Posts tagged creating your business
How to Find Time to Build Your Business as a Mom
 

How to Find Time to Build Your Business as a Mom

May 23, 2019

When you are trying to build a business as a mom it never feels like you have enough time, but the truth is we all have the same 24 hours in a day it’s just about how you use them. Learn my top 4 tricks on the blog.

Prefer to watch, instead of read? I’ve got you boo. Head over to Youtube to watch a quick 6 minute video!


Where are my mompreneurs at?

It is so true that being an entrepreneur is hard freaking work, but you add kids to the mix and that’s a whole new level.

And it’s something so many entrepreneurs don’t understand. That’s why I love supporting women in building, launching and scaling their brands because I get it!

I built my business from zero to 6-figures a the same time I was raising my son - in fact my business is as old as my son because nothing says “It’s time to start a business” like just giving birth.

So when I tell you I get that it’s hard to find the time to bring your dream business to life I want you to know that I understand it is hard, but it’s not impossible.

Today on the blog I’m sharing my top tips for making it happen.

#1 GO ALL IN

I know what a touchy subject to start, but the truth is if you’re half in and half out of creating this business it’s not going to work.

You’ll always find a reason WHY you can’t work on your business, it’s too easy to get distracted, do you’ve got to make the commitment right here, right now.

The cool thing is I’m not asking you to choose, because you don’t have to. You can be both an amazing mother and entrepreneur, it’s not an “or” situation, it’s an “and” situation.

There are women out there doing this every single day, there is no reason why you can’t too.

#2 BATCH YOUR TIME

I talk about batch scheduling in my blog all about content creation here, but if you plan to build a business with a kid and you’re not doing this it’s going to be so hard.

It’s time to pull in the forces girl, your partner, your friends, family, babysitter, call your best friend from high school who also has kids and swap services if you have to, but get yourself at least 3 hours a week uninterrupted.

Trust me you’ll get more done in those 3 hours than you will in 10 with a little one at your feet and productivity is key if you want to grow your business.

#3 CREATE TIME

Yes it’s possible! You have a choice on where you spend your time. So where’s your time going right now?

  • Are you binging on some Netflix?

  • Do you drive a bunch, but not using that time efficiently?

  • Are you a social scroller?

I see you - no judgement.

But, the reality is you’ve got 24 hours in a day, how are you using it?

There’s a super easy way to figure this out and something I have all my clients do and it’s a time evaluation. Take 3 days to track your time and see exactly where it’s going. Then prioritize (business and family) and leave the rest behind, at least for now anyways.

Oh and speaking of wasting time in the car. I use to commute 2 hours to work and I’d listen to podcasts for inspiration on the way to work and voice record my social media posts and emails for the week on the way home.

IF you want it you’ll do it.

#4 TRELLO

I feel like I talk about Trello as least once a week, because I love it so much. Recently I did wrote a blog on productivity and focus where I shared how I use Trello in my life and business.

You can’t organize all the things you need to do blindly and why should you there are free tools at your freaking fingertips. One of them is Trello!

I use Trello to organize my weekly schedule and give myself the flexibility to move things around as needed. It’s great for measuring my productivity, allowing me to see what needs to be done every morning and gives me the flexibility to reschedule if needed. My main goal - get it done by the end of the week!

Look, if I didn’t believe you could do it I wouldn’t write this blog or make this video, so please remember that you are worthy of having a successful business and a thriving family.

If you want to learn more about my journey + the complete Roadmap I followed to build a business that sustains my family, gives me the freedom to be with my son AND create a business I freaking love? You can watch this Netflix-style masterclass here.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


3 Mistakes to Avoid When Starting Your Business
 

3 Mistakes to Avoid When Starting Your Business

May 16, 2019

Starting a business or find yourself spinning your wheels? You might be making one of these three mistakes. I’m sharing the worst three mistakes I made in the first eight months of having my business and how to avoid them if just starting out.

Prefer to watch, instead of read? I’ve got you boo. Head over to Youtube to watch a quick 5 minute video!


I made a lot of mistakes, I mean I think it’s part of the game, but my goal - to help you avoid some of the worst.

In fact, today on the blog I’m sharing 3 mistakes that I’ve made so you can hopefully avoid them (or at the very least stop doing them now) in your own business.

I’ve been in business 3 years so one mistake a year right? WRONG! And if we’re being honest most of them happened the first 8 months of business.

So without further ado, let’s dive in.

#1 BUILDING MY FIRST WEBSITE

It’s like the entrepreneur plague! You want to be official so you spend so much time building a website no one is going to find. Seriously, no one will know it exists and no one will just stumble on it in the beginning.

Unless you are trained in SEO and implementing on your new website the odds of people finding you via search is super slim.
Entrepreneurs spend all their time and money in the beginning building a business when they should be spending it on social media to build a community - which is FREE btw!

If I were starting over I’d spend 8 months building a following on social media (just one), talk to people, discover my voice and then build my website!

#2 NOT NICHING DOWN

Major facepalm on this one. No joke I use to call myself a Freedom Coach - what does that even mean? I was trying to be too much in the beginning and struggled to effectively attract and communicate with anyone.

When I finally got specific in focusing on branding and even more specifically around storytelling everything became more clear.

If I were starting over I’d take time to REALLY think of what gap and market I wanted to fill in the online space. And I’d keep going deeper and deeper until I could clearly communicate what I do! This right here can be the difference between your first client and the struggle bus.

Want help with this? Grab my free niche guide here.

#3 BRANDING DONE WRONG

In the beginning, I was so lost. I did it ass backward and dove right into researching other brands in my industry and deciding on the aesthetics. Do you know what happened?

I spent 8 months building and then scrapped it all! It in no way reflected my message or story and therefore freaking sucked.

If I were starting over I’d define my niche, learn more about my audience (social media), tap into my story, define my messaging AND THEN choose my visuals.

I did this btw - months later and as a result, I’ve not had to redo my brand in 3 years, just elevate it as I grow as a person! Now I teach other entrepreneurs how to do the same.

Want to learn more about my journey and sign up for my Netflix-style masterclass where I’m sharing a complete Roadmap of the steps I took? You can watch this video on your time here.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


New Entrepreneur Shopping List
 

New Entrepreneur Shopping List

April 12, 2019

New Entrepreneur Shopping List - Starting your business can be overwhelming, especially when you see all the options available to you in regards to systems and products. I’ve made it super easy in this post to give you my top recommendations for new entrepreneurs so you don’t have to waste time searching the internet. Plus, you’ll get some freebies from these amazing providers as well!

Starting a business can be super overwhelming. You can go from “Wohoooo, this is happening!” to “Holy Sh*t! Where do I even start!”

There are countless options on the internet that you can use for list building, sending emails, collecting leads, housing your course, accepting payments, designing, etc….

Seriously, that list goes on and on and on.

When I started my business not one single person told me what I should be investing in for my business. I was bootstrapping my buns off so I did a lot of research to find the right platforms that worked for me and my clients. Now three years later I’ve come to love a few specific platforms and tools and recommend them to all my clients.

So I thought why keep them to myself - so many of you need this information in your back pocket.

If you’re a new or aspiring entrepreneur read on for my Ultimate New Entrepreneur Shopping List!

1. Kajabi

If I had known about Kajabi from the beginning of my business it would have saved me so many freaking headaches. Now, we are working on moving all my stuff to Kajabi because it can do #allthethings. Kajabi is an amazing platform that allows you to house your website, grow your email list, house your courses and accept payments.

Some of my favorite features in Kajabi are:

  • Course Creation

  • Membership Sites

  • Email Marketing

  • Lead Generation (including landing pages)

  • Automation (i.e. sales funnels)

  • Webinars

  • Accepting payments

It’s now my #1 suggestion for entrepreneurs because it’s that good. The best part is even if you don’t have a course or membership site now you can grow into it. Now, I know it might seem like a scary investment right out of the gate, but when you add up all the individual platforms trust me you’ll spend just as much and end up switching later. You can test out Kajabi for 30 days for FREE.

2. Email Marketing

If you’re really bootstrapping or currently loving your website provider, you still need a strong email marketing platform. A community is everything when you are starting out and you NEED to be connecting with them beyond social media.

Creating an email list allows you to stay in contact with your audience, build trust with them through consistency and ultimately sell your offers and products, so this is an area you can’t skimp. I love Convertkit because it gives me the high-level segmenting (like Kajabi) without a major price tag.

If you’re looking for an email platform that can grow with you, I highly recommend. Get a free trial here.

3. Roadmap to Freedom

Shameless plug? I think so. Look, I’ve been doing this business thing for a few years now and if there is one thing I see so many entrepreneurs missing it is a step-by-step plan that supports them from start to finish.

I know if I had this at the beginning of my business I could have grown even faster. And this step-by-step plan does not mean starting on social media - that’s a big fat NO!

It’s following the 5-step roadmap to build a solid foundation, community and so much more. I’m sharing this exact roadmap in my upcoming masterclass, sign up here.

Want to learn more about the Roadmap to Freedom program that has helped so many women creating a thriving online business that allows them to make money on their terms and create a life bigger than their dreams? Head here: brandmerry.com/freedom

4. SmarterQueue

It’s no secret that social media is one of the best free tools for growing your business. It’s important when utilizing these platforms (think Instagram, Facebook, Pinterest, Facebook Groups and more) that you are consistent.

If you’re currently flying by the seat of your pants and coming up with content every day you’re going to get overwhelmed super quick AND if you’re posting your content once and then letting it drift away into the social media black hole you’re wasting time.

Enter SmarterQueue! SmarterQueue allows you to pre-schedule your content across multiple platforms and evergreen your content, meaning you can recycle your posts every few weeks so your great content is actually seen.

You need a social media scheduler for your business and your sanity and SmarterQueue is my favorite. Test out SmarterQueue for 30 days

5. Trello

And finally we get to my favorite topic...organization! Remember when I talked about flying by the seat of your pants and how that just doesn’t work?! Well, there is an easy and free fix to this and it’s Trello.

Trello allows you to create boards for your business, organize tasks, evergreen recurring tasks, communicate with team and so much more.

I don’t go a freaking day without utilizing my weekly Trello board and have boards for all areas of my life, including our full-time travel schedule. Read more about how I use Trello in my business.

And did I mention it’s free? There is literally no reason for you to NOT sign up. Sign up for Trello

There’s a lot of information, tools, resources, etc in the online space (mine included), but it really comes down to finding something that works well for someone else, testing it for 30 days and making modifications.

Trust me when I tell you I’ve done the testing and these are my top recommendations and shopping list for new and aspiring online biz owners.

Reminder: If you’re just getting started I highly recommend Kajabi so you don’t have to piece it all together and can create a platform that grows WITH YOU!

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


3 Questions to Ask When You Have So Many Business Ideas
 

3 Questions to Ask When You Have So Many Business Ideas

10/25/18

3 Questions to Ask When You Have So Many Business Ideas | What to do when you’re multi-passionate, how to come up with a business idea | Brandmerry.com

What do you do when you have all these amazing ideas in your business? This is something all of my clients have been struggling with this week. They have so many ideas, and because of that, they aren’t taking action on any of them. I see this a lot in the online space and something I believe I’m really good at is action taking. How to take action and when.

There are 3 main questions I want you to ask yourself when you’re having a lot of ideas. These questions will help you navigate through your ideas and decide which will benefit you the most at which time. The reality is if we’re trying to implement all of them at once, they won’t be as good.

1. How does this idea actually feel?

Ask yourself where this idea came from and is it coming from a place of inspiration or a place of “oh I have to do that to be successful.” Is this something you are doing because someone else is doing it, and if so, how does that feel? Find out if it’s something you really want to do or if it’s something you feel obligated to do. Is this coming from a place inspiration or a place of desperation?

2. Will this move the needle forward?

We have to constantly be doing things that are going to keep expanding our business. We have to constantly be thinking about that end result. What are you going towards? Is what you’re doing now helping you get to that end result? Or is it just going to take up time and energy? If this is just adding more to your plate, and it’s not going to move the needle forward and help you get to that end goal, it’s not something you need to focus on right now.

The biggest block I see is that people are afraid if they don’t do it now, they won’t ever have the opportunity to do it. But you can decide at any moment what you want to do. Your ideas can happen at anytime. Just because we don’t take action on something right here, right now, doesn’t mean we can’t come back to it when the time is right.

3. What needs to happen to make this idea come to life?

This is a big thing. We sometime forget to direct what needs to go into our ideas. I believe there is value in putting energy and love and attention towards something, giving it our all, to make sure it works. So you need to ask yourself “what does my time look like?” Do you have the time to be doing it right now? What are the things that need to happen and can you make space for that to happen right now?

Once you’ve asked yourself these 3 questions, you can really decide if this is a business idea you should start right now, or if it’s time to take action right now. You have to be really honest with yourself. But the biggest thing is ripping off the bandaid and taking action. Once you’ve made the commitment, and you know what you need to do to implement your new idea, you need to TAKE ACTION.

And if you’re still struggling, do you know what your end goal really is? You have to be really clear and where you want to end up, so you can decide which pieces to focus on now.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/462769990911822/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Set Healthy Boundaries for a Successful Business
 

How to Set Healthy Boundaries for a Successful Business

August 30, 2018

How to Set Healthy Boundaries for a Successful Business | Brandmerry by Michelle Knight Branding and Business  Coach  

If you start getting into the habit of setting boundaries in your business, even if you're just starting out, it's going to make a huge difference. Today I'm sharing some small adjustments you can make in your business to set healthy boundaries. 

You should be creating a business that compliments your ideal life of freedom and not one that takes away from it, but it's easy to kind of let your business take over. You have to make a conscious effort to create harmony between your business and your life. 

In today's blog post I'm sharing how to set boundaries outside and inside your business. Feel free to read or scroll to the bottom to watch the complimentary video.

Setting Boundaries Outside Your Business

You have to be open to communicating with your friends and family what it is you really do. You're not just staying at home, or hanging out on Facebook all day. We have to understand that there is going to be a time to dedicate to our business and a time to dedicate to our family and friends.

We have to find that harmony - and you'll notice I don't say balance because to me balance seems like 50/50 and it may not always be 50/50. Harmony is about the ebb and flow, which is more realistic when running a business. Think about a launch - you're not always launching, but it's a time when your business needs more love. 

How can you communicate with your loved ones when you're going through a launch and are a little busier within your business? 

There is no exact formula or percentage between your business and your family. I don't believe in them because it's going to be constantly changing. So you just need to be aware if you are working all the time or if you're neglecting your business, and make the adjustments where needed. You have to honor the seasons of your business and your life. 

Ben, my husband, knows my schedule. He knows when carts open when I'm launching, when I have downtime, and that helps our lives run smoothly. Make sure your family is aware that this is your passion and to support you during those busier times in your business.

Having those conversations is so important, because it allows you to give yourself permission to be fully present in your work and with your family. 

One of the biggest things for me was creating my office space, so I can shut the door when I need to. If you need to, move your work. I love blocking time off to go work at a coffee shop if I know that I have something big to get done. 

Even for things that aren't business related. If I want to take Cal, my son, to the Zoo on a nice day - I will block that out in my calendar. That is stepping into that CEO role.

Give yourself permission to love your business and also love the people around you. Understand when you need to love on your business or love on your family. And when you're with your family, remove the distractions. Stay off your phone. But also remember that no ones perfect, so don't get down on yourself if you break the boundaries every now and then. 

Action Steps: Block out the time in your calendar and honor it, create an "office" space, leave your home to work, when you're with your family remove distractions.

Setting Boundaries Inside Your Business

The biggest areas you need to set boundaries for yourself are on social media, emails (clients) and tech. From my experience those are the most significant time suckers.

Boundaries online. Some of my favorite tricks to making sure I don't get sucked in are to put myself on a timer, so I'm not spending all of my time in these areas. Another strategy is to set one or two times a day where you check your email. If someone emails after that, you can respond the next day and the same for your Facebook groups. 

Boundaries with your clients and your audience.  It's really important that you are clear from the get-go what your clients can expect from you and what you can expect from them. One thing I do with my clients is give them a 24-48 hour response time. If they email after I've already checked my email that day, they aren't going to get a response until tomorrow.

This actually empowers your client because it gives them room to explore their own answers and ideas. My favorite thing is when I get an email on Friday night with a bunch of questions, and yes some of the questions will require my guidance, but come Monday they have already figured out a lot of their questions and now feel confident taking action in their own business. 

Boundaries with yourself. One of my mentors told me some advice that has changed my business this year and I want to pass that on to you. Stop working 15 minutes before you think you're done. We can push ourselves, but that will just lead to burnout and frustration. I could probably work 12 hours straight, but that's not good for me, that's not good for my soul, and that's not good for my family. 

Action Steps: Set an alarm for when you are going on social media, block out time in your calendar for emails, stop working 15 minutes before you think you're done.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/2196704633944875/

And be sure to sign up for future live videos so you don't miss a thing: brandmerry.com/live

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!