Posts tagged messaging
How to Create Better Brand Messaging
 

How to Create Better Brand Messaging

May 9, 2019

Brand messaging is one of the most crucial parts of a profitable brand and business. If you want to make money you need to clearly communicate with your audience. In today’s blog, I’m sharing How to Create Better Brand Messaging and the 3 C’s you can’t live without.

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Brand messaging is one of the most crucial parts of a profitable brand and business. If you want to make money you need to clearly communicate with your audience.

In today’s blog, I’m sharing How to Create Better Brand Messaging and the 3 C’s you can’t live without.


Brand Messaging is one of the most important things you will do for your business. If you’re messaging is falling flat every single strategy, marketing tactic or advertising dollar you throw at it won’t help.

Today on the blog I’m sharing How to Create Better Brand Messaging and more specifically the 3 C’s you can’t live without if you want to create messaging that not only magnetizes, but also converts.

1. CONSISTENCY

This is one of the most important things that you have to have with your Messaging. If your messaging is not consistent you're going to break trust with your audience.

This means that you need to have a unified message for your brand - I call this core brand messaging and it's one of the things that I teach in my program Roadmap to Freedom but I'm gonna give you a little sneak peek.

Core brand messages are 10 to 15 messages that stand true for your brand as a whole not every single program, not just the things that you offer, but for your entire brand.

When you can create a unified blend of messages for your brand that allows you to have consistent messaging on every platform, including your website, your about me, your freebies, your Instagram profile, etc… it’s going to create consistency with your audience and it's going to build trust.

2. CONNECTION

What you are saying has to connect with your audience so one of the things that you need to know and one of the crucial parts of messaging is understanding who you're speaking to. Sometimes we create messages because we're like “Man that sounds good” and we forget about our audience.

  • What does your audience need to hear?  

  • What do you know about your audience that can make your messaging even better?

You always have to focus on the connection  - is the connection there with your audience?

To identify this you need to know what they're struggling with, what they desire and what's standing in their way.

This will allow you to create messaging that hits all of those touch points and will create a deeper connection with your audience.

3. CLARITY

You need to clearly state the benefit for your audience. Again ideal client work is one of the most important things that you can do for your brand as it affects every single thing that you create but it plays such a big role in your messaging and marketing.

When you're creating these messages, yes you're sharing what it is you do, yes you're sharing your story, but if you can't clearly state the benefit of those things in a way that has your audience going “Yes I need that, I want that, sign me up!” then you're going to miss the mark.

It’s so important that you have clarity around what your message or what your product or service ultimately provides.

Making sure your audience can see how that benefits them is essential for strong messaging.

You can be putting a ton of content out there on social media, you can be putting a lot of money towards advertising, but if your messaging isn't strong it's not going to work in your favor.

Messaging is one of the coolest parts about branding and one of the things I absolutely love about teaching.

If you want to hear more about messaging, which is actually only one part of my process then be sure to sign up for my free masterclass at brandmerry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
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Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

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How to Use Facebook Messenger Bots For Your Brand {Video Inside}

How to Use Facebook Messenger Bots For Your Brand

How to use Facebook Messenger Bots for your Brand | Facebook Marketing Tips | Boost Engagement | Business and Branding Coach | Michelle Knight of Brandmerry

In today's video I'm going to be sharing with you three simple ways to use Facebook Messenger bots, specifically mini chat, to not only grow your audience, but also increase brand awareness, and more importantly, engagement. But before I dive into those three simple steps, I want to share with you an upcoming masterclass that I'm hosting on how to create an authentic brand that allows you to grow your community with ease and leads to more clients. You can find an upcoming time and all the information in the link below.

But before I jump into those three simple steps, I want to go ahead and invite you to an upcoming training that I am doing. I'm going to be sharing five steps on creating an authentic brand that grows your loyal community and leads to more clients. You can join here: https://brandmerry.com/authenticbrand 

1. Using Messenger Bots for Live Video Notification

This has been so much fun for me in my brand and business, and I'm so excited to share it with you, because it has really not only increased live viewers, but also increased engagement, which is so important with the social media algorithm. We want people not only showing up to watch, liking and hearting your content, sharing and commenting. All of those pieces are really, really important.

So the more people that you can get on the actual live video, as opposed to watching it on replay, is going to help you stand out online. So how do you do this with mini chat? So there's so many different ways to use Messenger bots, but I absolutely love creating a really simple form in Manychat for an upcoming live video that you are hosting. Maybe for you it's a live video, a live training, a challenge, or a weekly or biweekly segment, like Mondays with Michelle, which I do biweekly on my Facebook business page.

Creating a really simple opt in form using Manychat, putting a cool little title telling them if they sign up they'll get a notification right in their Messenger box, so they don't miss a single thing. Then, when they sign up, you can schedule a broadcast to all of the amazing women and men who have signed up to get the notification, and send them a really cool notification that says "Oh my gosh, we're live." They can click the button and join you live right there and then.

It's also a really cool idea to follow up with any posts afterwards asking if they have any takeaways or questions, or reminding them about a special offer that you mentioned on the live video, which they will hopefully be live on, with that really awesome reminder.

It takes the guess work out for people wondering "When is that person going to go live? Do I have to set a reminder?" And what if they forget, because life gets in the way. We are all by our phones most of the time, so it's really cool to have just a little Facebook Messenger pop up and say "Oh yeah, I'll watch right here on my phone."

2. Using Messenger Bots for Pre-Enrollment to a Launch

So maybe you're rolling out a new course, or a new program, and this is a strategy that I absolutely loved doing for my signature course, Your Brand New Adventure. And it worked really, really well. So what I did is I created a wait list on my website, by embedding a Manychat form onto my website, so that they could go to my website, to the sales page, and click to get a messenger reminder when the cart opened.

Then about a week before the cart opens, I sent a Facebook message to them, just letting them know that they had signed up to join the wait list, and the offer was now available. It was so powerful, I had 50% women buy on the very first day, and the other 50%, yes 100% conversion on a wait list, signed up before the cart closed.

And all I needed to do, because they were an engaged audience, is send them a reminder message mid way through, just letting them know that that special pre-enrollment offer was ending, and then again on the final day, saying "Hey, now if you're interested, here's the information to learn more."

It saved me a ton of time when it came to pre-enrollment for my launch, I didn't have to send out a ton of emails. It was just three simple Manychat messages, and I was done. So it's a really cool tool to use in your arsenal.

One thing to keep in mind is that Manychat and other messenger bots do not allow sole promotion. So you want to make sure that the people who sign up for your wait list are engaged before you actually promote a free order. In order to do that you can add a couple of questions like "Are you still interested in the Brand New Adventure that you signed up for. Click yes or no." And once they respond, they will be considered an engaged audience.

3. Using Messenger bots to Announce a YouTube Video or a Blog Post that just went live

This is really important, especially when it comes to YouTube, because Google wants to see that people are responding to the video shortly after it's published. And the same goes for your blog post.

So the more eyes that you can get on that content right away, the better. So using Messenger bots to send reminders to your audience when a blog post is published, or a YouTube video is live, is really, really powerful. You can create a simple signup using something like Manychat, where they can just sign up for notifications, and then every week, or biweekly, or whenever your schedule is for your blog, or your YouTube channel, you can send a little reminder to their inbox saying "Hey, here's today's topic. I'd love for you to head over to the website, or YouTube. Hit like, write a comment, and let me know your feedback."

It's a great way to get instant feedback, and instant eyes on the content you're creating. Messenger bots are seriously exploding, and I'll share with you my personal favorite, which is Manychat. It's free to use, it's a really, really great tool to add to your online business. But it's really important because it improves engagement, and engagement is so important with the way Facebook, Instagram, Pinterest, basically every single algorithm, is functioning today.

So the more people that you can get onto your live videos, or into your programs, on to your blog posts or your YouTube video right away, the better it is going to be for you and your brand. But here's the thing, I shared with you three simple steps today on how you can incorporate Messenger bots, but if you don't have a clear voice for your brand and your business, none of that stuff, that fancy stuff, makes any sense.

Which is why I'm really going to encourage you one more time to join me for my upcoming masterclass on five simple steps to create an authentic brand that allows you to grow your community with ease, and leads to more clients. You can click the link right here https://brandmerry.com/authenticbrand to sign up at the time that works best for you.

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to YouTube and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://youtu.be/zc19LlZCIu0

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
Crafting Your Brand Messages with 3 Must Have Tips

Crafting Your Brand Messages with 3 Must Have Tips

Crafting Your Brand Messages with 3 Must Have Tips | Branding Tips, Brand Messaging | Brandmerry

Today I'm talking to you all about messaging. You guys, messaging is my freaking gluten-free bread and vegan butter. Here's the thing. Messaging is key. It is so freaking important, and I don't want us to get confused between content and messaging, because I truly believe that content is the live video that you put out there and the social media posts that you do. The training that you make. The freebie that you create. Your messaging is the core. Your messaging is really what it is you do and why your audience should care. I say this a ton, but if you can read a piece of content and you can't identify why your audience should give a shit about that piece of content, then your messaging isn't strong enough.

#1: Why Should Your Audience Care

I have written emails and asked myself that question at the end, and it was like you're just talking about nothing here Michelle, delete it. It's so freaking true. That's the number one thing. Let's dive right in. Number one is ask yourself why should my audience care about what I'm saying? If you can't answer that, it's time to dig a little bit deeper. Messaging is key, because messaging really paints a picture of what it possible for your audience. I love using messaging as a core of my business, so I actually work with all of my clients to create 10 to 15 core brand messages that say what they do, why their audience should care, and how it benefits their audience. Building basically their programs, their content, everything from these 15 core brand messages.

#2: Go Further

Number one again is asking your audience, asking yourself why should my audience care? Number two, is going further. Oftentimes we'll write a bullet or we'll write, "Hey, if you join this freebie, you'll learn X, Y and Z." We'll say something like, "You'll learn how to really tap into your story." I don't know about you, but I just heard crickets between all of my audience, because unless you really know me and have been following me for six months, you're probably like, "Great Michelle, I'll let you tap into this story, but I don't know what that actually means for me."

I always tell my audience, go a step further. When you think you're done, keep going further. If I thought I was done with tapping into your story, I would be so freaking wrong, but if I went a step further, I would say, "Hey, tap into your story so that you can create that standout brand and really position yourself as an expert online." That's something my audience knows to be true. That is something that my audience can say, "I need that." Because that's the key to messaging. We want our audience to basically raise their hand and say, "Give it to me, please."

Talking about connection, we're talking about the connection and the trust that you built that has your audience saying, "I need that. I want that." If you're no longer feeling so pushy with your offers, because people can read exactly what is in your offer and say, "Oh my gosh, give me that now please." Again, you want to really take it a step further. When you think that your messaging is clear, ask yourself why should my audience care, and frame it in a way that your audience actually understands. I'm going to give you a really good example because I just love examples. I don't know about you. Oftentimes I'll ask my clients, "What does your audience want?" They all want more money. Great, but what do they really want? They want more money so that they can go out and buy things.

#3: Be Specific

What would they buy? What would they buy with that money? They want to travel, they want to take that dream vacation, they want to save for their home, they want to have money so they can leave their nine to five, they want to be able to send their kids to a good school, they want to pay off their debt. Now we're talking. Now when you create messaging, rather than say so that you can make a bunch of money, we'll say, so that you can pay off your debt, finally feeling free from the burden of debt. So that you can take that trip that you've been planning in the back of your mind for five years. So that you can leave your nine to five and spend time with your kids. Suddenly your audience gets it, and it clicks like this, and it's amazing. That's what the messaging should do.

A few things. I want you to ask yourself, "Why should my audience care?" I want you to always go a step further. I want you to be specific with the results that your audience is looking for, and I want you to be really clear. I want you to be clear with what you do and again, why and how it benefits your audience and I promise you that you will see as opt-in rates go up, you will see conversions go through the roof, you will see your ad costs move down. It's really amazing what happens when you spell it out for your audience and have your audience saying, "I need that. Give it to me, please."

It makes marketing so freaking easy. Take the time, do the messaging work, get really crystal clear on that, constantly asking yourself, "What more could I offer here? How specific could I be? Why should my audience give a shit?"

IF YOU WANT TO WATCH THE ENTIRE VIDEO WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/dKFAQe4awjs

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Brandmerry

 
Branding and Business Coach | Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
3 questions to ask if you're feeling OVERLOOKED in the online space

3 QUESTIONS TO ASK IF YOU'RE FEELING OVERLOOKED IN THE ONLINE SPACE

Let me paint you a little picture.

9 times out of 10 it isn't your copy it is your messaging. The messaging of your brand needs to be clear and specific before you can expect people to react, engage and buy from your social media posts. I'm giving you 3 questions to ask yourself today!

Client: "No one is responding to my posts or emails and I'm not selling anything, I think my messaging is off."
Me: "Well let's have a look, send me your message."
Client: **sends over a FB social media post**
Me: "This is copy, not your messaging. Fixing this isn't going to fix the problem."

Let's all look at copy as the surface level and your messaging the core. Your copy matters obviously, I mean I did an entire challenge on this, but if you are REALLY struggling most likely it isn't what you are saying, it's WHY you are saying it.

Your messaging, just like your brand, is the core of your business. When we rush into writing newsletters, social postings, FB ads, etc... without having a clear idea of our core brand messages, we end up flailing around just hoping someone will engage with us.
Sound familiar?

I'm not pointing fingers, I've done it too - in fact that is basically ALL I did this time last year. Sure I was visible and I was "marketing", but nothing was happening. I spent three months going live, hosting trainings, showing up in multiple groups, etc.. and not one single potential client was paying me ANY attention. Why? Because I wasn't clear on EXACTLY what it is my brand and business was built around.

Think of a mind map. Your core message is in a circle in the center and from there you have countless stems that point to your programs, social media posts, live streams, courses, etc...

When you create a brand around these messages everything flows seamlessly to them and you avoid confusing the shit out of your potential clients.

If you are struggling with your messaging, ask yourself these questions:
⇉ What do I teach/ give my clients?
⇉ Why do I offer these services?
⇉ How do they grow from them?

When you have these fundamental pieces in place your copy becomes more clear, your intention becomes more clear, you attract the people who you want to work with and so much more.

Messaging is a HUGE piece of the puzzle when it comes to launching and running a successful business, again you gotta trust me on this because I've lived it. When I took the time to really focus on my messaging I started consistently signing clients into my 1:1 program, growing my community, selling my courses via funnels, etc. I'm living proof that your messaging DOES matter, especially in the online world.

So, if your social media posts aren't performing how you would like them too, get to the root of the issue, before dealing with the surface level shit!

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P.S. That's why in Roadmap to Freedom we spend a lot of time on building the core brand messages for your business before we dive into writing any copy, creating a brand, creating programs and more.

In fact here is a little piece of what we focus on in Roadmap to Freedom:

FIND YOUR MESSAGING MAGIC & START BUILDING YOUR RECOGNIZABLE VOICE ONLINE

🔶 Create messaging that speaks directly to your audience, showcases your personal story (you know that thing that makes you different) so your dream clients are instantly magnetized to your brand and business.

🔶 Create your core brand messages, by tapping into your story and purpose, that allow you to seamlessly carry your personal brand into every single aspect of your business, making selling about connection and not being pushy,

🔶 Learn more about the main social media platforms, so you can decide which areas to focus on first, so your message becomes consistent and has a larger impact and influence.

LEARN MORE ABOUT ROADMAP TO FREEDOM >>


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Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

What to Include In the About Me Section of Your Website

WHAT TO INCLUDE IN the ABOUT ME SECTION OF YOUR WEBSITE

Besides the actual services you offer, the About Me or My Story section of your website is hands down the most important piece! Why? Because it's all about the trust factor when selling your services or products and if people don't know a single thing about you, besides your title, they definitely aren't going to trust you.

The key to an About Me that resonates with your audience is sharing your story (are you surprised I said that? probably not!). While, in the past, it might have been a place to copy and paste your professional bio, it is now an excellent platform to share your why, purpose and the nitty gritty about your story.

If you want to see a more in-depth explanation of How to Uncover Your Story go here >>

But just to recap:

1) Identify the three major transitions or chapters of your life (this is your new About Me).

Writing your About Me section for your website doesn't have to be overly complicated, it's just storytelling right? I'm sharing with you the three key pieces to uncovering your story and six ways to make your About Me section become a top converting page on your website!

2) Identify the connector between your transitions (this is the theme or general message of your About Me).

3) Identify how you want your audience to feel when reading your About Me (this helps you determine where to add emphasis and what photos to choose).

The general setup of your About Me page should clearly explain, to your audience, where you were, where you are now and how you got here. It is designed to inspire your audience, relate to them on a very personal level and show your vulnerability so you can begin to build trust.

Your About Page should be at minimum 2-3 paragraphs touching on the important points, but I have found a longer, more descriptive story really captivates your audience. If you want to check out an example go here  >> READ MY STORY

Aside from sharing your story, there are additional key pieces to include to make sure your About Me turns into a high-converting page on your website:

A beautiful banner

This is the first opportunity to grab your audience with a beautiful tagline and photo, that clearly represents your personal journey.

Photos of you throughout

This allows you to give a visual representation of your journey and to have your audience feeling something. This is one spot on your website where the photos don't necessarily have to be professional because a more personal feel does better.

Bolded text

As I mentioned earlier, it is important to highlight the parts of your story that are VERY important and you want your audience to remember. What could you share that would have them clicking for more? Always just assume your audience is spending 15 second on your webpage (cause that is totally the average) and you want to tell them a great preview with your bolded text.

YOUR HOOK

An excellent place to add your hook, you know the thing you do for your biz, is near the end. If you follow the structure of storytelling and pain a picture of where you were, your transitions and finally where you are now, you set yourself for an amazing opportunity to share your business.

Call to Action

Your About Me is an excellent resource to transition people to your services or products. Add a simple banner or button to the bottom of your story giving them next steps. Here is an example of mine

Your FREE OFFER

Don't overlook this opportunity to get people on your list. Remember, you've been sharing your truth and if they are still reading at this point, they probably already trust you at some level or at the very least want to learn more. Not only are you growing your list, but it's someone who already knows your story - major win!

Did you love the information in this blog post? If so feel free to grab my free website checklist below and share this blog post!

Branding and Business Coach

P.S. You don't want to miss out on my 3 Simple Steps to a Client Converting About Me Page! It's a complete free resource for you and you can GRAB IT HERE: brandmerry.com/freeaboutme


Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>