Brandmerry Blog Archives
How to Improve Your Conversions With Facebook Ads
How to Improve Your Conversions With Facebook Ads
When I first started my business, I knew nothing about Facebook ads. It took me about 10 months to use Facebook ads after I had started my business, and the reason I started was so I could grow my list and community without having to show up in Facebook groups every day.
However, I didn't have the budget to put towards hiring somebody AND paying for the ads. But, at the same time I was throwing away money on these ads because I didn't know what I was doing. So I had two options: pay someone or teach myself everything there is to know about running Facebook ads in this industry.
To this day, I am the only one that has ever run and set up my Facebook ads. Now, in the beginning when I was basically throwing hundreds of dollars away and now I'm spending anywhere between $1,500 to $2,000 on advertising a month depending on what's happening and my ads are converting under industry standards which is under $2 (I even have ads converting under .90)
I've learned the things that I needed to learn in order to make this a profitable part of my business. I have some really cool pieces hooked up on the back end of my Facebook ads so that my ad costs are covered (i.e. Tripwires).
And then the women who are joining my community and my list, who I am nurturing through time, are heading into Roadmap to Freedom or going into one-on-one or buying Brand New Adventure. So it's a really, really great return on my investment.
But, you need to be really strategic with the setup process, who you're targeting and paying attention to your numbers so that you don't do what I did in the very beginning (i.e. throwing away money).
So let's chat about some of those key pieces!
1. Audience
When you're creating a Facebook ad, or any sort of paid advertising, they ask you who do you want to target? And if you're not specific with who you want to target, they will basically take your money and just put it out there in the hopes that people will respond.
When you do ideal client work with me, I ask you age, I ask you gender, etc... It's because then when you go to create a Facebook ad, you already know that stuff. When you go to create a Pinterest ad, you already know that stuff. When someone asks you who's your target market? Does this fit within your audience? You know these details.
One of the things advertising asks you when you're setting up your audience is how old are they? What is the age range you want to target? And think about that - there are tons of people on Facebook, so you don't want to just open this up to everyone. The more narrow you are, the better your conversions will be and you'll be getting those ideal clients on your list.
These are the details that are so important, not only with the branding process but also with the marketing & advertising process. So number one is really who are they, right? How old are they, what's their age range, what's the gender, where do they live?
The next thing you want to think about when it comes to audience is who are they following online? This is the stuff that I teach my clients and in the beginning they're like, "Why am I doing this? This doesn't matter."
It does matter; and here is why. When you are running a Facebook ad, you can target specific pages. So for instance, I know that a lot of the women that I want to attract to my brand and my business follow Marie Forleo, so I know that by targeting her, I'm narrowing my audience to people who are more likely to convert which ultimately lowers my ad cost.
2. Conversions
I always run my ads for conversions. The point of running an ad is to get people to convert. So, ideally you would run an ad to a free offer and then once they put in their email you would count everyone that lands on the thank you page as a conversion.
In order to increase your conversions, so that you don't waste your money, you need these 3 things:
- A killer offer. You have to know that the audience that you're targeting really wants what you are offering them.
- Ad image. Your image with your ad needs to be something that your audience responds to. You always do a lot of testing with ads and this is something we cover in, Roadmap to Freedom where you test an image with text on it, one without text on it, stock photos, photos of you, etc...until you find the ad that is performing best.
- Copy and messaging. Your messaging better be spot on if you want to keep your cost down. The single most important piece of messaging is how your audience benefits from whatever it is you are offering. Think about what will they get from what you are offering. Can they already identify that in a title? And if they can't identify that in your title, then you better give them some amazing bullets.
I know with all things marketing, we always want to talk about how do you do that? What's the sexy part about it?
But there are so many pieces that go in before all of that in order for it to work. The more attention you give to the foundation and set up the better your impact on your audience and the lower your ad costs. I know that if I start an ad, it's going to convert, because I know my audience, I know who I'm targeting.
I know all the key pieces and now I'm just testing to see how low I can get my conversions.
You can watch the whole video for a more in-depth version of this and several bonus tips below!
Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/
And as always please share and comment on this blog post, I love connecting with you!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
3 Steps to structure your content for your next FB live and how to make an offer on the back of it with confidence
3 Steps to structure your content for your next FB live and how to make an offer on the back of it with confidence
BY MICHELLE KNIGHT
First off, I want to start by saying your live does not need to be perfect. You don't need to have your hair and makeup perfectly done. You don't have to have the perfect background. You don't have to have perfect lighting. Don't let those things stop you from going live, but if those things make you feel more confident, then I say go for it! But don't let it stop you.
There are a few things that I love to have for my own live videos because they make me feel more confident in my own live videos. The first is a tripod, and the other is a mini ring light that attaches right to your phone. You can get both of these things for very cheap on Amazon. Again, these are things that make me feel more confident, but if I don't have them, I'm not going to let that stop me from doing an epic live video I have planned. The third thing that I absolutely love to have is a notebook! This helps me feel super confident having an outline of my live video right by my side.
A question I get a lot is: "What do you use to go live?" And the answer is, I use my phone! You don't have to have the perfect equipment. A phone works great and you can go live from anywhere!
Step 1: Prework
You have to understand what your audience wants, and I know I saw this a lot, but it's going to help you with the most important pieces of your live video including the title, the bullets/benefits and any story you want to share to go along with that. Tying in story and having bullet points is super important when you are going live to a cold audience.
Also, make sure your live video topic matches up with your offer, otherwise it's not going to work.
Announce before you go live, so people know and can show up to watch! Don't be afraid to send an email to your audience and post on your other social platforms to get people on your live.
Step 2: It's all about value and engagement
Engagement is such an important part of Facebook Live! As you're focusing on giving value, also check in with your audience and focus on engagement. This also takes the pressure off of you because your less in structure mode and more in conversation mode. Have people give you thumbs ups if that makes sense or ask them every so often if they have any questions!
When you're first starting out, you may not have anyone on your live videos. When I first started out, I had my mom watch all of my lives so I had someone on who can engage with me. You an also get your entrepreneur friends to do this or your husband. However, people will watch your replay, so if no one is on, you can speak to your replay watchers and say things like "If you're watching the replay, where are you watching from?" Always include your live viewers and your replay viewers. Check in frequently, so you'll have the confidence at the end to offer them something.
When it comes to giving value, don't focus so much on over delivering. Were wanting to give value, but we're not wanting to give everything away.
Step 3: The recap
Recap your live because people are hopping in later in the video, so those people will go back and watch from the beginning. You're also refreshing your audiences memory of the value you gave them. But you also need to answer these 3 very important questions:
What did they learn?
Why is it important?
What else needs to happen? (This should most likely be your offer).
Presenting your offer with confidence
You have to be confident in your offer in order for it to sell. You need to really understand the benefits of your offer, so if you have to remind yourself of that before going into the actual live video, do that. Also, it needs to make sense. Does the offer go with what you talked about throughout the live video? You'll gain more confidence with every single live video you do. Practice definitely helps, but also having someone who can go back and watch your video and give your tips to improve. This could be a friend, family member or mentor.
You can watch the whole video for a more in-depth version of this and several bonus tips below!
Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/1651987714837558/
And as always please share and comment on this blog post, I love connecting with you!
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MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Tips for Running a Business as a Mom
Tips for Running a Business as a Mom
My intention for you today is that you walk away with some cool strategies and tips that you can use, but also that you know it is possible to not only grow a business, but to successfully run a business as a mom, especially if you have young children. I'm going to give you my tips so that you can show up as a woman, as a business owner, and still have time for your little family.
Before I dive into those tips, I want to tell you about a really cool upcoming masterclass I'm hosting on five simple steps to creating authentic brand that allows you to grow your community with ease and leads to more clients. You can sign up here: brandmerry.com/authenticbrand
A little backstory before we dive into these tips because I think it's really important that if you are a mom, you are watching this, and you know that I get you, that I'm not just coming in and sharing these tips, and I don't actually know what it's like to be a mom, because even though my son's not running around right now, he is very much a piece of my brand and my business. I actually decided to create an online business just one month after my son was born. I spent the next six months trying to figure out what that looked like.
I would wake up early and work before my 9:00 to 5:00. I would brainstorm ideas in the middle of the night during a feeding. I would work a little bit late after driving home in traffic. I really just dove into my business as a way for me to leave my 9:00 to 5:00 so I could create a life of freedom that allowed me to be home with my son.
I've been there, I've done it, and in just one year of creating my business, I actually created a six-figure business, and it's continuing to grow. The entire time that I'm doing it, I'm able to be there with my son, to work alongside my side and have the beautiful freedom that I've always wanted as a mom, so I get it. It wasn't always easy-breezy. There were some hard times, and I'm excited to share with you my top tips today.
1. Scheduling your time
Now, I know this might seem like something you hear all the time. I totally get it, but it's so important. When you're running a business, it's really easy, we're creating a business from home, it's really easy for you to put it on the back burner, for you to say, "Oh, I'm not going to do that because I need to do laundry," or, "I need to clean the kitchen," or, "I need to do X, Y, and Z," but I want you to really get in the habit of creating your business even if you're in the beginning stages and just researching ideas, valuing that time and giving that time the scheduled time it deserves. Whether that's an hour a day or four hours a day, really saying, "Between this chunk and this chunk, I'm dedicated to my business."
Now, I will give you a complete disclaimer that I have worked alongside my son since day one, so I also know that sometimes you have to stand up and go grab a snack or a kid climbs on your lap. I totally get it, but if I set my intention that during that time that's when I'm working on my business, my son has actually learned that. My son says, "Mommy's working," and that's great. That's amazing. We're still in the same room together, but he knows, hey, I'm going to play with my train tracks while mom is writing an email. It's really great to set those boundaries early on, not only with yourself, but with your family.
2. Be Present and Compassionate with Yourself
I always recommend this, when you aren't working on your business that you are present with your family. I'll be 100% transparent with you. This was hard in the beginning because my business was like a second baby to me, so I really had to be aware that when I wasn't, during my scheduled time with my business, my phone was away and I was present with my family. That helps a ton when it comes to those times when you might feel a little guilty, I totally get it, and just knowing that you are giving so much love.
Also, being compassionate with yourself and knowing that you are a woman, that you have many passions, you have many loves. Being a mother is one of those pieces, but you also want to create a thriving business. Compassion with yourself and knowing that, "I'm working on my business now, and I'll be with my child in just a little bit," or, "I'm going to be very present with my son or my child now, and I'll be able to work on my business tomorrow." Really honoring yourself, honoring your desires, and knowing that you can do and have it all.
3. Bulk Scheduling
Number one, we talked about scheduling your time, really carving out chunks of time for you to work on your business. Number three is my favorite thing to do. It has saved me time and time again in my business, and it is bulk-scheduling. If you're an online entrepreneur, 9 times out of 10, you're probably showing up in social media, maybe emailing your list, making YouTube videos like this, and it's really awesome and helpful for you if you can carve out a chunk of time, maybe kid-free if that's available to you, to get all of those done in one setting.
For instance, today, I recorded four YouTube videos back to back while my husband plays with my son in another room, and I'm good for two freaking months. It's really, really amazing. Any way you can bulk-schedule your content, whether that's bulk-writing emails, blog posts, writing and scheduling your social media posts, recording YouTube videos, anything that you can do in big chunks of time will free you up to spend wonderful time with your family and honor yourself as the woman and mother that you are.
4. Include Your Family in your Business and Brand
I did this really early on, and I'm so thankful for it. While I know it's not an option for everybody watching, it has been really powerful for me, and so I want to share with you how I've done that.
For instance, when I started my business, live video was so stressful because I had a new baby, and I couldn't go live in the middle of the day if he was crying, or so I thought. One day, I got the idea to put him in his little carrier and just set up my tripod and do my live video. It has been one of my favorite live videos to date. I even saw many clients who said, "I saw you with a baby on your back and knew it was possible."
In that moment, I knew, me showing up authentically, me showing up as a mom, including my son in a live video, whether he's on my back or on my lap, having him in my branded photos, talking about him openly in my brand really allowed me to make a deeper connection with the women that I wanted to work with and remove the stressor of trying to come off as this perfect person which never happens, kid or not.
That's a really great tip I have for all of you. Any way that you can, and at the comfort level that you feel comfortable with, include your family, your children in your branding process. It not only makes you more real in the online space, but also makes you more relatable.
I totally get it. You're a mom. You're a mom who's running a business, and sometimes, it can be really crazy and a little bit hectic, and know that you are so not alone. In fact, my private community Authentic Brand Builders, we have tons of moms who are running businesses, and we're often talking about what that looks like. I think it's really important to be compassionate with yourself, to make your business a priority, and know that you are really doing and running your business so that you can be the best woman and mom to your children.
You can watch the whole video for a more in-depth version of this and several bonus tips below!
Head over to Youtube and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.youtube.com/watch?v=p0tEyhEwMGI&t=44s
And as always please share and comment on this blog post, I love connecting with you!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
The Top 5 Things I'd Do if Starting My Business Again For the Greatest Impact to My Time and Money
The Top 5 Things I'd Do if Starting My Business Again For the Greatest Impact to My Time and Money
BY MICHELLE KNIGHT
My business has changed so much from when I first started in 2016.
It originally started with my husband and I creating a design business to support female entrepreneurs in the design of their brand and website. I had a background in Public Relations and he had a background in design, so it seemed like an excellent place to start.
However, I realized shortly after that's not what I wanted to do. In August 2016, I rebranded Brandmerry as a coaching and consulting business and knew right away that this was it. Had I known what I know now about determining your niche, I would have started Brandmerry differently at the beginning.
But, without it, I wouldn’t be able to support my clients the way I go now when it comes to determining their niche and personal story, so here we are and today, I’m sharing 5 of those tips I wish I’d known when starting my business in 2016.
1. STORY WORK: Look inward to discover what you really want to do and do it
If you know anything about me, you know I always want you to start with your story.
Looking at your story will help you discover what you really do and don't want to do in your business. And I'm not talking about posting on social media, and those things that you can later outsource, that need to be done in your business for marketing purposes.
I'm talking about the way you're working with clients - are you working with them in a way you truly enjoy, or do you not like how you're currently working with clients?
Are you offering a package or service that you actually don't like doing?
Are you doing what you actually want to do and something that’s authentic to you or just something you saw online?
Because it's not easy to run an online business, but if you create one that’s in alignment with your story and mission it’s going to be much more enjoyable and successful.
When you’re thinking about your story, think about the bigger purpose and the big picture, or as I like to refer to it the mission.
Identifying the why doesn't always do it for me, but focusing on your life mission and the impact you want to make does. Maybe coaching is the avenue to get you to where you want to be in the big picture. Just be really clear on the type of business you want to create.
Know that it is possible for you and creating strategies and business models that honor who you are as a person.
2. RESEARCH: Know your freaking audience
I didn't think this was important in the beginning. I would tell my coach that I had done the ideal client worksheets when I hadn't and it definitely showed in my marketing.
There was a big a-ha moment for me when I was at home, sick from my 9-5, and I finally sat down and wrote out who my ideal client was. I mean I went DEEP into who they were, what they believed, what mattered more and more.
A week later I signed a client that had been in my community for months. It took a shift in my messaging and true connection for her to make the leap.
There is a reason companies spend so much money on research because successful marketing comes back to truly understanding your audience so clearly, that you can inspire your audience to take action.
It’s important to study your audience.
Pay attention to what they're saying, what they need and want in their life.
The more you understand your ideal client, the more trust you will build with them.
I encourage you to do everything you can to get in their head (in a non-creepy way) because you need to identify what they're struggling with and what they really want. You also need to know their hopes and dreams. I survey my audience at least 3 times a year and love to use free Facebook Groups and tools like Answer The Public to find data, and it makes a big difference.
3. TIME-MANAGEMENT: Be focused and forgiving of your schedule
I really wish I would have known this in the beginning because there were times I was really hard on myself around what I could accomplish with my schedule.
There's not a one size fits all approach to business. That's why it's important to find a mentor and community that understands that. It's also important to look internally and figure out what works for your life. A great way to do this is to perform time audits to see where your time is going and how you can eliminate, outsource or improve your schedule.
You do have to make choices when building a business in order to find the time, but understand it’s not about hustling 24/7. I have a podcast episode all about time management tips here.
But this doesn't give you an excuse to slack off and not do something because you don't feel like it and then say it was because of time.
Time is not an excuse, it’s about how we use it.
So, once you’ve determined that this is what you want to do, then commit to it. Make modifications to your schedule, create times when your business is a priority and then make choices that honor your current season of life.
If you cant’ do a live video every week, find something you can do.
If you’ve got an hour a week for content, then repurposing an existing blog post.
It’s about working smarter not harder!
4. EMAIL LIST: Grow your list from day 1
If you take away one thing, please make it this!
It’s so important to start growing your email list from day one.
It's important for you to have a database of your own because we do not own social media or our Facebook Groups. Having a way to communicate with your audience is important.
You can learn more about list building strategies in a few of my popular blog posts here:
3 Daily Marketing Actions to Grow Your Business
5 Ninja Skills to Improve Your Email List Building
The first step is creating a lead magnet or gift, creating a form through your email provider and then using marketing strategies to get your free gift in front of the right people.
That first person on your email list could be that first client. My first client came when I had 10 people on my list.
5. 2 P's: Plan and Patience
I’m not going to sugar coat it and tell you how difficult it is to start and scale a business. But, the truth is that it’s a heck of a lot easier when you have a plan in place.
Planning your business for 90-days at a time, as well as for the year as a whole is essential so you can take actionable steps daily.
Without a clear plan and strategic daily steps, you’ll wrap up your year and not know what the heck you even did! For some of my insider secrets on planning, listen to this podcast episode on The Beautiful Climb podcast.
And along with the plan, comes the need to practice patience.
You have to know that this is going to take time. All marketing takes at least 30 days to access the data to see what’s working and what’s not. But, it’s this combination of daily action and patience that is the sweet spot.
If you are putting in the effort and energy and know you are worthy, you will get there. You have to have patience and know that it's your journey. Stay in your lane. Focus on what you're doing. The impact you're having. Patience, patience, patience.
You can watch the whole video for a more in-depth version of this and several bonus tips below!
Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/
P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.
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MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
I'M MICHELLE KNIGHT
I was just a new mom with an ambitious dream to start my own business. That dream turned into a multiple 6-figure business and the ability to travel full time. Now, I teach women how to brand and market their authentic voice online and take bold action to create a life better than their dreams.
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How to Discover Your Niche {video inside}
How to Discover Your Niche
Today I'm really excited to share with you my top tips for coming up with a business idea and how to niche down in a way that allows you to attract your dream clients and standout online. Before I dive into my tips, I want to share with you about an upcoming master class that I have. It's on five simple steps to create an authentic brand that allows you to grow your community with ease and leads to more clients. For more information on the upcoming time, checkout this link: brandmerry.com/authenticbrand
1. Look at your story
Tip number one, which is my favorite thing to freaking talk about and it's about really looking back at your story. Really looking back at your life and seeing, "Hey, are there any signs about what I could continue to do, what I could build a business around?" This was really powerful for me in my business, because my background and education was in communication, it was in advertising and public relations. When I looked at the pieces that I really enjoyed among all those things that I had done, the branding element really stood out to me. Then it was the piece of my story after identifying what had really happened in my life on a personal level that it became clear that I wanted to really empower women to show up as their authentic selves. To not be stifled, to create a life and a business that resulted freedom.
So, for you what is it? What can you look back at your story, look back at some major transitions of your life and say, "Whoa, I really feel passionate about that. I really feel like I could create that into a business." Often times, everything we need is already inside of us. It just takes a couple minutes to look inward and say, "Oh, yes, that is important. Oh yes, I love that," and then put the energy towards actually making that happen.
2. Come up with a list
All right, number two, I want you to come up with a list of ideas that you have based on your story. So come up with a list of ideas of things that you could teach or you could guide other individuals on to create a business around. Then from that list I want to see if anything pops out for you. Are you getting really clear on who you actually want to attract to your business? 'Cause this is such an important part of niching down that often doesn't come until later in people's minds, but I want you to focus on it in the beginning.
What pieces of your story, what parts of the list are telling you, "Hey I want to work with women. I want to work with women who want to leave their nine to five. I want to work with the new moms." Right? Can you start to get an idea of the person that you want to attract to your new brand and your business. So that's step two. Listing out all of the possible things that you feel passionate about that you can share, that you can build a business around and are any of those pointing to a type of woman or man that you want to attract to your business.
3. Making the connection
Step number three, I call Making the Connection, but you might also consider it Narrowing the List Down. So what we're going to do is we're going to take a look at your list and maybe for a couple of those connectors, like a couple of those points you're like, "Whoa, I want to talk to the same type of person for each of these," and that's what we're going to look at. We're going to look at how can these be connected. Are there maybe five things that really point you to creating a business around branding? Are there three points that tell you really want to help individuals with mindset? Are there some parts of your story that keep popping up around marketing strategies? Looking for the consistency in that list and the things that keep popping up that pull your attention to that one topic.
This is how we start to niche down, because as humans we can do so much and many of you watching right now as entrepreneurs or aspiring entrepreneurs probably have so many talents and it's really hard to bundle them all up into one specific thing. But by focusing on it this way and kind of niching yourself down into more of a generalized theme allows you to focus on those different pieces. If marketing is popping up a lot, then you know that your niche is most likely marketing. If branding is popping up a lot, it tells you, "Hey, we need to focus a little bit on branding." And then, you also have the steps that you need to say, "Oh, I want to focus on branding and I want to help this particular person with the branding process." And that right there, the what you do and the who you want to attract is the most important of niching down.
BONUS TIP!
My bonus tip for you today is that you can really build a business around anything. It's about being really specific and clear what it is that you do, who you want to attract and how you market yourself to them. I have a video that I did earlier this year on messaging, so go ahead and click that, make sure that you watch that video, it's really, really important. That is the next piece after niching down and finding your ideal client. But remember that there are so many people in the world, and you truly can create a business for a particular audience, for your target market and know that whatever crazy idea ... They seem crazy now, I have seen crazier in the online space when it comes to business ideas. So feel good and feel grounded and what idea you have and know that it is possible for you.
I really hope that those tips were super helpful for you. If you want more of a workbook style, I do have a really cool niche workbook that has helped thousands of women. You can download that here: https://brandmerry.lpages.co/blog-discover-your-niche-workbook-opt-in/
It's all about niching down and it'll walk you through this entire process, which is going to be so valuable for you, especially if you are just now thinking of starting a business. In addition, don't forget to join me for the Five Steps To Creating An Authentic Brand masterclass, which you can join here, and that's going to be really powerful for you, because I'm sharing what my journey has really looked like from working nine to five busy mom to creating a six figure business in just a year of having my coaching business, and I'm going to be sharing those steps for you. I'm all about simplicity.
You can watch the whole video for a more in-depth version of this and several bonus tips below!
Head over to my YouTube Channel and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://youtu.be/NzNhn373nvs
And as always please share and comment on this blog post, I love connecting with you!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>