Repurposing Your Content to Reach More People in Less Time
REPURPOSING YOUR CONTENT TO REACH MORE PEOPLE IN LESS TIME
As entrepreneurs it is essential to master the art of time management. How else do you expect to juggle home life, work life and not lose your sh*t in the process.
When I was launching my business a little over a year ago I was constantly trying to come up with new and exciting content. I drove myself crazy trying to think of something NEW for my community on a regular basis, because I felt like I had to.
The truth is you're better off repurposing your content for multiple reasons.
1) Drive the Message Home
How many times have you opened an email, skimmed it and then deleted it. Then, an hour later you see a message pop up on your Facebook feed about the same topic so you investigate a little more just to see what it's about. Then, while scrolling through Pinterest you see a blog post about that EXACT same topic and of course you click and possibly buy. Well, that's the whole point of repurposing content, to send your message out loud and clear and get in front of your ideal client multiple times in a short amount of time.
2) Actually Reaching Your People
The reality is not everyone is going to read every email you send them or see every single message you post on Facebook (cause algorithms and all) so the more times you can get the same message out into your community the better. This goes for groups too - imagine someone seeing your post multiple times on different platforms, talk about free marketing.
3) It's a Freaking Time Saver
I always suggest my clients map out their content for the whole month at one time, and people often ask me how I'm able to do it in 30 minutes, well it's because of repurposing. Repurposing my content allows me to schedule stuff in less time, create stuff in less time and saves me the time and energy to focus on more money making tasks.
Repurposing has been a life-saver for my business and will be for yours as well - promise.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>