Brandmerry Blog Archives
Email Marketing Copywriting Tips for Entrepreneurs
BY MICHELLE KNIGHT
Email marketing is one of the greatest digital marketing tools for online entrepreneurs.
Recently, I shared an episode on My Top Email Marketing Tips for 2022, which included the steps needed to build an email list of ideal customers.
Truth be told if you don’t have an email marketing strategy as an online entrepreneur you’re losing leads every single day.
If you’re getting website traffic, posting on social media, or even have a Youtube channel with views, but aren’t collecting your engaged audience’s information then how do you expect to convert them into paying clients?
It’s going to be really hard!
However, with an email marketing strategy, you’re able to take that website traffic and turn it into revenue for your business through your email marketing efforts.
That’s why in today’s episode, I want to help you improve your email marketing efforts, by talking about your email copywriting.
In episode 38, you’ll learn:
The importance of keeping a healthy email list and why aiming for a high number of subscribers should not be your only goal.
4 core elements to focus on when building your email campaign and my top tips to improve each one.
How I really feel about the “pretty” photo-filled emails we often get in our inbox, or shall I say Promotions folder.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
5 Ways to Elevate Your Marketing and Increase Revenue (without social media)
BY MICHELLE KNIGHT
From 2019 to 2020, I grew my revenue by $100k, finally pulling me over that $200k cash revenue mark.
I had been trying for a while, after first hitting $100k in 2017 (my first full year in business), but came to realize that my current marketing strategies (i.e. social media and Facebook Groups) weren't going to cut it.
Add in the fact that I started traveling in an RV with my family and the internet was limited.
Turns out it was just the push I needed to make the necessary changes to elevate my marketing strategy and I'm so thankful for it.
Not only has business improved, but I've also created more time in my schedule!
If you're feeling like your current strategy is OK, bringing in leads and sales, but not quite where you want it to be...
...then episode 37 on The Brandmerry Podcast is for you.
Tune in now to hear:
What I did to first set my business up for more website traffic and how it still brings in thousands of dollars every month without ads.
How the changes in my marketing, i.e. taking the pressure off of daily posting on social media, resulting in more email subscribers and sales in my business.
How closely marketing and revenue are related and why investing time and energy in your marketing produces the best ROI for your business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Make Money From Google Without Ads
Prefer to watch this blog content instead of reading it? Head here to watch it on the Brandmerry channel.
When I started my business, I did what most entrepreneurs do and I created a website.
I created a website, and nobody came.
For about two years, I experienced a trickle of website traffic which resulted in a trickle of leads, which of course resulted in zero sales, at least from my website anyway.
Then I implemented a powerful tool we all know, yep SEO, and I watched as I started making money from Google.
Today, I make thousands of dollars every single month from Google without paid ads, and I'm going to share with you how I do it.
All right, let's get you all set up here so we can have a really great conversation about using Google for your business.
As I've already mentioned, I really believe that this can work for every single business. And this is actually something that we teach inside of my program, Roadmap to Freedom. We have all kinds of different types of businesses, doulas, coaches, consultants, graphic designers, photographers, and product-based businesses. I've seen it work and I want to share with you exactly what you need to have in place for this to work for your business as well.
Like most entrepreneurs, you probably have a website, or you're thinking about creating a website, and that is amazing. But what we neglect to think about is how that website is going to get traffic. That's where SEO comes into play.
But before I get into that, let's back it up just a little bit and talk about what I'm selling on my website, because I think this plays a really big role.
A lot of people think that in order to make thousands of dollars every month, you need to have courses on evergreen. You need to be doing affiliate sales, maybe that's in the back of your mind, selling e-books, selling a product.
And all of that does work, don't get me wrong, but what I'm making this money from is my high-level one-on-one. I just wanted to share that because I don't want you to think that you have to create a course from the ground up to then sell it in order for this to work.
You can very easily package your one-on-one services into a 1:1 relationship and sell those because that's what I'm doing. And as I've already mentioned, product-based businesses, all kinds of businesses, can benefit from this marketing strategy.
Make Money from Google Step #1: Your Offer
So the very first thing that you want to have is an offer because if we're going to be getting this traffic, we want people to take action.
Now, that's not to say that you can't implement SEO early on in your business. If you're going to do that and you don't have an offer yet, make sure you have a lead magnet. I talk a lot about list building on the Brandmerry YouTube Channel and on my podcast, The Brandmerry Podcast.
But essentially, you want to have something that your audience can take action on. Why is this important? Because the type of SEO that I'm going to encourage you to implement is going to apply to someone who is at the final stages of the customer buying journey.
What is that, Michelle? What is the customer buying journey? I talk about that entire process more in-depth in this video right here, so definitely check that out.
But essentially, your ideal customer could be coming in at the very beginning stages of understanding their problem all the way to the point where they are ready to invest. They know the solution, they know their options, and they're just looking for the right person.
That is the target that we want to capture with this strategy because those people are more likely to sign up quickly. They need less warming up and they're ready to invest. So because of that, they are turning to Google to look for very, very specific solutions to their problem.
We often think about SEO as it applies to blogging. And while that is amazing and also something we teach inside of Roadmap to Freedom, you can get started with just site-wide SEO.
What that essentially means is that you want to categorize your website for your industry or your title. So if someone is looking for a branding coach, they would go to Google, type in branding coach, and come across my name, which would lead them to my website.
The person who is looking for a branding coach is most likely in a place where they are ready to hire one.
Make Money from Google Step #2: Research
This is where the second step comes in. At first, we talked about your offer which is very, very important. The second step is going to be the research. You are going to have to do very thorough research in order to rank on Google.
This is something that we teach the entire process step by step inside a Roadmap to Freedom because it does matter.
You can't just guess. There are so many entrepreneurs who are just guessing on what their site title should be. They're just guessing on what their blog title should be. There is data available to us on the internet that will tell us how likely we are to rank and if people are actually searching for that.
So there are two tools that I love to use in my business. I've shared them before on this channel. One of them is called Ubersuggest. I will often use Ubersuggest when I'm creating SEO for my blog post.
But then what do I use when I'm wanting to create my site-wide SEO? That tool is called Keywords Everywhere. Y'all, it's a paid tool, but it's like $10 for a ton of searches and a ton of data. And it's worth every freaking penny because you don't know what you don't know about keywords. And if you can really get the data to back up what you want to title your site and what you want to put in your site description, then you're going to be able to rank, show up, and get traffic a lot faster.
So Keywords Everywhere is my favorite tool. Of course, there are a lot out there. Feel free to do a bunch of research and find the one that works for you or just use the one that I recommend.
So back to the research. You're going to want to determine what is your industry, what is your title, and are people searching for those specific keywords?
So you might have to get a little creative with it. For instance, I have clients who are photographers who have a really broad location base and there might be a lot of searches and a lot of competition for that location base.
I'm not suggesting that they don't use those keywords but that they find some smaller markets, cities, towns near them that are also getting great searches that they can show up for. Because if there's less competition, you're more likely to show up not only on page one, but also near the top.
Really think about how you're saying things. Branding coach, for example, that's something I've been ranking for a really long time. Couple of years ago, we added personal branding consultant. There are all kinds of different ways that you can talk about your industry, your title, and your products.
For instance, let's say you create holistic skincare in San Diego, California. There are a lot of different ways that you can put these together to create your site title and your site description, but you want to make sure that it's backed up by data, that people are actually searching for it. Otherwise, it's not going to matter.
Make Money from Google Step #3: Implementation
Okay, so after you've done your research, then you want to start to implement the keywords that you have. So you're going to want to focus primarily on your site title and your site description.
Every single website provider offers this. Myself and my clients use Squarespace quite a bit, but if you're using Showit WordPress, Wix, anything like that. You can add your site title and your site description.
Now, it can be really tempting when you're starting out to do this for every single page on your website. And that strategy is a little bit more complex because you don't want competing keywords. This is, again, something that we teach inside Roadmap to Freedom. But for now, I just want you to put this on your site title and your site description. That's going to autofill it for your homepage. That's where people are going to be visiting.
So when you're doing this implementation, you're adding these keywords, it's also really important to note that your website is going to make a big difference in the success of this traffic.
You can have a beautiful website, but your messaging can suck. Or you can have great messaging, but your website isn't compelling.
You want to make sure that your website is optimized for these conversions because traffic means nothing, it's just a number if it's not resulting in leads and sales.
This is another level of SEO that we stress so much inside of my programs because what is on your website, how it is formatted, what you're offering, and your messaging, plays a really big role in this strategy even working at all.
Make Money from Google Step #4: Creating Content
Then the final thing that you want to do after you have implemented these pieces, is that you want to start creating relevant content on your website. Now like I mentioned before, this site-wide SEO strategy will start working immediately. I started showing up in search pretty quickly. I think it was about three months before I started showing up on page one. We started to see an increase in traffic. Now I've just broadened that because I have a lot of blog posts. I have a lot of content on my website.
Because Google essentially wants to know, is what you're saying actually relevant? If you're saying that "These are the keywords. This is how I want you to categorize my website," are you lying? Are you telling the truth? And by creating blog posts, additional pages, content that mirrors those keywords, then you're ultimately telling Google that "I'm legit."
So I have a lot of blog posts on branding, marketing, brand photo shoots, all those different things that really back up my claim to being a branding coach, and a personal branding consultant. So over time, you'll want to create these blog posts.
Now, fun fact. Blogging will not only help you show up via your site-wide SEO, but when you can implement really great SEO on your blog, you can also then rank your blog posts. So then you can start attracting your ideal customer at those early stages when they're just looking for solutions to their problem.
As we all know, blogging is a fantastic way to share content with your audience, bring in new leads, warm up your audience, so on and so forth. All the things I love to talk about. Again, another training inside of Roadmap to Freedom.
We really understand the importance of SEO as an entrepreneur. So the reason I wanted to share this with you is that this has been consistent. This has been happening for two, three years now where I'm making thousands of dollars from someone finding me on Google.
This can be a mixture of my high-level one-on-one, which is where most of that is coming from, but also then discovering my website and opting into my email list and joining the Academy or buying one of my other courses or programs as well. The possibilities are endless.
And if you're an entrepreneur that doesn't want to invest a ton of money in ads, like myself, and really wants to focus on these organic strategies, this is the best place to start.
So like I said at the beginning, this strategy can work for any type of business. The real meat of this is that you have to do the research. A lot of people think, "Oh, I don't want to sit down and do the research, so I'd rather just post every single day on social media."
But in the long run, you're going to save yourself time. Not to mention, you're getting in front of quality leads, people who are ready to invest, rather than just putting a bunch of content out there and hoping that it lands in front of the right person.
Conclusion
So I've shared with you this step-by-step of exactly how you can do this for your own business. But if you don't want to do it by yourself, then you can join us inside of the next round of Roadmap to Freedom, where we teach you exactly how to set up the SEO, how to do the research, and what to look for so that you can start ranking on Google.
As I mentioned, we also talk about blogging. We talk about video marketing, Pinterest and so much more so that you can take the pressure off of social media and still get your brand seen and paid. If you want to learn more, go to brandmerry.com/freedom.
P.S. Roadmap to Freedom doors are opening soon!
This live group program will help you create an online business that allows you to create a life of abundant experiences and impact. This high-touch program helps you simplify the process so you can make more money on your terms.
And, the 2023 cohort is going to be better than ever with updated content, lifetime access, new bonus content, and more! Join the waitlist and be the first to join in January 2023.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Pinterest Marketing Tips for Entrepreneurs in 2022
BY MICHELLE KNIGHT
I've been using Pinterest as a business owner since 2017.
At a time when Pinterest felt like an untapped market for small business owners, selling a service or product, I dove in head first (more on that start in the episode). Since then, I've used Pinterest to create consistent website traffic, consistent email subscribers, and sales in my business.
Why is Pinterest for business a must for entrepreneurs? Because it is a search engine platform, not a social media platform. In fact, there are over 2 billion searches each month on Pinterest making it a great place for businesses.
77% of weekly Pinners have discovered a new brand of product on Pinterest and 90% make purchase decisions on Pinterest.
See how amazing it is?! Well, although amazing, it's not super easy, so today on the podcast I'm sharing my top Pinterest tips and tricks.
Tune in now to hear:
My top 6 Pinterest marketing tips for business owners who are wanting to start harnessing the power of Pinterest SEO.
The evolution of marketing on Pinterest and why the strategies used in 2021 won't work in 2022.
What every entrepreneur must remember about consistent marketing on Pinterest and my tips for sustaining it.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to master Pinterest and elevate your digital marketing strategy? What about consistent leads to your website every single day? Well, we teach all the inside tricks inside of Brandmerry Academy. But, Pinterest is only one of the advanced marketing strategies inside the Academy. We also teach you how to utilize SEO, Blogging, Video Marketing, and more. Learn more at brandmerry.com/academy.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Types of Content for Social Media, Blogging, Videos, and More
As an entrepreneur, you know that content creation is really important and it's something I like to talk about a lot on this channel. But how should you be organizing your content, and what happens if you run out of ideas? Do you have some sort of magical thing that you can pull ideas from?
Yes. Yes, you do.
Today I'm going to share with you the main content buckets that you can have for promoting your business.
Content is such a phenomenal tool for business owners, because not only can it get you in front of your ideal customer AKA get your brand seen, but it can also support you in moving your potential customer through the stages of the buying process and ultimately signing up, making a sale, paying you for your programs, for your products, and for your services.
So content is just such a crucial tool for entrepreneurs, but it can also be a main stressor. This is one of the top struggles that we get from new members inside of Brandmerry Academy, which is my marketing program.
This idea of consistently creating content and always having to come up with new ideas can be super overwhelming. And I'll be honest with you, if you're 100% relying on social media to market your business, it is overwhelming.
Inside of the Academy we teach a different approach where we focus on SEO strategies, things like blogging, Pinterest, showing up on Google search, and YouTube, so that you are creating core pieces of content that are consistently bringing in your ideal customer and don't require you to come up with something new every single day. But still, no matter which strategy you're following, it can sometimes be really hard to feel inspired.
So today I want to share with you some of my top buckets for content. As a small business owner, as an entrepreneur, you can begin to create different ideas under each of these buckets and pull from them whenever you need an idea or you're filling out your 90-day content calendar, which I talk about in this video right here.
So let's talk about six, yes, six content buckets. One of the ways that I like to organize these buckets for my clients is inside a Trello board. So if you're using Trello, it's a fantastic tool. We actually give our clients inside of Brandmerry Academy these six buckets, along with a ton of ideas under each one. Sixty-plus content ideas for them to get started and we're constantly adding to them.
So what I recommend is that you take these six different buckets I'm going to share with you and add them to a Trello board or a document or a spreadsheet or whatever you want, and start to input ideas that you have under each bucket.
The idea here is that you can always reference this anytime you're scheduling your content, or you run out of ideas.
6 Content Creation Buckets
Content Bucket Number One: Share Your Story
Yes. Brand storytelling. I love it so much. It is such a powerful tool for entrepreneurs and completely underrated when it comes to marketing.
Now I am, of course, referencing your brand story, but I'm also talking about all the different ways that you can break up your brand story or just share personal stories as you go about your life. Of course, the key here is to make sure that the stories that you're sharing do relate or resonate with your ideal customer.
I share a bit more about that whole process inside of this video right here. The idea here is that you are positioning your brand as an authority while also offering empathy and connection with your ideal customer. This is why storytelling is so important.
So think about things like your brand story, your mission, sharing your values, any client stories that you have, anything that comes up for you in your day-to-day, and how it connects to your work.
The possibilities here are seriously endless. I have been sharing random stories as they come up in my life since the beginning of starting my business. And it's often these types of stories that really resonate with my ideal customer and kind of spark them to take action to purchase from my brand.
The reason for that is because of the connection piece. Storytelling is a fantastic way to build trust, and we know that people will buy from you when they trust you.
Content Bucket Number Two: Share Behind the Scenes
Now, this could quite literally be showing the day-to-day of your business, a fantastic place to do this is on Instagram, on social media. And I still love using social media as a way to warm up my new leads. So someone who has found me through Pinterest or YouTube or Google will then typically follow me on social media and it's a way for us to build that connection.
So showing behind the scenes via video content is a fantastic way to do that, and I find that things like Instagram stories are a really simple way to show up and share content in this bucket.
But you can also create small snippets of behind the scenes of your business. If you make jewelry, for example, creating videos showing you actually creating the jewelry. If you have a new design that you're coming out with and you've sketched it, show a photo of that sketch.
That's what we mean by behind the scenes in your business. What are the inner workings that are happening? This is fantastic for transparency, which we know is incredibly important with brands and people really want to see how things are made. From a service-based perspective, you can of course share your day-to-day.
I actually love to share how I create content, record podcasts, record videos, my client calls, all of those different things, but it can also mean that you're sharing kind of the behind the scenes of your framework of your business, what you're teaching, how you're teaching it, and of course, client results.
Content Bucket Number Three: Educate Your Audience
The third one I have for you is my second favorite. Storytelling, obviously, my fave. This one is my second fave, and this is where education comes in.
I really believe that every single brand and business can have an educational component to their content strategy. And the beautiful thing about educational content is that it builds authority. It shows people you know what you're talking about, and they can see that through the content that you're creating. It really, really, really helps with the client buying journey.
I have had multiple clients who find me on good Google and immediately inquire about working with me one-on-one. I respond to them via email and they will respond right back and say, great, fantastic. Where do I pay? I listened to your podcast, or I watched your YouTube, or I read your blog and I already know that you are the right person to support me. It's through that educational content that they're able to make that decision very, very quickly, often without a discovery call, I might add.
So educational content is so powerful and this list could go on for days and days and days. This bucket is literally anything, anything that you can help your ideal customer with, how you can help them solve their problem.
So for instance, this video is a great example of educational content. I know content creation is a main struggle for my audience so I'm constantly talking about it and sharing all these different types of videos.
We have this one right here, I've got a video on brand storytelling. We've got a video on planning 90 days worth of content. Video, video, video.
Now, you don't have to use a video, you can use a blog or podcasting. Of course, video is a fantastic tool in 2022 and beyond. But the idea here is that you're helping solve a micro problem for your ideal customer. You're giving them information that they've been searching for, or that they need in order to move forward with their transformation.
All my product-based businesses, you can also share educational content. I'll give you a great example from a brand that I love. They have a skincare line and they have a lot of blog content on the types of skin care that you can use, how to use their specific products, how to apply your skin care, tons and tons of information that will help someone through the client buying journey and will also help them get discovered.
Content Bucket Number Four: Connect with your Potential Clients
Number four is all about connecting with potential clients. So where storytelling was really focused on something you've experienced and how it applies to your ideal customer, this is really focused on your ideal customer front and center.
So thinking about things like client journey, transformation, clients that you've worked with, or customers who have bought your products, or a before and after. You can also create stories around specific results that your customers have experienced, as well as talking about and addressing things like obstacles that might be standing in their way.
So there is a bit of a crossover here with storytelling. Honestly, I find storytelling should be applied in all of these buckets, but the main focus here is how can you connect with your ideal customer and let them know that you 100% know where they're at and where they want to be?
Content Bucket Number Five: Build Brand Authority
Now, as we've mentioned before in the storytelling section, empathy and authority are huge when it comes to making purchase decisions. When it comes to brand authority, this is where you want to dial up your expertise. So while you're already sharing information on educating your audience, the different little pieces that you know, or that you teach in your business, this is where you're really highlighting your framework. What is your signature framework that you are providing your ideal customer, and what are all the different elements that you can share around that framework?
This is also a fantastic place to kind of differentiate yourself within your industry. So if there's something that you believe that a lot of people maybe don't do within your industry, or aren't talking about, you can really turn up the dial on that and position yourself as a leader in that thought process.
So one of the things I started doing really early on in my business was talking about brand storytelling and emotional branding. At the time, a lot of entrepreneurs were not talking about this. So I started kind of leading the way and that got me featured on multiple podcasts and in guest interviews and as a guest expert in programs. So I would talk about that a lot as a way to build brand authority.
Then as I started getting kind of picked up on these podcasts and things like that, I would share those underneath this bucket, which again, elevates my brand authority because I've now been featured. So there's a lot of different things that you can do within this bucket. But what I want you to focus on first and foremost is your signature framework. How do you deliver the results that you deliver? How do you solve the problem that your ideal customer is facing? Then you can also integrate features where you have been featured as an expert within your industry.
And, of course, my personal favorite, offering an industry disrupt.
Does someone believe something? Or does the industry believe something as a whole that you don't? A great example of this is my belief that you absolutely do need a website if you are marketing your business sustainably, and many entrepreneurs don't think you do. So I love to talk about my own personal angle.
Content Bucket Number Six: Promotion
That leads us to the final bucket. You'll probably notice that a lot of these buckets we've been talking about are really about building that brand awareness, starting to build that brand authority, making that connection, getting leads in the door, and building that trust to lead to the sale.
So this sixth bucket, and a crucial bucket if you actually want to get paid, is promotion. Making sure that you're consistently promoting what it is you're selling. I find that entrepreneurs really struggle with this, but at the end of the day, if you want people to pay you, you need to tell them what you have available for them.
If your ideal customer has a problem that you're solving, but they don't understand how you help them solve it, they're not going to pay you for it. So this promotional bucket can mean a bunch of different things, but here are some ideas to get you started.
→ You can focus on the return on investment of your program or your product. So really highlighting what they're investing and what it's going to get them in return.
→ You can also share client testimonials and clients before and after, as it relates to your particular program.
→ This is also a fantastic place to talk about objections. What might your ideal customer be thinking if they come in contact with your promotion? If they come in contact with your sales page, what might be holding them back? Really creating content around these objections and offsetting these objections early on can speed up the purchase decision process.
→ And of course, making the ask. A big part of the promotional piece of content creation is just putting your product or service out there and giving them a CTA to take the next step. Asking them to make a decision and go all in.
So the promotional content bucket is something that you want to be repeating quite often in your business, whether you're launching or you just want to talk about your products or your services multiple times a week.
So there you have it, six buckets to start organizing your content. I hope that this really got the juices flowing for you.
I recommend you take these six buckets and organize them into a spreadsheet or maybe a Trello board, or even just a Google doc so you can consistently add ideas to it. I love having an idea bank so when I think of something random at the grocery store, I can add it to my idea bank, and then when I go to plan out my 90 days' worth of content, I can just pull from that specific section. I don't have to feel overwhelmed like I have to create something new. The ideas are already there.
So again, you can use the ideas under each of these buckets to show up on social media, if that feels good for your brand, but also to write blog posts. And of course, within your email marketing, video marketing, and podcasting as well. As I mentioned at the beginning of this video, this is the type of stuff that we're teaching inside Brandmerry Academy.
You can learn more at brandmerryacademy.com. Our goal is to give you advanced marketing strategies that help your brand get seen and paid without relying on social media. You can learn more at brandmerryacademy.com and find out when doors are opening again.
P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
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MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.