Brandmerry Blog Archives
4 Marketing Mistakes That Are Hurting Your Brand Awareness
As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business.
However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness.
Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
A trend I’m seeing all over social media that is steering entrepreneurs in the wrong direction.
A controversial topic among mentors and marketers, and why I think your website is crucial to marketing success.
A simple tweak you can make to your marketing strategy that will help you feel more confident in your marketing moves.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 114 now.
The Importance of Brand Awareness in Your Marketing
Marketing plays a significant role in ensuring that your brand is recognized and resonates with your target audience.
While developing an authentic brand is essential, it's equally important to focus on making your brand visible to the right people. If you have an amazing brand, but no one knows it exists, then you don’t have a business.
Emphasis on the brand awareness stage of marketing is something hat should be happening every single day, as it is the top of the funnel and where your leads and sales will come from.
Let’s dive into the four mistakes I see entrepreneurs making with their marketing and what to do instead.
Marketing Mistake #1: Dismissing Educational Content
One common misconception I’ve seen everywhere recently is the belief that educational content is no longer valuable in marketing.
I call B.S. on this “trend”. Educational content plays a vital role in building trust, authority, and guiding potential customers through the consumer buying journey.
The consumer buying journey in today’s modern age consists of:
Stage One: Symptoms
Stage Two: Problem Aware
Stage Three: Solution Aware
Stage Four: Product Aware
Stage Five: Purchase Decisions
Educational content is crucial during the first two stages of the consumer buying journey. They are typically what people are searching for on YouTube, Pinterest, and Google. It’s crucial to bring in new people to your brand regularly.
But, educational content can also help people decide that your brand is the one. Educational content can share more about your authority and values, something we consider when making purchase decisions.
By providing valuable and informative content, you can attract and engage with your audience at various stages of their decision-making process.
If you want to expand your knowledge of the consumer buying journey, watch this video.
Marketing Mistake #2: Neglecting the Need for a Website
Your website serves as your digital home base, allowing you to control your brand narrative, showcase your offerings, and provide a seamless experience for visitors.
It’s one of the only places where you can design a roadmap for new potential customers to follow (the other being your email funnel or sequence). In a landscape where platform algorithms and trends constantly evolve, having a website ensures long-term sustainability and visibility for your brand.
Do you need a website to make sales? Absolutely not. You can make sales from a podcast, or video and a simple form or checkout page. You can make sales from social media. However, having a website is the most sustainable practice.
When you’re looking for sustainable marketing (marketing that doesn’t require you to post daily) and long-term results, having a website sets you up for the most success. One of the most popular bonuses inside of Brandmerry Academy is our Home Base Bonus which teaches you what to include on each page, copy secrets, and ways to improve conversions.
Marketing Mistake #3: Not Designing a Content Stack
Content creation is essential for engaging with your audience across multiple channels.
However, merely producing content without a strategic approach can lead to exhaustion, and missed opportunities.
Taking careful consideration of which platforms you’re showing up on, and the purpose in your marketing funnel the better your content stacking will be. You’ll be able to design a content stack tailored to each platform's purpose, making repurposing your content easier, and resulting in a higher ROI for your content creation efforts.
I talk more about content stacking and repurposing in Episode 113 of the podcast.
Marketing Mistake #4: Making Emotional Marketing Decisions
While emotions fuel branding and storytelling, two crucial parts of marketing, relying solely on emotions when making marketing decisions can be one of the biggest mistakes.
When we make emotional decisions about our marketing we might be making changes too soon, or changing the wrong thing. Instead, we need to look at the data to discover what needs to be adjusted or changed.
This is so easy with all the analytic tools integrated into most marketing platforms.
An example of making an emotional vs. data decision relates to leag magnets and email funnels. You might feel like something isn’t working because you’re not getting opt-ins, so you might make a new lead magnet, taking time away from marketing your business.
If you were able to look at the data you might find that the problem wasn’t the lead magnet itself, but the traffic you were driving to it. Or you might discover that people are interested in the lead magnet, but your opt-in page isn’t converting. With this information, you can make better decisions and improve your marketing.
Inside Brandmerry Academy, I support members in analyzing their data and making smart marketing moves on our monthly Q&A calls.
CONCLUSION
Avoiding these common marketing mistakes can significantly enhance your brand awareness and overall marketing effectiveness. And, making sure your marketing faucet is always turned on, bringing in new leads and sales, is important.
You can elevate your brand visibility and engagement with your ideal customer by prioritizing educational content, establishing a strong online presence through your website, strategically crafting your content stack, and leveraging data-driven insights.
If you're eager to enhance your marketing skills, elevate your brand visibility, and receive personalized guidance on building an authentic brand online, I invite you to explore Brandmerry Academy.
With a focus on sustainable marketing strategies and personalized support, the Academy can empower you to navigate the world of marketing with confidence and clarity.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Mastering Marketing as a Solopreneur: Creating a Marketing Plan and Simplified Content Strategy for Your Business
As a Brand Strategist, I know that how you approach your marketing and content strategy is everything. Ultimately, you can have the most amazing brand, but if no one sees it then it’s not doing you any good.
Most strategists are teaching social media marketing as the core of marketing, but I want to share a different approach. An approach that has been serving my 6-figure business for years. An approach that motivated me to create Brandmerry Academy which teaches entrepreneurs how to effectively market their business without social media.
So, today I’m breaking down the exact marketing strategy to follow if you don’t have a marketing budget, and don’t have a team to help you create and distribute your content.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why most entrepreneurs get overwhelmed with marketing (Hint: it’s not you, it’s what you’re being taught).
A strategy that works no matter if you prefer writing, speaking, or creating videos.
The importance of creating an omnichannel approach to your marketing efforts if you’re craving simplicity and sustainability.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 114 now.
Understanding Marketing Plan Fundamentals
To lay a solid foundation for your marketing strategy, it's essential to grasp the core concepts of marketing.
Marketing is not just about creating content; it's about utilizing different channels strategically to build your brand and reach your target audience effectively.
Without a clear understanding of marketing principles, your content strategy may fall short of achieving its full potential.
One key aspect of the strategy we'll be diving into is the importance of evergreen search-engine-optimized content. Unlike social media posts, evergreen content is designed to remain relevant and valuable over time, driving continuous traffic to your brand.
By focusing on creating evergreen content, you ensure that your time and energy create long-term results, far beyond the initial publication date.
Want to dive deeper into the big picture of marketing? Read this blog.
Choosing the Right Platforms
As a business owner in today’s digital age, being present on multiple platforms is crucial for expanding your reach. However, as a solopreneur, it's essential to be strategic in selecting the platforms that best align with your goals and capacity.
My favorite platforms that offer insane advantages for reaching and engaging with your audience are Google, Pinterest, YouTube, and Podcasting platforms.
By adopting an omni-channel approach, you can maximize your visibility without spreading yourself too thin.
Step One: Creating Core Content
The center of our marketing plan is the concept of core content – a weekly piece of content that serves as the foundation of your marketing efforts.
Whether it's a blog post, podcast episode, or video, your core content should be optimized for SEO and tailored to resonate with your target audience. This foundational piece forms the basis for repurposing and distributing content across various platforms.
You either want to choose to write a blog, create a podcast, or record a video (pre-recorded or live) as your core content. Remember, the goal is that it is long-form (making it easier to repurpose) and on an evergreen platform.
Step Two: Repurposing Content for Maximum Reach
One of the main parts of our content strategy is the art of repurposing content.
By leveraging tools like Descript and ChatGPT, you can transform your core content into a variety of formats, from social media posts to reels and carousels. Repurposing allows you to extend the lifespan of your content, reaching new audiences and reinforcing your brand message across different channels.
At this step, you want to add on a different platform.
If you chose blogging, your next step would be Pinterest (more on this below).
If you chose podcasting or video, your next step would be to transcribe the content and create a blog post.
I explain repurposing your content in this video.
Step Three: Harnessing the Power of Social Media
Social media plays a crucial role in building brand awareness and fostering connections with your audience. I like to use it at the mid-tier level of my marketing when people have been introduced to my brand via another platform and want to go deeper in understanding my mission, business assets, and personality.
I find that Instagram is great for showcasing your brand personality and engaging with followers on a more personal level. By repurposing your core content into engaging social media posts, you can cultivate a loyal following and drive traffic to your primary content hub on a regular basis.
Using your transcript from Descript or original blog content, you can use ChatGPT to turn your original content into various social media posts. If you’ve created a video as your core content, then you can even use Opus Clip Pro to create short-form videos to share as Reels.
Here’s an example of a weekly Instagram strategy:
Day One: Carousel post
Day Two: Reel
Day Three: Story post
Day Four: Reel
Day Five: Reel or Story post
The idea is that 3-5 of these posts can be from your original content, although I find that integrating story posts into my weekly content breaks it up and leaves room for the personal brand to shine and my creativity to kick in.
Optimizing Pinterest for Growth
In my opinion, Pinterest stands out as a powerful tool for driving organic traffic to your website.
By repurposing your existing content into compelling pins, you can tap into Pinterest's search capabilities and reach a broader audience. By simplifying your Pinterest strategy and leveraging existing content, you can elevate your brand visibility and attract new leads.
Following our social media content from above, you can share your carousel (resized for Pinterest), both Reels and then two static pins (created in Canva) that direct people to the blog.
This strategy allows you to integrate another SEO platform into your strategy adding more energy to the brand awareness stage. Pinterest is one of our 12 marketing courses inside of Brandmerry Academy.
CONCLUSION
Mastering marketing as a solopreneur requires a strategic approach and a commitment to maximizing your resources.
By implementing the strategy outlined in this blog, you can create a sustainable marketing framework that drives continuous growth and engagement for your brand.
Remember, success in marketing is not just about creating content – it's about strategizing, repurposing, and leveraging every opportunity to connect with your audience authentically.
Whether you're just starting out or looking to level up your marketing game, Brandmerry Academy is where you can flex your marketing muscle and receive 1:1 support. Inside Brandmerry Academy, you’ll learn how to master your marketing strategy, and each individual platform including Pinterest, blogging, short-form video, YouTube, website SEO, and more.
Get details at brandmerry.com/academy.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
![How to Repurpose Your Content Online Authentically and Without Making Your Audience Mad [Repurposing Tips for Entrepreneurs]](https://images.squarespace-cdn.com/content/v1/56d62d400442629982c4892b/1710976534686-8EY9DEQDNAXJ7VFK1F4A/image-asset.jpeg)
How to Repurpose Your Content Online Authentically and Without Making Your Audience Mad [Repurposing Tips for Entrepreneurs]
As an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online.
Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic.
I’ve been repurposing content for eight years. In the beginning, it was because I was working a 9 to 5, months into my postpartum journey, and building a business from scratch. Then, my goal with repurposing shifted when I took my business “full time” and wanted to expand my reach to other platforms.
I consider myself an expert in this topic so today I’m sharing my thoughts on the art of repurposing and its impact on building an authentic brand online.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
The controversy around repurposing and what most entrepreneurs and content creators are getting wrong.
The #1 thing you need to understand around repurposing to be successful and make sure you’re not annoying your audience.
How I repurpose my content, and ways to improve your repurposing strategy!
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 113 now.
Understanding Repurposing and Content Stacking
Repurposing goes beyond copy-pasting content from one platform to another; it involves adapting content based on its purpose.
Content stacking plays a crucial role in ensuring that the content created aligns with the specific goals of each platform. Each platform will fall into one main goal for your business - be it increasing brand awareness, attracting an audience, or fostering a deeper brand connection.
While, there will be a crossover with your content, for example, a YouTube video might be designed for brand awareness, but my existing audience might love viewing my content to build a deeper connection, its main purpose needs to be defined.
To effectively repurpose content, having a clear content plan and stack is essential.
By understanding the purpose of each platform in the content stack, you can tailor the content to meet your audience's needs and expectations across different channels.
This strategic approach not only maximizes the content's reach but will also strengthen your brand's online presence.
Leveraging Repurposing Tools and Scheduling
Utilizing tools that simplify the repurposing process and establish a consistent content creation schedule is key to repurposing content effectively.
I shared some of my favorite tools inside Episode 112 last week.
From AI transcription tools to content scheduling platforms, investing in the right tools can streamline the repurposing workflow and enhance content distribution.
I’ve also found that sticking to a structured schedule ensures timely and consistent delivery of repurposed content across multiple platforms.
These two elements can help you repurpose your content more often which is a top request I get from my audience.
The Impact of Repurposing on Brand Growth
Repurposing content can significantly impact your brand growth by extending the life of your content, reaching new audiences, and increasing engagement across platforms.
You’re taking the time to create your content, so let’s make sure it’s working for you and getting seen.
By repurposing content strategically and adapting it to suit each platform's purpose, you can elevate their brand visibility, attract new followers, and foster deeper connections with their audience.
But, repurposing content isn't just a matter of sharing the same information across different platforms; it's about adapting content to resonate with audiences on various channels.
Creating a Repurposing Workflow
In today’s episode, I explained my repurposing workflow in great detail. Here are the steps to follow, but be sure to check out this video for a detailed, visual representation.
STEP 1: Determine Your Content Stack and Platforms
STEP 2: Decide on Your Core Content. I highly suggest this is a long-form piece of content you’ll produce every week either in the form of a video, podcast, or written blog.
STEP 3: Create Your Repurpose Plan. This will look like small webs off of your core content and include things like:
Transcribe into a blog post
Create short-form videos
Send an email to my list
Create 2-3 social media posts
STEP 4: Create Your Workflow. Now, that the plan is created you want to add your weekly workflow (i.e. all the steps needed to execute the plan) into your task management system. We use ClickUp.
STEP 5: Choose Your Tools. This step will help you drastically streamline and speed up the process. To learn more about my favorite tools, check out this post.
CONCLUSION
By embracing the art of repurposing and mastering the content stacking technique, I know you can harness the power of repurposed content to build a truly authentic brand online.
I hope that more entrepreneurs understand how repurposing works, and can use it effectively in their marketing.
When you create a streamlined plan, you’ll be able to improve your reach, increase your brands exposure, and ultimately revenue without having to spend all of your time online.
Every week, I’m showing up on at least eight different platforms, and it takes me roughly 2 hours to create the content and distribute it - I know it’s possible for you as well!
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Want to not only master your repurposing plan but also streamline your marketing efforts off of social media? It’s time to diversify your marketing strategy and inside Brandmerry Academy I show you how to do it effectively without having to invest in a bunch of different programs or spend all of your time on Google. To learn more about Brandmerry Academy, visit brandmerry.com/academy.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Streamline Your Online Business with These Time-Saving Tools for Solopreneurs
Are you looking to work smarter, not harder, in your business? For me, it’s a HECK YES!
As a full-time business owner and home-school momma, I’m always looking for ways to speed up and streamline the work I need to do in my business. If there’s a tool that can save me time, I’m here for it.
As an Authentic Brand Builder, I know it’s important to you to show up authentically both online and in your daily life. One key way to achieve this is by being a fierce protector of your time.
Recently, I streamlined a lot of systems, software, and tools in my business and it’s saved me so much time. The results have been great, so I want to share them with you today.
In this week’s podcast episode, I'll share some insights into how you can streamline your workflow and boost your productivity using a few key systems and software tools.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
The one business tool I can’t live without and how it supports me in every aspect of my business.
The two main tools I use to streamline my content creation process and make sure I’m able to show up on multiple platforms without wasting time.
The six tools I’m loving right now, and how I’m using them in the day-to-day aspects of my business.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 112 now.
Leveraging ClickUp for Efficient Task Management
One of the essential tools for staying organized and efficient in my business is ClickUp.
This productivity tool offers a wide range of features to help you manage your tasks, projects, and workflows seamlessly.
Using ClickUp, I’ve created workflows for my content creation process, project trackers for launching my products and services, master databases to organize my content, and more.
.While there are a lot of productivity tools out there, I think it’s important to find the one that works best for you. ClickUp gives me multiple ways to view my data and organize my tasks, as well as communicate efficiently.
*If you want to try ClickUp head here.
Enhancing Content Creation with Descript
When it comes to content creation, transcribing audio and turning it into blog posts can be a time-consuming task.
Descript is a powerful tool that simplifies this process by offering accurate transcription services and helping me create engaging blog posts efficiently. It is by far the best AI tool I’ve found for generating blog posts that don’t change the copy - this blog was made using Descript and took less than 20 minutes to create.
By leveraging Descript, you can save time and reach more potential clients with the addition of blog posts that you can use to promote on Google, Pinterest, and social media.
Repurpose Video Content with Opus Clip Pro
Repurposing video content is a great way to maximize your reach and engagement.
Opus Clip Pro automates the process of creating short-form videos from your longer content. Every week, I take my podcast YouTube video and plug it into Opus Clip Pro. Within minutes, I’ve got 18-20 clipped videos I can use for my short-form video strategy.
I love to use these videos on Pinterest, YouTube Shorts, and Instagram, but the possibilities are endless.
With Opus Clip Pro, you can efficiently create multiple clips for different platforms, without having to watch the full video or read through a transcript.
*Ready to give Opus Clip a spin? Head here.
If you’re looking for more information about repurposing your content, check out this resource here.
Designing Graphics and Organizing Content with Canva
I hope by now you’re already using Canva in your business, if not, let this be your sign.
As you know visual content plays a crucial role in brand storytelling and engagement and Canva is a user-friendly graphic design tool that allows you to create visually appealing graphics. Aside from graphic design, I’ve also found Canva is a great way for me to organize my social media content.
For the last few months, I’ve been organizing my Instagram Grid inside Canva, and creating my posts in the same project. My quote graphics, carousels, and even photos are stored inside the project making it easy for me to plan out my month, and grab my content when needed.
I also love how simple it is to resize the Instagram content for another platform. I’ve been loving sharing carousel posts on Pinterest as well
By using Canva, you can streamline your design process and maintain a consistent brand image effortlessly.
Streamlining Email Marketing with ConvertKit
Building and nurturing your email list is essential for engaging with your audience and driving conversions. It’s hands down my favorite way to market!
ConvertKit is an email marketing tool that offers advanced features for segmenting your list, automating your emails, and analyzing performance metrics, and I’ve been using this tool in my business since 2017. Recently, I’ve heard a lot of buzz about large creators with hundreds of thousands of email subscribers making the switch to Convertkit for its easy-to-use platform and features.
Every entrepreneur needs an email platform and in my opinion, and from experience, Convertkit is the best option.
By utilizing ConvertKit, you can optimize your email marketing campaigns and build strong relationships with your subscribers.
*Head here to give Convertkit a test run!
CONCLUSION
Implementing the right systems and software tools can significantly improve your productivity and efficiency as an entrepreneur.
By protecting your time, and leveraging tools like ClickUp, Descript, Opus Clip Pro, Canva, and ConvertKit, you can streamline your workflow, create engaging content, and enhance your marketing efforts effectively.
Working smarter, not harder, is key to building an authentic brand while maintaining a healthy work-life balance which is something I know we’re all striving for.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Brand Story vs. Digital Storytelling: Why Entrepreneurs Need Storytelling in Their Content Strategy
Marketing is always changing.
And right now, you might be wondering how you’re supposed to keep up with all the changes. I get it, it’s a lot!
I’ve been marketing online for over seven years, and I’ve discovered that the only constant is storytelling. My guess is you’ve heard about brand storytelling, but what about digital storytelling?
In today’s episode, I’m sharing a recent live video I did about the difference between the two and how entrepreneurs can elevate their content, and build deeper relationships online, leading to higher conversions by embarrassing digital storytelling.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why most entrepreneurs get stuck in the Brand Story phase and how it's hurting your marketing
What Digital Storytelling is and how you can incorporate it into your content to stand out online
One aspect of Digital Storytelling that most entrepreneurs forget about, but has the most buzz right now
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 111 now.
Brand Story Vs. Digital Storytelling
A brand story is synonymous with a founder's story or a brand mission. It gives a glimpse into the journey that took you to create your brand.
It is where you showcase your brand's values, mission, purpose, and the experiences that led to its birth.
However, the evolution of digital platforms, specifically social media, demands more from brands and business owners. There's a need to shift from traditional brand storytelling to digital storytelling.
Unlike the brand story, digital storytelling dives into the integration of micro-stories; everyday experiences, client testimonials, and other integral elements of your content to strengthen your marketing efforts and build a deeper connection with your audience.
These stories can be embedded into blog posts, podcasts, and multiple platforms, accommodating your unique brand elements and goals.
Transitioning to Digital Storytelling
While it's essential to get your brand story right, it should not be the final stop. The key is not to get stuck in the branding process but to move into digital storytelling. It will not only drive more traffic to your business but also diversify your content strategy.
How can you transition to digital storytelling successfully?
Creating and sharing everyday stories online is at its core. Digital storytelling aims to highlight different everyday experiences, testimonials, values, and powerful themes.
With digital stories, you’re improving how people connect with your brand.
Content is 22x more likely to be remembered with storytelling because of its effect on the human brain.
86% of consumers say authenticity is a key factor when deciding what brands they like and support, and nothing does that better than storytelling.
81% of consumers said that they need to be able to trust the brand to buy from them, and storytelling builds trust.
Digital Storytelling Tip: Targeting Your Audience
When it comes to digital storytelling, knowing your target audience is vital.
The stories you tell should resonate with your audience and evoke a connection. Your content should reflect your audience's concerns, hopes, desires, and aspirations.
While you might be the one telling the story, and it might even be a personal experience, you must always connect it back to your audience.
This is where traditional storytelling and digital storytelling have the biggest difference.
Digital Storytelling Tip: Enhancing Connection and Boosting Conversion Rates
The main goal of digital storytelling is to build a community, enhance connection, and increase conversions with your growing audience.
The first step in mastering digital storytelling is to start reframing what storytelling is.
Separate your brand story from your digital storytelling. Then, challenge yourself to incorporate a storytelling element into every single piece of content you create.
Every single week, I’m sharing stand-alone stories on social media, integrating storytelling into my short-form videos, and incorporating it into blog posts and podcasts. The possibilities are endless and when you prioritize digital storytelling in your marketing efforts, you’ll discover that your content has more bang for its buck.
Building an Authentic Brand
Embracing digital storytelling is essential to building a truly authentic brand online.
It equips your audience with an in-depth understanding of not only your brand but also the experiences and values behind it.
Integrating digital storytelling into your marketing strategy paves the way for meaningful audience connections and increased conversions, something I know we all want with our marketing efforts.
If you’re ready to dive deeper into the concept of business storytelling check out this guide here.
And, if you’re ready to learn how to elevate your content, build deeper connections with your audience, and convert more dream clients using the power of digital storytelling then I invite you to learn more about Storytelling Made Simple.
Get the details at brandmerry.com/story.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
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FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
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MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.