Are you an entrepreneur feeling stuck, like your efforts aren't yielding the desired results?

Today, on the podcast, we'll explore key areas to reassess in order to pivot your way to a six-figure business.

Whether you're aiming for consistent 3K months or striving for a six-figure year, understanding where to focus your time and energy is crucial for growth.

In this episode, we address the concerns of entrepreneurs who have laid the foundation for their businesses, created content, and marketed their offers, yet struggle to gain traction.

In today’s episode of the Brandmerry Podcast you’ll discover:

The three key areas to focus on daily in your business for success.
The foundational steps you might have missed and how to adjust them quickly to start seeing results.
The fastest change you can make to your marketing efforts to start getting your brand seen and paid consistently.

For the full content, and all the insider tips, listen to Episode 96 now.

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The Three Key Business Actions to Take Daily as an Entrepreneur

Let's break down the entrepreneurial journey into three fundamental areas (aka daily steps) that can guide your efforts and maximize results in your business.

Brand Awareness: At the top of the funnel, brand awareness involves making your brand discoverable to potential customers consistently. You can understand why this is so important, if people don’t know your brand exists they can’t pay you.

Brand Attraction: Once aware, potential customers move to the attraction phase, where they follow you on various platforms and subscribe to your email list. They have said YES to learning more about your brand and your offerings. At this stage, building your email list should be a top priority.

Brand Connection: In order to make a sale, we must experience a connection. Building a connection with your audience involves sharing stories and promoting your offers with benefit-driven messaging that inspires them to take action.

By focusing on these three areas, you can grow your audience, engage potential customers, and make sales on an ongoing basis.

This blog post shared additional details on these three steps.

Auditing Your Business: Assessing Your Entrepreneurial Journey

If you’re taking action, but not seeing the results you’ve desired here are three areas to audit and make adjustments as needed.

1. Lead Generation: The Foundation of Growth

To sustain and expand your business, consistent lead generation is important. Do you have the pieces in place to collect email addresses daily? Offering valuable lead magnets is key to pre-qualifying potential leads and achieving better conversion rates.

2. Brand Awareness: The Power of Consistency

Consistency in online presence is crucial for brand awareness. It’s time to be honest with yourself and audit if you’re truly being consistent.

If you are being consistent, then we need to take the next step and determine if you are effectively utilizing different platforms and adhering to best practices to optimize your content. Every single platform is different and it’s important that you understand what works on your core platforms in order to see results.

If you’re not already leveraging evergreen marketing strategies to reach a broader audience consistently now is the time to put these in place. Evergreen platforms offer sustainability and consistent growth, even when you're not actively creating new content. Leverage YouTube, blogging, Pinterest, or podcasting to optimize your marketing efforts and reach a broader audience over time.

3. Brand Connection: Communicating Value Effectively

The brand connection phase involves effective communication of your offer's problem-solving abilities and benefits. Clearly articulate the problems you solve and the benefits customers will experience upon engaging with your brand.

Mastering authentic selling and enhancing conversion rates will further elevate your success. Focus on mastering authentic selling to convert potential leads into paying customers seamlessly.
Clearly communicate the problems your offer solves and the benefits customers will gain, ensuring your message resonates effectively.

Learn more about Brand Messaging in this video.

The Importance of Experimentation as an Entrepreneur

In the ever-evolving entrepreneurial landscape, embracing experimentation is essential.

There's no one-size-fits-all approach; you need to tailor strategies to align with your brand and resonate with your target audience.

Reassessing and optimizing your entrepreneurial journey is a continuous process.

Focus on embracing evergreen marketing and authentic selling to propel your business toward the six-figure success you envision.

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

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