Brandmerry Blog Archives
3 Key Pieces to Create Your Personal Brand
3 KEY PIECES TO CREATE YOUR PERSONAL BRAND
I'm excited to announce a new feature on the Brandmerry Blog and through my Youtube channel, which if you aren't subscribed you can do so here: http://bit.ly/Brandmerry-YouTube
I'll be sharing live videos that I record in my private community Authentic Brand Builders, on my FB business page or as a guest expert, that are not to be missed!
I'm excited to share with you a live stream I did recently talking about the 3 Key Pieces to Create Your Personal Brand.
In today's video I'm sharing:
▶ ▶ Why creating a brand is more effective than just creating a business and how a switch in focus allows you to stand out to your ideal client in the crowded online world.
▶ ▶ My #1 approach to branding that allows you to give your brand a voice and my top strategy for finding it, so you can build an irresistible and bold brand that positions you as an expert in your industry from the get go.
▶ ▶The #1 thing missing from online branding and how you can identify it and start incorporating it into every aspect of your brand so you not only grab the attention of your audience, but keep it long enough to build a deep, meaningful connection with them.
Don't miss out exclusive FB lives and the opportunity to ask your juicy questions, by joining my community The Authentic Brand Building Entrepreneur (or ABB for short ;))
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
What's Missing From Your Brand and How to Fix It
WHAT'S MISSING FROM YOUR BRAND AND HOW TO FIX IT
Let's cut right to it shall we?
The #1 thing missing from your brand is emotion!
If you don't make people FEEL something then they are going to peace out. The average time people spend on a website is 15 seconds, so you better be able to do something right off the bat to catch their attention and pull them in to what you have to offer.
Another very important component of branding is building trust. You do this by sharing your story yes, but you also want people to know you understand them 100% and that they can trust you to be vulnerable and understanding of their needs and wants - this comes form building an emotional connection.
In this episode of the Brandmerry Vlog, I'm sharing with you how your can carry the emotions of your brand into the aesthetics and content of your brand.
What's Missing From Your Brand and How to Fix It
Did you watch the video and discover my love of Pinterest when it comes to branding? Want to connect with me so you have a one stop shop for all things branding and business related? Follow me here: http://pinterest.com/brandmerrycoaching
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
The Importance of Your Brand Story in Running a Successful Business
I'm excited about Episode 12 of the Brandmerry Web Series because it is about the topic I've build my business on - your brand story. I've seen first hand the difference between creating a brand and business that looks like what you think it "should" look like and one that is truly, authentically you. Let me tell you the latter is definietely the best!
Today's episode is all about...
The Importance of Your Brand Story
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Choose Fonts for Your Personal Brand
HOW TO CHOOSE FONTS FOR YOUR PERSONAL BRAND
Most people don't realize the importance of carefully selecting aesthetics for your brand that reflect your brand story. What is a brand story you ask, great question!
In short your brand story is your past chapters that have contributed to who you are, what you've learned and your purpose. Your brand story is what your brand and business is built on that allows you to stand out online right from the start. To learn more about your brand story, go here.
Today, I want to talk to you about the aesthetics of your brand - I know GASP! I talk all the time about the importance of your story, your purpose and your message, but now it's time to chat about what happens when you have a clear understanding of those elements.
My personal recommendation in choosing fonts for your brand is to choose a basic font that can be used across all platforms, so on your website, Canva or Photoshop. This is the base of your brand. In addition I recommend two complimentary fonts (often one header font and one script-type font).
Essentially, I like to have a header font that draws attention to something you are sharing and stands out, plus a handwritten font, whether script or something more free flowing is your choice and should compliment your brand story.
CHOOSING FONTS based on emotion
Choosing fonts that compliment the emotions of your brand can be a bit scary and slightly overwhelming. The bottom line is that your brand should make people FEEL something, and yes fonts play a part in making people feel. Here are some examples of the emotions evoked by font selections, to make your decision process a bit easier.
Be sure to reference the image below for some examples AND if you’re ready to learn The Build a Better Brand Method then be sure to sign up for my free masterclass.
Selecting your fonts are only a small part of the branding process and it’s not even where I recommend my clients get started. If you want to learn my 3 Must-Know Secrets to Build a Better Brand be sure to sign up for my free masterclass.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
4 Questions to Ask Yourself When Considering a Rebrand
4 Questions to ask yourself when considering a rebrand
BY MICHELLE KNIGHT
Have you caught on that June is totally Branding Month around the Brandmerry HQ? I'm freaking pumped for all the exciting info I have coming your way.
Today's episode is for all my ladies who are considering a rebrand or just looking to spice it up a bit. I've put together a video training on my go to six questions to ask when getting ready to embark on the branding process.
4 Questions to Ask Yourself When Considering a Rebrand
However, just like with anything with your brand it has to start with you! You are your brand and everything else is just an extension of that. If you want to learn how to escape the cookie cutter and create a distinct brand so you can stand out and sell out, then my 5-week program Your Brand New Adventure is perfect! The cart is now open - Learn More >>
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Meet Michelle
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
I'M MICHELLE KNIGHT
I was just a new mom with an ambitious dream to start my own business. That dream turned into a multiple 6-figure business and the ability to travel full time. Now, I teach women how to brand and market their authentic voice online and take bold action to create a life better than their dreams.
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