Brandmerry Blog Archives
How to Post Consistent Content During the Holidays Without Creating Anything New
Every year, around this time, I want to hibernate. No joke, my desire to go inward, celebrate the Holidays slowly with family, and take a break from creating new content, or creating anything new at all takes hold.
However, as a business owner I know it's important to not stop showing up, especially during a time when more and more people are online and spending their money during the Holiday season.
So, in 2017 I developed a strategy that I've repeated every year for 6 years and I don't plan on stopping in the future.
It involves a mass repurposing overload. Refreshing old content that has the potential to do well among the relevant topics, reposting or resharing content that's done well in the past, and saving me a ton of time.
It's a win-win. I grow my business and take a much-needed break. Today, on Episode 61 of the Brandmerry Podcast, I'm sharing how I find the right content, and reshare it in a way that doesn't burn out my audience.
Tune in now to hear:
Why repurposing your content is something I recommend every single entrepreneur do at least once a year in their business (and why Google loves it)!
How to analyze the data and determine which content to focus on.
My favorite way to reshare content to my email list, AND generate a new blog for the website (this is a good one)!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Create and Build an Email List With These 6 Steps
You've probably heard about building an email list before, but have you ever wondered what makes one successful?
Building an email list full of ideal customers is one of the best things you can do to scale your business. But, how do you build an email list from scratch?
There can feel like a lot of moving parts, so it's easy to ignore the process and just tell yourself that you'll grow your social media, or continue to pick your brand colors, but the sooner you have the pieces in place to grow your email list the better.
My challenge to you...start building your email list in the next two weeks! And, to help you with this process, I'm sharing exactly what you need to create your email list, automate your funnel, and promote it.
Whether you're just starting your email list or looking for ways to improve it, this episode is for you!
If you prefer to watch a full video I did on this process, you can tune in here.
Tune in now to hear:
The very first step in building your email list that doesn't have to do with your email platform, pages or any automation!
The 6 pieces needed to create an email list-building machine that works behind the scenes while you enjoy your life.
How I recommend promoting your email list so you can create consistent leads and sales in your business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
LINKS MENTIONED IN THIS EPISODE
Kajabi: An all-in-one platform for email marketing, payment processors, website, sales pages, membership platform, and more. Get a free 30-day trial!
Convertkit: Email marketing we love at Brandmerry. Try it for free!
Flodesk: A visually pleasing email platform that's great for beginners. Get a discount here!
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
5 Tips for Creating Consistent Content Marketing as a Small Business Owner and Entrepreneur with No Team
The key to effective marketing is consistency. Whether you're trying to sell products online, offline, or through social media, you need to consistently promote yourself and your business.
If you're a small business owner or entrepreneur with no team, then hearing that consistency is king (ahem Queen) probably makes you want to throw your laptop.
I get it, I'm not the first person to remind you of this critical element of showing up, sharing your brand, and getting clients.
You've heard it before.
You need to create consistent content if you want to grow your business.
Maybe this year you've felt all the excitement about implementing a new content marketing strategy only to fall off the wagon and create inconsistent results…
Maybe the results were slower than you would have liked...
Maybe life got in the way, again!
It can be frustrating, to say the least.
But, the reality is that consistency doesn't just happen, by chance, it is made. It is developed over time, and yes there are systems, processes, and mindset shifts that need to happen in order for it to stick.
Content marketing is a great way to market your business. But it takes time and effort to produce quality content on a regular basis. So how do you make sure you don't lose momentum when you start producing content?
Lucky for you, I'm sharing 5 of my favorite ways to improve consistency in your marketing! Tune in now to episode 59.
Tune in now to hear:
Why deciding you are ready to be consistent, and proclaiming it to your biz bestie just isn't enough to stick with creating consistent content.
The #1 thing I suggest entrepreneurs do once they've determined how, when, and where they will show up.
How the "all or nothing mentality" is actually keeping you from making progress, measuring results, and what to do instead.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
LINKS MENTIONED IN THIS EPISODE
ClickUp: My favorite task management software, and content organizer. Try it for free!
Kajabi: An all-in-one platform for email marketing, payment processors, website, sales pages, membership platform, and more. Get a free 30-day trial!
P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Switch On and Off When Working From Home
On a recent live video, a member of my community asked me, "How do you switch on and off from work?"
My response: put on my pajamas, hair in a bun, and pour a glass of wine. I even recorded this funny reel to show it in action.
All jokedsaside though, there is a process I follow every morning and every evening to switch on and off from work. This process has helped me not only become more focused on my projects while working, but more present with my family and friends when I'm not.
These simple strategies have a made a big difference in how I view my work time, personal time, and of course, vacation time.
When you work from home it's not always easy to separate the two, but with these tips, inside Episode 58, I hope you'll have a better structure for doing so with ease.
Tune in now to hear:
What I religiously do every single day when ending work so I'm pretty prepared and focused for the day ahead.
How my morning routine supports me as a mother, wife, and CEO, and the different elements I repeat daily to make sure I'm set up for success.
How setting boundaries with my clients, and myself, changed my relationship with my family!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build your brand and launch your website in just 45 days? Grab my free 45-Day Brand Plan to streamline the branding process, while still maintaining integrity and authenticity. Get it here →
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Choose Your Focus as a Business Owner
Life has a funny way of showing up when you're not ready for it.
As a business owner, this has the possibility of derailing your plans. What if I told you that this doesn't always have to be a bad thing?
I believe that if we reframe the way we look at "life getting in the way," and instead use it as an opportunity to focus on core parts of our business, we will find more harmony as entrepreneurs.
We can't stop life, and certain seasons will demand more from us. The secret is being open to adjusting as needed. Rather than fighting what's being asked of us, we can make more aligned choices in where, when, and how we show up - especially as it relates to marketing.
In Episode 57, I'm sharing a case study of how I recently used this practice in my life and business, and how you can steal my 3-part process when you need it.
Tune in now to hear:
Why sometimes you must adjust your business focus during a busy season in life when you may not have the time or energy to work fully in your business.
The 3-step process I follow to determine what and where I should focus my energy, so I continue to grow my business!
The difference between making small adjustments and taking a full break, and how to know when to do both.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build your brand and launch your website in just 45 days? Grab my free 45-Day Brand Plan to streamline the branding process, while still maintaining integrity and authenticity. Get it here →
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.