Posts in Business Tips and Tools
How to Build an Online Community through Emotional Branding
 

How to Build an Online Community through Emotional Branding

June 19, 2019

Social media is fierce! Everyone is basically fighting for attention, so how do you the entrepreneur authentically show up and stand out online? If you want to know the secret to a bold, captivating and money-making brand - one that has you audience wanting more and eager to invest in what you are offering then you need to know all about Emotional Branding and how to use it to build an online community and sign dream clients.

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK VIDEO!


Want to know the secret to a bold, captivating and money-making brand?

One that makes it easier to build an online community of fans who are invested in your brand and has your audience wanting more and eager to invest in what you are offering?

It’s all about Emotional Branding and it’s my secret weapon that has allowed me to create a community of thousands and a 6-figure cash business completely online.

Today I’m sharing:

  • What emotional branding is and why it’s so powerful

  • What you need to know in order for it to work effectively online

  • What the emotions of your brand impact (hint: it’s centered around your marketing and ability to stand out online).

  • How to go even deeper with my favorite tool and resource that you ALREADY possess.

THE POWER OF EMOTIONAL BRANDING

People buy based on emotion. In fact, a Harvard study reported that, “Emotion is what really drives the purchasing behaviors, and also, decision making in general.”

Emotion is the #1 decision-maker when it comes to making a purchase decision, so if you’re solely focused on the logistics of your offer and aren’t going a level deeper to connect with your audience you’ll miss out every single time.

If your social media posts are falling flat, look at emotion.
If your offers aren’t selling, look at emotion.
If your sales calls aren’t ending in a sale, look at emotion.

It plays a role in everything you create so the first thing you need to do is identify which emotions you want to portray through your brand.

Because by having a strong emotional component to your marketing and selling efforts (i.e. your brand overall) you’ll be able to attract the right people and repel the wrong ones - leading to better conversions and brand loyalty overall.

WHAT YOU NEED TO KNOW FOR IT TO WORK

It might seem easy to just pick 5 words that you want your audience to feel, but there is actually more to it. It’s not just about how YOU want your audience to feel, but also what your audience WANTS to feel.

This is where knowing your audience comes into play. You can do market research around this, in fact I always suggest it, but even just having simple conversations with your ideal client will give you a glimpse into what they desire.

It comes down to desire here - making your audience feel something they WANT. We call this aspirational branding in the industry and it’s the key to branding that attracts and converts your audience into life-long fans.

Think of how your audience wants to feel and then bottle that up into 5 key words. By identifying and connecting to where your audience wants to be, you provide hope for what’s to come, making your brand more magnetic.

This will inspire your next steps - the aesthetics.

WHAT THE EMOTIONS IMPACT

So many entrepreneurs make the mistake in the beginning by focusing on the aesthetics BEFORE they’ve done the story work and identified their brand emotions, but not you right?

But, if you did do it early on and are feeling disconnected from your brand it’s not too late to tie in these tips. Take your emotions and start to select visuals that showcase these feelings. Think the colors, fonts, elements and photos to start.

I have a lot of designer friends and each one of them will tell you that if you come to them with a clear idea of who you are, who your audience is, your key messaging AND how you want your audience to feel, then will be able to deliver a better product in the end.

Aesthetics are just the tip of the iceberg here and will get you comfortable with playing with the deeper level of emotional branding, but we don’t have to stop there.

From the aesthetics we can more into the messaging and content creation of your brand - yep all centered around emotion AND your sales pages (now that’s the fun part)!

When you go the extra step your brand will expand! You’ll stand out on social media, separate yourself from others in your industry and create a community of true fans.

HOW TO GO DEEPER

Another layer of Emotional Branding is the use of story in every single piece of your business. From your brand mission to brand aesthetics to the content you create and the programs you offer, story is the key.

Story allows you to continuously connect with your audience, making them feel seen, heard and understood - which is so important.

And to top it all off, posts with story are 22x more memorable than ones without.

If you want to learn more about identifying your brand story be sure catch my blog and video next week ALL about your brand story and my three tips for doing so effectively.

And in the meantime be sure to take my free brand story quiz to find out your specific brand story and how to market it online for maximum results.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


4 Tools to Build Your Email List From Scratch
 

4 Tools to Build Your Email List From Scratch

June 13, 2019

If the thought of building a community and email list has been at the front of your mind, then you’re going to need to start with some key pieces - 4 to be exact. Building a community can get a bit overwhelming when you’re first starting out so I’m sharing 4 tools and must-haves to get started so you can stop guessing and start doing!

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK VIDEO!


If the idea of building an online community seems overwhelming this blog is for you.

The concept of a community and more importantly an email list is only getting more important.

Social media has become crowded so how do you give your true fans an opportunity to go a step further and say, “Yes, I need more of that in my life!”

It all lies in building a personal community and tribe and it’s totally possible if you’re starting from SCRATCH - ZERO. We all started there too!  

1. KNOW THY AUDIENCE

You need to of had conversations (i.e. market research) to pinpoint what your audience is struggling with and what you can create to meet an immediate need. You need to know where your audience is at, the number one thing they are struggling with and what they need in this moment.

This will allow you to create a free gift in exchange for, you guessed it, their email address.

Example: Research shows my audience struggles with creating content that consistently allows them to create brand awareness.

2. FREE GIFT

This can be delivered in various forms - pdf, video, webinar, masterclass, video series, challenge, audio. The main point here is WHAT you deliver needs to provide value. Please don't half ass this - it's your opportunity to do a few things - meet a need, show your expertise and build trust.

Again if I'm playing on my audience's struggle I could create a content calendar that helps them organize their content and my #1 strategy for coming up with consistent content.

I did this by the way, grab yours at brandmerry.com/contentcalendar.

3. EMAIL PLATFORM/ LEAD COLLECTION

My go to is Convertkit because it's an all in one platform for collecting leads and emailing them. Another option although a little more expensive is Kajabi.

Try both for free with the links above and if you want to see my entire opt in process in action by signing up for my free Content Calendar.

4. ADVERTISE YOUR FREE GIFT!!

You do not need to put money towards this in the beginning. I’m planning a future blog post about some of my favorite organic ways to grow your list so stay tuned, but here are a few to get you started.

Link your opt in page on Instagram and share in your feed, in Instastories and make an IGTV video that promotes your free gift.

It can be super overwhelming building your list in the beginning and it's going to take some time so the secret is in the consistency.

Want to grow your list by 100 people in a month, that's 3-4 new subscribers every day. How can you do that? Get creative? And show up every single day talking about your free gift!

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Identify Your Brand Story and 3 Things You Can’t Miss
 

how to Identify Your Brand Story and
3 Things You Can’t Miss

June 4, 2019

Want to stand out on social media? Lean in cause I've got a secret for you...  ...it's your story! Oh, you already knew that? Ok cool! But did you know that stories make your content 22x more memorable to your audience! Oh, now I have your attention. What if I told you there were 5 types of brand stories and the secret was identifying which one best showcases your unique story AND how to market that story in the online space in a way that has your audience needing more. YES, it can be that simple to get started. I have a fun quiz for you to take right now that will help you identify your brand story + give you the tools to market your story online.

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK VIDEO!


Want to stand out on social media? Lean in cause I've got a secret for you...

...it's your story!

Oh, you already knew that? Ok cool! But did you know that stories make your content 22x more memorable to your audience!

Oh, now I have your attention. What if I told you there were 5 types of brand stories and the secret was identifying which one best showcases your unique story AND how to market that story in the online space in a way that has your audience needing more.

YES, it can be that simple to get started. I have a fun quiz for you to take right now that will help you identify your brand story + give you the tools to market your story online.

PLUS, I've included three of my top tips below if you want even more juicy information on YOUR BRAND STORY.

1. YOUR STORY MATTERS

The first thing we need to do is get in touch with YOUR personal story. It's super easy to think your brand story has to be centered around your business, but the key here is that YOU are your brand. If you don't know what makes you, well you then you're going to have a hard time creating a business around that.

Before I even begin to work with my clients on creating their brand, we focus on uncovering there own story and mapping out their past chapters. To start identify three transitions that have happened to you personally.

Think about what happened, how you were impacted, what changed for you and what lessons you learned. This is the first step in identifying the work you want to do in the world AND helps you reconnect with your personal story as a way to connect deeper with your audience.

2. YOUR BRAND IS NOTHING WITHOUT YOUR AUDIENCE

Ok, now I'm probably going to confuse you, but as much as your brand story is about YOU it's also nothing without your audience. If you think just sharing your story is going to lead to more clients and a bigger impact you're wrong. It relies heavily on your audience and their desire for more.

Aside from identifying your own story you must become clear on your audience as well. You need to  do market research here, but to get you started here are some questions you need clarity on in order to effortlessly tie your story and the story of your audience together.

  • What is their struggle at the moment?

  • What do they desire (aka what are they working towards)?

  • What is standing in their way (i.e. obstacles)?

  • What needs to happen to get them from struggle to desire?

This will help you begin to identify what parts of your story you can share with your audience for the maximum impact.

3. ESTABLISH YOUR BRAND STORY ARC

Your brand story arc is what so many people do first to map out their brand story, but then miss so much important information. And most brands are doing this wrong.

It sounds a little something like this, "I did this and then this and my business was born!"

BORING - I don't want to read that story to do? There needs to be some powerful emotion, connection and storytelling that goes into your brand story and story arc.

I teach the entire concept of Story Arc in my signature course Roadmap to Freedom, but ultimately you want to write a clear Beginning, Middle and End. Take your audience on a journey that pulls them in and keeps them engaged.

Your Brand Story Arc is just ONE type of story you can share with your audience, but it's one of the most important.

Use your Brand Story Arc to share your story on your About Me Page, on Instagram Stories, in promotional materials, on masterclasses and more.

Remember story is necessary if you want a brand that stands out and deeply connects with your audience.

Take the quiz below to find out which part of your story you can share for maximum impact and conversions.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


5 Easy Steps to Be More Confident on Video
 

5 Easy Steps to Be More Confident on Video

May 30, 2019

Video is necessary IF you are building an online brand and business.There are so many options now with Facebook Live, Youtube, IGTV, Instagram Live and Insta Stories just to name a few. Basically video is non negotiable when it comes to an online business, but what do you do if you don’t feel confident to add video to your business? I’m sharing 5 easy steps to be more confident on video.

Prefer to watch, instead of read? I’ve got you boo. Scroll down to watch a quick 6 minute video!


Video is necessary IF you are building an online brand and business. Nope, not an option don't even try to convince me otherwise.  

There are so many options now with Facebook Live, Youtube, IGTV, Instagram Live and Insta Stories just to name a few. Basically video is non negotiable when it comes to an online business.

The #1 question I get from my audience around video is How to Build Confidence.

So, today I’m sharing five easy steps to be more confident on video. I’ve used these techniques and have now shared them with my clients to support them in gaining confidence, feeling natural and totally rocking it on video (both live and pre-recorded).

But, before we dive into the steps I have a quick question to bring some reality to the whole video thing. Is every single person that is showing up on video confident from the start?

Absolutely NOT, sure some people are, but even myself with years on stage, having been on the news and television before, I still freaked out during my first live video.

Give yourself some grace and know from the get go it's going to suck at the beginning. Seriously, your first time isn't going to be smooth, so just know that going in and be confident in the fact that you will improve with time.

So aside from just going for it, what can you do. Here's a simple do this then that strategy to get you started.

1. SCHEDULE IT

This is going to be the easiest part for you, but it’s going to aid in the whole ripping off a bandaid and with step two coming up next. When you make the commitment and put it on the calendar it's a hell of a lot harder to skip it. I actually use this strategy anytime I’m doing something out of my comfort zone; I put it in writing and make the commitment to myself that it’s going to happen.

2. PRACTICE

Now that you've got it scheduled it's time to carve out at least 3 days to practice before hitting that live or record button. This will help work out any kinks or uncertainty and make you feel more confident with the content. You won't always have to do this, remember consistency is key, but in the beginning it's a great tool.

Another great tool is to practice on Instagram Stories - there short, don’t take a lot of time, and your less likely to overthink a 15 second video as opposed to a 5-minute video. Insta Stories are a great was to get you more comfortable with the camera.

3. MAP IT OUT

As you practice you're going to find your groove. Pay attention to what you enjoy talking about, where you get a little lost and which areas you want to emphasis (a pitch or call to action perhaps). Now map those out in a notebook or document so you have a clear outline for your video.

Bonus Tip: If recording a video record 1-2 sentences, stop, look at notes and start again. If going live be super transparent with your audience and just tell them that you have notes to help you out and might be looking at them from time to time.

4. TAP INTO YOUR AUTHENTICITY

Be inspired by those around you and bring out your special characteristics with confidence. So often we try to hide our quirks, but those can make your videos even better. Write down 5 quirks you are proud of that you want to bring out in your videos to play up your authenticity. For instance, I love to talk with my hands so I make sure I have the room to talk naturally and I'm not holding the camera (p.s. You’re going to notice this every time I make a video now)!

5. EXUDE CONFIDENCE

There are things that make you feel better no matter the situation. Is it a specific outfit, making sure you've got some lipstick on, being in a particular setting? If you feel confident going into it, as your most bold badass self you'll deliver better content.

I know how easy it can be to think that everything needs to be perfect, especially when it comes to video. If you identify yourself as a perfectionist watch this video here.

But please know that you'll only improve by doing. I hope these 5 tips were SUPER helpful. If you’re feeling confident and ready to do this thing, then you probably need some help organizing your content ideas.

Download my free content calendar and planner if you want If help organizing your content, social media strategy and when you'll post videos.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Find Time to Build Your Business as a Mom
 

How to Find Time to Build Your Business as a Mom

May 23, 2019

When you are trying to build a business as a mom it never feels like you have enough time, but the truth is we all have the same 24 hours in a day it’s just about how you use them. Learn my top 4 tricks on the blog.

Prefer to watch, instead of read? I’ve got you boo. scroll down to watch a quick 6 minute video!


Where are my mompreneurs at?

It is so true that being an entrepreneur is hard freaking work, but you add kids to the mix and that’s a whole new level.

And it’s something so many entrepreneurs don’t understand. That’s why I love supporting women in building, launching and scaling their brands because I get it!

I built my business from zero to 6-figures a the same time I was raising my son - in fact my business is as old as my son because nothing says “It’s time to start a business” like just giving birth.

So when I tell you I get that it’s hard to find the time to bring your dream business to life I want you to know that I understand it is hard, but it’s not impossible.

Today on the blog I’m sharing my top tips for making it happen.

1. GO ALL IN

I know what a touchy subject to start, but the truth is if you’re half in and half out of creating this business it’s not going to work.

You’ll always find a reason WHY you can’t work on your business, it’s too easy to get distracted, do you’ve got to make the commitment right here, right now.

The cool thing is I’m not asking you to choose, because you don’t have to. You can be both an amazing mother and entrepreneur, it’s not an “or” situation, it’s an “and” situation.

There are women out there doing this every single day, there is no reason why you can’t too.

2. BATCH YOUR TIME

I talk about batch scheduling in my blog all about content creation here, but if you plan to build a business with a kid and you’re not doing this it’s going to be so hard.

It’s time to pull in the forces girl, your partner, your friends, family, babysitter, call your best friend from high school who also has kids and swap services if you have to, but get yourself at least 3 hours a week uninterrupted.

Trust me you’ll get more done in those 3 hours than you will in 10 with a little one at your feet and productivity is key if you want to grow your business.

3. CREATE TIME

Yes it’s possible! You have a choice on where you spend your time. So where’s your time going right now?

  • Are you binging on some Netflix?

  • Do you drive a bunch, but not using that time efficiently?

  • Are you a social scroller?

I see you - no judgement.

But, the reality is you’ve got 24 hours in a day, how are you using it?

There’s a super easy way to figure this out and something I have all my clients do and it’s a time evaluation. Take 3 days to track your time and see exactly where it’s going. Then prioritize (business and family) and leave the rest behind, at least for now anyways.

Oh and speaking of wasting time in the car. I use to commute 2 hours to work and I’d listen to podcasts for inspiration on the way to work and voice record my social media posts and emails for the week on the way home.

IF you want it you’ll do it.

4. TRELLO

I feel like I talk about Trello as least once a week, because I love it so much. Recently I did wrote a blog on productivity and focus where I shared how I use Trello in my life and business.

You can’t organize all the things you need to do blindly and why should you there are free tools at your freaking fingertips. One of them is Trello!

I use Trello to organize my weekly schedule and give myself the flexibility to move things around as needed. It’s great for measuring my productivity, allowing me to see what needs to be done every morning and gives me the flexibility to reschedule if needed. My main goal - get it done by the end of the week!

Look, if I didn’t believe you could do it I wouldn’t write this blog or make this video, so please remember that you are worthy of having a successful business and a thriving family.

If you want to learn more about my journey + the complete Roadmap I followed to build a business that sustains my family, gives me the freedom to be with my son AND create a business I freaking love? You can watch this Netflix-style masterclass here.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!