Posts tagged business
5 Tips to Improve Your Website Conversions
 

5 Tips to Improve Your Website Conversions

July 16, 2019

Looking to improve your website conversions? Then this blog post is for you! It’s not enough to just attract people to your website we want to keep them engaged. Learn my top tips for improving website conversions and exactly what you need to make sure you don’t lose warm, engaged leads.

Want to watch the full video where I shared the 5 tips and so much more? Scroll down to watch instead of read.


Your website can either work for you or against you.

And, I go against the grain a bit in the industry by saying you absolutely do need a website, I mean why wouldn’t you have one? It can work for you in your sleep!

We often talk about funnels working for us on automate, but what about your website.

Today, we are getting the majority of our website traffic from Google, which means free, and therefore are growing my list for free as well.

However, not everyone is focused on this, so today I want to share 5 quick fixes you can use to improve conversions on your website.


1. GRAB ATTENTION RIGHT AWAY

You have 15 seconds to keep someone’s attention on your website. The majority of the people who land on your website will be cold audiences, meaning they don’t know you, so why should they stick around? You’ve got to capture their attention with bold visuals and strong copy right away. Choose photos or videos that speak to how your audience wants to feel and showcases your service, lifestyle or product easily.

2. CLEAR BRAND STATEMENT

This needs to be the first thing people see on your homepage. I like to refer to this as finding your Superpower, and is something I teach in my course You! Branded. What do you want to be known for in your industry and what does it provide your ideal client? For instance, when you land on my home page you see a header that says, “Create a Profitable Brand Through the Power of Story.” My superpower is Story and the benefit is a Profitable Brand.

Profitable Brand.png

3. CRYSTAL CLEAR NEXT STEP (WHAT DO YOU WANT THEM TO DO?)

This one can evolve based on what you’re promoting or the action you want your audience to take, but you’ve got to give them a next step. Aside from grabbing attention, we also need to chat about keeping it. If you have a clear next step for your audience, they are more likely to take it. This could be a free offer, a link to your blog, a product or service. If people stay on your website longer, it tells Google people like it and increases your odds of converting them into a warm lead.

4. STORY, STORY, STORY

Since this is my Superpower, I couldn’t write a post without including it, could I? The trust is story makes your content 22x more memorable and builds trust quicker that if you don’t include it. Therefore, story elements need to be present in every part of your website. In addition, your ‘About Me’ Page is the second most viewed page on your website. And despite what many people teach I believe this is your opportunity to talk about you. I don’t go to someone’s ‘About Me’ Page to learn about me, I want to hear their story!

One of the most important pieces of writing a strong story is understanding your personal story and how it ties into your brand story. I teach this inside You! Branded. Click to learn more.

5. COHESIVE BRAND MESSAGING

When you start to create your website you’re probably listing out all the pages and then writing each one individually, but this can lead to a break in consistency and therefore a break in trust. We want to create clear brand messaging for your brand as a whole to make sure no matter where people land on your website it matches your brand. I call this Core Brand Messages and it’s one of the modules inside You! Branded.

When you create messaging for your brand as a whole, it allows you to string together your website pages, leading to higher percentage of people staying on your website longer. It’s almost like a journey you’re taking your ideal client on. Think homepage, to story, to blog, to work with me. Having consistent messaging is key.

If you’re ready to take your brand to the next level and create a bold, captivating and money-making brand, I’d love to support you inside You! Branded. When you join by midnight on Thursday, July 18, you’ll receive a fast-action bonus to help you carry your brand into your web design. 

You’ll get Websites Made Simple: 4-Page Website Cheatsheet completely free. This bonus includes a website checklist, what pages to include and what you need on each one to increase conversions, plus my Sales Page template.

Join You! Branded now to claim this special bonus.

Want more details about the information above? Watch the video below.

Don’t forget to join us in You! Branded to receive your special limited-time bonus! Learn more and get signed up at youbrandedcourse.com

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


My 2019 Summer Reads for Life and Business
 

My 2019 Summer Reads for Life and Business

June 21, 2019

As an entrepreneur, it’s so important that we focus on our personal development and nothing is easier to consume than a book (or audio) in my opinion. In today’s blog, I’m sharing my must-reads for Summer 2019 and why I’m so excited to implement the tools and inspiration into my life and business.

Last year I shared a blog on The Top 7 Books Every Entrepreneur Should Read and you loved it. I followed it up with Must-Read Personal and Professional Books for 2019.

I know that books (and audio) are some of the best ways to advance your personal and professional development.

And, as I’ve admitted before, reading is not something that just comes “natural” to me. In fact, I have to create a habit around taking the time to silence my mind and dive into a great read.

What I’ve found over the past three years of running my business is that I gain so much clarity around my next steps and content and resources to share with you when I immerse myself in a book written for personal development.

So, today I’m sharing four of my favorite reads for Summer 2019 (some of which I’ve already read and a few I’m diving into soon) so you can run to your favorite book store and grab a copy.

P.S. If you’re looking for inspiration in your biz and feeling a little lost or uninspired, reading is my secret weapon and always gets my energy and thoughts in alignment to share content.

SUMMER READ #1
OWN YOUR EVERYDAY BY JORDAN LEE DOOLEY

I gave this book a shout out on Instagram Stories while reading it on the beach in Florida and had to include it in this list. If you’re not already a fan of Jordan, I fully believe you need to follow her. I was inspired by her story while attending the Kajabi Summit in March and started following her on social.

I had no idea she was releasing a book at the time, but when I learned more about her work I wanted to dive in. Her ability to merge personal story with life lessons is amazing and one of my favorite parts about her book.

The tagline for Own Your Everyday is Overcome the Pressure to Prove and Show Up for What You Were Made to Do and it’s such an amazing book for the everyday woman (that’s you and I btw). She talks about our need to be perfect, to have it all figured out and bring such light and grace to the personal development space. Check it out here.

SUMMER READ #2
GIRL STOP APOLOGIZING BY RACHEL HOLLIS

I’ve talked about Rachel’s books before and if you don’t know who she is, I’m afraid you might be living under a rock at this point. Rachel has taken the personal development world by storm and is such an amazing brand to watch and study (hello, I’m a branding nerd).

This is the second book, following Girl, Wash Your Face, and I was so fortunate to receive an advance copy. I highly recommend checking out this book as a summer read, especially if you carry shame in asking for and reaching for your goals. Buy it here.

SUMMER READ #3
JUDGEMENT DETOX BY GABRIELLE BERNSTEIN

I’m a little late to the party here, but I’m such a fan of Gabby’s and the way her book The Universe Has Your Back transformed my belief around money and releasing the HOW.

I think one of the best things we can do as business women is to release the past stories we carry that affect where we want to go. If you’ve got big, audacious goals (and I know you do) then it’s time to go the past story work. I’m excited to read Gabby’s book and dive into the 6-step process she presents in the book. Buy it here.

SUMMER READ #4
HIGH-PERFORMING HABITS BY BRENDON BURCHARD

If you’re a friend of mine you know my obsession with Brendon Burchard and the work he is doing in the world. Another amazing speaker I met at the Kajabi Summit and was brought to church by his words.

When I finally dove into High-Performing Habits I felt like he was speaking directly to me. I’ve only felt this way one other time and that was reading Daring Greatly by Brene Brown! This book made me laugh and cry and understand my high-performance habits better than before.

I love Brendon’s work because it’s so deeply rooted in research, so if you’re a nerd like me I highly suggest grabbing this book this Summer. Buy it here.

Do you have a favorite book you’ve read or are excited to dive into this Summer? Let me know in the comments below!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Why perfectionism is bad for business (entrepreneur edition)
 

Why perfectionism is bad for business (entrepreneur edition)

April 25, 2019

Why perfectionism is bad for business

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 6 MINUTE VIDEO!

It's a trap. I'm talking about perfectionism, more specifically, perfectionism in business.

I know it's really easy when you dive into this whole entrepreneur thing that you want every single thing to be perfect.

So I have to know, do you struggle with perfectionism and more specifically, did you feel that heightened when you became an entrepreneur when you started diving into the world of entrepreneurism?

I know I did, and you and I are not alone. There are so many women who struggle with this. Today, I want to talk to you about what perfectionism means for your business and how you can start to escape it.

Real talk. I have struggled with perfectionism my entire life, and I'm not talking about that one time in college when that one paper had to be perfect.

I'm talking about perfectionism on an emotional, mental, and physical level really impacting me for years and years. And so when I tell you I get you, I am not freaking lying.

That feeling of almost being paralyzed to do anything in your business, redoing and redoing an email and a website, trying to get it absolutely perfect to the point that you feel exhausted and slightly overwhelmed and comparing yourself to other people in the online space because let's just admit it right now, comparisonitis plagues perfectionists so much.

I get it - all right. Maybe you're not that far gone, and to that, I say bless you, but perhaps you are, and you need to hear exactly what I'm telling you today.

Throughout my entrepreneur journey, I had to come face to face with my struggle around perfectionism. And today I have some harsh truths for you; perfectionism is keeping you stuck. I know, I get it.

When I first heard it, I was like, who do you think you are? But it's true and after three years of really making this a focus, to dive into how perfectionism was keeping me stuck, how it was keeping me in a safe space, I have come to learn that it is an excuse that so many entrepreneurs use, and it's probably an excuse that you're using today.

It's a belief that you have held onto for so long that it's ultimately keeping you stuck.

It is keeping you in a safe bubble where you are not taking risks and big, bold chances. And I have to tell you; it is those risks and big, bold chances that make you a better entrepreneur and more importantly, a better version of yourself.

And so with everything, I genuinely believe that you have a choice and you might be thinking to yourself, I know that and I believe that, and maybe you know that on a surface level, but have you actually thought about that today?

Have you thought about the fact that you can live with something forever and ever and you can wake up one day and have a choice to no longer let that be your truth?

You have a choice right now.

You can choose to stay safe in this perfectionist bubble, redoing things over and over again, not putting your voice out into the world, or you can choose to take action, and you can choose to get super uncomfortable, and I have to tell you, that's where growth comes from. It comes from doing uncomfortable things.

Also, side note, if the fear of failure is like going off in your head right now, watch my video from last week because we talked about the fear of failure and what it truly means.

But I have a question for you. Does everyone who struggles with perfectionism stay hidden? The answer is no. Obviously, because there are big important people in this world who are out there sharing their message that struggle with this same thing that you and I struggle with and I know that was a huge part for me.

When I realized that these people out there every single day are doing it even though they might be a little fearful that they might fail or that it won't be perfect. They're still doing it. I'm standing in front of you today to tell you that you have a choice.

You deserve to show up, and you deserve to be seen just as you are in this moment, even if it doesn't feel perfect, it's your job to decide not to let this label keep you from achieving greatness.

My first live stream was horrible. My first webinar blew up in my face, my first launch. It did not go as planned, and the only way that I grew was by putting it out there and continuing to take action over and over again.

So how can you ever perfect something if you're not willing to put it out into the world? If you are afraid of what people are going to say, I have to tell you there will always be people who love you and there will always be people who want to bring you down.

You have to focus on the people who love you, and you have to put your stuff out there and to be your true authentic self anyway.

So how are you going to show up and take action and take risks even though it is scary, even though you want it to be perfect and it's not there yet because I am telling you your business, your life of freedom, it all comes back to you and the choices that you will make today.

If for you, that action means finally getting started, your thriving online business. If that means for you saying yes to the dream that you've had forever playing over and over in your head, but you're afraid to do it because guess what? It's not perfect yet.

I want to invite you to my upcoming masterclass where you'll hear from someone who has been where you are struggling with perfectionism, and we're going to talk about exactly what you need to create a thriving online business that doesn't waste time, energy, or resources, and get you to profitability faster. You can go to brandmerry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!


Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


3 Questions to Ask When You Have So Many Business Ideas
 

3 Questions to Ask When You Have So Many Business Ideas

10/25/18

3 Questions to Ask When You Have So Many Business Ideas | What to do when you’re multi-passionate, how to come up with a business idea | Brandmerry.com

What do you do when you have all these amazing ideas in your business? This is something all of my clients have been struggling with this week. They have so many ideas, and because of that, they aren’t taking action on any of them. I see this a lot in the online space and something I believe I’m really good at is action taking. How to take action and when.

There are 3 main questions I want you to ask yourself when you’re having a lot of ideas. These questions will help you navigate through your ideas and decide which will benefit you the most at which time. The reality is if we’re trying to implement all of them at once, they won’t be as good.

1. How does this idea actually feel?

Ask yourself where this idea came from and is it coming from a place of inspiration or a place of “oh I have to do that to be successful.” Is this something you are doing because someone else is doing it, and if so, how does that feel? Find out if it’s something you really want to do or if it’s something you feel obligated to do. Is this coming from a place inspiration or a place of desperation?

2. Will this move the needle forward?

We have to constantly be doing things that are going to keep expanding our business. We have to constantly be thinking about that end result. What are you going towards? Is what you’re doing now helping you get to that end result? Or is it just going to take up time and energy? If this is just adding more to your plate, and it’s not going to move the needle forward and help you get to that end goal, it’s not something you need to focus on right now.

The biggest block I see is that people are afraid if they don’t do it now, they won’t ever have the opportunity to do it. But you can decide at any moment what you want to do. Your ideas can happen at anytime. Just because we don’t take action on something right here, right now, doesn’t mean we can’t come back to it when the time is right.

3. What needs to happen to make this idea come to life?

This is a big thing. We sometime forget to direct what needs to go into our ideas. I believe there is value in putting energy and love and attention towards something, giving it our all, to make sure it works. So you need to ask yourself “what does my time look like?” Do you have the time to be doing it right now? What are the things that need to happen and can you make space for that to happen right now?

Once you’ve asked yourself these 3 questions, you can really decide if this is a business idea you should start right now, or if it’s time to take action right now. You have to be really honest with yourself. But the biggest thing is ripping off the bandaid and taking action. Once you’ve made the commitment, and you know what you need to do to implement your new idea, you need to TAKE ACTION.

And if you’re still struggling, do you know what your end goal really is? You have to be really clear and where you want to end up, so you can decide which pieces to focus on now.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/462769990911822/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


EPISODE 01 | Married to an Entrepreneur with Ben Knight
 

Married to an Entrepreneur with Ben Knight

Free to Be Podcast | Episode 01

Ep. 1 Married to an Entrepreneur with Ben Knight | The Free to Be Podcast with Michelle Knight of Brandmerry

Welcome to the Free to Be Podcast. I'm so excited to bring you a really personal and exciting first episode with my husband, Ben Knight. With questions submitted by my community Authentic Brand Builders and followers on Instagram, Ben and I are having a candid conversation about our relationship, how we find harmony in our relationship, his role in the business and how we handle those money conversations.

It's a beautiful episode in which you can get a glimpse into our life together, hopefully, learn a little more about how he has supported me as I have grown and continue to grow my business.

Things we talk about in this episode:

→ Our story, how we met and fell in love (seriously, it could be a movie)

→ How we find harmony in our relationship while running a business

→ What Ben really thinks about the time I spend on my business

→ How Ben supports me as I grow my business and his tips for you and your spouse

Important links mentioned in this episode:

Airbnb: Get $40 off your first rental

On the Road by Jack Kerouac

CONNECT WITH ME

Web: brandmerry.com
Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders

LOVE THE FREE TO BE PODCAST?

I kinda secretly hoped you'd say yes! I love you right back lady and I'm so honored you tune in every week for massive inspiration. I've got a favor to ask. Would you be so kind as to leave a review of the podcast on iTunes (if you haven't already)? It means so much to me to read your reviews + it allows more people to get their hands on the amazing interviews and content. Let's spread the love, shall we? REVIEW ON ITUNES

Branding and Business Coach

Listen to More

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!