Brandmerry Blog Archives
Pinterest Marketing Tips for Entrepreneurs in 2022
BY MICHELLE KNIGHT
I've been using Pinterest as a business owner since 2017.
At a time when Pinterest felt like an untapped market for small business owners, selling a service or product, I dove in head first (more on that start in the episode). Since then, I've used Pinterest to create consistent website traffic, consistent email subscribers, and sales in my business.
Why is Pinterest for business a must for entrepreneurs? Because it is a search engine platform, not a social media platform. In fact, there are over 2 billion searches each month on Pinterest making it a great place for businesses.
77% of weekly Pinners have discovered a new brand of product on Pinterest and 90% make purchase decisions on Pinterest.
See how amazing it is?! Well, although amazing, it's not super easy, so today on the podcast I'm sharing my top Pinterest tips and tricks.
Tune in now to hear:
My top 6 Pinterest marketing tips for business owners who are wanting to start harnessing the power of Pinterest SEO.
The evolution of marketing on Pinterest and why the strategies used in 2021 won't work in 2022.
What every entrepreneur must remember about consistent marketing on Pinterest and my tips for sustaining it.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to master Pinterest and elevate your digital marketing strategy? What about consistent leads to your website every single day? Well, we teach all the inside tricks inside of Brandmerry Academy. But, Pinterest is only one of the advanced marketing strategies inside the Academy. We also teach you how to utilize SEO, Blogging, Video Marketing, and more. Learn more at brandmerry.com/academy.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Types of Content for Social Media, Blogging, Videos, and More
As an entrepreneur, you know that content creation is really important and it's something I like to talk about a lot on this channel. But how should you be organizing your content, and what happens if you run out of ideas? Do you have some sort of magical thing that you can pull ideas from?
Yes. Yes, you do.
Today I'm going to share with you the main content buckets that you can have for promoting your business.
Content is such a phenomenal tool for business owners, because not only can it get you in front of your ideal customer AKA get your brand seen, but it can also support you in moving your potential customer through the stages of the buying process and ultimately signing up, making a sale, paying you for your programs, for your products, and for your services.
So content is just such a crucial tool for entrepreneurs, but it can also be a main stressor. This is one of the top struggles that we get from new members inside of Brandmerry Academy, which is my marketing program.
This idea of consistently creating content and always having to come up with new ideas can be super overwhelming. And I'll be honest with you, if you're 100% relying on social media to market your business, it is overwhelming.
Inside of the Academy we teach a different approach where we focus on SEO strategies, things like blogging, Pinterest, showing up on Google search, and YouTube, so that you are creating core pieces of content that are consistently bringing in your ideal customer and don't require you to come up with something new every single day. But still, no matter which strategy you're following, it can sometimes be really hard to feel inspired.
So today I want to share with you some of my top buckets for content. As a small business owner, as an entrepreneur, you can begin to create different ideas under each of these buckets and pull from them whenever you need an idea or you're filling out your 90-day content calendar, which I talk about in this video right here.
So let's talk about six, yes, six content buckets. One of the ways that I like to organize these buckets for my clients is inside a Trello board. So if you're using Trello, it's a fantastic tool. We actually give our clients inside of Brandmerry Academy these six buckets, along with a ton of ideas under each one. Sixty-plus content ideas for them to get started and we're constantly adding to them.
So what I recommend is that you take these six different buckets I'm going to share with you and add them to a Trello board or a document or a spreadsheet or whatever you want, and start to input ideas that you have under each bucket.
The idea here is that you can always reference this anytime you're scheduling your content, or you run out of ideas.
6 Content Creation Buckets
Content Bucket Number One: Share Your Story
Yes. Brand storytelling. I love it so much. It is such a powerful tool for entrepreneurs and completely underrated when it comes to marketing.
Now I am, of course, referencing your brand story, but I'm also talking about all the different ways that you can break up your brand story or just share personal stories as you go about your life. Of course, the key here is to make sure that the stories that you're sharing do relate or resonate with your ideal customer.
I share a bit more about that whole process inside of this video right here. The idea here is that you are positioning your brand as an authority while also offering empathy and connection with your ideal customer. This is why storytelling is so important.
So think about things like your brand story, your mission, sharing your values, any client stories that you have, anything that comes up for you in your day-to-day, and how it connects to your work.
The possibilities here are seriously endless. I have been sharing random stories as they come up in my life since the beginning of starting my business. And it's often these types of stories that really resonate with my ideal customer and kind of spark them to take action to purchase from my brand.
The reason for that is because of the connection piece. Storytelling is a fantastic way to build trust, and we know that people will buy from you when they trust you.
Content Bucket Number Two: Share Behind the Scenes
Now, this could quite literally be showing the day-to-day of your business, a fantastic place to do this is on Instagram, on social media. And I still love using social media as a way to warm up my new leads. So someone who has found me through Pinterest or YouTube or Google will then typically follow me on social media and it's a way for us to build that connection.
So showing behind the scenes via video content is a fantastic way to do that, and I find that things like Instagram stories are a really simple way to show up and share content in this bucket.
But you can also create small snippets of behind the scenes of your business. If you make jewelry, for example, creating videos showing you actually creating the jewelry. If you have a new design that you're coming out with and you've sketched it, show a photo of that sketch.
That's what we mean by behind the scenes in your business. What are the inner workings that are happening? This is fantastic for transparency, which we know is incredibly important with brands and people really want to see how things are made. From a service-based perspective, you can of course share your day-to-day.
I actually love to share how I create content, record podcasts, record videos, my client calls, all of those different things, but it can also mean that you're sharing kind of the behind the scenes of your framework of your business, what you're teaching, how you're teaching it, and of course, client results.
Content Bucket Number Three: Educate Your Audience
The third one I have for you is my second favorite. Storytelling, obviously, my fave. This one is my second fave, and this is where education comes in.
I really believe that every single brand and business can have an educational component to their content strategy. And the beautiful thing about educational content is that it builds authority. It shows people you know what you're talking about, and they can see that through the content that you're creating. It really, really, really helps with the client buying journey.
I have had multiple clients who find me on good Google and immediately inquire about working with me one-on-one. I respond to them via email and they will respond right back and say, great, fantastic. Where do I pay? I listened to your podcast, or I watched your YouTube, or I read your blog and I already know that you are the right person to support me. It's through that educational content that they're able to make that decision very, very quickly, often without a discovery call, I might add.
So educational content is so powerful and this list could go on for days and days and days. This bucket is literally anything, anything that you can help your ideal customer with, how you can help them solve their problem.
So for instance, this video is a great example of educational content. I know content creation is a main struggle for my audience so I'm constantly talking about it and sharing all these different types of videos.
We have this one right here, I've got a video on brand storytelling. We've got a video on planning 90 days worth of content. Video, video, video.
Now, you don't have to use a video, you can use a blog or podcasting. Of course, video is a fantastic tool in 2022 and beyond. But the idea here is that you're helping solve a micro problem for your ideal customer. You're giving them information that they've been searching for, or that they need in order to move forward with their transformation.
All my product-based businesses, you can also share educational content. I'll give you a great example from a brand that I love. They have a skincare line and they have a lot of blog content on the types of skin care that you can use, how to use their specific products, how to apply your skin care, tons and tons of information that will help someone through the client buying journey and will also help them get discovered.
Content Bucket Number Four: Connect with your Potential Clients
Number four is all about connecting with potential clients. So where storytelling was really focused on something you've experienced and how it applies to your ideal customer, this is really focused on your ideal customer front and center.
So thinking about things like client journey, transformation, clients that you've worked with, or customers who have bought your products, or a before and after. You can also create stories around specific results that your customers have experienced, as well as talking about and addressing things like obstacles that might be standing in their way.
So there is a bit of a crossover here with storytelling. Honestly, I find storytelling should be applied in all of these buckets, but the main focus here is how can you connect with your ideal customer and let them know that you 100% know where they're at and where they want to be?
Content Bucket Number Five: Build Brand Authority
Now, as we've mentioned before in the storytelling section, empathy and authority are huge when it comes to making purchase decisions. When it comes to brand authority, this is where you want to dial up your expertise. So while you're already sharing information on educating your audience, the different little pieces that you know, or that you teach in your business, this is where you're really highlighting your framework. What is your signature framework that you are providing your ideal customer, and what are all the different elements that you can share around that framework?
This is also a fantastic place to kind of differentiate yourself within your industry. So if there's something that you believe that a lot of people maybe don't do within your industry, or aren't talking about, you can really turn up the dial on that and position yourself as a leader in that thought process.
So one of the things I started doing really early on in my business was talking about brand storytelling and emotional branding. At the time, a lot of entrepreneurs were not talking about this. So I started kind of leading the way and that got me featured on multiple podcasts and in guest interviews and as a guest expert in programs. So I would talk about that a lot as a way to build brand authority.
Then as I started getting kind of picked up on these podcasts and things like that, I would share those underneath this bucket, which again, elevates my brand authority because I've now been featured. So there's a lot of different things that you can do within this bucket. But what I want you to focus on first and foremost is your signature framework. How do you deliver the results that you deliver? How do you solve the problem that your ideal customer is facing? Then you can also integrate features where you have been featured as an expert within your industry.
And, of course, my personal favorite, offering an industry disrupt.
Does someone believe something? Or does the industry believe something as a whole that you don't? A great example of this is my belief that you absolutely do need a website if you are marketing your business sustainably, and many entrepreneurs don't think you do. So I love to talk about my own personal angle.
Content Bucket Number Six: Promotion
That leads us to the final bucket. You'll probably notice that a lot of these buckets we've been talking about are really about building that brand awareness, starting to build that brand authority, making that connection, getting leads in the door, and building that trust to lead to the sale.
So this sixth bucket, and a crucial bucket if you actually want to get paid, is promotion. Making sure that you're consistently promoting what it is you're selling. I find that entrepreneurs really struggle with this, but at the end of the day, if you want people to pay you, you need to tell them what you have available for them.
If your ideal customer has a problem that you're solving, but they don't understand how you help them solve it, they're not going to pay you for it. So this promotional bucket can mean a bunch of different things, but here are some ideas to get you started.
→ You can focus on the return on investment of your program or your product. So really highlighting what they're investing and what it's going to get them in return.
→ You can also share client testimonials and clients before and after, as it relates to your particular program.
→ This is also a fantastic place to talk about objections. What might your ideal customer be thinking if they come in contact with your promotion? If they come in contact with your sales page, what might be holding them back? Really creating content around these objections and offsetting these objections early on can speed up the purchase decision process.
→ And of course, making the ask. A big part of the promotional piece of content creation is just putting your product or service out there and giving them a CTA to take the next step. Asking them to make a decision and go all in.
So the promotional content bucket is something that you want to be repeating quite often in your business, whether you're launching or you just want to talk about your products or your services multiple times a week.
So there you have it, six buckets to start organizing your content. I hope that this really got the juices flowing for you.
I recommend you take these six buckets and organize them into a spreadsheet or maybe a Trello board, or even just a Google doc so you can consistently add ideas to it. I love having an idea bank so when I think of something random at the grocery store, I can add it to my idea bank, and then when I go to plan out my 90 days' worth of content, I can just pull from that specific section. I don't have to feel overwhelmed like I have to create something new. The ideas are already there.
So again, you can use the ideas under each of these buckets to show up on social media, if that feels good for your brand, but also to write blog posts. And of course, within your email marketing, video marketing, and podcasting as well. As I mentioned at the beginning of this video, this is the type of stuff that we're teaching inside Brandmerry Academy.
You can learn more at brandmerryacademy.com. Our goal is to give you advanced marketing strategies that help your brand get seen and paid without relying on social media. You can learn more at brandmerryacademy.com and find out when doors are opening again.
P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
My #1 Tip in Building a Sustainable Business as an Entrepreneur
BY MICHELLE KNIGHT
I'm on a mission to help more entrepreneurs think about not only building a revenue-generating business, but also a sustainable one.
A business that gives them the freedom to enjoy the money they are making.
A business that creates consistent income without taking all of their time.
A business that you can take a break from!
Yes, taking a vacation or break is difficult when your business requires you to be present, especially before you have a team, BUT it's important.
The more you prioritize your personal self-care and breaks the better your business will be. Yes, in today's episode I'm sharing my #1 tip when building a sustainable business...
...my quarterly week of rest!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Building a sustainable business requires sustainable marketing strategies to save you time as a business owner! This is why Brandmerry Academy exists - to help you get your brand seen and paid without the pressure of social media. Trust me, it makes a BIG difference. Learn more about how Brandmerry Academy can help you build a sustainable business at brandmerry.com/academy.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
![The Best Morning Routine for You [work from home vlog]](https://images.squarespace-cdn.com/content/v1/56d62d400442629982c4892b/1644870115681-KCKBV6JKLMW4NGIUFCXQ/The+Best+Morning+Routine+for+You+%5Bwork+from+home+vlog%5D.jpg)
The Best Morning Routine for You [work from home vlog]
BY MICHELLE KNIGHT
So I have this whole thing with morning routines where I've been asked to do a morning routine vlog. A couple years ago, I was asked to do a podcast.
It took me a really long time to do it.
I think the reason for that is I think we have these crazy expectations for morning routines where we want to have them, and we should have them, but we watch people and we see their morning routine and then we attempt it and it doesn't work with our lifestyle. And then we feel really defeated. And we're like, "Ooh, F the morning routine."
I felt like that for a really, really long time. So I've always been a little hesitant to do a morning routine video because I don't want anyone to be like, "Oh my gosh, if I don't do it that way, it's not even worth it." That's totally not what it's about.
Last year I recorded a podcast episode all about my morning routine. Now I thought I would show you a little behind the scenes.
I've been working on my mindset around a morning routine for a really long time. When I first started as an entrepreneur, I used to think that I had to wake up at 5:00 AM, meditate for an hour, make sure that I was journaling, and I also always wanted to move my body, but also felt like I had to exercise, and then needed to make breakfast and take care of a kid. It was like a whole thing.
So I really struggled with what that looked like for me. And it's changed so much over the years. I was thinking in the shower, I feel like I've just taken really small movements to find my perfect morning routine, which is what I feel like I have today.
So, I want to show you what that looks like, but I was constantly just making changes and adjusting what I was doing and fitting things in as I felt like my body and my mind was craving more. And then eventually, because I have grown my own business, my husband is now home and I have more time in the morning.
We've eventually gotten to this point where it was like, "Okay, well now I can have an hour and a half to two hours every morning to focus on taking care of myself." So, there's my disclaimer.
The Best Morning Routine
I typically get up around seven and my family's not up yet. Yes, I know, I'm blessed.
I get up around seven and I put my workout clothes on right away. I literally pee and my workout clothes go on. I don't give myself time to talk myself out of it. This is something I really struggled with for a really long time. I would try and talk myself out of working out.
Like, you don't need it. But for me, movement, it's just such a mindset practice. And my body is just so important to me. And I've tested this time and time again. If I don't move my body, first thing in the morning, it's not going to happen. And if I don't move my body first thing in the morning, then I also feel pretty crappy the rest of the day. So this is like a top priority for me.
I'd say the one thing that I've tried to consistently do, even when I only had 20 minutes in the morning or whatever, I would always try to do some sort of movement.
So I move my body first thing in the morning. Cal typically wakes up during that process, as you saw, and hangs out with me. Again, we've been doing this for a while. And, when I started my business, he was a baby, so he was always there with the morning routine.
So we've definitely set, and it's not perfect by any means, but we've definitely set it up where if I'm working out, this is all part of mommy's morning routine, try not to interrupt her. Again, not perfect.
Today went okay, but it’s give and take when you have kids. I usually get him breakfast. Ben's getting up around that time. Today was Friday so it's plant watering day. So I take care of my other babies. I love them so much. They bring me so much joy. And, then I hop in the shower.
Now my dog is in my closet, snoring, because she likes to hang out with me because I walk her in the morning and now I'm going to get ready. I typically just fluff off my hair and put on clothes.
You can't see them right now. I'll show you later, but I have pants on that button. It's a whole mindset thing for me. My clients know about it. I feel like everyone who follows me knows about it. I am a firm believer in putting on actual pants with a button because it makes you feel like you're ready for the day and it's a productivity thing.
And then I will typically put a little bit of makeup on. I'm usually filming or doing a video or I have meetings. I very, very rarely wear makeup on the weekends and I don't wear a lot. I don't do the whole thing, as you will see. It takes me like five minutes to do, but yeah, I'll put just a little bit of makeup on and do that whole thing.
What I have noticed in doing my morning routine consistently is obviously habit building, which I love to talk about at Brandmerry. I really started focusing on my habits in 2019 into 2020. I had noticed, like I already mentioned, I constantly wanted to talk myself out of taking care of myself in the morning and then I'd feel really crummy. And then I would be mad at myself for not taking care of myself in the morning. It was just this cycle.
And I found Atomic Habits, which is one of my favorite books of all time, highly recommended for any human being in the entire world. And that really changed the way that I looked at habit building in that I had always been really into goal setting, but I wasn't taking the daily actions to get there. I'd cram it all in at the last minute.
And the way that James Clear positioned atomic habits in the book and how it was a 1% every single day and the consistency really just was what I needed to hear.
I started implementing much more consistency in my life. One of them being my morning routine because I just am such a firm believer in how you start your day is how you're going to carry your energy throughout the day and how you're ultimately going to end your day.
And when you're running your business from home or you're working from home, there's a lot that can come up. There's a lot of distractions, it's all very unexpected. You can have a plan and sometimes it can go out the window. When you add children into the mix, it's completely different. My son is home, which of course has its amazing pros, but then there's also that opportunity for more distraction, as I think so many parents saw in 2020 and are still seeing today.
I have just found that when I kick off my morning, focusing on myself and taking the time to start my day and get in alignment, as I like to say, it makes such a big freaking difference in what I do throughout the day. Not only am I happier, which is so important, but also I'm more productive. And as someone who runs their own business, that's important to me.
I think with productivity, there's all these tips and tricks and all the things that you can do. I love sharing them. I'm one of those people that does that, but I really think at the bare minimum, just having a morning routine will get you started on the right foot. Whatever that looks like for you.
So I just really try to honor this. I even do it on the weekends. It looks a little different on the weekends because I don't want to wake up in the morning that early, but I still move my body and that's a top priority.
Morning Routine Checklist
What I would encourage you to do, if you're open to my encouragement, is identify three things that are a top priority for you every single morning. That's what I did. And that way I was always honoring those even when I only had 30 minutes, when I had an hour, when I now have two hours. What are those top priorities?
You can always add to it and expand as you go. And then you'll just feel really good because you're always honoring those three things that are the most important to you.
So for me, it's always been movement. As I mentioned before, movement is just such a huge part. And then another one for me is getting ready. I need to get ready. If I don't get ready, I don't feel ready. I don't feel like I can take on the day. I don't feel like I can take anything that might come my way. So getting ready, this part of that process, it just makes me feel really, really good.
I know when I first started, I didn't do this and I could just tell the difference. Like I was much more likely to just lay down in my bed in the middle of the day. Not that there's anything wrong with a nap, but it was so much easier when I wasn't just ready for the day. When I'm just in my clothes doing my thing, it just makes such a big difference. So getting dressed is a big one for me.
The other thing that I've noticed for any of my work from home peeps is that if you get ready for work, whatever that looks like for you, then one thing that I've been doing, because I don't have a commute, it's a very, very easy walk from the office to the bedroom, I change my clothes again.
So it's like a mindset thing where I'm like, "Okay, I'm ready to start my day. I'm ready to be in work mode." And then I change my clothes when I'm done, before dinner. And that has just helped a ton with just, it's kind of supporting my mindset switch.
So that's a big one for me, getting dressed, movement obviously, and then nourishing my body. My breakfast is key. I make a smoothie pretty much every morning, except for the weekends. I'll show you that and share a little bit more of that. At this point in the day, all I've had is waters
So we're finishing this up and I'll do what I'd like to call phase three. I know it surprises no one that I think about my morning in phases. Phase one is kind of my quiet movement time. Phase two is this, getting ready. Phase three, take the dog.
As many of you know, I'm obsessed with my smoothie. So that's what we're going to do now. I make my smoothie and Cal's smoothie in the morning. This kid's been drinking smoothies since day one. I do this and then I'll go to the office and get started. And that pretty much wraps up my morning routine.
And now I'm obsessed with espresso. I got this machine for Christmas so now I drink coffee. I didn't for a really long time, but every time we were in Europe, I would drink it and I realized, okay, I kind of like it.
So smoothie first, office, check emails, and then espresso. One thing that I will add, my son is legit crawling under the camera right now, is that at this point in the day, I have not looked at my email. I have not looked at social media.
This is something that I've always wanted to do. And I started doing it at the end of last year and it's made a huge difference in my mindset. It is incredible. This is kind of what I was saying, look for little opportunities where you can just add little things, one at a time into your morning routine that doesn't take any time out of your morning routine schedule.
I check my phone to see if I've got any messages from family or anything because I actually sleep with my phone in the other room. But I don't touch email. I don't check social media. I don't even check my task manager, which is crazy. Not yet anyways.
So that's something that you can do that doesn't take any time. And then we also talked about those three main things.
So there you go. I hope that this video inspired you to just start making really small movements to your ideal morning. It's taken me a long time to get here, but this is my sacred time. No joke. And I know what I do in the morning really sets me up for success, not only in my business, as a mother and as a wife and in life. And it just feels dang good.
So whether you've got 10 minutes, 30 minutes, an hour, two hours, pick your three main things and honor those.
P.S. Have you tuned in to The Brandmerry podcast? I release new episodes every Thursday on topics around branding and marketing! Check out past episodes and be sure to subscribe at brandmerry.com/podcast
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Increase Conversions on your Opt-In Landing Page for Your Lead Magnet
BY MICHELLE KNIGHT
Your landing page (aka opt-in-page) is one of the greatest tools for entrepreneurs to grow their email list and ultimately their business.
It's not secret that growing an email list is an amazing asset, but where does your landing page come into play.
Should you just have a pop-up on your website?
What about an opt-in box to your newsletter on the blog?
Why do you need a landing page?
Well, I'm answering that and so much more on the Brandmerry Podcast! Too many entrepreneurs are throwing away their ability to grow their email list because they don't have a landing page, and if they do, they don't think about the best ways to optimize it.
Not any more.
You'll learn 6 specific ways to increase conversions on your landing page in today's episode!
Tune in now to hear:
The importance of your lead magnet landing page and where to share it to grow your email list of ideal customers.
6 of my top landing page conversion tips to increase the percentage of people who join your email list!
The simple change you can make, which takes less than 2 minutes, to increase conversions on your landing page.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Good news! You don't have to master your email list building alone or any of your other marketing for that matter! My top strategies are taught in great detail inside of Brandmerry Academy. From storytelling to video marketing and even your lead magnet strategy, The Academy helps you market without relying on social media! This is essential if you want eyes on your lead magnet and to grow your list on evergreen. Learn more and join the waitlist at brandmerry.com/academy.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
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MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.