Posts in Business Tips and Tools
List building 101: What you need to start building a community
 

List building 101: What you need to start building a community

11/29/18

 List building 101: What you need to start building a community, email marketing, how to create your first email sequence, how to build your list | Michelle Knight

List building is the #1 thing I see entrepreneurs missing out on. So today, I want to share with you exactly what you need to start building your lists and some of the mistakes I see entrepreneurs make when it comes to list building.

I’ve found that it doesn't really matter what stage you’re in, list building is key. I teach it in my membership site, my signature program Roadmap to Freedom and even my high-level mastermind.

If you are relying on a social media platform to build your community, you could be in trouble. You don’t own your social media platforms, but you do own your list.

Even if you’re product based, or you mostly do in person, you still need a list. It doesn’t matter what type of business you have, you need to have a list. What I’m talking about today is an evergreen webinar strategy. A strategy that keeps growing your list even when you’re not actively promoting.

What is Needed to Start Building Your List

1. You have to know your audience

You can’t create anything if you do not know your audience but it’s extra important when it comes to list building because you are tying to attract people that will ultimately buy from you.

2. A free offer

You need to create a free offer that will pull in your ideal audience. You need to have some sort of gift to get people on your list. They’re not going to sign up for no reason at all. This could be an e-book, a video series, a discount code, a checklist, etc.

3. A landing page

This is the place where they opt-in for your free offer. This is where you get the actual email address for your list. There are so many options for landing pages right now. I use Leadpages in my own business, but another option is built-in landing pages on your email marketing platform or custom landing pages on your own website. There are paid and free options, which mean there’s no excuse!

Related post: 4 Must-Haves for a High-Converting Landing Page

4. Email platform

You need an email marketing platform to actually send emails to your list. My favorite is ConvertKit. A free option is MailChimp, which again, there’s no excuse for not doing this!

5. Automation

This is the sequence, funnel or email series that will go out to your new leads. A really simple funnel to start with is:

  1. The Welcome Email - Introduce your business and give them the free gift they opted in to

  2. 24 hours later - Introduce yourself

  3. Share your super power - give them value, share tips about what you know

This funnel is warming up your leads, starting the relationship with them.

6. Promotion

Talk about your freebie all the time! Put the link everywhere you can. You don’t have to put ad money behind it, and I actually encourage you to test it organically for at least 2 weeks before even considering ads. I recommend promoting your freebie at least 3 times per week. Actively put it out into the world. You absolutely do not need ads, but you can if you want after you’ve tested your offer.

The #1 mistake entrepreneurs make is assuming that everyone is just going to give them their email address. We need to treat the promotions of our free offers the same as the promotions for our paid offers.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/268720923993543/

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How You Can Sign 3 Clients in the Next 30 Days
 

How You Can Sign 3 Clients in the Next 30 Days

11/22/17

 Improving Your Confidence in Sales | How to sign 3 clients in 30 days | via Brandmerry Blog

The doors to Roadmap to Freedom are open, and the biggest objection I receive is that women tell me it’s not the right time because they can’t find clients.

So today, I want to help you move your business forward so you can sign 3 clients in the next 30 days. Before we dive in, I want you to know that you’re not alone; it’s scary to invest, I’ve been there and so many of my clients have been there too.

To support you in feeling amazing about your next investment (because investments are necessary in your business) you need to stop downplaying your business.

Stop downplaying the services you offer.

The second you dive fully into what you do and take your business seriously it will take off.

Now, let’s get into these tips.

1. What you're currently doing that isn't working:

Inconsistent promotion

Your very inconsistent with what you’re offering and how you’re sharing that offer with your audience. If you want to sell, you have to be consistent with your promotion. Your audience needs to hear it 7x on average to take action.

Not clear on offer

It’s not that you don’t know what you offer, but you’re not clear on why your offer supports your ideal client - why they need that offer right now. I want you to know your offer so well that you could sell it to your mom or someone who’s definitely not your ideal client.

Don't fully know your audience

When it comes to selling, you have to know your ideal client like they are your best friend of 25 years. You have to know what they’re struggling with, present your offer in a way that fixes that struggle and gives them the desire to buy.

No urgency

If someone thinks they can sign up later, why would they sign up right now? There has to be that urgency. This can look like special pricing, special bonuses, cart closing, etc.

2. It's not working because…

  • Your audience thinks they can just take action later.

  • Your audience isn't hearing about your offer enough. I want you to put your offer our there at least 7 times. Research shows people need at least 7 touchpoint before they join.

  • Your audience can't see the benefit. Everything you create needs to be benefit driven.

3. What you need to do:

  • Become clear on your offer and how it supports your audience AND you need to write down the RESULTS they will receive if they follow what you’re offering them.

  • Create a plan to consistently promote your offer. How are you going to show up and consistently promote that offer? How many times per week? Where are you going to show up? How are you going to present your offer? You need to be talking about your offer at least 3 times a week. At least.

  • Add urgency to your offer. You’ve got 30 days to sign 3 clients. That means your offer ends in 30 days period :)

4. 3 Actionable Tips

1) Offer an assessment for your business

Assessments work because your audience is coming to you, and you get to show them what it’s like to work with you.

2) Use video to promote and encourage DM's

Live vide is an excellent way to connect with your audience and talk about your offer, give guidance and encourage people to message you.

3) Create a free offer direct to your paid offer

This is for the action takers. By this stage, you should know your paid offer so well, so now you can create a free offer that leads them to the paid offer.

You have all these big desires for your life and right now it feels like you are being pulled to something more than your current story; your current situation. This is just the beginning for you. We go over all this and way more in so much more depth in my program Roadmap to Freedom.

Just like you I had a desire to...
 Leave the 9 to 5 life for good (goodbye to a life of shoulds)
• Travel the world and not have to ask for permission to make it happen
• Work from a laptop, wherever and whenever I damn well pleased (yes, vacation, but more importantly next to my son while he plays)
• Exceed my 9 to 5 income without having to sacrifice the life I had created + live a life greater than I had ever imagined before

BUT MOST IMPORTANTLY I WANTED TO DO IT ALL WITHOUT HAVING TO SACRIFICE THE VERY REASON I STARTED MY BUSINESS IN THE FIRST PLACE...my desire for freedom.

Roadmap to Freedom

Roadmap to Freedom is a 6-month group coaching program for the new female entrepreneur who is ready to launch an online business that allows her to make money on her own terms.

I HAVE TO ASK...

↠ What would it feel like to have all those missing pieces laid out for you? 

↠ To be able to pick and choose the ones that work best for you, your life and your business? 

↠ To have the support to ask questions & brainstorm having someone who has been exactly where you are now helping you dig deeper than you could ever do on your own? 

↠ How would it feel to create a life that allowed you to work with location independence; to travel, to take off when needed and not ask permission? 

↠ How would it feel to have the time to do the things you truly enjoy; to go to yoga, to spend time with your child to go on dates with your husband? 

↠ How would it feel to have financial freedom to be able to pay off debt, to be able to live a life that doesn’t revolve around paycheck to paycheck?

All of this is possible for you, and I’ve got the roadmap to support you in making it into a reality.

If you are feeling that pull for more, for something different, I encourage you to learn more about the program or join here: https://www.brandmerry.com/freedom

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/964729903735847/

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


5 Pieces of Tech You Need as an Online Entrepreneur
 

5 Pieces of Tech You Need as an Online Entrepreneur

11/08/18

 5 Pieces of Tech You Need as an Online Entrepreneur, Business Tools, Marketing Tools, Entrepreneur tools, Online Marketing Tools | Brandmerry Blog

There are so many different sources of information floating around online regarding what it takes to actually start a business. Now, I’m a lucky one and so are my clients because they have created service-based businesses, meaning aside from the business registration and a couple programs there isn’t a large investment to get the business up and running.

But what do you do after you decide on a business name, buy the domain and register your business? That’s the mystery, isn’t it?

And rather than making a long list of all the things you DON’T need I wanted to make you an even shorter list of what you do because after building my own business from scratch and helping so many women do the same, I know that all the bells and whistles aren’t needed.

Today I’m sharing five pieces of tech you need to share your business with the world and start making sales.

*Please note affiliate links are included in this post because I love sharing products I have tested and love.

1. Email Marketing System

One of the most important pieces in running an online business is the power of your own list. Every single entrepreneur should be focused on growing their own list and community and nothing makes that easier than an email marketing system that automates your new subscriber onboarding and makes it easy to stay in contact with your community.

My personal favorite platform is Convertkit (try a free trial) and many of my beginner entrepreneurs use Mailchimp because of their amazing free features.

2. Landing Page Software

Now, note I didn’t say website or website platform - that’s because you don’t need one from the start of your business to share your services and make money.

The reality is building a website takes time and at the start of your business time is serious money. All you need to get started is a simple landing page, sharing your name, email, brand mission. If you have a free offer and opt-in ready to go or a sales page it can be used for that as well.

There are landing page specific platforms like Leadpages, but you can also build a simple Cover Page in Squarespace or a platform like Kajabi (try free for 30 days) which can later become the home of your beautifully crafted and branded webpage.

3. Contracts and Legal Documents

Ok, it’s time to get serious for a minute. I see too many entrepreneurs waiting to get their legal ducks in a row and the reality is they are putting themselves at serious risk.

If you plan on selling a course, signing 1:1 clients, selling packages and more you need a contract in place. I also recommend a Privacy Policy, Terms and Conditions and Disclaimer. My friend and attorney Christy Westerfeld, who is the guest legal expert for my group program Roadmap to Freedom, has amazing bundles and templates available on her site. Learn more at https://christywesterfeld.com.

4. Social Media Scheduler

Your ability to consistently show up for your audience, yes even in the very beginning, is going to help you increase your visibility, ultimately leading you to build a strong community and sign clients.

Entrepreneurs make the mistake at the beginning of just posting when they remember rather than utilizing one of the many tools available to help you streamline your social media content. My personal favorite is SmarterQueue (free 30-day trial) which allows you to post on multiple platforms and within groups, as well recycle your evergreen content for repeat posting.

Additional free options I recommend to my clients include Buffer and Later. The key is finding a platform that lets you do all of your posts at once, making it more time efficient for you and increasing the likelihood you will keep putting your story, brand and services out into the world.

5. Invoicing and Client Portal

Look, if you want to make sales in your business you’ve got to have a way to collect payment am I right? A CRM system that allows you to house your client information, send contracts, invoices (including repeat payments) and more is essential if you want to scale your business and I don’t know, sign a freaking client.

I’m a huge fan of Dubsado, which is always improving and adding new features for its users. It’s a one-stop shop CRM for all the backend you don’t want to do, but you kind of need to.

And that’s it my friends. In terms of tech, this will get you started right away with gaining visibility and signing clients - hello profitability.

However, there are still some business foundations that need to happen to ensure that:

• Your voice is actually heard.

• That the content you create gets engagement.

• That the marketing strategies you test out give you results

• AND SO MUCH MORE

That’s why Tuesday, November 13 I’m hosting a brand new FREE masterclass on Bringing Your Brand Story to Life: 4 Essential Steps to Follow for a Thriving Brand and Business.

Get signed up: brandmerry.com/novembermasterclass

During this free masterclass you will learn:

  • The 3 mistakes entrepreneurs make when building their business and how to correct it.

  • The #1 thing your doing that is wasting you dollars and hours.

  • My 4 step framework to build a business without overwhelm and endless guessing (fast-tracking your way to profitability)

Save your spot for the masterclass

See you there!

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


4 Must-Haves for a High-Converting Landing Page
 

4 Must-Haves for a High-Converting Landing Page

11/1/18

 4 Must-Haves for a High-Converting Landing Page | How to create a landing page | online marketing landing pages, landing page design | Brandmerry.com

Freebie.

Free Offer.

Lead Magnet.

It doesn’t matter what you call it, there is ONE thing they all have...a landing page where you collect their information. The reality is a well-structured landing page can make or break your free offer. After all, we can’t see all the amazingness of your gift if we don’t opt in.

Typically you want to try and have a landing page convert at 32%, although I frequently work with my clients to convert in the 50-70% range. There are four key pieces that are going to increase your conversions and taking the time to map out your landing page and getting as specific as possible with the content you’re presenting is key in doing just that.

To support you here are the four key pieces!

#1 BUILD TRUST

When someone lands on your landing page it is from an outside promotion and nothing hurts conversions more than breaking trust. Whether you are organically promoting your free offer on Facebook, Instagram or Pinterest or running ads it’s important to keep the following pieces the same:

  • Photo

  • General esthetics

  • Title of your free offer

Keeping these key pieces consistent will help in the overall conversions and increase the likelihood that someone will follow through with signing up.

#2 SPECIFIC TITLE

The first thing someone will see when landing on your page will be your title. I highly suggest keeping it at the top of your page, followed by an option to opt-in, gives all those people ready to take action an opportunity to do just that.

Don’t be afraid of a long title, sometimes those are the best because they really tell your audience what they are going to get with your free offer. That’s the key with a title that converts, spelling it out for your clients so there is no guessing.

#3 BULLETS WITH BENEFIT

Following your title, your bullets are the second most important piece of your landing page. If someone doesn’t opt in from the very beginning what else do they need to know in order to say YES? Exactly what they will be learning.

Don’t deny the power of a simple, “With this training, you will learn:” It’s one of the easiest ways to draw attention to what your audience is looking for. Create bullets that are very descriptive and outline the benefit for your audience.

#4 CLEAR CALL TO ACTION

You should have ONE, I repeat one, call to action on your landing page. Do not include a link to book a call, join your Facebook group or follow you on Instagram; all of that comes later. We want your audience to come to the page and complete the one action we brought them there for.

Be sure your buttons are clear, contrasting in color so they stand out and have a clear call to action; including “Sign up here!” “Grab your free gift!” “Yes, I want in!”

BONUS TIP: Have at least two calls to actions on your landing page to give people an opportunity at the top and bottom to opt in.

Want to see a high-converting landing page in action? And hey while you’re there sign up for my upcoming FREE challenge Uncover and Own Your Story for a Bold, Captivating and Money-Making Brand. Sign up here: brandmerry.com/storychallenge

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


3 Questions to Ask When You Have So Many Business Ideas
 

3 Questions to Ask When You Have So Many Business Ideas

10/25/18

 3 Questions to Ask When You Have So Many Business Ideas | What to do when you’re multi-passionate, how to come up with a business idea | Brandmerry.com

What do you do when you have all these amazing ideas in your business? This is something all of my clients have been struggling with this week. They have so many ideas, and because of that, they aren’t taking action on any of them. I see this a lot in the online space and something I believe I’m really good at is action taking. How to take action and when.

There are 3 main questions I want you to ask yourself when you’re having a lot of ideas. These questions will help you navigate through your ideas and decide which will benefit you the most at which time. The reality is if we’re trying to implement all of them at once, they won’t be as good.

1. How does this idea actually feel?

Ask yourself where this idea came from and is it coming from a place of inspiration or a place of “oh I have to do that to be successful.” Is this something you are doing because someone else is doing it, and if so, how does that feel? Find out if it’s something you really want to do or if it’s something you feel obligated to do. Is this coming from a place inspiration or a place of desperation?

2. Will this move the needle forward?

We have to constantly be doing things that are going to keep expanding our business. We have to constantly be thinking about that end result. What are you going towards? Is what you’re doing now helping you get to that end result? Or is it just going to take up time and energy? If this is just adding more to your plate, and it’s not going to move the needle forward and help you get to that end goal, it’s not something you need to focus on right now.

The biggest block I see is that people are afraid if they don’t do it now, they won’t ever have the opportunity to do it. But you can decide at any moment what you want to do. Your ideas can happen at anytime. Just because we don’t take action on something right here, right now, doesn’t mean we can’t come back to it when the time is right.

3. What needs to happen to make this idea come to life?

This is a big thing. We sometime forget to direct what needs to go into our ideas. I believe there is value in putting energy and love and attention towards something, giving it our all, to make sure it works. So you need to ask yourself “what does my time look like?” Do you have the time to be doing it right now? What are the things that need to happen and can you make space for that to happen right now?

Once you’ve asked yourself these 3 questions, you can really decide if this is a business idea you should start right now, or if it’s time to take action right now. You have to be really honest with yourself. But the biggest thing is ripping off the bandaid and taking action. Once you’ve made the commitment, and you know what you need to do to implement your new idea, you need to TAKE ACTION.

And if you’re still struggling, do you know what your end goal really is? You have to be really clear and where you want to end up, so you can decide which pieces to focus on now.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/462769990911822/

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!