How to Create a Stand Out Brand on Social Media (what you need)
August 7, 2019
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If you've ever wondered how to stand out on social media I've got you covered lady.
I know you want to create a brand that grabs the attention of your audience.
I know you want to create a brand that attracts the right people.
I know you want to create a brand that gets actual engagement.
That’s why in today’s blog I’m sharing what you need to have in place in order to stand out to the right people online. Because, the reality is if you aren’t visible how do you ever expect people to be able to discover you online?
And furthermore if you’re just in it for the likes (more on this in a minute) the odds of you actually attracting paying clients is going to be super slim.
I’ve got 4 tips for your today, but if you want to get 2 more be sure to watch the video below (or if you’re like me and prefer to watch instead of read then scroll down now)!
1. GET OVER YOUR DESIRE TO GO VIRAL
Standing out on social media isn't about just getting likes, it's about quality engagement and sales. You're in the market to build a business, am I right? Then you better focus on the people who are going to buy from you. Drop your desire to achieve vanity metrics and watch how social media becomes more enjoyable!
2. IDENTIFY WHO YOU ARE TALKING TO (I.E. YOUR IDEAL CLIENT)
Your clarity on who your content is for needs to be clear to you in order to be clear to them. If you're trying to appeal to everyone it's hurting your chances of standing out online and therefore attracting your tribe. Get super specific on who you want to attract so you can create content they want to consume.
3. IDENTIFY YOUR BRAND CONTAINERS
Brand Containers are a staple in my coaching and branding strategy. They essentially are 5-7 topics you can talk about in rotation. They touch on different elements of your business, things you enjoy sharing, as well as your values. Using the Brand Containers method allows you to create content your audience is more likely to engage with. What are those 5-7 topics you can talk about in rotation?
If you want more training on Brand Containers you can grab my free guide here: brandmerry.com/contentcalendar
4. WHAT’S YOUR IDEAL CLIENT’S JOURNEY?
Knowing your ideal client’s journey and where you fit in is crucial. You are meant to be the guide for your audience if you ever want them to pay you. At the end of the day, no matter what you sell, you are providing a transformation and the way that you're going to stand out to your audience and become someone that they want to check in on and make sure they don't miss a single thing is by positioning yourself as their guide.
After you've identified your ideal client and you've picked out five to seven brand containers that you can use to rotate content on social media then I want you to get really clear on what stage of the journey your ideal client is in.
Look, we're all working with different people at different stages of their life but one of the things that's really going to allow you to stand out to your audience is positioning yourself as the guide for the specific season that they are currently going through.
I'll give you an example; when I started my business I wanted to work with aspiring female entrepreneurs, more specifically I wanted to work with entrepreneurs who wanted to leave their 9-5. I had just left my 9-5 so I was at a really important part of their own journey where I could talk about building my business while working a 9-5, finally saying goodbye to my 9-5 and the transition into full-time entrepreneur. The more specific you can be on where you fit in to your ideal clients journey the better your engagement will be overall.
I’m sharing Tip #5 and Tip #6 in the video below. Just skip to minute 4:00 in the video below!
Don’t forget to get your hands on my Content Calendar and free training on Brand Containers at brandmerry.com/contentcalendar
Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!
Hey there, I'm Michelle Knight
Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.
Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.
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