Brandmerry Blog Archives

brandmerry 12/12/17 brandmerry 12/12/17

Why I made the switch from Buffer to SmarterQueue

WHY I MADE THE SWITCH FROM BUFFER TO SMARTERQUEUE

I've been called a content machine by multiple people and it is something I'm damn proud of, but I have to be honest I have a secret weapon that helps me get everything I create out into the world and not just one single time.

I mean if you are going to take the time to create a blog post, record a Youtube video or write a super amazing post for social media, that does REALLY well, doesn't it make sense to keep that content visible to your audience?

I was spending time writing blogs for my website and after posting them on multiple platforms on Friday, the post would go and die unless by chance my SEO at the time kicked in and someone saw it (this was before my eyes were opened to the power of Pinterest btw).

Now I let my content run on automate thanks to SmarterQueue who makes it easier than ever and for a fraction of the price of Meet Edgar.

Below I'm sharing the top features I love about SmarterQueue and how you can use them for your biz.

**Disclaimer: The links in this post are affiliate links meaning I will receive a little bonus if you decide to sign up for the service. As a thank you by clicking the link you will receive an extended 30 day trial to test it out for yourself!

#1 Categories are my JAM!

I love the category feature in SmarterQueue. It allows you to create a calendar which features categories (this is drag and drop by the way - my fav) so you can have different types of content recycling on your page at any given time. Here's a video from SmarterQueue where they explain this time-saving feature.

#2 Add images, video and gifs to your posts

This was huge for me because I love to add personality to everything I'm posting online, especially when it comes to Facebook where an image can grab the attention of your audience. SmarterQueue makes it super easy to add an image, search of gifs or even add a video to your prescheduled post.

#3 Recycle your content

This is hands down my favorite feature of SmarterQueue because it allows me to increase the lifespan of my content. With SmarterQueue you can create a category like videos or blog posts and then add an RSS feed to that category. For instance, the Brandmerry Blog category includes all my blog posts which are then recycled in the queue based on my schedule and are shown month after month to my growing audience.

TRY SMARTERQUEUE FREE FOR 30 DAYS

How I use SmarterQueue in my business:

Schedule my blog posts and recurring posts to my Facebook business page
Schedule recurring prompts to my private community Authentic Brand Builders
Scheduling one time posts to my Fb business page, private community and Instagram

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

brandmerry 11/14/17 brandmerry 11/14/17

How to Rock Your Facebook Lives for Maximum Exposure

HOW TO ROCK YOUR FACEBOOK LIVES FOR MAXIMUM EXPOSURE

Facebook Live is an excellent tool to build trust with your community and increase your visibility, but it can also be a little overwhelming. In just a year I've used consistent Facebook Lives to sell a range of items from $97 to $8,000 packages. No…

I swear live video is the best thing to happen to online marketing! I embraced live video early on in my entrepreneur journey and I've seen it convert clients effortlessly every single time.

When I started live streaming I would stress so much about what I was wearing and what my background looked like, it stressed me out so much I often forgot what I was even doing a live video for in the first place.

I quickly embraced my beautiful life of zero makeup, a baby on my back or in my lap and focusing on the main reason live video works in the first place - BUILDING TRUST AND GIVING MASSIVE VALUE.

Today's blog and video is all about How to Rock Your Live Streams Again and Again for Massive Exposure.

I'm be dissecting my own live stream to share with you:

1) The structure to follow for your live streams to leave your audience complete and full of actionable knowledge (aka no overwhelm).

2) How to increase engagement on your live streams to beat the algorithm.

3) How I lowered my ad costs by over 50% by using live video!

Want more live videos like this from me popping up in your newsfeed every week?I go live every Monday for Mondays With Michelle over on my Facebook Business Page.

FOLLOW Brandmerry Coaching HERE ↠ http://facebook.com/brandmerrycoaching

brandmerry 10/12/17 brandmerry 10/12/17

Tapping into Your Desires & Giving Yourself Permission

TAPPING INTO YOUR DESIRES & GIVING YOURSELF PERMISSION

In today's blog post, I'm sharing a recent video I did on your desires as a women, mother and business owner.

In a year I watched all my desires come to reality, and then I struggled to admit my new desires out of a fear of appearing selfish. I'm sharing the questions you need to ask yourself to tap into your deepest desires and give yourself permission to …

Last year when starting my business I created a list of desires, that although exciting, seemed a bit out of my reach - but that's the fun part of listing your desires. Over the past 1.5 years I've found myself living the life I desired in January 2016.

Leaving my 9 to 5
Spending my days with my son
Taking multiple trips throughout the year with my family
Working from anywhere I choose
Building a community of women with a strong purpose and mission
Spreading my message

As I've hit this new milestone in my business, I found myself having a hard time thinking about my NEW desires and fear crept in. What would my community think of me? What would my family and friends think of me?

Would me admitting that I wanted to fly first class, because it looks damn comfy, of having an in-home nanny make me seem selfish? In today's video I'm walking you through my own process, PLUS giving you questions to ask yourself in order to connect with and believe your deepest desires.

Key Takeaways From Today's Video:

It's not about "just enough", when we reach higher for our desires our needs are instantly met. Are you creating desires around "just enough" and holding yourself back from dreaming big?
You don't have to separate your desires between Need vs. Want - it's about giving yourself permission to experience pleasure every single day.
Are you holding yourself back because you are afraid of appearing selfish? The reality is it is your RIGHT to life your deepest desires and by doing so you are more capable of spreading good and doing good in the world.
Stepping into the energy of your pleasures is the first step in achieving your goals. We limit ourselves by saying we don't "need" something, when deep down it is one of our strongest desires.
YOU ARE WORTHY OF ALL THE THINGS YOU DESIRES!

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

brandmerry 10/3/17 brandmerry 10/3/17

Grow Your List Using FACEBOOK Lives + YOUR Free Offer

Discover Your Niche Free Workbook and Training

GROW YOUR LIST USING FACEBOOK LIVES + YOUR FREE OFFER

Facebook live can do so much more than grow your visibility online, it can also grow your list! I'm sharing my 4 tips for using Facebook Live to promote your free offers.

Facebook Lives (well any live video really) have transformed my business and since we are all about visibility here at Brandmerry I want to give you the tools you need to feel confident in sharing your freebie via live videos.

FB lives are two-fold: an excellent way to grow your online visibility and build trust with your audience PLUS grow your list of community.

Today, I'm sharing with you 4 simple ways to start using your Facebook lives to their full advantage to grow your list!

1. CREATE A FREEBIE SPECIFIC VIDEO

An amazing tool to grow your visibility and get the message out about your free offer. Create a FB live where you introduce yourself and then talk up your free offer. Be sure to share the title, some super descriptive bullets or talking about about the benefits of the free offer (exactly what they will learn), why you created and how they can access it.

Once your video is created share it out like crazy, pin the post in your private community and your business page AND if you have a little extra cash you can boost your video so more people see it (be sure to create a custom audience and don't just throw money at it).

2. INTRODUCE YOUR FREE OFFER

You are already going live, and if you aren't you should be, so why not share your free offer with EVERY SINGLE video. I always encourage my clients to pitch with every video, and this doesn't have to be just paid offers it also includes your free workbooks, trainings, challenges and more. There are two places to share your free offer:

Beginning: After your introduction at the beginning of your video share your free offer and how they can get there hands on it (i.e. give them a specific link).

End: Once your video ends remind them of the free offer, talk a little more about the benefits of your offer and how they can get their hands on it.

3. UPDATE THE DESCRIPTION

If you are not doing this you are missing out on a golden opportunity! The #1 thing I recommend ALL my clients do is go back to update the description of their live video to give tons of value and information that entices your audience to watch the video. Remember, your video doesn't matter if no one is watching it.

After your video is complete be sure to give the title of your free offer, your descriptive bullets and the link to access it. Accessibility is super important so make it easy for people to click, give their information and go.

4. BONUS TIP: PIN YOUR LINK IN THE COMMENTS

Another great FB live addition is the option to pin a specific comment or link to the top of your video. With most videos, unless changed, you will see the comments in realtime, so when you pin the comment you guarantee that no matter when someone starts or stops watching the replay they will have access to the link.

Want a little more information on creating free offers (aka lead magnets)? Check out my blog on Four Steps to Create Your Next Free Offer here ↠

brandmerry 9/27/17 brandmerry 9/27/17

3 questions to ask if you're feeling OVERLOOKED in the online space

Discover Your Niche Workbook and Training

3 QUESTIONS TO ASK IF YOU'RE FEELING OVERLOOKED IN THE ONLINE SPACE

Let me paint you a little picture.

Client: "No one is responding to my posts or emails and I'm not selling anything, I think my messaging is off."
Me: "Well let's have a look, send me your message."
Client: **sends over a FB social media post**
Me: "This is copy, not your messaging. Fixing this isn't going to fix the problem."

Let's all look at copy as the surface level and your messaging the core. Your copy matters obviously, I mean I did an entire challenge on this, but if you are REALLY struggling most likely it isn't what you are saying, it's WHY you are saying it.

Your messaging, just like your brand, is the core of your business. When we rush into writing newsletters, social postings, FB ads, etc... without having a clear idea of our core brand messages, we end up flailing around just hoping someone will engage with us.
Sound familiar?

I'm not pointing fingers, I've done it too - in fact that is basically ALL I did this time last year. Sure I was visible and I was "marketing", but nothing was happening. I spent three months going live, hosting trainings, showing up in multiple groups, etc.. and not one single potential client was paying me ANY attention. Why? Because I wasn't clear on EXACTLY what it is my brand and business was built around.

Think of a mind map. Your core message is in a circle in the center and from there you have countless stems that point to your programs, social media posts, live streams, courses, etc...

When you create a brand around these messages everything flows seamlessly to them and you avoid confusing the shit out of your potential clients.

If you are struggling with your messaging, ask yourself these questions:
⇉ What do I teach/ give my clients?
⇉ Why do I offer these services?
⇉ How do they grow from them?

When you have these fundamental pieces in place your copy becomes more clear, your intention becomes more clear, you attract the people who you want to work with and so much more.

Messaging is a HUGE piece of the puzzle when it comes to launching and running a successful business, again you gotta trust me on this because I've lived it. When I took the time to really focus on my messaging I started consistently signing clients into my 1:1 program, growing my community, selling my courses via funnels, etc. I'm living proof that your messaging DOES matter, especially in the online world.

So, if your social media posts aren't performing how you would like them too, get to the root of the issue, before dealing with the surface level shit!

P.S. That's why in Roadmap to Freedom we spend a lot of time on building the core brand messages for your business before we dive into writing any copy, creating a brand, creating programs and more.

In fact here is a little piece of what we focus on in Roadmap to Freedom:

FIND YOUR MESSAGING MAGIC & START BUILDING YOUR RECOGNIZABLE VOICE ONLINE

🔶 Create messaging that speaks directly to your audience, showcases your personal story (you know that thing that makes you different) so your dream clients are instantly magnetized to your brand and business.

🔶 Create your core brand messages, by tapping into your story and purpose, that allow you to seamlessly carry your personal brand into every single aspect of your business, making selling about connection and not being pushy,

🔶 Learn more about the main social media platforms, so you can decide which areas to focus on first, so your message becomes consistent and has a larger impact and influence.

LEARN MORE ABOUT ROADMAP TO FREEDOM >>