3 Tips to Repurpose Content
3 Tips to Repurpose Content
August 28, 2019
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Ever wonder how so many people can take a single piece of content and spread it around like hot cakes?
It’s all about repurposing and understanding the art of repurposing.
Ultimately, you want a way to quickly repurpose your content so you can reach more people on more platforms, without sacrificing the quality of your content.
In this blog you’ll learn my exact process I use in my business to repurpose one single video + my top tips to extend the life of your content through the art of repurposing.
I get the pain of creating a piece of content and then watching it wilt away online. I mean you go through a lot of trouble to decide on a topic, write the post, pick a picture and more just to what, have it disappear in less than 24 hours?
Sure, if you’re using an evergreen platform like your blog, Pinterest or Youtube then great, that content lives there and is searchable, BUT how can use that content to increase the odds that more people will actually consume it?
That’s where repurposing comes in.
Before I dive into my three tips, I want to let you know that in the video below I’m sharing the same three tips + my exact 9-step process for repurposing a single video and how it allows me to show up 7 times on social media.
You can skip straight to the video below to hear all the goodies or keep reading!
Tip #1: Repurpose your long form post
What I mean by this is that it's easier to take a video, blog or email and break that up into various social media posts than it is say an Instagram post. So you always want to create your primary piece of content first.
For instance, I’m wanting to grow my Youtube channel so I create a piece of content native to that channel. I’m taking into consideration what works best on that platform.
Let’s say you write an email to your list every single Tuesday. You could take that email and turn it into a blog on Thursday and share that blog post on Facebook and Instagram on Thursday as well in order to drive more traffic. You could then take the same email and create a social media post on Sunday.
Let’s say right now, you’re just focused on social media, well you could take a Facebook post and two days later take the same exact post and share it on Instagram. Then two days later take the same concept of that content and create an Instagram story. So you’re taking a single social media post and showing up three different ways.
Tip #2: Get over your fear of bugging people
Seriously, it’s not going to happen. We’re always so worried about sharing our content more than once; that we’re going to annoy someone if they see our content on multiple platforms or twice in one week. But the reality of someone seeing it the first time is already super slim.
You’re doing yourself a disservice if you don’t repurpose your content. It’s taken you time and energy to create that peace don’t you want to extend the life of your content?
Tip #3 Think of the long-term brand strategy
Thinking long term isn’t about creating content for this week alone, it’s about thinking of the next 30 days, six months or even a year from now. Start paying attention to what’s doing really well. If you have a social media post that gets great engagement, you can copy that same copy and switch out the photo to share it 30 days later.
If something is really in alignment for you, on brand, part of your brand containers, why not keep that content alive for longer and allow new people to discover some of your core content.
Another example is if you write a blog. I see this too often in the online space where someone writes a blog post and just waits for people to find it. This strategy is not working. If you’re writing a blog post, put that post out into the world. Take that same post and email your list, share it on social media, create a pin image and share on Pinterest.
And don’t stop there - take it even further. Use a tool like Smarterqueue to recycle your content. This means you can take that blog post and add them to Smarterqueue and set a schedule to post a blog every Thursday. Smarterqueue will cycle through your blogs, posting a different one every Thursday. That means a post you share this week could be shared three or six months from now, just increasing the views of your content.
Let’s do one more, shall we? If you have a podcast, which I hope you are emailing your list and posting on social media when that podcast goes live, but then what? Why not do a monthly roundup of episodes in case someone missed them. You could even do the Smarterqueue strategy here as well!
Like, I said I absolutely love repurposing because it has saved my business time and time again. If you’re a busy mom like me, working a 9 to 5 or just have a jam-packed schedule and TRYING to build your brand you want to embrace this practice.
Don’t forget to watch the video below where I’m sharing the exact steps I follow to repurpose a single video on Youtube, Facebook, Facebook Group, Instagram, Insta Stories, IGTV, Pinterest and my website.
Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!
P.S. I’ve got a free masterclass where I’m sharing The Build a Better Brand Method. You’ll learn how to create a brand that stand out on social media, results in high-value content for your audience and builds a community that scales you to a revenue-generating brand. Sign up at brandmerry.com/brandmasterclass.
Hey there, I'm Michelle Knight
Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.
Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.
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