Brandmerry Blog Archives
5 Secret Hacks to Increase Brand Engagement: Practical Tips for Entrepreneurs
Do you struggle to get people to engage with your brand?
There is a lot of noise online, and although someone might be interested in what you have to say, are they engaged?
As an entrepreneur, you know that building a strong brand is crucial to the success of your business. I don't need to tell you that.
However, simply having a brand is not enough. You need to ensure that people are engaging with your brand to build a loyal customer base and drive revenue in your business.
On Episode 81 of the Brandmerry Podcast, I'm sharing five secret hacks to increase brand engagement.
This episode is perfect for entrepreneurs who struggle to get people to engage and take action on their content.
You're showing up, but how do we get your audience to take the next step? This episode will share exactly how to do it.
These hacks will help you position your brand, utilize brand storytelling (my favorite), and simply ask for engagement in an organic and authentic way. By implementing these hacks, you can increase engagement with your audience, ultimately leading to more success for your business.
Tune in now to hear:
How to use a particular type of video to drive more brand engagement
Why brand engagement comes down to the type of brand you're showcasing online and why personal branding is key when people are shopping around
One of the oldest tricks I've used in my business to drive engagement (plus, I'm giving you the exact scripts I use)!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How to Be More Intentional With Your Online Content Creation and Marketing Strategy
As an entrepreneur, you know how crucial content is to your marketing strategy.
You may be posting regularly on social media and following all the trends, but are you seeing the results you want?
Are you struggling to attract leads and make sales despite your efforts?
If this sounds like you, then you're in the right place. In the latest episode of the Brandmerry Podcast, I share a more intentional way to go about content creation and understanding why consumers buy.
By implementing these strategies, you can make sure you don't miss out on leads and sales in your business.
Because there is more to content creation than just posting what you feel like posting or hopping on a trend. Your content strategy needs to make sense and what you post and where you post it all play a role.
Creating intentional content that's tailored to your audience, aligned with your brand messaging, and optimized to hit on all the stages of the client buying journey will help any entrepreneur attract leads and make sales.
Tune in to Episode 80, on the Brandmerry Podcast to get all my insider tips and even prompts to get started with your intentional content strategy today.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
How to Avoid Burnout in Marketing as an Entrepreneur in 2023
Burnout is a very real problem in entrepreneurship.
It's something that in the past wasn't as wildly talked about, but thanks to recent needs many entrepreneurs are speaking out about the pressures that come from building a business and marketing a brand. As of 2023, we're seeing an increase in entrepreneurs closing their businesses or taking time away.
This brings up a very valid concern for many entrepreneurs, or those thinking about starting a business, "How do we avoid burnout as an entrepreneur?"
Today, I want to share my insights on a specific part of this question - avoiding burnout in marketing.
Since marketing is something every entrepreneur must do to grow their business, it's the #1 place I see entrepreneurs burning out.
As a marketing expert, I teach entrepreneurs how to create sustainable marketing practices, the goal has always been to support entrepreneurs in avoiding burnout.
In today's episode, I'm sharing how entrepreneurs at every level can implement simple changes to their marketing strategy to create a more sustainable business and avoid burnout in their marketing.
Tune in now to hear:
The 3 key areas that contribute to most entrepreneurs burning out with their marketing strategy.
The #1 piece that is essential when creating a sustainable marketing strategy that consistently attracts leads and paying clients even if you don't feel like showing up.
How to think of your marketing in phases and improve overall reach and distribution without burning yourself out.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
A Simple Process to Come Up With Content Writing Topics to Market Your Online Business
Coming up with content ideas for your brand is an essential piece of a great marketing strategy.
When you can easily generate content ideas, it makes it a heck of a lot easier to show up consistently online. Which you've probably realized is essential in sharing your brand with the world.
But, coming up with content ideas can feel daunting, not to mention it can be hard to determine what is going to work best for your brand and draw in your ideal customers.
Over the past seven years I've created hundreds of blog posts, posted YouTube videos, and podcasts, and shown up on social media regularly because coming up with content ideas feels like a breeze.
That's because I approach generating content ideas in one of two ways: inspiration or data. The latter is the most beneficial because it involves creating content that your ideal customer is searching for.
In today's podcast episode, I'm breaking down these two approaches to coming up with content ideas and sharing my top strategies and tools for doing so.
I feel confident that after today's episode, you'll see clearly that coming up with 90 days of content ideas doesn't have to be overly complicated, and these strategies will help you streamline the process and start showing up consistently online!
Tune in now to hear:
The two key approaches most entrepreneurs take to come up with content ideas for their marketing strategy.
How to simplify planning your content for the next 90 days, by focusing on the data available at your fingertips (hint: I'm sharing how to gather that data as well).
My favorite strategy and tools for coming up with 90 days' worth of content even when you're not feeling inspired or motivated.
LINKS MENTIONED IN TODAY'S EPISODE:
Take the free Marketing Quiz: brandmerry.com/market
Tubebuddy: https://www.tubebuddy.com/brandmerry
Pinterest Trends: https://trends.pinterest.com/
Keywords Everywhere: https://keywordseverywhere.com/
Ubersuggest: https://ubersuggest.com/
Answer the Public: https://answerthepublic.com/
Google Trends: https://trends.google.com/trends/
Learn more about Brandmerry Academy: brandmerry.com/academy
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Behind-the-scenes of my recent $38k launch
Most entrepreneurs will launch their signature product or service at least once a year. Even if you've set your business up with an evergreen sales model (i.e. selling on the backend of an email funnel, webinar, or making it available 24/7 on your website) having a live launch can always drive sales.
I typically launch 3-4 times a year, showcasing my various programs and giving community members the opportunity to join.
Recently, I wrapped up a January launch of my signature live group program Roadmap to Freedom.
Since this program is a live program that takes place at specific times each year and is not available to join at any time, the launches are a BIG deal here at Brandmerry.
This recent launch was no different.
When I'm launching I focus on a few key areas: Refine what's worked in the past, experiment and change what hasn't, and create as personalized outreach as possible.
One of my favorite strategies I use often when launching is to send personalized videos to answer questions or reach out to people I think would be a great fit for the program. The ROI from this strategy is always exceptional.
It's these tips and strategies I want to share with you today in my Launch Recap episode.
If you're gearing up for an upcoming launch, you don't want to miss today's episode where I'm taking you behind the scenes of my recent $38k launch.
Tune in now to hear:
A complete breakdown of the revenue and expenses from the launch, including a breakdown of which projects brought in the most revenue.
The 4 phases I implemented to launch Roadmap to Freedom over a two-month period (and how one of them is something I'll definitely be repeating in the future).
The top lessons and takeaways from this recent launch as it pertains to marketing my program prior to the launch and during the live sales period.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.