4 Things to Have in Place Before Your Brand Photoshoot
4 THINGS TO HAVE IN PLACE BEFORE YOUR BRAND PHOTOSHOOT
I can't speak highly enough about what a well-branded photoshoot can do for your business and brand. In fact, a few months ago I wrote a blog post on the 7 Tips For a Well-Branded Photoshoot, you can read more about that by clicking here >>
This blog will serve as an extension of that post, for the female entrepreneur looking to make a major impact with her brand photos and to carry her personal story and style into her photos.
Before we dive in I want to mention the importance of having a clear image of your brand! A photoshoot can amplify your brand to new levels, but if you aren't clear on the foundational message behind your brand, including the aesthetics, then you are basically throwing money down the drain. You can always learn more about developing your brand on my YouTube channel >>
Alright, let's talk about the top five things to consider when preparing for a brand photoshoot.
1) EMOTIONS OF YOUR BRAND
One of the foundational pieces I teach when it comes to branding is knowing how you want people to feel when they see or hear your brand, so you can only imagine how powerful this is when preparing for professional photos. Before you even start creating your Pinterest Inspiration Board you want to know what emotions, preferably your top five, that you want to communicate with your photos. It doesn't do anything to have a nice looking brand, you have to make people feel something if you want to grab their attention.
2) A photographer to match
This might be one of the second most important things you do for your photoshoot. Seriously, your brand photos have the ability to have you standing out online in no time (I know I keep saying that, but it is true) and because of that you want to find a photographer that can capture the true essence of your brand style. Remember the emotions I talked about beforehand? Well, I highly recommend researching photographers by looking at their past work, what do you feel? Do you feel anything, or are the photos falling flat? Do your brand emotions come through when look at their work?
Photographers tend to have a style they stick to regardless of what they are photographing, making sure their style matches what you envision!
3) Take into consideration your colors
You have your brand colors right? If not, I'd go back to the beginning and get these sorted out. Knowing your colors is an important step in the photography department because you are going to be using these photos to REALLY show up online. These photos are going to become your quote templates, your cover photos, your Instagram feed and so much more. Understand what colors compliment your brand from the beginning so you can pick out clothing, locations and lighting that fall in line with those colors. Now, I'm not saying you can only wear black and white if your colors are black and white, what I'm saying is if your colors are deep orange and green (cough cough**) then you might not be rocking hot pink, eating cotton candy, catch my drift?
4) Create a style to match
I hope you can see how each of these are building on the next - it only seems natural that once you've considered your emotions and your colors that you make sure your style is in alignment with all of the above. This is an easy one to get lost in, because so often we think we have to dress a certain way or look a certain way. Well, I'm here to tell you F that, no seriously F it. Your photoshoot should be an extension of you, I mean that's what your brand is. So if you don't wear dresses, like ever, don't go buy a fancy dress cause someone else did. Stick to what makes you feel confident and shows your true personality, just spice it up a bit.
Spend a few extra dollars on some new items, new jewelry, some new makeup and possibly a stylist who gets you - all of these elements will help you carry your personality into your photos and to your ideal client.
After having my first photoshoot in August 2016, I watched my brand really start to take shape! I started standing out more online, my brand had a consistent feel across social media platforms, my audience began to grow and my message became clearer to those I wanted to reach - all from a photoshoot.
However, just like with anything with your brand it has to start with you! You are your brand and everything else is just an extension of that.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>