Brandmerry Blog Archives
Understanding Cycle Syncing as an Entrepreneur: A Guide to Empowering Your Well-being and Productivity
As entrepreneurs and content creators, we often find ourselves juggling a lot of roles and responsibilities, both in our professional lives and personal lives. The demands can be overwhelming, making it challenging to maintain consistent energy and productivity.
In 2021, I discovered that my menstrual cycle was the key to unlocking a more harmonious and balanced approach to life and work.
Since embracing a practice of not only monitoring my cycle but also syncing my schedule to my cycle, my approach to productivity and business has improved drastically.
Inside Episode 93 of The Brandmerry Podcast, I invited Kelly and Tiffany, from Beautiful One Midwifery, to explain the concept of cycle syncing and how understanding your body's natural rhythms can empower your overall well-being and productivity.
In this episode, you’ll discover:
What cycle syncing is and why it matters when planning out your schedule, launches, content creation, and more.
The phases of your cycle, and what is needed at each to create more harmony within your body, personal and professional lives.
Where to get started, and small actionable steps you can take today to not only improve your cycle but also your overall productivity in a more aligned way.
For the full content, and all the insider tips, listen to Episode 93 now.
What is Cycle Syncing and Why Does it Matter as an Entrepreneur?
Cycle syncing is the practice of aligning your daily activities, exercise routines, and dietary choices with the different phases of your menstrual cycle. It involves recognizing the hormonal shifts that occur throughout your cycle and tailoring your lifestyle accordingly.
By embracing cycle syncing, you can tap into your body's natural rhythms, enhance your energy levels, and optimize your overall health and productivity.
As an entrepreneur, you can imagine why this is essential, as our laundry list of things to accomplish in and outside of our work can be rather long. By understanding how to cycle sync your business, you’ll be able to better plan and adjust your schedule to your personal needs.
Yes, there is a better time to create content and this is the key!
The Four Phases of Your Cycle and How to Create More Harmony
Menstrual Phase: Honoring Rest and Nourishment
This menstrual phase marks the beginning of your cycle.
During this time, your body is shedding the uterine lining, which can lead to lower energy levels and a need for rest.
Embrace warming and nutrient-dense foods to support your body's recovery, and engage in gentle movement and self-care practices.
Listening to your body and allowing yourself to slow down can set the tone for a balanced cycle. This might not be the best time to create content or try to navigate a launch since it’s more of time to go inward.
Follicular Phase: Embracing Creativity and Momentum
As you move into the follicular phase, estrogen levels begin to rise, bringing with them a surge of creative energy and motivation.
This is an excellent time to engage in high-intensity exercises, challenge yourself with new tasks, and harness your mental clarity. As you can imagine, this is a great time to record podcasts, and videos, and write content!
Incorporating fermented foods, greens, and magnesium-rich choices can aid in hormonal balance and support your overall well-being.
Ovulatory Phase: Seizing Peak Creativity and Vitality
Ovulation is a pivotal phase in your cycle, characterized by heightened energy, confidence, and creativity.
This is the time to engage in challenging workouts, embark on new ventures, and embrace social interactions. To support hormonal balance, prioritize protein intake, engage in detoxifying practices, and nourish your body with vibrant foods that enhance your vitality.
Again, you’re in your second week of high energy and creativity, so utilizing this period for launching, and general creation can be beneficial as an entrepreneur.
Luteal Phase: Prioritizing Self-Care and Reflection
The luteal phase occurs after ovulation and involves a rise in progesterone levels. During this time, your body prepares for menstruation, which can lead to shifts in mood and energy.
Focus on moderate exercise, prioritize sleep hygiene, and include fiber-rich foods to support gut health. This phase provides an opportunity for introspection, self-care, and nourishing activities that align with your body's needs.
Taking the First Steps: Cycle Syncing for Beginners
Tip #1: Embracing Awareness and Self-Care
Regardless of where you are in your life journey, developing a daily rhythm of checking in with your body and mind is a crucial starting point.
Tune into your emotions, physical sensations, and energy levels. Consider using tracking apps to log your experiences and gather information about your cycle.
This awareness lays the foundation for understanding your body's unique patterns.
Tip #2: Finding Your Baseline and Identifying Patterns
Over time, you'll begin to recognize your own cycle patterns and preferences. Embrace the process of discovering what feels best for your body during different phases.
Pay attention to food cravings, energy fluctuations, and mood changes.
This information will serve as your guide to aligning your activities, exercise, and self-care practices with your cycle's natural rhythm. A great way to track this information is via a cycle-tracking app.
Tip #3: Creating a Supportive Cycle-Synced Lifestyle
As you become more attuned to your cycle, you can start incorporating cycle-synced practices into your lifestyle.
Experiment with adjusting your exercise intensity, choosing foods that nourish your body at different phases, and allowing yourself grace and rest when needed.
Plan your work tasks, social engagements, and creative projects based on your cycle to maximize productivity and well-being.
CONCLUSION
Embracing cycle syncing offers a powerful way to honor your body's natural rhythm, boost your well-being, and optimize your productivity as an entrepreneur.
By aligning your lifestyle choices with each phase of your cycle, you can harness the unique strengths and energy levels that come with them.
As an entrepreneur and content creator, integrating cycle syncing practices can empower you to show up authentically, achieve balance, and thrive in both your professional and personal endeavors.
Be sure to grab Kelly and Tiffany’s free resource, “Cycle Syncing Roadmap” here.
Connect with Kelly and Tiffany online:
Follow them on Instagram @beautifulonemidwifery
Check out their website and resources at beautifulonemidwifery.com
Learn more about their Community Membership for Women
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How to Launch Your Business in 90 Days: A Step-by-Step Guide
Launching a business from scratch can seem like a daunting task, but with the right strategy, it's entirely possible to build your brand, establish your online presence, and kickstart your marketing efforts within just 90 days.
Inside Episode 92 of the Brandmerry Podcast, I'll walk you through a comprehensive step-by-step process for launching your business successfully. Whether you're a beginner or looking to fill gaps in your existing plan, this guide has got you covered.
In this episode, you'll discover:
A step-by-step breakdown of exactly what to do in the next 30, 60, and 90 days to launch your business or rebrand into the world.
The truth about business strategies that don’t change, and how to pay attention to the ones that do.
Why launching a business is different in 2023, and what to do about it!
Phase 1: Launching Your Business in 90 Days
Build the Brand Foundation (Days 1-30)
In the first 30 days of your business launch, focus on establishing a solid brand foundation. Your brand is the beating heart of everything you do, and it's crucial to get it right.
This phase follows my signature Build a Better Brand framework which involves:
1. Niche Identification: Determine the specific problem your business solves for your ideal customers. Your business's success hinges on addressing a distinct need in the market.
2. Ideal Customer Profile: Define your target audience. Who are you solving the problem for? Tailoring your message to a specific audience is essential for effective marketing.
3. Messaging Framework: Develop a core messaging foundation that resonates with your ideal customers. Effective communication sets the stage for your marketing efforts.
4. Offer Design: Create one primary offer for your business, preferably a one-to-one service. This lowers the barrier to entry and allows you to start generating revenue quickly.
5. Aesthetics of Your Brand: Choose the colors, fonts, and visual elements that represent your brand. Consistent aesthetics create a cohesive brand identity and evoke emotions that contribute to the purchase decision.
This process is happening behind the scenes and should not be rushed. It will play a vital role in everything you create moving forward. Spend your 30 days doing the work and you’ll reap the rewards for years to come.
Although this is a process to take your time, it shouldn’t last more than 30 days. Branding doesn’t need to take six months, it just needs to be done intentionally.
Phase 2: Launching Your Business in 90 Days
Online Presence and Lead Generation (Days 31-60)
The next 30 days are dedicated to building your online presence and setting up lead-generation elements so you can grow your email list.
This phase includes:
1. Website Creation: Use a simple platform like Squarespace to design a website that aligns with your brand. Key pages to include are your home page, about page, signature offer page (which you established during the branding process), and contact page.
Remember, our goal right now is to get your website launched, so I recommend starting an easy-to-use template and these few pages. You can always go back and refine your pages, adding more as needed, but you don’t want to spend months and months on this element - trust me it’s so easy.
At this stage, I would also set your site-wide SEO. Learn more about SEO here.
2. Lead Magnet Creation: Develop a valuable free resource or lead magnet using tools like Canva. This resource is designed to encourage visitors to join your email list, helping you build relationships and make sales. The goal is to offer them a simple resource, in exchange for their email address, that is going to solve one of the most urgent problems. Learn more about Email List Building here.
3. Email Funnel Start: Create a simple email sequence for new subscribers on the backend of your lead magnet. Introduce yourself, provide value, and mention your one-to-one offering. You can always expand this sequence later, but I recommend starting with 3-4 emails.
Phase 3: Launching Your Business in 90 Days
Marketing and Content Creation (Days 61-90):
The final 30 days of the launch process focus on consistent marketing and content creation. This is part of running a business that is ongoing. It’s not going to stop after your 90 days is complete, but our goal is to kick-start your marketing efforts, give you practice in creating content, and gather data.
This phase involves:
1. Choose Your Medium: Select your preferred content creation medium, whether it's writing, audio, or video. It’s important when marketing to play to your strengths and passion and not try to start with something that doesn’t feel aligned.
2. Choose Your Platform: Based on your medium you’ll be able to choose the right platform for you. Not every business needs to start on social media. If you love audio, maybe podcasting is for you. The goal is to start with one and expand to other platforms via the art of repurposing later.
3. Content Calendar Creation: Develop a 90-day content calendar with weekly themes. This thematic approach streamlines content creation and engages your audience. Again, if you’re on a platform like blogging, you’ll only need 12 content ideas for 90 days. If you’re starting with social media, then I recommend choosing a weekly theme for your content. So 12 themes, with 7 posts.
4. Test and Analyze: Continuously experiment with your marketing efforts, track data, and analyze results. This phase is about finding what works and refining your approach. The only way to get there is to show up consistently over the 30 days.
5. Invest in Ads (optional): If you've made sales within the first three months, consider reinvesting 10% of your earnings in Pinterest ads to test your lead magnet's effectiveness and improve your funnel. It will give you more opt-ins out of the gate and allow you to have more data at the start.
CONCLUSION
Building and launching a business within 90 days is achievable when you follow a structured plan. Focus on branding, website creation, lead generation, marketing, and content creation. Remember that experimentation is key, and your journey is a learning experience.
Launching your business is just the beginning, and consistent efforts will drive your long-term success.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to Take the Next Step?
If you're looking for a comprehensive roadmap to guide you through launching your business successfully, consider joining my program Roadmap to Freedom. Visit brandmerry.com/freedom to learn more and join the waitlist.
FREE GIFTS FOR YOU
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DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Reflections and Takeaways from an Entrepreneur's Summer Break
At Brandmerry, our belief in the power of storytelling drives our mission to empower entrepreneurs in owning and monetizing their stories through personal branding and advanced marketing strategies. In this episode of the Brandmerry Podcast, we delve into the behind-the-scenes of my recent Summer Break.
The transition from summer to fall is marked by a significant energetic shift, especially for business owners. After a rejuvenating summer break, I’m feeling the energy start to simmer as consumer buying behavior ramps up.
The shift from a more relaxed schedule to a period of increased business activity is exciting, and I find that I’m more eager and ready to take on this season after I’ve taken some time away.
In this episode you’ll discover:
How I've shifted my business over the past two months to support my future business goals better.
A big personal change that happened and the impact it's had on my business.
How I generated over $30k cash without selling on social media or launching!
What I'm looking forward to next in the business as I reflect on the past seven years.
A Strategic Use of Time During the Entrepreneur Summer Break
Instead of the typical need for a content creation hiatus, this summer break was about intentional recalibration.
Prior to the Summer Break, numerous shifts occurred in my personal life, creating a ripple effect in my business approach. Our family dynamics evolved, with my husband deciding to return to working outside the home after four years, changes in homeschooling routines, and adjustments stemming from our new home purchase.
I wanted to take this opportunity to reevaluate Brandmerry's trajectory. These personal changes prompted me to further dive into a more tailored business structure that would align with my evolving life priorities.
Balancing Business and Personal Shifts as a Business Owner
My approach, and everything we teach at Brandmerry, prioritizes putting your personal life front and center.
As a result, I decided to work an average of three to four hours per day, leveraging my business's evergreen systems (think free Google traffic thanks to SEO, YouTube content that perform from years ago, and consistent Pinterest traffic) and consistent email marketing efforts.
These strategies were not only rooted in data but also in my dedication to email communication and authentic connection, which allowed me to continue growing the business without the pressure of creating new content or constantly promoting it on social media.
The Power of Evergreen Content for Marketers
My decision to step away from social media for a period highlights the significance of evergreen content, something I encourage all my clients to focus on as a core pillar of their marketing strategy.
My business continued to generate leads and revenue from my evergreen platforms, such as Pinterest and Google, even in my absence from social media promotion. The focus on long-term content creation and SEO paid off, proving the effectiveness of organic growth strategies.
This was such a great experience because it further allowed me to see that this is where we experience the greatest ROI as a business.
Shifting Program Structure and Client Relations
This summer, I embarked on a new venture: Brandmerry's Summer Shop. While offering pre-existing courses and trainings, this endeavor marked a departure from our traditional model.
The shop provided an opportunity for direct sales to my email subscribers, offering courses that resonated with their needs. While this experiment yielded valuable insights, it also affirmed the importance of live program components in my offerings as something I not only love to offer, but that I also see a need for.
Honoring these personal changes led to crucial decisions in reshaping my business. I chose to modify the enrollment process for Brandmerry Academy, making it exclusive to clients who had previously engaged with our services.
This decision was made to better cultivate a community of aligned entrepreneurs who could benefit from my expertise and personalized support throughout the year. Additionally, I made the decision to shift my focus from taking on more one-on-one clients to launching my signature group program Roadmap to Freedom, allowing me to provide comprehensive support to a wider audience.
Reaffirming the Mission and Upcoming Endeavors of the Business
My summer of reflection solidified my commitment to my mission as an entrepreneur and business owner: ensuring my business complements my life and priorities.
I’m excited about the upcoming launch of Roadmap to Freedom, a group program that embodies Brandmerry's values. Furthermore, I revealed my plans for writing a book on authentic branding and a new course to support entrepreneurs in their journeys.
The summer break at Brandmerry offered a space for reflection, experimentation, and growth.
My intentional decisions to realign my business with my evolving personal life, leverage evergreen content, and evolve my offerings highlight the importance of strategic business choices.
My goal is to help more entrepreneurs create this freedom and space within their businesses and truly craft a business that complements their lives. I know that it is not only possible but essential for long-term success and fulfillment.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Summer Content Hacks Every Entrepreneur Needs
The urge to get outside and away from the computer comes with the summer weather. So, how do you juggle enjoying your summer and content creation for your business?
Does the idea of being cooped up inside, glued to your laptop, crafting content, dampen your enthusiasm for the season?
Wouldn't it be amazing if you could bask in the summer sunshine, breathe in the fresh air, and still create compelling content that captivates your audience? Or better yet learn how to use what you already have?
In the latest episode of the Brandmerry Podcast, I reveal the top content hacks that will empower you to create irresistible content while enjoying your summer!
As a fellow lover of the great outdoors, I understand the longing to make the most of this beautiful season. Let my podcast episode be your guide to unlocking the secrets of creating compelling content while enjoying everything summer has to offer.
Tune in now to hear:
How to take a break from creating content in your business without sacrificing lead generation, brand growth, and sales.
How summer is the perfect time to try something new keeping your content fresh and exciting for your audience.
How to determine your summer content strategy based on your summer goals, and the characteristics and schedule of your ideal customer.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Video Marketing Guide for Entrepreneurs, and Small Business Owners: Enhance Your Brand Strategy
What if I told you there's a single tool that can skyrocket your online business, create a devoted community of fans, and boost your sales?
It's not magic, but it's pretty close. My friend, it is the incredible possibility of video content.
Video marketing has transformed the online space over the past few years and it's not slowing down. With short-form video content, live videos, and of course, my good friend SEO pre-recorded content (think Google), there are so many possibilities for you to incorporate videos into your content strategy.
Video marketing is not just a trend, it's a necessity for online entrepreneurs and this episode will help you approach video marketing in a strategic and sustainable way.
It's not enough to just focus on viral or trendy content, we have to keep in mind how our videos lead our ideal customer to the sale.
I’ve been marketing online for over eight years, and video marketing has gone through quite a transformation. But, video marketing still stands as an incredibly effective brand-building tool.
Video helps create a powerful connection with your audience, making your brand more relatable and engaging. When consumers see and hear you, they get a feel for who you are, which builds trust faster than other mediums.
I started my video marketing journey just months after launching my business, using the platform Periscope. Shortly after that Facebook Live was released and I never looked back.
Being a baby brand at the time, I can attest to the amazing results and power of video marketing. It not only made content creation quicker but also significantly boosted audience engagement.
Over the years, I’ve used live videos, pre-recorded videos on YouTube, and short-form videos on social media. So, let's explore why video marketing is essential and how you can leverage different types of video content to elevate your business.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
How videos can captivate your audience, tell your brand's story, and help you build an engaged community that expands your online business.
The four types of video every business owner should be using online to lead their ideal customer through the buying journey with ease.
My favorite tool for repurposing video content to multiple platforms, ultimately expanding your reach with one single video.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 89 now. Tune in now on Spotify, Apple Podcasts, or watch the video on YouTube to hear the full episode and all the tips.
Types of Video Content to Create
1. Live Video
Live video involves going live on platforms like Instagram, Facebook, TikTok, and even YouTube to engage your audience in real time. Although it's the scariest form of video marketing for a lot of people because of its unpredictability, it's also the most time-efficient.
There’s no complex editing—just hit "Go Live," share your insights, and you're done. This format works great for ongoing series, similar to the weekly live series I did from 2018-2021 called "Mondays with Michelle."
2. Pre-recorded Video
For pre-recorded content, you record your video, edit it as needed, and then upload it to various platforms like YouTube.
While editing can be time-consuming, it allows you to ensure the content is easy to consume, and digest, and has more of a structure. You can keep it light on the editing if you don’t have a large budget, but you will be spending more time on pre-recorded content than on live video. Editing of course is an option if your budget or resources allow it.
3. Short-form Video
The hottest content type right now—short-form videos includes reels, TikToks, YouTube Short, and even videos for Pinterest. These are quick, engaging snippets designed to hold the viewer's attention.
While they may not always result in viral success, short-form videos effectively keep your audience engaged and are excellent for repurposing existing content to multiple platforms.
How to Use Various Video Content Strategies in Your Marketing
Every brand can benefit from incorporating one or more forms of video content into their marketing strategy. And, as we previously discussed video works on most marketing platforms, so you don’t have to feel trapped by social media.
The key is to find what works best for you, given your comfort level, resources, and marketing priorities.
Here are some tried-and-true strategies to get you started:
Text Overlay and B-roll
If being on camera isn't your thing, consider using text overlay with B-roll footage. Capture lifestyle shots or use pre-recorded videos from resources like Canva, then add text to convey your message. Pair this with trending audio to get better reach!
These can be excellent for every phase of the consumer buying process. They can showcase educational content, share a point of view for brand building, tell a story, and more.
Quote or Tweet Videos
You can easily turn your insightful quotes or tweets into video content. These are easy to create using tools like Canva and work well on platforms like Instagram and Pinterest. Add a video background, overlay your quote, and you're good to go.
I like to pair these with a “Read the caption” text on the video and then expand more in the caption to provide your audience with more insight or tips.
Trends in Video Content
Every platform loves trending content. Even my tired and true marketing platform Pinterest, is built on trending and seasonal content. Participating in trending challenges, or finding trending audio and making it your own is a great way to hop on a trend, while still showcasing your authenticity.
As with all trends, it’s essential that you make sure they are aligned with your brand identity and values to attract the right viewers. Remember, one of the downfalls of trends is they can go viral, and this is often paired with attracting people outside your ideal customer scope which can skew your data.
Talking Head Videos
By far my favorite type of video content to encourage my clients to create are talking head videos. This is where you deliver valuable content face-to-face with the camera.
While these might not go viral, they are highly effective in building a deeper connection with your audience. You can record a simple video, much like an Instagram Story, or you can repurpose longer videos into smaller clips using tools like Descript and Opus Clip Pro to reach a wider audience on various platforms.
How to Implement a Video Marketing Strategy
Start by determining how video fits into your content strategy. You can either create fresh content centered on video or repurpose existing content into video formats.
Here’s a framework you can follow:
Decide Your Format: Choose whether to go live, pre-record, create short-form videos or a mix of all three.
Plan Your Content: Lay out a strategy that aligns with your overall marketing goals and which platforms you want to focus on. Remember, different platforms have different criteria for video content so understanding your resources and availability is huge!
This diversity in resources is why inside Brandmerry Academy we teach video marketing for live, pre-recorded, and short-form videos for multiple platforms including social media, Pinterest, and YouTube.Create and Edit: Use tools like Descript for editing, Opus Clip Pro for creating smaller clips, and Canva for creating engaging visuals.
Publish and Promote: Share your videos on relevant platforms. Remember, with all things marketing it’s important that you don’t try to be everywhere out of the gate. Choose one platform to focus on for 30 days, then add to your workflow from there.
CONCLUSION
Incorporating video into your marketing strategy isn’t just a trend—it’s a necessary tool for brand building.
Each format—live, pre-recorded, or short-form—offers unique benefits that can help your brand stand out. Start small, experiment with different types of video content, and watch as your brand starts to attract and engage more viewers.
As with all things marketing, consistency is key!
If you’re ready to dive deeper into embracing a more sustainable, and simplified marketing strategy, then the Academy might be the right next step for you.
Learn more about Brandmerry Academy at brandmerry.com/academy.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.