Posts tagged content creation
How to Create Consistent Content for Your Brand (Especially as a Beginner)
 
 
How to Create Consistent Content for Your Brand (Especially as a Beginner)
 

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So you know you want to create consistent content in your business, but you really struggle with the consistency part well in order to build a community of people who truly trust you and the work that you do kind gotta be showing up on a regular basis.

So in today's blog I'm going to share with you how you can improve your consistency when it comes to content creation.

If you read my recent blog where I shared my 4 Tools for Better Content Creation, then you’ll know I believe strong content is essential when growing a brand and business.

It’s ultimately how you build trust with your audience. And I made it a goal to do this from the very beginning. Over the course of 3 years, I’ve focused on creating content for my community that they want to see content that converts and consistently showing up for them, and as a result, I went from zero subscribers to over 5,000 people in my online community. So let's get into it. Let's talk about my top tips for you today to improve consistency.

1. You Have to Have a Plan

Now, if you read my most recent blog where I talked about focus as an entrepreneur, I talk about the idea of having a clear plan and getting all of those ideas out of your head into some sort of organization. The same goes for content creation.

If you're constantly flying by the seat of your pants, you won't be able to consistently show up online. This is why I'm a big fan of using a content planner and I know there's a lot of blah blah out there about should you use a planner, should you not use a planner?

If you're always planning, how can you be inspired? But here's my theory. If you could have a set plan for your content over the next 30, 60, or 90 days, then you will actually be able to be inspired because you're not constantly stressed out.

So my favorite tool that I encourage all my clients to use, is a content planner. That's why I created a free one and it is my top downloaded resource on my website to date.

If you want to go ahead and get your hands on this intense, content planner and extensive free resource, where I'm actually teaching you how to use it, how to organize your content every single month, how to come up with brand containers and how to keep track of where your content is in the creation process. Then you can go to brandmerry.com/contentcalendar.

The reality is you have to start planning. If you're new to the whole planning thing, just aim for a week of planning out content and there's another myth that I actually want to break right now. Content planning doesn't mean writing your posts for an entire 30 days.

Content planning means understanding what you're going to be sharing and how you want to deliver that. Then you can write the content in the moment if that feels best to you. One of the worst things that you can do when it comes to content creation is not plan because here's what happens and might be happening to you.

You know you need to post that day, but you get really stressed out because you don't know what to post about and then you whip up some content that ends up being mediocre. Content in isn't effective and doesn't convert, and if you keep doing that over and over again, then you're going to come to me to another mentor and say my contents not working, why not?

And sometimes it's as simple as having a clear plan.

2. Create a Theme for Your Content

In the beginning of my business, the idea of coming up with a new theme, a new topic every single day for my content was not going to happen. I had a baby, I was working a nine to five and I was building this business. So I had to come up with a different strategy, enter themes.

In the beginning of my business, every single week I would choose a theme based on my core brand messages. Now, core brand messages are a signature thing that I teach inside my program Roadmap to Freedom, but they are essentially linear messages that hold true for your brand as a whole. So let's say one of my core brand messages is around storytelling. So the theme that could be around story, every single post, piece of content, live video, email that I sent, blog posts that I wrote that week, would revolve around story and this seriously saved my butt.

Not only did it allow me to consistently show up online, but it allowed me to position myself as an expert because every single week I was talking about something that I knew a lot about. I was showcasing that.

And bonus tip if you want content that converts. Every single thing that I was talking about led back to my offer. The idea of weekly themes has evolved in my business and now I use a formula called brand containers. This is something that I teach in my free resource that I've talked to you about already; the content planner.

I'm giving you my top tips for coming up with your brand containers and how to organize your content in that way. So just another reminder to grab that free content planner at brandmerry.com/contentcalendar.

The idea of themes, whether it is theming out pillars for your brand or theming out your week based on what you offer is going to save you when it comes to coming up with content because you're not having to recreate the wheel every single day, which can be really exhausting.

3. Repurpose Your Content

If you want to know how I became the queen of content right out of the gate and have stayed that way for three years, it all comes back to repurposing. Here is the thing I don't know about you, but the idea of creating a piece of content that I love, putting it on social media and knowing that in 24 hours it's basically gone really pisses me off. So the idea of repurposing allows you to stretch the life of your content.

It means that you can post that piece of content on social media. You can email it to your list, you can post it on a blog post, you can do an Insta story about it and IGTV, video, a youtube video all around the same piece of content. And again, this is not only saving you time, it is not only saving your sanity, it is allowing you to consistently show up for your community, build trust, and really position yourself as the expert.

If you have this fear that you might be just saying the same thing over and over again to the same people, please remember the algorithm. This is the time when the algorithm is actually kind of working in your favor and they are making it so that you need to consistently be showing up. So if you post something on Facebook, the odds of someone seeing that on Instagram and in your email and maybe on your blog are super slim, so if you're not repurposing, you're actually doing yourself and your audience a disservice.

At the beginning of my business, I would really focus on just taking a piece of content, writing a piece of content for my email, breaking it down into smaller bite size pieces for Facebook or Instagram and repurposing that same content onto my blog. Now I'm more strategic with the way that I do it and have a clear posting schedule, but just to get you started, it can be as simple as copying and pasting seriously.

I know this tip was last, but one of my number one suggestions for you is to embrace re-purposing. It's going to save you so much time and energy in the long run and really simplify your content creation process.

There you have it - my top three tips to create consistent content in your business.

Don't forget to grab that content planner. This is really going to help you when it comes to not just planning out your content, but also coming up with ideas and understanding and kind of documenting where you're at in the content creation process. You can grab yours at brandmerry.com/contentcalendar.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


4 Tools To Improve Your Content Creation
 
 
Learn four of my favorite tools and tips to improve your content creation.
 

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It is no freaking secret that if you want to create a strong personal brand, you need to be showing up consistently online.

There's a lot of information out there on what type of content to create, but we very rarely talk about how you can show up consistently for your audience and I can't stress enough how important this is.

If you currently have no content strategy and you're showing up periodically, if at all, then this blog is going to support you with my four tools that I use to create consistent content.

I absolutely love content creation and I really don't think that you can have a strong social media presence without it. I don't think that you can create a strong bond with your community if you aren’t consistently showing up for them.

Not to mention when you are showing up and delivering amazing content, you are positioning yourself as the expert that you are.

Therefore they know what you offer, why you will be great for them and they want to take advantage of the product or the service that you're laying out for them on the table.

If you aren't showing up for them regularly, how do they know who you are and therefore they probably don't trust you? A really strong content strategy is needed to build trust with your audience.

One of my favorite quotes, you'll probably hear me say it in about a hundred different times, is from Zig Ziglar and he says, “If they like you, they will listen to you. If they trust you, they will do business with you.”

Consistent content is one of the key pieces that you need to build trust with your audience.

If you want more content on content creation, just let me know in the comments below by typing “content please”.

Today we are going to talk about four tools that will help you create consistent content in your business.

1. ORGANIZATION

All right, I'm a Virgo. I get it. We're not all amazing and organization and planning and strategizing and all of that, but I'm telling you, if you are flying by the seat of your pants when it comes to content creation, you're going to keep struggling uphill and not in a good way.

Creating content on the fly is always going to feel like you can't come up with content ideas and you're going to be stressed out in the moment and writing emails. It's going to take like an hour as opposed to eight minutes because you do not have a clear plan in place.

Now I have a big fan of using a content planner and there's a lot of word on the street that planning out your content isn't great because you cannot be inspired. And I say, no, I do not believe that.

When you have a clear plan of when you are showing up for your audience, where you are showing up for your audience, and if you already know the topic, fantastic pencil that in there too, then guess what?

You're less stressed, you're less overwhelmed and it allows for inspiration to come more easily. Here's the beautiful thing about a content calendar.

You are in control of your content calendar so you can move things around as inspiration strikes, but there's not going to be any room for inspiration if you're constantly stressed out about what you're going to say to your community and how you're going to show up.

When creating a content calendar, having that clear organization really is key to a strong content strategy and therefore a strong personal brand.

One of my favorite ways to organize content is using my signature brand containers. Now you might be like, was that Michelle? So I made you a free gift. I have a free downloadable content planner for you, which includes a training video on the core brand container strategy that I use. It shows you how to use that to create content, how to organize content, and I've created, let me just say a very, very cool content planner for you.

You can get your hands on that with the link below or by going to brandmerry.com/contentcalendar.

So the first thing you have to do again is organize your content, have a very clear idea of what you want to say to your audience when you're going to say it, and where you're going to be showing up to relieve that stress and that constant overwhelm of, “oh my gosh, what am I doing today?”

2. GET A SCHEDULER

The second tool that you need to have as an online entrepreneur is some sort of scheduler. This is where you would input to your content and it would push it out onto your social media platforms.

Now I also understand there's a lot of, “oh my gosh, do schedulers work?. Do they not work? Oh my gosh, does it not give me the biggest reach?”

But here's the thing, if you're currently not showing up at all or you're showing up so sporadically that your audience has no idea who you are, then your reach is kinda sucks anyways.

So you need to be using a scheduler, especially in the beginning to get yourself into that routine to regularly show up for your audience and build trust.

Later on if you notice your reach isn't as great or whatever, you can stop using the scheduler if you want.

If you are starting out in your business, and even today I still use schedulers in my business and my reach pretty good. It saves my but time and time again.

My favorite schedule that for this is actually SmarterQueue. We're going to go ahead and link it in the comments below. I love SmarterQueue for a few reasons.

  • It allows me to post content on multiple platforms.

  • I particularly use it for my Facebook page and my various Facebook groups, my free one and my one to actually evergreen content.

  • I can create monthly posts that recycle in each of these groups.

So while there are a ton of schedulers out there, I personally love SmarterQueue because of the evergreen option. And so if I have a really great piece of content, I love to extend the life of it. So why not have a scheduler that does that for me and SmarterQueue is my top pick at the end of the day.

You just need to choose one. There are a ton of options out there. Play with them a little bit. It started with one and start scheduling your content. So you're showing up consistently for your audience.

3. CANVA

Can we, can we get an amen for Canva? Can we just for a second think about what it was like before Canva and how hard it was? I love Canva. I remember one of the very first blog post I wrote was all about Canva cause it was like all the only thing I knew how to do it in my business at the time.

I love Canva for several purposes. Here's the thing. Creating content needs to have a visual component to it. It's just going to make it stand out even better than if you were just to post something blab that just like everyone wants to scroll through. So having some sort of visual component that grabs the attention of your audience and then keeps them really engaged with the actual content, it’s key.

Canva is going to be your best friend there as well. The free option and a paid option. So you can take your pick. I use the paid option because it allows me to seamlessly create branded content, which is so important for me in my business. But y'all, most of my clients use the free version.

Here's why Canva’s so cool. You can create templates for all your different pieces and I'm such a big fan of bulk scheduling, which is why we just talked about the scheduler as tip number two.

But bulk scheduling allows you to sit down for a chunk of time, get in your zone of genius, right out your content, create your graphics and schedule so the rest of the week you can focus on building relationships and nurturing that audience, not coming up with the content, scheduling it and trying to do all of that while running a business.

So I love Canva because as I'm creating my content can go into Canva, find my favorite templates because they have them all laid out for you, customize them and add them to my scheduler. It is so very cool.

If you are not using Canva now, I highly, highly recommend that you check them out. I’m not even affiliated, just obsessed.

4. BULK SCHEDULING

If you struggle with creativity, if you struggle with getting your head in that space, into that zone where you can write and create that beautiful copy that resonates with your audience, you need to embrace bulk scheduling.

Bulk scheduling was a game changer for me at the beginning of my business because I had no other choice while working a nine to five having a new baby and trying to build this business from scratch, I didn't have a ton of time to actually create content, but I knew how important it was.

So along with a scheduler and the use of Canva and obviously the organization told that I made for you for free below, I use bulk scheduling to my advantage.

Back in the old days, I used to book schedule on Sundays. I would carve out three hours of time on a Sunday. I would sit down, I would write out all my content, design it and schedule it, and now I actually do that on Mondays.

Get into the habit of blocking out time in your schedule. You can do this. Whether you work a nine to five have children or full time entrepreneur. It does not matter if you can make it the same time every week even better because it will get your brain kind of in that routine of, “Ooh, tomorrow's content day. I've gotta be on my a game to write amazing content for my community.“

These four tools are so basic, they're so easy to start implementing in your business. I highly recommend you start tomorrow. Creating content is a non-negotiable.

If you want to create a strong personal brand and therefore a profitable brand through your content.

Don't forget to grab your lifesaver tool, the free content planner and my training video on brand containers. You can get that at brandmerry.com/contentcalendar.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!

Download this free content creation planner and map out a month of content in as little as 30-minutes plus learn my #1 strategy to come up with content ideas with ease.

How to Easily Create Content that Sells for Your Brand
 

How to easily create content that sells for your brand

09/13/18

How to easily create content that sells for your brand.png

Creating content that leads to instant audience connection and more sales in your business can feel overwhelming, scary and hard. I get it lady. Before I implemented what I like to call “my secret weapon” for creating seamless content creation, I was also feeling completely burnt out when it came to creating content. Today I’m sharing with you 4 tips to ditching that overwhelm and creating content with ease.

1. Write when you feel inspired

I know for me, sudden bursts of inspiration come out of nowhere. When that happens, it’s so important you write it down or take a voice memo on your phone of the thoughts you are having. How many times have you had an idea, waited until you were ready to write a post and then completely forgot the amazingness that you came up with earlier? I don’t want that to happen to you, so when you feel inspired to write a post or have an idea for content, take a minute to get your thoughts out on paper or in a voice memo and then go back to what you’re doing. Then, each week have a time blocked out for creating content and go back through your notes and voice recordings so you can feel re-inspired and ready to write!

2. Create Brand Containers

I love brand containers! They have helped me tremendously when it comes to creating content for my brand. They’re basically a way to group and organize your content into the different facets of your brand.

If you want to identify and create your own brand containers with me, I’m hosting a free workshop where you’ll walk away with 5 brand containers you can start using right away to build momentum, reliability and buzz around your brand and business. I’ve hosted this virtual workshop before, and it’s always so fun to see everyone excited about creating content! Sign up here >>

3. Get Organized

Organize your content into an easy to use content calendar, so you know what your focus is depending on the week, month, quarter - even year. This allows you to plan your content around course launches, promotions, features and more!

4. Recycle, Repurpose and Reuse

You don’t have to take a one and done approach to content. Content can easily be recycled, repurposed and reused. This is super helpful because you don’t always have to be reinventing the wheel when it comes to your content. Plus, those pesky algorithms make it almost a requirement to recycle your content if you want the majority of your followers to actually see it!

Recycle

I love to use SmarterQueue* to recycle my blog posts, Youtube videos, Podcasts and more so that content is always going out and my Facebook Business Page basically runs on automate!

Repurpose

Go live on your Facebook page? Turn it into a blog post. Write a blog post? Break it down into smaller social media posts. There are so many ways you can repurpose content. One content piece can be showcased in different ways across multiple platforms to benefit as many people as possible.

Reuse

Look back at posts from awhile ago and reuse the posts that performed really well. No one is going to notice if you posted that same exact thing 8 months ago - and if they do, they must really like your stuff, so they won’t care to see it again!

Don’t forget to sign up for my free workshop
How to Create Seamless Content Creation That Leads to Instant Audience Connection and More Sales >>

And as always please share and comment on this blog post, I love connecting with you!

*Affiliate Link

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


What to do When You Fell Stuck and Don't Know What to Email Your List

What to do When You Fell Stuck and Don't Know What to Email Your List {Video Inside} 

What to do When You Feel Stuck and Don't Know What to Email Your List | Content Creation Tips, Email Marketing tips |  Branding  and  business  coach | Michelle Knight of Brandmerry

Before we dive in, I want to invite you to my upcoming masterclass: 5 Steps to Create an Authentic Brand. This is going to be way different than any webinar you've been to before because, let's be honest, I hate webinars. So I'm changing the game and bringing you this masterclass that is packed full of valuable information and giving you 5 actionable steps to create your own authentic brand. Join me here: Brandmerry.com/authenticbrand

Okay, now back to what to do when you feel stuck and don't know what to email your list or post on social media. How many times have you gone to email your list and sat in front of that blank email, unsure of what to share with your community? How many times have you done it for a Facebook post? An Instagram caption? Am I starting to see a theme? 

In November of 2017, it felt like I had lost every idea in my mind. I was really struggling to come up with content. I was struggling to email my list and post in Authentic Brand Builders. So I came up with a process to get unstuck, and that's what I'm sharing with you today. Life happens, I get it. So even if you're not feeling this way now, this information may be good to keep in the back of your mind, so when something does come up, you can still show up for your community and overcome the slump. If you've ever felt this way before, comment below and share your story! I love to read your comments. 

Why are you feeling stuck

We really want to pinpoint why you're feeling this way. It's not because you ran out of ideas. We always have ideas. Something else is blocking you and keeping you stuck. For myself, I was feeling a severe lack of confidence in November. Had I gone and posted to or emailed my community, it probably wouldn't even resonate with my audience because I wasn't inspired, and I wasn't confident. Ask yourself why? What is blocking you and why? 

Make sure you know your audience

Check in with yourself and make sure you know your audience well. If you know your audience, it's much easier to come up with ideas and often times when we feel stuck it's because we don't know who we are talking to. We feel like we're talking to everyone. When we are trying to talk to too many people, we talk to no one. When you go to write that email or that social media post, it's really, really important you know who you're talking to. 

Follow these 3 steps to get unstuck

1. Write an email about that very moment (your why to being stuck from number 1). 

Write about your current situation and what you're going through right now (or at that moment of feeling stuck). Make sure it gives value to your audience. This will help you build trust with your audience, it will help you relate with your audience and it will give you something to talk about. 

2. Have a brain dump

Be open to receiving the ideas and write everything that you can possibly think of down. If you haven't corrected the barrier of ideas flowing out, you won't be able to have the ideas flow in. You have to be open to receiving the ideas otherwise they won't come. But as soon as they do come, they won't stop. Sit down with a notebook and write down all of the ideas. 

3. Pull from the archives

The archives are your story. Anything that has happened in the past. We can pull from the archives and share those stories in a way that give value to your community. You can give tips to your audience who may be going through the same thing. This is so, so powerful. This is why I believe storytelling is the basis for every successful entrepreneur. Storytelling is about you being comfortable sharing your truth in a way that resonates with your audience and gives value.

BONUS TIP: If fear is blocking you...

Think about the person you want to attract to your brand. The person you want to respond to your message. Write to them. Write to that person. Break through the noise, speak your truth, get over the fear and just do it. 

You can watch the video for a more in-depth version of this and several bonus tips below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ facebook.com/brandmerrycoaching

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
Why I made the switch from Buffer to SmarterQueue

WHY I MADE THE SWITCH FROM BUFFER TO SMARTERQUEUE

Why I Made the Switch from Buffer to SmarterQueue for scheduling my social media content

I've been called a content machine by multiple people and it is something I'm damn proud of, but I have to be honest I have a secret weapon that helps me get everything I create out into the world and not just one single time.

I mean if you are going to take the time to create a blog post, record a Youtube video or write a super amazing post for social media, that does REALLY well, doesn't it make sense to keep that content visible to your audience?

I was spending time writing blogs for my website and after posting them on multiple platforms on Friday, the post would go and die unless by chance my SEO at the time kicked in and someone saw it (this was before my eyes were opened to the power of Pinterest btw).

Now I let my content run on automate thanks to SmarterQueue who makes it easier than ever and for a fraction of the price of Meet Edgar.

Below I'm sharing the top features I love about SmarterQueue and how you can use them for your biz.

**Disclaimer: The links in this post are affiliate links meaning I will receive a little bonus if you decide to sign up for the service. As a thank you by clicking the link you will receive an extended 30 day trial to test it out for yourself!

#1 Categories are my JAM!

I love the category feature in SmarterQueue. It allows you to create a calendar which features categories (this is drag and drop by the way - my fav) so you can have different types of content recycling on your page at any given time. Here's a video from SmarterQueue where they explain this time-saving feature.

#2 Add images, video and gifs to your posts

This was huge for me because I love to add personality to everything I'm posting online, especially when it comes to Facebook where an image can grab the attention of your audience. SmarterQueue makes it super easy to add an image, search of gifs or even add a video to your prescheduled post. 

Adding images and gifs to SmarterQueue

#3 Recycle your content

This is hands down my favorite feature of SmarterQueue because it allows me to increase the lifespan of my content. With SmarterQueue you can create a category like videos or blog posts and then add an RSS feed to that category. For instance, the Brandmerry Blog category includes all my blog posts which are then recycled in the queue based on my schedule and are shown month after month to my growing audience.

How I use SmarterQueue in my business:

Branding and Business Coach

Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>