the things I'm talking about today I've done, and that's why I'm sharing them with you. I thought "if I'm having a hard time doing this, and I understand branding, I'm sure others are struggling as well." 

1. You Don't Believe It

You don't believe that your brand, your business, what you have to offer, is actually worth it. This is a big deal. If you're going to go through all the effort of building a brand and doing all the things, you have to believe in what you have to offer, and I mean really believe. If you don't see that what you have to offer is worth it, your "ideal" client isn't going to see it either. 

The first thing I want you to do is look at your brand or the brand you want to create and ask yourself "do I really believe it?" I like to say that branding is the heart of your business and the logo and aesthetic is just the cherry on top. This is why I focus a lot on niche work because it is through your niche work where you really discover what you have to offer and why what you have to offer is the best. It's about really loving everything your doing with your brand and being excited to share it. 

2. Believing if you build it they will come

Just because you build something does not mean people will begin pouring in. Just because you build a website does not mean you'll start getting clients. How do they even know about it? This is where visibility comes in. This is also why the website and the aesthetic stuff isn't the most important thing that you do or the first thing you should do. I like to say a website is the home base of your brand. If you don't know what you do and who you serve and your niche and all of those pieces then a website doesn't matter at all because you are going to have to redo it all once you have all that figured out. You need to be focused on visibility first and having all of those key pieces in place. 

I would even suggest that one of the first aesthetic pieces of your brand be branded photos. When I got a photoshoot, everything changed. The posts were now getting comments and likes and people saying "I love what you're doing!" 

3. You're boring 

You're not making people feel anything. It's like having a conversation with someone who is watching TV. There's no depth or feeling with your brand. Your brand should make people feel something. It's not enough to just look pretty or sound pretty. You want people to read your copy, look at your site, look at a photo and think "I get this. I need this." You need to have an emotional component with your brand and this starts with your story. What do you want your audience to feel and think and do? 

I want you to go look at your brand and ask yourself "what do I want people to feel? What do I want people to associate me with?" Make people feel something. 

Want to flip the switch and create a captivating and money making brand? Join me in Brand New Adventure. 

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/vl.671457719709362/1521842731185391/?type=1

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
How to Grow Your Brand Audience

How to Grow Your Brand Audience

How to grow your brand audience | grow your list | build your tribe | Branding and Business Coach Michelle Knight of Brandmerry 

Today, I'm sharing three simple steps to grow your brand audience, and you are going to walk away today with actual steps that you can use to not only start building your tribe, but also to start creating a community of future clients. I'm going to be sharing with you how to increase brand awareness, which is so, so important when you are running an online business.

But before I jump into those three simple steps, I want to go ahead and invite you to an upcoming training that I am doing. I'm going to be sharing five steps on creating an authentic brand that grows your loyal community and leads to more clients. You can join here: http://brandmerry.com/authenticbrand

Okay, let's dive in.

1. Creating a Freebie that Your Audience Needs

All right, so in the online space, it's really, really important that we're constantly giving value to our community. And we also know that growing a list, a community of individuals who are interested in what we have to offer is important. But what is often missed when it comes to expanding brand awareness, is offering a freebie or free offer that your audience needs to get their hands on, that they are ready to sign up in that moment. They need what you are offering. So, it's really important that you have an understanding of your audience before creating that freebie. Whether for you that means doing some ideal client work, maybe you have some market research calls lined up, or you can just go into a pre-existing community and ask questions as simple as, what is your current struggle? What are working towards in your business right now? This will really help you create a freebie that your audience needs to get their hands on.

In addition to that, this free offer needs to be packed with value. I cannot stress this enough. I have a couple bonus videos on freebies that you can get your hands on right here. But for today, let's focus on giving value. And let's focus on streamlining our offering. So, when you're creating a free offer, the idea is that your audience, who probably doesn't know anything about you, signs up for this freebie and get their hands on it. We want them to walk away able to take action, able to do something with what you've given them. This comes from simplifying your process, being really straightforward with what you're doing, and trying to solve one problem, not 20 problems. So not only creating a freebie that your audience needs, but getting them the resources and the value and the tools that so they can implement those things right away and see results. That is number one.

2. Utilize Facebook Live

Oh my gosh, I love live video. I also love YouTube, too. But live video is hands down my favorite way to spread brand awareness and grow your audience. Now the brand awareness component of this might be easy, right? You're getting online video, you're talking about a really important topic, you're showing up, people are getting to know you, you're building that trust. But what might not be as clear is how do I grow my audience with live video? Here is the key. You have that freebie that we talked about, step number one. Every time you go on live video, I want you to share that freebie, and I want you to talk about that freebie like it is the hottest thing that they have to get their hands on. And if you begin every live video sharing this freebie and saying, "Hey, take a hot second, click the link below, grab that freebie, right, and then come back here for those awesome tips," you're going to start growing your community with every single live video that you do.

Other cool ways to grow using live video, specifically Facebook Live, is growing your private community by telling them to join your private community. You can promote your offers, you can send them to a blog. There are tons of really cool ways. One thing I see missing a lot in Facebook Live, is we're not giving our audience a call to action. So, giving them something that they can do, so they can continue to hear more from you, so that they continue to be part of your community. If we don't tell our audience these awesome resources that we have, they're never going to know that they exist. So, do yourself and your audience a favor, and show up on that live video, talk about your freebies, talk about your community, talk about all the cool things that you have, give amazing value, build that trust, and watch your brand awareness freaking explode.

3. Content Upgrades

Now, content upgrades are a really cool way to grow your audience, and here is why. If you're spending time on your website, you've built this really cool website, you're spending time writing these blog posts, maybe for you it's weekly or biweekly. We want a way to capture the attention of our audience. And oftentimes we think, oh, the blog post, great. They're a blog reader. But we're not giving them next steps. That's what's really important when it comes to brand awareness and growing your tribe.

So, if someone lands on a blog or brandmerry.com, my blog, and the whole blog is about the importance of writing an "about me" page, wouldn't it be cool if at the end of that blog I offered them a free resource on how to write an "about me" page? Of course they're going to be interested, I sparked their interest with a blog topic, they've gotten amazing value of content, now they can go ahead and join my community and my list and get this amazing free resource. Content upgrades have been so amazing for my business, I encourage you to really start implementing them in your business, whether that is via a blog, maybe at the end of a YouTube video, or even on your main website. They're a great, great way to offer value to your community and also capture their information so you can continue to build that relationship and build trust with them, resulting in more ideal clients. That's what the key is.

I get it, growing your audience can be a little daunting. There's tons of information out there, and I trust that these three steps are such a great place to start. Honestly, if I could go back to square one, this is where I would focus my energy and attention on. So, really streamline your efforts, focusing on these three pieces which are, a freebie that your audience needs, not just something that you create and hope that they will want. Facebook Lives and using that not only as a way to spread brand awareness, but also as a way to grow your community. And number three, using content upgrades on your existing website.

Now I know, like I mentioned, there's a lot of information out there, which is why I really encourage you to join me for my upcoming live masterclass on five simple steps to creating an authentic brand that allows you to grow your community with ease and leads to more clients. I'm sharing tons of information that helped me reach six figures in my business in just one year. You can join here: http://brandmerry.com/authenticbran

IF YOU WANT TO WATCH THE ENTIRE VIDEO WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/qBQDBSEbA8c

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach

 
Branding and Business Coach Michelle Knight 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
Crafting Your Brand Messages with 3 Must Have Tips

Crafting Your Brand Messages with 3 Must Have Tips

Crafting Your Brand Messages with 3 Must Have Tips | Branding Tips, Brand Messaging | Brandmerry

Today I'm talking to you all about messaging. You guys, messaging is my freaking gluten-free bread and vegan butter. Here's the thing. Messaging is key. It is so freaking important, and I don't want us to get confused between content and messaging, because I truly believe that content is the live video that you put out there and the social media posts that you do. The training that you make. The freebie that you create. Your messaging is the core. Your messaging is really what it is you do and why your audience should care. I say this a ton, but if you can read a piece of content and you can't identify why your audience should give a shit about that piece of content, then your messaging isn't strong enough.

#1: Why Should Your Audience Care

I have written emails and asked myself that question at the end, and it was like you're just talking about nothing here Michelle, delete it. It's so freaking true. That's the number one thing. Let's dive right in. Number one is ask yourself why should my audience care about what I'm saying? If you can't answer that, it's time to dig a little bit deeper. Messaging is key, because messaging really paints a picture of what it possible for your audience. I love using messaging as a core of my business, so I actually work with all of my clients to create 10 to 15 core brand messages that say what they do, why their audience should care, and how it benefits their audience. Building basically their programs, their content, everything from these 15 core brand messages.

#2: Go Further

Number one again is asking your audience, asking yourself why should my audience care? Number two, is going further. Oftentimes we'll write a bullet or we'll write, "Hey, if you join this freebie, you'll learn X, Y and Z." We'll say something like, "You'll learn how to really tap into your story." I don't know about you, but I just heard crickets between all of my audience, because unless you really know me and have been following me for six months, you're probably like, "Great Michelle, I'll let you tap into this story, but I don't know what that actually means for me."

I always tell my audience, go a step further. When you think you're done, keep going further. If I thought I was done with tapping into your story, I would be so freaking wrong, but if I went a step further, I would say, "Hey, tap into your story so that you can create that standout brand and really position yourself as an expert online." That's something my audience knows to be true. That is something that my audience can say, "I need that." Because that's the key to messaging. We want our audience to basically raise their hand and say, "Give it to me, please."

Talking about connection, we're talking about the connection and the trust that you built that has your audience saying, "I need that. I want that." If you're no longer feeling so pushy with your offers, because people can read exactly what is in your offer and say, "Oh my gosh, give me that now please." Again, you want to really take it a step further. When you think that your messaging is clear, ask yourself why should my audience care, and frame it in a way that your audience actually understands. I'm going to give you a really good example because I just love examples. I don't know about you. Oftentimes I'll ask my clients, "What does your audience want?" They all want more money. Great, but what do they really want? They want more money so that they can go out and buy things.

#3: Be Specific

What would they buy? What would they buy with that money? They want to travel, they want to take that dream vacation, they want to save for their home, they want to have money so they can leave their nine to five, they want to be able to send their kids to a good school, they want to pay off their debt. Now we're talking. Now when you create messaging, rather than say so that you can make a bunch of money, we'll say, so that you can pay off your debt, finally feeling free from the burden of debt. So that you can take that trip that you've been planning in the back of your mind for five years. So that you can leave your nine to five and spend time with your kids. Suddenly your audience gets it, and it clicks like this, and it's amazing. That's what the messaging should do.

A few things. I want you to ask yourself, "Why should my audience care?" I want you to always go a step further. I want you to be specific with the results that your audience is looking for, and I want you to be really clear. I want you to be clear with what you do and again, why and how it benefits your audience and I promise you that you will see as opt-in rates go up, you will see conversions go through the roof, you will see your ad costs move down. It's really amazing what happens when you spell it out for your audience and have your audience saying, "I need that. Give it to me, please."

It makes marketing so freaking easy. Take the time, do the messaging work, get really crystal clear on that, constantly asking yourself, "What more could I offer here? How specific could I be? Why should my audience give a shit?"

IF YOU WANT TO WATCH THE ENTIRE VIDEO WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/dKFAQe4awjs

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Brandmerry

 
Branding and Business Coach | Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>