How To Find Your Personal Brand

So you want to create a personal brand, but you’re constantly asking yourself, “What is my personal brand?” and “Where do I start?”

A brand that shares your life experiences, stories and authentically represents your style? 

Maybe you’re a coach, mentor, educator or course creator and need support in defining your personal brand so you can create a revenue-generating business!

What is a Personal Brand?

Your personal brand is how you promote yourself. It’s made up of your experiences, stories, skills, and personality.

Building your personal brand is important online, because whether you like it or not your personal brand is being written for you. The way social media works today is if you’re not in the driver's seat controlling your brand, you risk the wrong message getting out.

If you have a business, then personal branding allows you to create a deeper connection with your audience that builds trust and goes deeper than just the product or service you provide. 

So how do you find your personal brand?

I’ve got 4 simple steps and important questions to ask yourself in the process.

1. Create a Personal Brand Identity Starting With You

If you want to create a personal brand identity it’s time to get, well, personal. The idea of a personal brand is that you and your story will be at the center of your brand.

So, before we get into strategy, ideal client work or messaging (which we will cover by the way) we need to take a look at your own authenticity and personality.

What makes who you are? This includes the way you speak and write, the things you like to surround yourself with, what you value most and yes your favorite color. All of this is going to play a big role in building your personal brand.

When you can begin the process by looking inward rather than outward, you’ll better understand how to present yourself in the online space and that is SO important.

With how fast social media is changing and how many entrepreneurs are in your niche, it’s so important that your brand, the core of your business, is not only defined but is also different.

Now, before you freak out and say to me, “But, Michelle I’m not different, nothing exciting happened to me!”

I’d say, “Give me 60 minutes…” just kidding, but seriously, it often takes me just one coaching session to pull out the parts of you that are authentic, different and will set you apart from others in your industry.

And where I start with all of my clients is their story. Every single person has a story and that right there is what’s going to set you apart and build trust with your audience.

You can learn more about Brand Story in this post and take my Brand Story Quiz here.

Questions to Consider:

• What are those quirky personality traits that you possess, that your friends and family are always complimenting you on?

• If you could choose 3 key characteristics you’re most proud of what would they be?

• What’s the mission/ purpose of your life and business?

2. Identify Your Personal Brand Audience and Future Clients

Alright, now that we’ve identified, or started to identify the core of your brand, there’s another crucial part.

I think we can agree that communication is a two-way street and that’s exactly what you’re setting out to do online when posting on social media, creating your website and writing emails. You can create that stuff all dang day, but if no one is receiving your message it kind of means nothing.

This is why identifying your audience is so important and should be done at the beginning of your business.

Identifying your audience consists of three parts:

1. Daydreaming about who you want to work with

2. Justifying your “dreams” with market research

3. Creating a client profile

The key step here, and what so many entrepreneurs skip, is the element of Market Research. Please promise me right now that you won’t skip this step.

Using free tools on social media, via Google, Facebook Groups and personal conversations you can begin to identify the key components of your audience and use that in your branding and marketing down the line.

Questions to Consider:

• What is your audience’s main pain or struggle in their current situation?

• What do they strive for or desire to experience in their life?

• What’s standing in their way? (Hint: They won’t know this, that’s your job, but by asking the right questions you’ll be able to identify this).

3. Map Out Your Brand Offer and Framework

Let’s get one thing clear...I DO NOT MEAN YOUR PRODUCT. 

So many people think that their product is part of their brand, but it’s not that’s all your business boo and without a brand, well you won’t have a successful business.

If you start with your product or service you’re going to miss the mark. You’ll have the logistics in place, but no clear pathway or transformation that you’re providing your client.

It’s important, during the branding process to take time to clearly state the transformation you provide and the overall framework for your product and services.

And, no, I don’t care if you sell soap or an online course, what are you providing your client beyond the individual product.

A Question to Consider:

• What is the transformation you will provide your client?

4. Create an Emotional Brand Experience for Your Audience

Want to stand out online? 

Do you want your brand to do more than just get some followers and look pretty?

Then, you need emotional branding my friend. Emotional Branding is my specialty and something you don’t often find online but can be the difference between a brand that makes money and one that doesn’t.

The idea of Emotional Branding is that your audience will feel a deeper connection to your brand, above someone else's and therefore know, like and trust you...which as you guessed it, leads to business.

If you want to learn more about Emotional Branding specifically, you can check out this post.

Before you decide on your fonts, finalize your colors, create a logo or get your brand photos taken you want to identify the emotional core of your brand.

From here choose the aesthetics of your brand will be a breeze.

Questions to Consider:

• What is the emotional connection your audience is searching for?

• How do you want your audience to feel when they come in contact with your brand?

Conclusion

No matter what you sell, it’s important to focus on building your personal brand. However, so many entrepreneurs struggle with this concept and therefore create a brand and visual  representation that does nothing more than “look good!”

However, I want so much more for you and understand the amazing transformation that happens when you create an authentic online brand.

I watched my brand new business go from zero clients and a tiny community to multiple 6-figures cash in three years by focusing on my brand first and foremost, followed by my obsession and love for marketing my message.

Tell me in the comments, what is your favorite tip from above?

P.S. Ready to harness the power of your story and authentic voice, so you can share it with the world. Listen to the Authentic Brand Builders Podcast.

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

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- READ THE LATEST POSTS -

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MEET MICHELLE

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

3 Ways to Improve Your Content Marketing as a Female Entrepreneur

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Content Marketing is King, or Queen in this case and it’s one of the key pieces in spreading your message, creating brand awareness and building a community that actually buys from you…

However, there’s a little something that’s keeping so many female entrepreneurs and online marketers from succeeding online with their current content marketing strategy.

But, before I spill the deets...a little story.

Suzie saw an amazing post in a Facebook Group.

The post promoted a freebie/product so similar to hers.

The post had SO much engagement, I’m talking hundreds of comments and most likely hundreds of opt-ins.

You know one of those good ole’ effective ladder posts.
**If you’re not familiar with a ladder post, it’s essentially a post that encourages people to comment in order to get a special link. Every comment bumps the post up into the Facebook feed, therefore keeping your post relevant for days!

So, what did Suzie do? Suzie studied it.

She looked at the post, the way it was written, the key factors and plugged in her information.

Then Suzie posted HER post into the same group.

Do you know what happened?

Crickets 🦗

Do you know why?

Because the post wasn’t truly Suzie’s it was someone else's.

WHAT WORKS FOR SOMEONE ELSE IN THE ONLINE SPACE WON’T WORK EXACTLY THE SAME FOR YOU!

And I know that’s hard to hear because we want it to be easier.

We want all the answers as to why THEY have it and we don’t.

I know because I’ve been there too.

But, the more you start to mimic/copy/imitate someone else the more YOUR authentic brand and personality blend in.

And the only way to stand out today in your industry is to break through the noise.

Yet, so many entrepreneurs do it and therefore so many entrepreneurs (mentors/coaches specifically) package the idea of Done-For-You Templates.

And I believe there is nothing more detrimental to branding than a template that teaches you what to say to your community and encourages you to copy and paste

Just to be clear, there are a few templates I’m a big fan of:

• Calendars and Planners
• Trackers and Spreadsheets
• Design templates in Canva

And, that’s about it!

When you get into the world of template emails, template social media post and even worse templated photos to share as your own on social media...then we have a problem.

And, this rise of templated content is contributing to what so many entrepreneurs are trying to avoid...sounding like a robot and losing their own authentic voice.

Moving Forward. 

So, what do we do?

We stop.

We stop using templates as a quick fix for our business and develop better ways to tap into our own stories and the stories of our audience to create highly valuable content.

We use our own lives and experiences as an inspiration in our personal brand to deeply connect with our audience.

And we stop downloading free offers that say “Fill-in-the-Blank Social Media Posts to Skyrocket Your Engagement and Get you $10k in a Week!”

If you want to stand out, truly stand out and build a community of fans over followers, then templates and copy/paste are not the answer.

Three things you can do today to come up with more aligned content for your brand.

1. Use a Content Calendar

If you are not currently using a content calendar then you’re flying by the seat of your pants and that is most likely contributing to the need to “search” for answers, rather than trusting your own writing instincts.

You can download my free Content Calendar if you haven’t already.

This will teach you a technique (not a template) I use with my clients to identify YOUR authentic Brand Containers as a way to come up with a stream of content. Then you can better plan for your content over the next month and pull from your own life experiences and needs of your clients in the process.

In addition, can you tell I’m super passionate about this, you’ll get into the habit or pre-writing your content which allow you to find your own voice.

2. Pull Ideas For Content From Your Followers

Want to know the secret to content that converts? Pay attention to what your audience is asking for. Yes, it gets to be that easy, yet so many entrepreneurs are missing this step.

Maybe it’s because they don’t have an audience yet?

Maybe it’s because their audience, although small, is made up of family and friends?

Maybe they don’t know how to ask?

Whatever the reason may be, I want you to remember you have the internet at your fingertips. Literally, anything you need to know is available to you if you take the time to look (and taking the time to brainstorm and research content ideas is huge)!

Use hashtags, groups, forums, connections, heck a simple Google Search to find what your ideal client is looking for and create content that addresses that need in a way that showcases your personality and brand voice.

3. Play up Emotional Branding in Your Content

Not sure what I mean by emotional branding? Be sure to check out this post here.

At its core, emotional branding is understanding the pains and pleasures of your audience and creating strong copy and content that:

1. Addresses the pain and/or pleasure

2. Uses strong emotionally charged language to connect to that pain and/or pleasure

3. Offers a solution

Even in the beginning when you’re testing your copy and your writing style or brainstorming content ideas, you can start incorporating emotionally charged words and phrases into your copy.

This will allow you to connect on a deeper level with your audience and start building an audience of true fans.

I believe that your true voice deserves to be heard and your brand to be seen.

I know that you have everything you need already inside of you to stand out on social media, you might need a little help in tapping into it, but don’t mask it with a generic template.

The goal is to find a system that allows your most authentic qualities to shine through.

Your language.

Your personality.

Your voice.

Your unique characteristics.

Your style.

When you use a template, that probably about 1,000+ other people are using you lose these pieces. Maybe not at first, but over time.

And as Dr. Seuss once said, and about a hundred other movies including What a Girl Wants 🙌🏻, “Why blend in when you were born to stand out?”

If you’re serious about doing the work and creating a brand that stands out on social media, produces high-value content for your audience and building a thriving community that leads to a revenue-generating business, then be sure to check out the Content Planning Blueprint here.

Tell me in the comments, what is your favorite tip from above?

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>

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4 Great Branding Tips From a Female Business Coach

4 Great Branding Tips From a Female Business Coach

BY MICHELLE KNIGHT

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Branding is hard, there I said it! 

As a Branding and Business Coach for Female Entrepreneurs, I support women in branding and marketing themselves online and building the business of their dreams.

However, it took me months to find my personal brand after being stuck in a cycle of comparison and lost in connecting to my true story and personality. 

I started my business with a single struggle - how to brand myself and my services online.

I spent eight months trying to create an online brand based on other’s expectations and it resulted in zero clients. 

That was almost 4 years ago and since that time I’ve grown my community to thousands of women, celebrated over $400,000 cash in my business and figured out this whole personal branding thing, so much it’s what I now teach as the foundation of all my programs and as an online business coach.

And, if I’m being honest I think so many online coaches, especially business coaches get the whole branding thing wrong. It isn’t as simple as picking your colors and fonts and sure as heck doesn’t revolve solely around your service, product or offer.

However, it is one of the most important things you can do for your business!

You can learn more about The Build a Better Brand Method here.

Aside from the 3-part method I teach inside the free training, I wanted to share with you 4 great branding tips from someone who not branded herself online, but also teaches other women how to do the same.

Let’s get into it!

1. Tapping into Your Story

Yes, Storytelling is my signature tool to support female entrepreneurs and for good reason...storytelling is the key to branding.

The first thing you really need to do as a personal brand is to actually identify your story. You need to identify the reason behind your brand. You need to identify the mission behind your brand and tap into the different ways that your story, your personality brings that to life.

One of the things that separate a personal brand from a regular brand is the personality behind it and so you want to be able to input you into everything that you do in the online space and there's no better way to do that and set yourself apart from other people than by tapping into your story.

I highly recommend looking at your business, looking at the brand that you want to create, and then look back at your story.

There are various chapters to see which ones connect to where you are now. This is going to help you get started and actually sharing your story in the online space and start to build that trust, like and know factor with your audience.

Additional resources:

Where and When to Share Your Story. Click to read more.

How to Identify Your Brand Story. Click here to read.

2. Emotional Branding

If there is one secret weapon I learned earlier on in my biz as I was designing my business coaching programs, it's the importance and power of emotional branding.

We all know that feeling when we just click with a brand. We become obsessed with their content, products, IG stories, etc…

That's not because we need their product it's because we feel something when we're connected to them. This is emotional branding, and it's how I feel every time I think of Trader Joe's ♥️

Emotional Branding is so important no matter what you sell. Think of how you want your audience to feel when they see, hear, read or come in contact with your brand (remember it's not just aesthetics). How can you build trust with your audience by making them feel this connection?

P.S. this is also why we buy, because of an emotional connection, so you're doing yourself the service of not only attracting life long fans but also making sales.

Additional resources: 

How to Build an Online Community Through Emotional Branding. Click to read more.

How to Attract Your Dream Clients Through Emotional Branding. Click to read more.

3. Clear Communication and Messaging

My third tip for you is around clear communication and messaging. You literally can not have an effective and revenue-generating brand without this piece.

How you communicate who you are, what you provide and in a way that resonates with your audience can make or break your business.

So I get this question a lot. “How much do I share?” “What parts of my story do I share?” And this is the communication component.

If you have a piece of your story that you think is really amazing, but you cannot connect that to your audience, it's not the right time to share that.

So some of the key things that I love to ask myself, is this valuable to my audience?And what kind of value do they get?

This allows me to make sure everything that I'm creating with my personal brand, every way that I'm communicating it through my marketing, my email and my social media is always going to resonate with my audience. This is the key.

Make sure your messaging is clearly communicating the benefit of working with you, of your service, of your product, with your audience so they can really see themselves in the outcome of your product.

Additional Resource:

How to Create Better Brand Messaging. Click to read more.

4. Create a Sensory Brand Experience

This one might be a combination of all three but it's worth repeating. Great brands are sensory, meaning they play on all the senses we as humans experience.

This is important because in the online space we often can't touch a product before we buy but we can get the same feeling through strong imagery and copy.

Focusing on creating a sensory experience invites your audience in and makes it real, tangible and unforgettable.

This is why I love storytelling so much because it gives you an opportunity to paint a picture for your audience.

The next time you're writing copy or choosing images think of how you can describe something so your reader feels as though they are right there in the room with you - this will not only increase awareness of your brand, but also lead to more sales.

Actionable Step: 

4 Steps to an Authentic and Revenue-Generating Personal Brand. Click to read here.

Conclusion

Personal Branding is important no matter what you sell online, and it needs our love and attention. The beautiful part about a strong brand is that it will attract the right people (ideal clients) and repel the wrong ones. 

Taking the time to think about the experience your audience is having when they come in contact with your brand and business is one of the most powerful things you can do.

When you create a true experience for your audience, through story, sensory, copy and more you’re becoming memorable and that truly is the key to repeat clients.

To learn more about The Build a Better Brand Method, you can watch my free training here.

Tell me in the comments, what is your favorite tip from above?

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

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How to Use Social Media for Personal Branding

How to Use Social Media for Personal Branding

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Personal branding is more important today than ever, thanks to social media.

The reality is if you’re not focused on creating your personal brand, others will do it for you. And for those of you selling a service or product, that means it’s your reputation and therefore you're livelihood.

I love this quote from marketing guru Seth Godin, that I believe explains branding perfectly.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.”

So how do we do it?
How do we use social media for personal branding?

That’s exactly what today’s post is about.

Before we dive into the content I want to make sure you’ve done the work. If you haven’t set the foundation for your brand nothing I share below will matter. The reality is you need to understand your brand as a whole before you can add the vehicle that is social media.

If you’re just at the beginning or need a brand refresher, be sure to check out my free masterclass on The Build a Better Brand Method. Sign up here.

Ok, assuming if you’re still reading you’re ready to master social media for brand awareness than these five steps are for you.

1. Personal Branding Tip #1:
Share Your Story on Social Media

There is no better way to tell people the memories and stories of your brand than through social media. How lucky are we today that we have this free tool at our fingertips to attract our dream clients?

Yet, so many brands are missing this crucial step...storytelling. The reality is when you incorporate storytelling into your content on social media you’re posts are 22x more memorable to your audience.

Since, we now have the attention spans of goldfish, this is an important piece! You want your audience to remember you and nothing does this better than story.

Actionable Step: Include micro stories into your social media content. These can be as few as 1-2 sentences that you interweave into your content that tell a story. Paint a picture for your audience and invite them in by using the power of story.

2. Personal Branding Tip #2:
Position Yourself as an Expert

The first step is to nail down your niche. If you don’t know what you do or what you specialize in, no one else will as well #truth.

I know it stings, but I see so many entrepreneurs showing up on social media, looking to create brand awareness when they lack awareness about their own niche. Take the time to nail down your niche so you can carve out your own little place in the market.

Actionable Step: Share your expertise within your content for social media. Create videos and posts that share very specific tips and tools for your audience to get them closer to their desire.

For instance, I can share tips on storytelling on social media for my audience. This not only positions me as an expert, it gives my audience valuable information and carves out a very specific niche I desire to create, “brand storytelling.”

3. Personal Branding Tip #3:
Invite Others into Your Mission

A very powerful part of the branding process is identifying your mission. 

I worked for almost ten years in various nonprofits and have such a love for the work they do in the world, but one of my favorite parts is actually “why” they were created.

Every nonprofit needs a mission and they use that to tie everything together. It’s such a  powerful and beautiful piece that they use to build community.

More brands and businesses need to focus on this piece. You can use your brand mission to connect your community, bring people in for a bigger purpose and create an audience of people who are invested in your long-term vision.

Actionable Step: Create a mission statement for your brand. For example, my mission is:

“To empower more women to uncover and own their story and share their authentic voice with the world through their brand and business.”

4. Personal Branding Tip #4:
Connect Deeper with Your Audience

Brand emotions are powerful. If you have no idea how impactful they can be, be sure to check out this post here.

The idea behind brand emotions is that you connect on a deeper level with your audience, pulling them in and making them feel something when they think of your brand. 

This is important because people buy based on emotion! If your brand is lacking emotion, my guess it’s lacking a community and sales.

Using social media, you can play to these emotions by including them in your content, your images, your stories and more. 

Actionable Step: Read this blog and then identify 5 emotions you want your brand to portray for your audience.

5. Personal Branding Tip #5:
Create Better Connection through Content

Social media only works if your content is relevant and irresistible to your audience. In order to do this I follow the 2 L’s: Look and Listen.

Seriously, people tell you exactly what they want you to create content around, if you’re willing to pay attention. Carve out time on social media to look at other brands and influencers in your space and see what people are asking of them. Then create content around that to grow your own tribe.

In addition, if you have your own community, make it a point to regularly ask them what they would like you to create. Trust me...they will tell you.

Brands that listen to their audience and create content that speaks specifically to their audience create a better connection and trust.

Actionable Step: Schedule 15 minutes every week to brainstorm topic ideas from what you’re seeing online and/or create a poll of questionnaire (I love Insta Stories for this) to survey your audience.

Social media can be one of the greatest assets to build your personal brand if you’re willing to focus on community and fans over follower count.

If you’re ready to take further steps to create your revenue-generating personal brand, be sure to sign up for my free masterclass on The Build a Better Brand Method.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

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- FREE GIFTS YOU'LL LOVE -

DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES

START HERE ↠

LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS

START HERE ↠

MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR

START HERE ↠

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- READ THE LATEST POSTS -

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Meet Michelle

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

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Creating Content for Social Media (My Top Tips)

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So you’re constantly searching “How to Create Content for Social Media?” I get it, writing consistent content for your brand can be overwhelming, but oh so necessary. 

And the reality is 78% of consumers believe that companies focused on custom content are more trustworthy than companies who simply churn out generic content.

That’s why creating content isn’t just about showing up consistently and just posting whatever, but rather being super strategic with what you’re posting and where.

I learned this one the hard way. I began my business by just posting anything online as a way to get visible, but the reality hit me really hard when I realized the content I was creating wasn’t actually resulting in growth of my community or sales.

I’ve learned a lot in three years of running my online business and growing my community to over 10,000 women and the four tips I’m sharing with you today are super specific and not tips I’ve previously seen online, so keep reading if you’re ready to freaking stand out on social media.

Content Creation Secrets: What I Wish I Knew in the Beginning

1. It's Really About Quality vs. Quantity

Just like me, I bet you started your business and just focused on quantity. You researched how many times a day or week you should post in order to increase engagement, but turns out this isn’t really the answer. You can post 5 times a day, but if your content isn’t of high-value then it’s not going to matter.

The other reality is that it takes less time, overall, to create quality pieces of content. If you take time to produce quality content, you’ll get more engagement and therefore you’ll create a core piece that can be reused over and over again.

In order to create better quality content, it’s important to have a plan. When you give yourself time to map out your content you’ll be more likely to actually create a high-quality piece over just “posting to post”.

2. Content Creation Comes From Knowing Your Audience 

If you’re struggling to come up with content it’s most likely because you don’t know who you are speaking to. Trust me, I’ve tested it, if you know WHO you’re talking to then you’ll always know what needs to be said. Truly understanding your audience and where they are needing support on their journey is crucial.

This is why I dedicate a big chunk of energy to teaching my clients to truly identify their ideal client and all the nitty gritty details that will support them in creating content that their audience finds engaging. 

One of my top tips is to ask yourself, “What does my audience need in this moment?” and then allow yourself to brainstorm ideas based on what you’re seeing online, what your audience is asking and simple Google search.

3. Identify Your Brand Containers

One of my favorite tools when it comes to content creation and making sure I’m keeping my audience engaged is the use of Brand Containers. Brand Containers are essentially 5-7 themes for your brand that all your content can live under. This allows you to better organize your content, as well as recycle the types of content you are creating. This is a key in keeping your audience engaged.

If you want to learn more about my Brand Containers strategy and receive my content planner, be sure to grab yours here.

4. Using Core Brand Messages to Create Consistent Content

One of my favorite strategies I teach my clients is called Core Brand Messages. The Core Brand Messages framework allows you to create messages for your brand as a whole (streamlined messaging), share your expertise and position the benefit more clearly to your audience.

In addition, by having these unified messages you can consistently come up with content ideas (social media posts) that position you as the expert.

Let’s say one of my Core Brand Messages is, “I support women in uncovering their story to create an authentic brand that allows them to stand out online.”

I could then list out 20-30 topics under this general message. This allows me to create branded content in my zone of genius, plus showcase my expertise and how I support my clients.

80% of consumers say “authenticity of content” is the most influential factor in becoming a follower of a brand. If I’ve learned anything from creating content online it’s that authenticity is key. You not only want to create content that gets in engagement, but is authentic to you and your brand message. 

Core Brand Messages are one of the methods I teach inside my Build a Better Brand Method. Watch the free masterclass to learn the step by step of building a better brand that stands out on social media, how to create quality content for your audience and build a thriving community. Sign up at brandmerry.com/brandmasterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!

The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.

In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>

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