Brandmerry Blog Archives
The Identity Shift: Why Your Goals Keep Failing (And What to Do About It)
There came a moment for me at the end of 2021, mid 2022, when I realized that the way I was planning my business was not benefiting my life.
I was on the edge of burnout. I was building a business that wasn't aligned with how I actually wanted to build it. I didn't want a giant team, and I was setting revenue goals that didn't match the life I wanted to live, the day-to-day life I wanted to live.
And as someone who is very gung-ho and ambitious, I was compromising different aspects of my life to hit those goals.
I sat there and thought, how the hell did I get here?
And I realized I'd fallen back into those traditional planning methods. The rigid, pick-a-number-that-sounds-impressive-but-has-no-meaning planning methods.
Sound familiar?
Listen to the full episode below:
Why Traditional Goal Setting Fails Creative Entrepreneurs
Traditional goal setting fails us, and I'm talking specifically to you creative entrepreneurs, creative business owners, the people building personal brands and putting something meaningful into the world.
You're driven by creativity. You love creating content, creating offers, creating solutions. And the traditional rigid ways of planning? They don't work for people like us.
Here's why:
Most people set goals based on what they think they should be doing.
Raise your hand if you're a recovering perfectionist like me. I can't see you, but I feel it. There's so much should in our businesses. What we should be doing, where we should be at, what we should be achieving, how we should have a team by now.
And it can be really hard to face those shoulds and instead look inward to determine what you actually need to be doing, what you want to be doing.
When those don't match up? That's when you start to wonder: Am I cut out for this? Can I really break all the rules?
But here's the thing, when we don't challenge the should, when we don't ask ourselves "is this actually aligned with who I am and how I want to live my life?", that's when the problems start.
The consistency falls off. You abandon your goals in February or March because they're not actually connected to who you are.
The Million Dollar Mistake I Made
Let me tell you a story.
I hit $300,000 cash in my business and I decided I was going to hit a million dollars. Just like that. I picked the number out of thin air, honestly because most of my peers were hitting that number and I wanted to do it too.
So I figured out how to get there. I built a big team. I shifted my entire business. I set myself up for a million dollar year.
And it didn't happen.
There are a lot of reasons it didn't happen, but I slowly realized that the person I needed to become to hit a million dollars? There were so many things I needed to go through before I could get there.
I'm sitting here on this podcast right now telling you that I am absolutely ready for a million dollar cash year. I don't know if it's gonna happen in 2026, but I know I'm ready.
That took three years.
Three years of therapy, getting my health in order, becoming a homeschool mama, restructuring my business. Lots of things shifted.
But here's what became very clear to me: if I would have slowed down, if I would have really asked myself what feels like an identity I can step into right now, it would not have been a million dollars.
And looking back, I know that now.
It's not that it wasn't possible. I've seen people go from $100K to a million. But it was not going to happen for me based on the work I needed to do.
The Identity-First Approach to Goal Setting
That story, that year, that's how I shifted my entire method of planning. That's why I teach what I teach now.
The identity-first approach.
Because when you actually slow down and start with who you need to become, who you want to become? You can set goals that match that.
If I had really paused at that moment when I hit $300K, I would have realized something: I was so tired. I needed a break.
Instead of asking "how can I ride this $300K wave and create more sustainable systems," I picked a million dollars out of thin air and expected myself to somehow catapult into that.
But I didn't actually want that. I wasn't ready to receive it.
Your goals should be a natural extension of who you're becoming.
That's why the vision work is so powerful. That's why you've got to do this deeper work. (Sound familiar to my approach to branding? Same energy.)
Who Are You at the End of 2026?
Here's what I want you to do right now:
Close your eyes. (Okay, maybe don't close them if you're reading this. But get present.)
It's December 31st, 2026.
Who are you? What are you celebrating? Who are you surrounded by? What are you wearing? Where are you? What does it feel like?
Really imagine that version of you.
Now think quickly, the faster, the better with this piece, what are you celebrating having achieved?
The things that come BAM out of you? Those are the truth. That's your intuition cutting through all the outside noise.
Write down 3, 5, 10 things. Whatever comes up. The more specific, the better.
Now ask yourself about that version of you:
What do they believe about themselves?
What are their values?
What are they prioritizing?
How are they feeling in their different roles? (Entrepreneur, parent, partner, friend, etc.)
Because here's the thing: when your goals match your identity, they will feel effortless to pursue.
Let me be crystal clear, the work will still be there. You're being challenged to grow. But it won't feel like a constant uphill climb where nothing is working and it's always hard.
This Is About Evolution, Not Transformation
You're not going to wake up on January 1st and suddenly be that person.
I'm not the same person I was when I started my business in 2016. In fact, and I didn't even realize this until I was recording this episode, you're receiving this on December 23rd. Ten years ago on this exact day, I gave birth to my son. I became a mother and began the process of my own rebirth.
A few months later, I started my business.
I'm not that person anymore. Thank God. I'm not even who I was in 2018. I'm nowhere near who I was in 2020. I'm not even the same person I was in January of this year.
Every single day, I'm thinking about who I need to become.
Not just for the next year, but for the next five years. The next ten years.
And that's what I want for you, to give yourself the grace and permission to evolve into that new identity. It doesn't happen overnight. It happens through small, consistent choices that compound over time.
Looking Back So You Can Move Forward
Before we step into the new, we need to look at what we're leaving behind.
Take some time to reflect on these questions:
What did you accomplish that you're proud of?
I'm really gonna challenge you here. Even if you didn't hit your main goal, what did you achieve?
What went right this year?
What felt good? What worked?
What went wrong?
What didn't play out the way you thought it would?
What did you learn about yourself this year?
What felt draining or out of alignment?
This is big. WHY did it feel that way? Is it not serving you anymore? Did something you used to love stop working?
(For me? I made a commitment at the end of last year that I would not host a damn webinar in 2025. And I didn't. Full stop. Because I hated doing them.)
What brought you the most joy in your work?
This reflection tells a story if we actually listen to it.
Release What's No Longer Serving You
In order to step into the new version of you, you have to release the old beliefs, habits, and identities that don't align anymore.
This could look like:
I release the version of me that hustles until I burn out
I release the belief that I need to do it all myself
I release the identity of the entrepreneur who doesn't take breaks
I release the version of me who's afraid to fail, who's afraid to stand out
For me, this year was very much a releasing year. Releasing the beliefs I had around how I needed to run a business, what I needed to be offering. Moving from my Girl Boss era to my Soft Girl era and finally saying fuck the eras, I'm writing my own rules.
This creates space for who you're becoming.
Write down what you're releasing. And if you're into the woo of it all (I am), write these on a piece of paper and burn them safely. We're right around the winter solstice, it's a powerful time for release. Watch those beliefs float away.
Choose Your Word for 2026
The final piece of this process is choosing a word or theme for the year.
Think of it as a guiding light. A filter for your decisions. When something comes up, you can ask: does this match how I wanted to feel this year?
Some examples: Aligned. Ease. Becoming. Expansion. Rest. Focus.
What feeling do you want to experience this year?
At the end of 2026, what do you want to say you felt? What do you want to say you honored?
Your word should connect to your future identity.
I'm still deciding on my 2026 word, I usually don't pick until the 31st. I float around with a few and then trust my intuition. (Which was actually my word this year: Intuition. I wanted to trust myself more. And I did.)
When you go through the steps I just shared, the visualization, the reflection, the release, it's going to be a lot easier to pick an aligned word. Not just one you saw on the internet.
Your Action Steps for This Week
Here's what I want you to do:
Choose your word or theme for 2026
Write down what you're releasing from your previous identity
If you did the other pieces (the visualization, the reflection), amazing. But these two things are going to set you up for success in next week's episode.
Because next week, we're talking about setting revenue goals that actually mean something. $100K, $500K, $30K, they're just numbers until you connect them to what they're actually funding in your real life.
We're going to walk through the Good/Better/Best Framework that I've been using for years, and you're going to map out exactly where your money is going.
Not just something you're picking out of thin air or something you saw someone else share on social media. (I'm not calling you out, but I'm just saying, we're taking a different approach.)
Want to go deeper? If you want the complete workbook with all the prompts, templates, business audit frameworks, and audio trainings, check out Brand New Plan. It's only available once a year and it's $67 right now.
This is just the intro into that deeper work. Brand New Plan walks you through my complete 7-module planning system, everything we're covering in this series and so much more.
See you next week for Episode 2.
Michelle
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Your Most Aligned Year: A 4-Week Planning Series for Entrepreneurs
Traditional goal setting doesn't work for creative entrepreneurs, and it's not because you lack discipline. It's because the system is broken.
Welcome to "Your Most Aligned Year," a 4-week planning series that will completely change how you approach business planning. Instead of rigid goals that break the moment life happens, you'll learn how to create a flexible planning system that evolves with you.
In this series, you'll:
Start with identity instead of just setting arbitrary revenue goals
Create an adaptable roadmap that works with your real life
Build habits that actually stick
Learn how to recalibrate quarterly without starting from scratch
This isn't about listening and nodding along, you're going to take action each week. By mid-January, you'll have your complete 2026 plan mapped out.
Ready to plan differently? Let's go.
Want the complete system? Get all the deep dive questions, templates, business audit frameworks, and habit trackers inside Brand New Plan:https://brandmerry.com/newplan
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Authentic Sales Conversations: How to Build Trust and Grow Your Business
Welcome back, friend, to another episode of the Authentic Brand Builders Podcast!
Today, we’re diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations.
While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling.
Let’s talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.
Why Sales Conversations Are Making a Comeback
In the past, many entrepreneurs relied solely on sales pages, DMs, ads, and email funnels to close sales. But the online industry is shifting.
Consumers are becoming more cautious. They're craving trust, connection, and authenticity before making an investment.
That’s why we’re seeing a return to real human conversations, especially for high-ticket offers and personalized programs.
Here at Brandmerry, we’re embracing this shift by offering more opportunities for small Q&A conversations for our programs, including the Authentic Brand Builders Academy. And today’s guest on the podcast, Leah from Digital Trailblazer, is a true expert in building authentic sales conversations.
Meet Leah: From Nursing to High-Ticket Sales Coaching
Leah’s entrepreneurial journey started in an unexpected place, nursing.
After struggling to start a family and facing the challenges of solo parenting while her husband traveled for work, Leah and her husband Todd decided to find a way to bring him home.
Their path led them through network marketing (where they initially struggled), to affiliate marketing (where they thrived), and eventually to building a seven-figure business teaching others how to own and sell their expertise online.
Why Selling Your Expertise Is the Best Business Move
When you build a business based on your expertise, you tap into:
Higher profit margins and faster ROI
More aligned, sustainable work
Deeper connections with your ideal customers
Your story, your transformation, and your lived experiences are valuable.
Start there when building your brand and business. It’s the crucial step in branding many entrepreneurs skip, and the foundation of what we teach inside of You! Branded.
As Leah shared, some of the most successful businesses she’s seen came from people recognizing the everyday transformations they'd created for themselves, whether it was a fitness journey, a career change, or a marketing skill.
How to Approach Sales Conversations (Without Feeling “Salesy”)
Here’s the truth: if you're selling high-ticket offers, you need to have sales conversations.
Even if you dream of fully automated systems one day, talking to your ideal clients directly is essential early on. Why? Because:
You build real trust.
You gather market research to improve your messaging.
You filter for the right fit (important when working closely with clients).
You learn how your audience talks about their challenges.
And the good news? Sales conversations don’t have to be intimidating.
Here are Leah’s top tips for mastering authentic sales calls:
1. Lead the Conversation with Service, Not Pressure
Think of your role as a leader, not a closer.
Approach each call as an opportunity to help someone, not just make a sale.
Leah shared that she says a simple prayer before each call:
"Let this be fun. Let me serve them well. And if it’s the right fit, let’s move forward."
2. Practice “Hyperactive Listening”
Successful salespeople aren’t the best talkers, they’re the best listeners.
Pay attention not just to what your prospects say, but what they don't say—the hesitations, the body language, the energy shifts.
The better you listen, the better you can lead them to the right solution.
3. Don’t Fear Objections; Understand Them
If someone is hesitant, it’s not necessarily a bad thing.
Often, nerves are a sign that this decision matters to them.
Learn to spot the difference between natural hesitation and a true misalignment.
Tailor your responses to their decision-making style, whether they need more time, more details, or more emotional reassurance.
4. Start Simple and Build Over Time
You don’t need a complicated application process right away.
Start by simply getting on calls, listening, and learning.
Over time, you can add layers, like pre-call forms, prep videos, or nurture sequences, to make your sales process even stronger.
The Bottom Line: Authenticity Wins
We are in a new era of online business, where real connections and authentic conversations drive success more than ever before.
Whether you're selling one-on-one coaching, group programs, or digital offers, your ability to lead with service, listen deeply, and build trust will set you apart.
If you're nervous about sales calls, good.
That means you care. And with practice, authentic sales conversations will become one of your biggest business superpowers.
Connect with Leah and Digital Trailblazer
Want more support on sales, marketing, and entrepreneurship?
Check out Leah and Todd’s podcast, the Digital Trailblazer Podcast, where they dive deep into strategies for building a thriving business online.
You can also find all their resources at DigitalTrailblazer.com.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
The Secret to Effortless Content Creation: How Storytelling Transforms Your Marketing
Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively.
Why? Because, marketing your business can be incredibly frustrating.
But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your brand gets paid.
However, one common issue my clients and I experience is feeling disconnected from our own content. When you're disconnected, your audience feels it too.
Today, I’m sharing how you can realign with your content through storytelling to simplify your marketing and enhance audience connection.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why your struggle with marketing might not be about your skills, but rather about your content alignment.
5 actionable strategies to effortlessly weave personal and micro stories into your marketing for improved connection, engagement, and conversions.
How to prioritize content that genuinely excites you boosts creativity, consistency, and ultimately drives stronger audience relationships and results.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content and all the insider tips, listen to Episode 141 or watch it here.
Why Your Marketing Feels Difficult (Hint: It's Not Your Strategy)
It's easy to assume you're just bad at marketing or copywriting. But more often than not, it's simply an alignment issue.
You might be missing the core element that makes content creation effortless and enjoyable: Storytelling.
I've experienced this personally. As a business owner, it's easy to slip into sharing endless tips and strategies, losing sight of the storytelling aspect that initially inspired me to start my business.
When I realize I'm disconnected, I always come back to storytelling, and every single time it transforms my content creation from feeling like a chore into something exciting and genuinely valuable.
Why Storytelling Matters in Marketing
Storytelling helps:
Create authentic connections with your audience.
Generate content ideas effortlessly.
Improve content performance and engagement.
Showcase your authority and empathy clearly.
Turn your content from fluff into valuable messaging.
Consider this example of how a storytelling approach improves your marketing hook:
Instead of:
"I help entrepreneurs clarify their brand message."
Try:
"When I first started my business, I struggled to explain what I did. Every post felt generic, and nobody engaged. When I started sharing my personal stories, everything clicked. Now, I help entrepreneurs do the same."
Can you feel the difference?
5 Ways to Integrate Authentic Storytelling into Your Content Strategy
1. Prioritize Personal Stories First
If your content feels dry or disconnected, start by sharing personal stories. Reflect on shared experiences with your audience. Even if your exact circumstances differ, your story will make them feel something, and this creates a powerful connection.
Challenge yourself: For two weeks, share nothing but personal stories on your social media, email newsletters, blogs, or podcasts. Notice how your creativity and audience engagement shift.
2. Aim for Connection, Not Perfection
Drop the overly "expert" tone. Yes, even if your brand is considered “professional,” your expert tone can often come across as too “teachy” rather than heartfelt.
Striving for perfection can prevent you from sharing powerful, spontaneous stories, and in the process, you’ll lose a lot of what makes storytelling effective. When we reach for an expert tone, we lose the feeling.
I once shared a quickly written, raw post about my fitness journey. It was a photo of my reflection in the mirror, and the caption was choppy, but clearly shared my feelings about my fitness goals and the time it took to reach them. I didn’t overthink it, I shared what I was feeling in the moment and focused on providing value to my ideal customer.
To my surprise, it resonated deeply and achieved incredible engagement. Authenticity always beats perfection.
3. Leverage Micro Stories in Your Content
Many entrepreneurs obsess over their extensive brand stories. While your overall brand story is important, micro stories (aka digital stories) are where the magic happens.
These are small, specific moments in time, rather than chapters that have unfolded over a period of time.
Use micro stories as captions, carousels, or short-form videos on social media, or infuse them into longer-form content like podcasts or YouTube videos. This video (aka the full-length episode of this post) is a masterclass in this process.
4. Create Content That Excites You
If your content feels forced, reevaluate your topics. Talk about what genuinely excites you, not just what's trending. If you’re feeling stuck, stop asking yourself, “What should I post?” and instead ask yourself, “What does my audience need to hear?”
For example, I love teaching SEO and Pinterest strategies to clients individually, but general content on these topics doesn't excite me. I prefer sharing insights on sustainable marketing, branding, and storytelling publicly, and when I stopped creating content that felt forced, I found my joy again.
Keeping content exciting and aligned ensures consistency.
5. Practice Storytelling Regularly
Storytelling improves with practice. Before creating content, ask yourself:
What story connects to this topic?
What lived experience can I share?
Is there a client story that applies?
Can I illustrate this with a fictional scenario?
Regularly practicing storytelling will make integrating it into your content effortless and natural.
Why Storytelling Changes Everything
No strategy will sustain your marketing success if you're not excited about the content you're creating. If you’re stuck in a cycle of feeling frustrated with your marketing or stuck with your content, then return to storytelling and authentic expression.
Storytelling not only makes your content enjoyable to create, it makes your content memorable, engaging, and highly converting for your audience.
To go deeper into aligning your marketing through storytelling, I'm hosting the Brand Clarity Breakthrough Challenge starting April 6th. It's completely free, and you'll learn how to clarify your brand messaging and confidently share your story.
Sign up here: brandmerry.com/challenge
For weekly branding and marketing tips, subscribe to the Authentic Brand Builders podcast and our newsletter at brandmerry.com/subscribe.
Happy storytelling!
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Creating a Winning Content Strategy: Why Your Brand Must Come First
Ever feel like you're churning out content day after day, but not seeing the results you want?
You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends.
But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand.
As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable.
Think of them like two peas in a pod! Marketing might get someone's attention, but it's your branding that makes them stay. Jodie always says, "Marketing is like asking someone on a date. Branding is the reason they'll say yes." And it's SO true!
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why your brand foundation is the key to creating effective content that grows your business consistently, even when algorithms change.
The importance of repetition in your content strategy and how it directly builds your authority and visibility.
How to simplify and systematize your content creation, leveraging multiple platforms without the overwhelm.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 140 or watch the episode here.
Why Brand Strategy is Non-Negotiable
Many entrepreneurs mistakenly skip directly to content creation, ignoring their brand foundations. But, this often leads to creating content for algorithms rather than your audience.
The result? Frustration, burnout, and ineffective strategies collapse when the algorithm changes, which it inevitably will do.
When your brand foundation is clear (i.e. knowing exactly who you are, who you serve, and how you're different) you become resilient. Changes in the digital landscape won't phase you because you're creating content for your audience, not for temporary algorithm wins.
Creating Content with Purpose
To develop a winning content strategy, you first need clarity on these foundational aspects:
Your Unique Perspective: What sets you apart in your industry?
Your Ideal Audience: Who are you truly trying to reach?
Your Impact Areas: What are the specific areas or issues you're passionate about changing?
I love what Jodie shared about creating "Areas of Impact" in your content strategy.
For instance, her areas of impact include personal branding, overcoming the fear of visibility, and actionable marketing strategies. By consistently creating content around these key themes, you build authority, trust, and visibility in your niche.
The Power of Repetition
Repetition is another key to a successful content strategy. Repetition equals reputation. Your audience needs to hear your core messages repeatedly to truly connect, trust, and associate you with expertise in your area.
Taylor Swift, for example, became a billionaire partly by repeating and re-recording her songs. Meanwhile, entrepreneurs are hesitant to repeat valuable content on multiple platforms or more than once.
Don’t be afraid to consistently reinforce your core messages, this is where the magic happens.
Multi-Channel Marketing & The Content Stack
Building a resilient content strategy also means leveraging multiple platforms. Jodie and I both advocate for a multi-channel approach. Your content stack should include:
A brand awareness platform (this is where your content is discovered by someone new).
An attraction platform (this is where someone takes the next step).
A connection platform (this is where the connection deepens - Jodie and I love email marketing for this).
This structure ensures your business remains stable even if one platform shifts or becomes less effective. It also gives you multiple ways to build deeper connections with your audience.
Turning Your Content Strategy into a Repeatable System
Your content strategy becomes your system—something you can rely on, especially on days you feel less inspired.
James Clear puts it best: "You do not rise to the level of your goals. You fall to the level of your systems."
A solid content system might include:
Regular brainstorming sessions to plan months of content ideas
Batch content creation to improve consistency
Strategic repurposing across platforms to create more reach
Clearly defined themes or pillars aligned with your offers so everything points to the sale
When you have these systems, content creation no longer feels like a burden. Instead, it's an efficient, effective way to consistently attract, engage, and convert your ideal customers.
Embracing a Sustainable Strategy
Ultimately, the best content strategies prioritize depth, connection, and genuine value. Whether you're creating content for Instagram, YouTube, podcasts, or blogs, always return to your brand foundation. Ask yourself:
Does this align with my brand?
Am I clearly communicating what I stand for?
Am I consistently reinforcing my key messages?
By putting your brand first and embracing repetition and systematic content creation, you'll create a strategy that stands the test of time.
Remember, your content is more than just tactics. It's your voice, your message, and your legacy. Prioritize your brand, build your foundation, and watch your business thrive.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.