Brandmerry Blog Archives
Repurposing Your Content to Reach More People in Less Time
REPURPOSING YOUR CONTENT TO REACH MORE PEOPLE IN LESS TIME
As entrepreneurs it is essential to master the art of time management. How else do you expect to juggle home life, work life and not lose your sh*t in the process.
When I was launching my business a little over a year ago I was constantly trying to come up with new and exciting content. I drove myself crazy trying to think of something NEW for my community on a regular basis, because I felt like I had to.
The truth is you're better off repurposing your content for multiple reasons.
1) Drive the Message Home
How many times have you opened an email, skimmed it and then deleted it. Then, an hour later you see a message pop up on your Facebook feed about the same topic so you investigate a little more just to see what it's about. Then, while scrolling through Pinterest you see a blog post about that EXACT same topic and of course you click and possibly buy. Well, that's the whole point of repurposing content, to send your message out loud and clear and get in front of your ideal client multiple times in a short amount of time.
2) Actually Reaching Your People
The reality is not everyone is going to read every email you send them or see every single message you post on Facebook (cause algorithms and all) so the more times you can get the same message out into your community the better. This goes for groups too - imagine someone seeing your post multiple times on different platforms, talk about free marketing.
3) It's a Freaking Time Saver
I always suggest my clients map out their content for the whole month at one time, and people often ask me how I'm able to do it in 30 minutes, well it's because of repurposing. Repurposing my content allows me to schedule stuff in less time, create stuff in less time and saves me the time and energy to focus on more money making tasks.
Repurposing has been a life-saver for my business and will be for yours as well - promise.
Happy Repurposing!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
How to Get Your Ideal Client to Stay on Your Website
HOW TO GET YOUR IDEAL CLIENT TO STAY ON YOUR WEBSITE
So you have people visiting your website! Good for you - I know it's such an awesome feeling when you get people to start viewing your hard work!
I know it feels like such a huge accomplishment that people have decided to take a step further and investigate what it is you are all about. But the problem is not getting people to your website, it is getting them to stay.
Fun fact, just last week I was doing a guest podcast interview and the host was telling me how easy it was to get pulled into my website and she suddenly found herself reading every page - pretty cool huh?
It's so freaking important to give people a REASON to stay on your website and to explore more about you and what you have to offer.
In today's web series I'm sharing How To Get Your Ideal Client to Stay on Your Website and I promise it's a whole lot easier than it sounds!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Authentic Email Marketing and Why It's Crucial to a Successful Brand and Business
AUTHENTIC EMAIL MARKETING AND WHY IT'S CRUCIAL TO A SUCCESSFUL BRAND AND BUSINESS
In case you haven't gotten the memo I'm really into authenticity. I've seen first hand how being authentic and vulnerable with your community can result in big pay days for your business.
In fact, it is authentic marketing that allowed me to sign four high-priced clients at $3,000 a piece with a list less than 100 people!
That's why in today's web series I'm sharing:
Four Steps to Show Your Authentic Voice in Email Marketing
I'm spilling the beans on my four techniques to make sure your true authentic voice comes through in your emails and how to start building that trust factor with your prospective clients.
I also wrote a bonus blog post all about my favorite email marketing provider and how to get started - check it out below.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
The Top Three Reasons I Love Converkit
I've tested out a ton of email marketing platforms, because I love to do my research!
When I stumbled upon Convertkit, I really loved the option of having my landing pages and email marketing in one place. I want simple and easy for my business with the option to customize if necessary and that is exactly what I've found in Convertkit.
I wanted to provide some of my favorite ways to use Convertkit and how to get started right away in building your list and sharing your vulnerability through email.
If you haven't already be sure to watch my web series episode all about sharing your authentic voice through email marketing. Click here >>
Disclaimer: I absolutely love Convertkit and use it as my own email provider to grow my list, but the links within this post are affiliate links.
Ok, on to my favorite tools.
1) Landing Pages & Forms
Convertkit includes opt in pages which can easily be connected to you funnel. They offer four options for landing pages, which have been designed for very simple, straightforward use in gathering email addresses for your list. My favorite by far is the Sliding landing page. They also offer simple form options that can be embedded on your website to promote an offer or email newsletter. Since joining Convertkit, I've learned to customize the form option and host my opt ins on Squarespace and still get all the benefits Convertkit offers through their analytics (more to come on how I do this).
2) Tagging capabilities
One of my absolute favorite features of Convertkit is their tagging capabilities. When someone signs up for an offer, completes a sequence or clicks on a link you have the option to assign them a tag. There are two major benefits of tagging your list of subscribers. The first is your ability to make sure you aren't promoting the same thing (i.e. a training or offer) to people who have already signed up. The second, and maybe my favorite, is you can segment certain groups based on their activity. For instance, if you are promoting a new program and want to send a follow up email to clicked your link to learn more you can do so with tagging!
3) Priority Email for Gmail
This is something I struggled with a lot with other providers and that was the fact that my emails always ended up in the promotions folder on Gmail. I want people to see my emails so finding a provider that had my emails showing up in the main folder was huge. Convertkit designs there emails to be super simple, as if you were just sending a friend a casual email. This allows your message to show up in the main folder for Gmail. Recently, they added additional templates that add a little more pizzaz to your emails, but still end up in the main folder - Win Win!
Convertkit offers a ton of options for building your list, nurturing your list and converting prospects into paying clients. If you are looking for an email provider I encourage you to check out Convertkit.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Turn Your Passions into Profits: The Steps Needed to Create a Business You Love
TURN YOUR PASSIONS INTO PROFITS: THE STEPS NEEDED TO CREATE A BUSINESS YOU LOVE
The other day I was online and saw a few people say they were tired of hearing "turn your passions into profits." I was a little shocked because I really don't think there is a better way to explain exactly what you are able to do in your business.
The possibilities are endless and even if you are tired of hearing that particular wording, it's important to spread the message that you have to power to create a business around whatever you damn well please.
So I wanted to share with you exactly how to:
Turn Your Passions into Profit ;)
In this video I'm sharing the exact process I followed to do this very thing and how you can start implementing this formula to create your dream business today!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>