Brandmerry Blog Archives
2023 Marketing Predictions from a Brand Coach and Strategist for Entrepreneurs
Marketing is the one element in business that is always changing.
After we establish our brand foundation, our energy and attention goes toward brand awareness, lead generation, and signing client/ making the sale. These three tasks rely on a strong marketing strategy.
But, every single year it feels like there is a new focus on what we should be prioritizing within our marketing if we want to succeed. Sometimes we are subject to the platforms themselves, or new consumer buying habits.
And, as marketers, it's important that we pay attention to these changes. With a lot of conversations centered around the changing financial landscape, it's only natural that entrepreneurs are thinking about how to get ahead in 2023.
As someone who studies this work on a regular basis, looking for trends, changes, and ways to excel, I can tell you it's a lot of work! So, I've done the work in the hopes it will save you time and energy when preparing your marketing for the year ahead.
As we enter another year of marketing, which is sure to be full of challenges, experimenting, and awesome discoveries along the way, I'm sharing my top predictions for the year ahead.
Tune in now to hear:
Part One: The 4 marketing predictions for 2023 centered around brand loyalty, and marketing platforms!
Part Two: An additional 3 marketing predictions for 2023 that focus on the type of marketing to incorporate and what to prioritize in the new year.
The non-negotiables required of every brand wanting to be successful in 2023!
LINKS FROM THIS EPISODE:
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
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DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
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How to Refresh Your Website in 4 Simple Steps
Every year, around November or December, I give my website a little refresh.
Not a complete brand overhaul, or a new website, but just a little update. I find performing this website audit and making these updates before the beginning of the year gives me nice momentum heading into the new year.
Knowing that my website is a reflection of my current brand status, offers, messaging, and more always makes for an aligned feeling.
If you've got a website that is gathering a little bit of dust (i.e. hasn't been updated in a minute), I'm sharing some of my top tips for performing a simple website refresh in this episode of The Brandmerry Podcast.
Tune in now to hear:
The 4 main areas to focus on while doing your website refresh
How to audit your existing website so you're not completely redoing everything
Tips for doing the refresh quickly and not taking precious time away from your marketing efforts
LINKS MENTIONED IN THIS EPISODE
Emotional Branding Mega Episode
How to Write Your About Me Page
Get the New Brandmerry Quarterly Planner
Learn More About Roadmap to Freedom
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
6-Month Business Planning Guide for Entrepreneurs
Planning 6 months in advance in your business might feel a little intimidating.
It feels so far away! There's so much to do before then! Does it really matter if you're that far ahead?
From my experience, it makes a big difference in my productivity and business growth. When you have a game plan for the next 6 months it removes a lot of overwhelm, eliminates wasted time trying to think of what to do, and can actually make your limited time working on your business more efficient.
However, there are a few things you're going to want to consider when planning a full 6 months in business. It can't be as broad as your yearly goals, or as rigid as your 30-day goals.
In Episode 64, I'm sharing my 6-Month Planning Guide for Entrepreneurs so you can harness the power of planning and feel more intentional with your daily, weekly, and monthly activities.
Tune in now to hear:
How to plan the next 6 months in a simple and streamlined way (no fancy software required).
Why having your 6 months planned, will also help you determine your weekly workflow and why it's essential to have this system in place as an entrepreneur.
My bonus tips for effectively sticking to your 6-month plan (even if you haven't been great at it before).
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
6 Goal Setting and Planning Tips for Entrepreneurs in 2023
Do you struggle to stick with your new year goals?
Do you start the year with big ambitions, but lose momentum around February or March because you don't have an actionable plan in place?
Is the process of defining what to do and when overwhelming so you just say F it?
In the past, my planning journey has always teetered between two extreme levels.
From writing my goals every single year on notecards only to lose them days later. Or, being so rigid with the goals that I lose interest, don't have space for new ideas, and ultimately lose interest.
Over the past two years, I've found a nice balance between the two. It involves 6 steps I follow when planning out my new year intentions and goals.
I've found planning can actually be a fun process (who knew?) and lead to more inspiration and momentum throughout the year. This approach to planning has had a major impact on the success of my business and my personal life.
Today, in Episode 63, I'm sharing my Top 6 Planning Tips for the New Year.
Tune in now to hear:
How to track your progress toward your goals even when they don't seem measurable.
My #1 planning tip for entrepreneurs no matter what you sell, or how your business is structured (hint: it has to do with content).
Why quarterly planning is more important than your end-of-the-year goals!
SHOW NOTES:
Join the Brandmerry newsletter at brandmerry.com/subscribe
Sign up for the 90-Day Planner Waitlist at brandmerry.com/planner
Check out my favorite book on habits - atomichabits.com
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Determine What's Next in Business, When You're Lacking Clarity
Lately I've noticed a trend.
Entrepreneurs speaking out more and more about not having a plan for the new year.
Business owners not sure of their next step.
And, I'm one of them.
When looking from the outside in, it can always feel like people have it all together. That somehow, because they're making progress, that they know exactly what to do and when.
I've found this is not the case.
There is comfort in knowing that others are experiencing the same uncertainty, or lack of clarity that we might be as well. At least ,that has always been the case for my journey.
As we prepare to create life and business plans (intentions) for 2023, it's important to look at what it means to "have it all together" and to create the "perfect" business plan.
What would happen if we started the planning process by looking inward?
What would happen if we led with an intention of feeling something specific, and not hitting a specific number?
How would this impact our results, momentum, and alignment as entrepreneurs?
I'm exploring these questions and more inside episode 62 of The Brandmerry Podcast. Tune in now to this transparent, and somewhat vulnerable episode on planning.
Tune in now to hear:
My biggest takeaways and lessons learned when planning for the new year, that are impacting how I set intentions in 2023.
The misconception of what you "should" be doing as a business owner every single year.
The biggest ah-ha moment I experienced in 2022, and how it changed my life.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.