Posts tagged brand awareness
Where and When to Share Your Brand Story
 

Where and When to Share Your Brand Story

June 27, 2019

How often should you share your Brand Story? This is one of the top questions I receive as a Branding Mentor, followed by, “but won’t my audience get annoyed?” In today’s blog, I’m excited to bust this myth + provide you with a bonus audio recording where I’m addressing the underlying issue and fear of annoying your audience.

How often should you share your Brand Story?

This is one of the top questions I receive as a Branding Mentor, followed by, “but won’t my audience get annoyed?”

In today’s blog, I’m excited to bust this myth + provide you with a bonus audio recording where I’m addressing the underlying issue and fear of annoying your audience.

Before we dive into today’s post it’s important that you’ve done some work around your Brand Story. You can take my free quiz below where you’ll identify your brand story + how to market it to attract your tribe.

You can also check out this post on How to Identify Your Brand Story and 3 Things You Can’t Miss.

Alright, let’s get into it, starting with some stats!

Did you know that it takes your audience 7 touch points before they are ready to invest in your product or service? 

It’s called the Rule of 7 in marketing and it’s one of the most important “rules” you need as an online entrepreneur.

What does this tell us? Just talking about a product or sharing a story one time isn’t enough.

The good news? With the power of social media and the freaking explosion in online marketing, we have like a million avenues to share these stories so they don’t become boring.

And while I could close this blog post right here, because I’m hoping you’re sold on the effectiveness in repetition in marketing, I made a brand new recording just for you so you can finally overcome this fear.

After listening to the audio, be sure to scroll down for a break down on exactly where I would share my Brand Story to get started (hint: it includes 10 different placements)!

The recording you’re about to listen to is part of my brand new show, The Authentic Brand Builders Show. It’s an exclusive weekly show for my private community Authentic Female Entrepreneurs.

EP 01: Getting Over the Fear of Repetitive Storytelling will give you a more thorough explanation of the Rule of 7 and the mindset shifts necessary to show up for your community fully.

Be sure to join Authentic Female Entrepreneurs to catch all the weekly episodes!

10 WAYS TO SHARE YOUR BRAND STORY

Now, you’re ready! You know the power of sharing your story with the world, you’ve identified your story and now it’s time to share it.

Below, I’ve included 10 DIFFERENT places to share your Brand Story as a way to build brand awareness and community. I’ve marked the ones that can be repeated ever 30 days with an *.

  1. On the homepage of your blog (include a small excerpt similar to a social post)

  2. On your About Me/ My Story page (want my tips on this? Click here)

  3. The sidebar or footer of your blog

  4. Social Media post (includes Facebook and Instagram) *

  5. IGTV video 

  6. Insta Stories *

  7. As a highlight on your Instagram

  8. Introduction in a Facebook Group *

  9. Youtube video (tied in with your favorite tip within your niche)

  10. Live video (Facebook) *

That’s one freaking story, imagine what you could do if you repeated this over and over again for your most important stories - the ones that share your expertise, relate to your audience and build trust.

Pretty cool stuff, right?

Go forth and share your story and don’t forget to join my community to listen to the weekly release of The Authentic Brand Builders Show.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How To Use Masculine and Feminine Energy in Your Branding
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within on year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS TOOLS

MARKETING

VIDEO


TOP POSTS TO ENJOY!

 
 

How To Use Masculine and Feminine Energy in Your Branding

How to use masculine and feminine energy in your business and branding 

When I started this entrepreneur journey I didn't even know what masculine and feminine energy was, and maybe you're in that same boat. So today I'm sharing how you can use it not only in your business but your brand as well. 

What is masculine and feminine energy?

Masculine energy is rooted in action taking, goal setting. They're big doers, competitive, direct and problem solvers. A lot of entrepreneurs lead with their masculine energy. 

Feminine energy is rooted in intuition, community, feelings, collaboration and creativity. What is really important when understanding masculine and feminine energy is you need both of these things to create a strong business. So you have to first identify where you are, what you lead with and what you need more of. 

I lead with my masculine side in both business and life. There became a point in my business where I recognized that, so I found a mentor that would help me tap into my feminine side. And it's really changed my business completely. 

Which do you feel like you lead more with? 

How Masculine and Feminine Energy Plays a Role in Running Your Own Business 

We lead with one over the other, but the other one is still there. So what we need to do is bring the other one out more.

If you're more masculine, how can you add more flow and creativity to your business. Something that I started to do to bring out my feminine energy was dancing and yoga to bring out that flow. Also, mindset work brings out that feminine energy as well. Allow your feelings to come through and surrender or detach yourself from the how. Also, vulnerability and playfulness are so, so important in feminine energy which is something that played a role in my personal life once I had my son.  

If you are more feminine, then you need to be really clear on your goals, time block, scheduling so you can balance that creativity with action taking. Where can you add in more structure and strategy? 

How it plays a role in your branding and content creation to attract your audience

I don't see people talk about this too much, but it comes up all the time. And if you can think about your audience, what they need and what pulls them in, it's really really powerful in branding. The person on the other end has these energies too, they are human, they have layers as well. So if you ever feel like your brand it attracting two different people, it's actually the two different energies which is good. 

If you can see which energy your audience leads with, tap into that and add in the energy they desire in your branding, you'll attract those people. Talk to people not only where they're at, but where they want to be. Create that experience and content that speaks to all pieces of your ideal client. 

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1772342736135388/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

How to Use IGTV to Increase Brand Awareness

How to Use IGTV to Increase Brand Awareness

how to use IGTV to increase brand awareness.png

IGTV is a new addition to Instagram. It's another way to show up on that platform, get super visible and increase brand awareness and it's all about video. Not only are we going to talk about how you can use IGTV to increase brand awareness, but also how you can use it if live video really scare you. 

What is IGTV and How to Start Using It

Essentially it is a longer, pre-recorded video platform on Instagram where you can share content and do more of a Youtube style video. This gives us a beautiful opportunity to get clear on our messaging. Smaller brands only have the ability to share 10 minutes of content per video, which will help us be really clear and concise in our messaging and the content we are sharing.

The other thing I love is the cross promotion within the platform which we will talk about a little later in the post as well, but Instagram is giving you the ability to link straight to your IGTV videos in stories. You can share as an in-feed post, etc. 

The next thing I want to talk about is hashtags. Hashtags are searchibility on Instagram and now we can use these in our IGTV videos. There's so much flexibility in one platform which I'm absolutely loving. If you know your audience is on Instagram, you can now focus on this one platform to start building massive brand awareness. 

Afraid of Video? IGTV is your answer

We know how important video is - it's where we, and every platform are going because it really takes your brand to a new level. It's all about taking your business and brand to the next level because when you do video, your ideal client will start to feel like they know you. So video is so, so important for increasing brand awareness and building a successful business. 

I know from talking to a lot of you that live video can be scary. You want to be using it, but it scares you and this is where IGTV comes in. IGTV kind of takes away the scariness of live video, but has the same feel of live video. This gives you the opportunity to practice, record yourself and still ask for engagement. It's an introduction to video that is really going to be so powerful for those of you who are just starting out in video. Not only are you increasing your brand awareness, but you're getting yourself comfortable with the camera. You also have the ability to share this on various platform, and what I love about IGTV, you can grab the URL and send people from your email to your IGTV. You can even cross-promote on other platforms as well like Facebook. 

If live video scares you: 

  1. Get comfortable with camera

  2. Play with asking for engagement

  3. Sharing on various platforms

How to use it in your biz for brand awareness

1. Focus on building one community - Instagram

The idea of being on all of these platforms can be super scary, so I always recommend to start with one and focus on it, get really good, and then add another. What I love about Instagram is it gives you so many touch points, so I think it's a great platform to start with. 

2. More personal and less polished than other video

IGTV gives you the opportunity to be more personal and less polished than Youtube or even live video. It's about showing up as who you are with an already established platform. 

3. Now have 3 points of contact on IG (posts, stories and IGTV)

This gives you the ability to show up for your audience in different ways on just one platform. It's so important for you at this stage in online entrepreneurship to have these multiple touch points. 

4. Sharing options (cross promotion - within stories, via email, accessible in feed)

I can now use the swipe up feature to my new IGTV episodes. I really think easy access is so important and Instagram allows you to make your videos super accessible. You can also pull the URL from your video and share it in an email or on Facebook. Extend the life of your content!

5. CONSISTENCY!

Be consistent with your postings. What time, what day and what type of content? Think of a TV show. This helps build trust and accountability within your community. 

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1729525050417157/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>