Posts tagged entrepreneur
New Entrepreneur Shopping List
 

New Entrepreneur Shopping List

April 12, 2019

New Entrepreneur Shopping List - Starting your business can be overwhelming, especially when you see all the options available to you in regards to systems and products. I’ve made it super easy in this post to give you my top recommendations for new entrepreneurs so you don’t have to waste time searching the internet. Plus, you’ll get some freebies from these amazing providers as well!

Starting a business can be super overwhelming. You can go from “Wohoooo, this is happening!” to “Holy Sh*t! Where do I even start!”

There are countless options on the internet that you can use for list building, sending emails, collecting leads, housing your course, accepting payments, designing, etc….

Seriously, that list goes on and on and on.

When I started my business not one single person told me what I should be investing in for my business. I was bootstrapping my buns off so I did a lot of research to find the right platforms that worked for me and my clients. Now three years later I’ve come to love a few specific platforms and tools and recommend them to all my clients.

So I thought why keep them to myself - so many of you need this information in your back pocket.

If you’re a new or aspiring entrepreneur read on for my Ultimate New Entrepreneur Shopping List!

1. Kajabi

If I had known about Kajabi from the beginning of my business it would have saved me so many freaking headaches. Now, we are working on moving all my stuff to Kajabi because it can do #allthethings. Kajabi is an amazing platform that allows you to house your website, grow your email list, house your courses and accept payments.

Some of my favorite features in Kajabi are:

  • Course Creation

  • Membership Sites

  • Email Marketing

  • Lead Generation (including landing pages)

  • Automation (i.e. sales funnels)

  • Webinars

  • Accepting payments

It’s now my #1 suggestion for entrepreneurs because it’s that good. The best part is even if you don’t have a course or membership site now you can grow into it. Now, I know it might seem like a scary investment right out of the gate, but when you add up all the individual platforms trust me you’ll spend just as much and end up switching later. You can test out Kajabi for 30 days for FREE.

2. Email Marketing

If you’re really bootstrapping or currently loving your website provider, you still need a strong email marketing platform. A community is everything when you are starting out and you NEED to be connecting with them beyond social media.

Creating an email list allows you to stay in contact with your audience, build trust with them through consistency and ultimately sell your offers and products, so this is an area you can’t skimp. I love Convertkit because it gives me the high-level segmenting (like Kajabi) without a major price tag.

If you’re looking for an email platform that can grow with you, I highly recommend. Get a free trial here.

3. Roadmap to Freedom

Shameless plug? I think so. Look, I’ve been doing this business thing for a few years now and if there is one thing I see so many entrepreneurs missing it is a step-by-step plan that supports them from start to finish.

I know if I had this at the beginning of my business I could have grown even faster. And this step-by-step plan does not mean starting on social media - that’s a big fat NO!

It’s following the 5-step roadmap to build a solid foundation, community and so much more. I’m sharing this exact roadmap in my upcoming masterclass, sign up here.

Want to learn more about the Roadmap to Freedom program that has helped so many women creating a thriving online business that allows them to make money on their terms and create a life bigger than their dreams? Head here: brandmerry.com/freedom

4. SmarterQueue

It’s no secret that social media is one of the best free tools for growing your business. It’s important when utilizing these platforms (think Instagram, Facebook, Pinterest, Facebook Groups and more) that you are consistent.

If you’re currently flying by the seat of your pants and coming up with content every day you’re going to get overwhelmed super quick AND if you’re posting your content once and then letting it drift away into the social media black hole you’re wasting time.

Enter SmarterQueue! SmarterQueue allows you to pre-schedule your content across multiple platforms and evergreen your content, meaning you can recycle your posts every few weeks so your great content is actually seen.

You need a social media scheduler for your business and your sanity and SmarterQueue is my favorite. Test out SmarterQueue for 30 days

5. Trello

And finally we get to my favorite topic...organization! Remember when I talked about flying by the seat of your pants and how that just doesn’t work?! Well, there is an easy and free fix to this and it’s Trello.

Trello allows you to create boards for your business, organize tasks, evergreen recurring tasks, communicate with team and so much more.

I don’t go a freaking day without utilizing my weekly Trello board and have boards for all areas of my life, including our full-time travel schedule. Read more about how I use Trello in my business.

And did I mention it’s free? There is literally no reason for you to NOT sign up. Sign up for Trello

There’s a lot of information, tools, resources, etc in the online space (mine included), but it really comes down to finding something that works well for someone else, testing it for 30 days and making modifications.

Trust me when I tell you I’ve done the testing and these are my top recommendations and shopping list for new and aspiring online biz owners.

Reminder: If you’re just getting started I highly recommend Kajabi so you don’t have to piece it all together and can create a platform that grows WITH YOU!

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Episode 07 | Following the Excitement with Kelly Marcyniuk
 

Episode 07 | Following the Excitement with Kelly Marcyniuk

Free to Be Podcast | Episode 07

The Free to Be Podcast with Michelle Knight features Kelly Marcyniuk of The Freedom Babe in episode 7, where we discuss Following the Excitement and creating a FREE life!

Today's episode is another guest expert and man do this girl and I have some stories.

Kelly is your go-to Freedom Life Stylist and the founder of The Freedom Babe. Kelly believes in traveling as often as possible, great wine, and living a life that feels totally free.

Kelly and I met for the first time in Paris as part of our mastermind and had so much fun. We share many of the same beliefs and values in life, including travel, and on today's podcast, Kelly and I are chatting about Following the Excitement and how when you do that you can create a truly FREE life.

Things we talk about in this episode:

• Following the excitement and not settling for "just enough" or "the should's" because of outside expectations.

• How Kelly turned down, what she thought would be her career and more schooling to start her own business.

• How to trust yourself and move through those scary decisions with full belief in your ability to succeed.

• How to follow the passion and leap, even when it's scary, and how it pays off in creating the freedom lifestyle.

TODAY'S GUEST

Kelly Marcyniuk is your go-to Freedom Life Stylist. She is the founder of The Freedom Babe where she supports women in creating freedom-filled lives and businesses on their own terms. She's also the host of The Freedom Babe Podcast where she chats with entrepreneurs and influencers about the freedom lifestyles they've created for themselves, and how they did it. Kelly believes in traveling as often as possible, great wine, and living a life that feels totally free.

Learn more about Kelly's Freedom Foundations Bundle: http://freedomfoundationsbundle.pagedemo.co/

CONNECT WITH kelly

Website: www.thefreedombabe.com

Instagram: www.instagram.com/thefreedombabe

Facebook: www.facebook.com/thefreedombabe

CONNECT WITH ME

Web: brandmerry.com
Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders

Important Links Mentioned

The Freedom Babe Podcast

Episode 05: Building a Badass Brand + Business with Michelle Knight

Kid Box ‘Save 15% with code BrandMerry’

Suja Juice

Own Your Story Challenge - Sign Up!

Roadmap to Freedom

Airbnb ‘Get $40 off your next stay’

LOVE THE FREE TO BE PODCAST?

I kinda secretly hoped you'd say yes! I love you right back lady and I'm so honored you tune in every week for massive inspiration. I've got a favor to ask. Would you be so kind as to leave a review of the podcast on iTunes (if you haven't already)? It means so much to me to read your reviews + it allows more people to get their hands on the amazing interviews and content. Let's spread the love, shall we? REVIEW ON ITUNES

PODCAST FEATURED REVIEW of the week

Free to Be Podcast - Inspiring and Relatable by JustWayTooBoss

“Michelle Knight’s podcast is a definite must for women entrepreneurs and those needing inspiration to pursue their goals and dreams! Her podcast is so down to earth and full of so much honesty, while giving awesome insights into living the entrepreneurial lifestyle. Listen in!!”

Branding and Business Coach

Listen to More

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


EPISODE 01 | Married to an Entrepreneur with Ben Knight
 

Married to an Entrepreneur with Ben Knight

Free to Be Podcast | Episode 01

Ep. 1 Married to an Entrepreneur with Ben Knight | The Free to Be Podcast with Michelle Knight of Brandmerry

Welcome to the Free to Be Podcast. I'm so excited to bring you a really personal and exciting first episode with my husband, Ben Knight. With questions submitted by my community Authentic Brand Builders and followers on Instagram, Ben and I are having a candid conversation about our relationship, how we find harmony in our relationship, his role in the business and how we handle those money conversations.

It's a beautiful episode in which you can get a glimpse into our life together, hopefully, learn a little more about how he has supported me as I have grown and continue to grow my business.

Things we talk about in this episode:

→ Our story, how we met and fell in love (seriously, it could be a movie)

→ How we find harmony in our relationship while running a business

→ What Ben really thinks about the time I spend on my business

→ How Ben supports me as I grow my business and his tips for you and your spouse

Important links mentioned in this episode:

Airbnb: Get $40 off your first rental

On the Road by Jack Kerouac

CONNECT WITH ME

Web: brandmerry.com
Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders

LOVE THE FREE TO BE PODCAST?

I kinda secretly hoped you'd say yes! I love you right back lady and I'm so honored you tune in every week for massive inspiration. I've got a favor to ask. Would you be so kind as to leave a review of the podcast on iTunes (if you haven't already)? It means so much to me to read your reviews + it allows more people to get their hands on the amazing interviews and content. Let's spread the love, shall we? REVIEW ON ITUNES

Branding and Business Coach

Listen to More

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How I Made 3/4 of My Income Goal in The 2nd Half of 2017
 

How I Made 3/4 of My Income Goal in The 2nd Half of 2017

08/16/18

How I Made 3/4 of My Income Goal in The 2nd Half of 2017 | How to reach your income goal for the year | Brandmerry Coaching with Michelle Knight Branding and Business Coach

Last year, I had a goal to make $100,000 in my business. That number felt good to me, and the reason   I'm sharing this with you today is because I made 3/4ths of that in the second half of 2017. Which means that it's to too late for you if you feel behind in your own goal for the year right now. My biggest months last year were September and October which were both right around $14k and December which was closer to $18k. So it's not to late for you to reach your goals, you just have to take some steps in order to get there. 

Believed in My Goal

I believed so much in my goal. I was so grounded and rooted in hitting $100k - in hitting 6 figures. Be super clear and specific on your goal. I felt that number in my soul. I was invested and excited in that number. 

I visualized every step of the way, every month, every time I hit a goal. I was super clear on my visualization process. I was really inspired by this number. It was about how that would make me feel. I also had to do the inner work. I really started to bust through my old beliefs around money, and I also had to release my inner perfectionist.

I was always checking in on where I was at in my goals and where I might need to pick up slack. 

Planned for a Big Launch

I had planned for a big launch. Launches are a great way to bring in a big influx of money when you are trying to reach a big goal. I had been planning mine for 9 months and growing my list since January!

I did the prep work and knew this was a big part of the end of the year for reaching my goal, so I took time to prep for it and get those pieces in place. 

I really focused on building relationships and nurturing my audience. I started going live regularly. I started doing more workshops and webinars. Building trust with your community is massive. I really credit the relationship building I did to the success of this launch. 

I truly went all in on this launch! There was no holding back. Everyone knew I was launching. I put money in a mentor and Facebook Ads and the return on investment was huge. 

Focused on New Eyes and Ears on My Brand

 

I focused on growing my list daily and taking sales action, but also community action.

I used FB ads, Instagram and organic reach through groups to grow my list through webinars, workshops, live videos, freebies, challenges, etc (everything I do has some sort of opt in ;))

I created a welcome sequence so people really got to know me through my free offer, so when I rolled out a new offer, they were ready to invest. 

Strategically Stacked My Offers

I always had and still have a next step for my clients so they feel supported. If someone finishes a program, I have a next step for them. I planned out my launches and cart opens to lead clients from one into the other

With this in mind I heavily introduced my intensives as a welcome to coaching and focused on filling that from August - December, this led to my 1:1 clients at a higher ticket price. So you can bring people in at a lower cost level and then funnel them to the higher ticket prices. 

Separated From The How, BUT Took Action

 

I had my big goal in mind and things I was working towards daily, but I wasn’t obsessed with one thing working over the other.

I focused my time and energy on taking action and if something didn’t work I found something that did.

I was constantly showing up, taking action and investing back into my business to get it to work. Always take action. Don't just wait for the best idea to fall into your lap. It will come, but always take action. 

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/300033270574356/

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within on year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

MARKETING

BUSINESS TOOLS

VIDEO


TOP POSTS TO ENJOY!


Top 7 Books Every Female Entrepreneur Should Read
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within on year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS TOOLS

MARKETING

VIDEO


TOP POSTS TO ENJOY!

 
 

Top 7 Books Every Female Entrepreneur Should Read

August 9, 2018

Today, I'm sharing the top 7 books that have impacted my life and business. I highly suggest every female entrepreneur take the time to read these books to advance her mindset and business.

In honor of #NationalBookLoversDay I'm sharing my top seven books that are must-reads for female entrepreneurs.

I've got to be honest, I was never much of a reader unless you count the occasional hopeless-romantic Nicholas Sparks book I read on vacation. However, all of that changed when I became an entrepreneur. I became obsessed with learning as much as I could around mindset, running a business and moving through my biggest block - perfectionism.

When I say these books completely changed my life, it's an understatement. Through these books I've been able to:

↠ Revamp my mindset around money and my ability to make it.
↠ Own my own story and start to move through my blocks around perfectionism.
↠ Embrace my vulnerability and use it as a strength when running my business.

Please note this blog contains affiliate links to these products, so if you choose to buy, I will receive a small compensation. I only refer products I absolutely love!

My Top Book Recommendations For Female Entrepreneurs

1. you are a badass at making money

I highly suggest you listen to the audio of this book because Jen Sincero is seriously hilarious with her delivery. This was one of the first books I was introduced to and would listen on my 9 to 5 commute. 

This book gave me the a** kicking I was looking for to start making significant changes in my life. Jen has such a witty way of holding a mirror up to your current life and situation and gives you the tools and shifts to start feeling, thinking and acting differently.

*Find it here >>

2. daring greatly

What can I say about Brene Brown - I mean I seriously love this woman. She's changed my life with the resources and insight she provides through her work. For my entire life, I've struggled with perfectionism, but it wasn't until I started diving into her books that I realized how this had been holding me back for years.

This is only one of Brene's books you will find in this list, but Daring Greatly supported me in truly embracing my vulnerability and empowered me to start sharing my story with the world.

*Find it here >>

3. Get Rich, Lucky Bitch

I remember flying through this book in January 2017. I was going through an unexpected money situation in my business (i.e., taxes were due and I didn't know what I was doing just yet) and needed some mental support and clarity around moving through my fear of not having enough $$$.

Right off the bat, Denise Duffield-Thomas mentioned she was a Virgo, I was hooked. I loved her approach to manifesting and the actionable steps she taught. I implemented all of them right away and continue to do the work from this book monthly. In fact, anytime I'm feeling a money block I re-read this book (which has been more times than I can count ;))

*Find it here >>

4. You Are a Badass At Making Money

Another one of my favorites around making money is from Jen Sincero; I told you I love this ladies style. What I absolutely loved about Jen's book was how she addressed the stories around money; the ones we've learned from our parents, friends and society in general.

This was one of the first times I really started to question the idea of money and my ability to make it in my business. If you're struggling with old thought patterns around money, this is a must read.

*Find it here >>

5. The universe has your back

The description of this book says it all, "Transform Fear to Faith" and this book does just that. Talk about an emotional book to really address the way fear was running my life. As someone who lived most of her life constantly afraid of what could happen, this book was a gift.

My favorite part of this book are the actionable steps and questions Gabby Bernstein gives you so you can actually do the work. This definitely isn't a book you'll want to just fly through; seriously do the work and you will be truly changed.

*Find it here >>

6. How Rich People Think

I'm not going to lie when skimming this book, in the beginning, I was reluctant to read it. However, when I finally got over my need to be thoroughly entertained, I dove in and was blown away by the work of Steve Siebold.

It gives you an insider look at how rich people truly think and shows the thoughts, habits and philosophies of the wealthy. It's another top book that introduced me to the idea that making money has more to do with mindset then I initially thought.

*Find it here >>

7. The Gifts of Imperfection

I have to close out this list with another one of my favorite's from Brene Brown, seriously check out ALL her books! In this book, Brene introduces the idea of Wholehearted living and addresses the shame, authenticity and worthiness that comes from struggling with perfectionism.

If you are a recovering or current perfectionist and you read one book, let it be this one. Through Brene's work I was able to start fully stepping into my worthiness and authenticity and as a result my business and the trust I was building within my community expanded.

*Find it here >>

I'm currently reading *Girl, Wash Your Face by Rachel Hollis so be sure to follow me on Instagram for an update on that! I always love expanding my library so let me know in the comments some of your favorite books!

Branding and Business Coach | Michelle Knight of Brandmerry 

P.S. Are we connected on Instagram? I'm hanging out @brandmerrycoaching on IG and just put together an IGTV episode on my top 3 from the list above. Check it out here ↠